20161215

IX Survey
12

2016 12 15

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2016 12 15


By Jonah Ken Tan, VP, Southeast Asia, comScore

KPI

comScore
Jonah Ken Tan

2016 12 15

2016 12 15

comScore Players vs Referees in the Digital Advertising WorldARO

2016 12 15

comScore Players vs Referees in the Digital Advertising WorldARO

MRC*

50%
1

50%
2

50%
1

30%
1

50%
2

*MRC (Media Rating Council, ) :

2016 12 15

comScore Players vs Referees in the Digital Advertising WorldARO

2016 12 15

comScore Players vs Referees in the Digital Advertising WorldARO

MRC

MRC
MRC MRC

MRC
(Processing Order)

1. : 50%
2. 1 2

MRC

2016 12 15

comScore Players vs Referees in the Digital Advertising WorldARO

2016 12 15

 MRC comScore vCE

GRP

comScore vCE
comScore
MRC

2016 12 15

comScore vCE2.0ARO

IX

2016 12 15

2016
11 18 20 15 64 2,063

2016 12 15

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Key Findings

39.8%
22.6%

2016 12 15

I
X

46.0%

15.7%

App(/)

37.8%

4.0% 10.5%

35.3%

4.9%

34.6%

3.0%

8.7%

34.1%

2.9%

8.4%

33.8%

5.9%

30.3%

6.4%

29.0%

2.4% 8.4%

3C

28.3%

9.1%

27.0%

5.8%

26.0%

4.1%

21.9%

16.4%

21.8%

6.9%

20.6%

2.5%

13.9%

2.5%

13.9%

4.7%
0%

34.1%

13.9%

17.3%
21.0%

32.2%
21.5%
15.6%
74.9%
31.6%
12.3%
18.0%
33.6%
20%

=/

2016 12 15

40%

60%

80%

100%

Base N=1,982
Nov. 2016

(
46%)

App (37.8%)
(35.3%)
(34.6%)
(34.1
%)

I
X

52.3%

45.0%

39.8%

53.9%

47.1%

29.9%

41.2%

27.0%

41.2%

26.6%

25.4%

0%

20%

34.3%

20.0%
40%

60%

Base: N=913
Nov. 2016

I
X

26.3%
0%

20%

40%

60%

Base: N=913
Nov. 2016

(52.3%)
25-29(45%)
(39.8%)(53.9%)
(47.1%)
2016 12 15

8.3%
14.3%

39.8%

14.5%

6.4%

7.8%
28.3%

12.9%

44.5%

Base N=2,063
Nov. 2016

39.8%
(22.6%) 24
(28.3%+44.5%)
28.3% 40

2016 12 15

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Base N=2,063
Nov. 2016

22.6%

App

25-29

I
X

2016 12 15

1032

50.0%

1031

15-19
20-24

173

50.0%
8.4%

191

9.3%

CyberPanel
15-64

25-29
30-34

190

9.2%

216

10.5%

242

11.7%

35-39
40-44

217

10.5%

45-49
50-54

218

10.6%

222

10.8%

55-59
60-64

208

10.1%

185

9.0%

1943

45.7%

541

26.2%

579

28.1%

(IX Survey)

2016/11/182016/11/20
N=2,063
95%,2.16%
201610

2016 12 15

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marcom@insightxplorer.com