OUTLINE OF A BUSINESS PLAN

Title Page

Companys name
Logo
Address
Name and contact information of the company founders

Table of Contents
Executive Summary

Company name, address, and phone number

Name(s), addresses, and phone number(s) of all key people
Brief description of the business, its products and services, and the
customer problems they solve
Brief overview of the market for your products and services
Brief overview of the strategies that will make your firm a success
Brief description of the managerial and technical experience of key
people
Brief statement of the financial request and how the money will be
used
Charts or tables showing highlights of financial forecasts

Section l: Introduction
A. Company Background
Name of the company
Business address
Correspondence address (include website/e-mail address)
Telephone number
Form of business
Main activity or activities
Date of commencement
Date of registration
Registration number
Name of bank
Bank account number
1

B. Owner or Partners Background

Name of the owner/partners
Identity card number
Permanent address
Correspondence address(include website/e-mail address)
Telephone number
Date of birth
Age
Marital status
Academic qualifications
Course attended
Skills
Experience
Present occupation
Previous business experience
C. Purpose
To obtain working capital loan
As a guide for entrepreneur to manage the business
D. General Description of The Business
Main product or service
Market segment
Competitors
E. Industry Background
Overview of the industry
Significant trends
Growth rate
Key success factors in the industry
F. Goals and Potential of The Business and Milestones
The potential of the new venture should be describe clearly
G. Business Location
Specific physical location of business premise/operations premise
Advantage of location in helping business success (Parking,
access from roadways to facility; and access to customers,
suppliers, distributors, delivery rate, lease/rental rate, labor
needs and supply, wage rates
2

H. Uniqueness of Product or service

Any uniqueness or distinctive features of this venture should be
clearly described
Section ll: Marketing Plan

Marketing objectives
Product or service description
Target market
Market size
Competition
Market share
Sale forecast
Marketing strategy
Marketing personnel
Marketing budget

Section lll: Operations Plan

Process planning
Operations layout
Production planning
Material planning
Machine and equipment planning
Fixture and fittings
Manpower planning
Overheads requirement
Location
Business and operations hours
License, permits and regulations required
Operations budget
Project implementation schedule

Section lV: Organizational Plan

The vision, mission and objectives

Organizational chart
List of administration personnel
Schedule of task and responsibilities
Schedule of remuneration
3

List of office equipment

List of fixture and fitting
Administration budget

Section V: Financial Plan

Financial inputs
Project implementation cost
Sources of finance
Pro forma cash flow statement
Pro forma income statement
Pro forma balance sheet
Financial ratio analysis

Section Vl: Critical Risks

Potential problems
Obstacles and risks
Alternative courses of action

Conclusion

The conclusion section ends the Business Plan by giving a brief

summary of the main contents, the main purpose of the Business Plan
and other related points to bring the total plan to a close.

Appendix

Letters
Market research data
Leases or contracts
Price list from suppliers
Other items