Brand Asset Valuation:

Group 10, Section Q

Members: UM15198, UM15201, UM15207, UM15211, UM15234, UM15241, UM15243
QUESTIONNAIRE
1. Name:
2. Gender:
Male
Female
3. What

is

your

occupation? ________________

4. Which luxury car would you like top own? (Esteem,

Relevance)

Mercedes
Audi
Jaguar
Porsche
Lamborghini
Others (specify) ----------------------------

5. Which type of engine would you prefer?

Diesel
Petrol
6. When you think of Luxury Cars, which
your mind? (Relevance)

BRAND
BRAND
BRAND
BRAND

are the

4 brands that come to

1:
2:
3:
4:

7. Name 3 brands that come to you mind when you think of Luxury Cars?
(Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:
8. Name 3 high end car brands that come to you
customer
care?
(Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:

r mind when you think of best

9. Name 3 car brands that come to your

mind when you
after sales service support? (Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:

think of reliable

10. Name 3 Car brands that come to your mind when you think of High
Performance?
(Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:
11. Name 3 Car brands that come to your mind when you think of Stylish Looks?
(Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:
12. Name 3 Car brands that come to your mind when you think of most revered
cars? (Knowledge)
BRAND 1:
BRAND 2:
BRAND 3:
13. How much do you care about your choice between different
not at all, 10- a lot) (Differentiator)

car brands? (1-

--------------------------------------------14. Which of the following is the brand that you

Mercedes
Audi
Jaguar
Porsche
Lamborghini
Others (specify) ---------------------------15. The

trust most?

quality of understated brand is the best

(Esteem)

(Esteem)

Mercedes
Audi
Jaguar
Porsche
Lamborghini

16. Consider your preferred car brand as a brand; please tell if you feel one/more of
the following brands have quite similar offerings.
(Differentiator)
Mercedes
Audi

Jaguar
Porsche
Lamborghini
None

17. Rate the following attributes in the order of importance that you would give
while purchasing a Luxury Car. (Rank 1-5) (Relevance)

Price
Mileage
Top Speed
Number of Engine Cylinders
Engine Output
Acceleration
Stylish Body Design
Stylish Interiors
Number of Seats
Boot Space
Cabin Space
After-sales service support
Brand following

18. If you consider your preferred car brand as a

brand, rate the following
attributes from 5 to 1on the basis of the brand fulfilling the criteria. (Relevance)

Price
Mileage
Top Speed
Handling
Engine Output
Acceleration
Stylish Body Design
Stylish Interiors
Number of Seats
Boot Space
Cabin Space
After-sales service support
Brand following

19. If you consider the following car brands as a

brand, rate the following
attributes from 5 to 1on the basis of the brand fulfilling the criteria. (Relevance)
Mercedes
Price
Mileage
Top Speed
Handling
Engine
Output
Acceleration

Audi

Lamborghini

Jaguar

Porsche

Stylish Body
Design
Interiors
Seats
Boot space
Cabin space
After-sales
Brand
following
20. Which brand delivers the brand promise the most?
Mercedes
Audi
Jaguar
Porsche
Lamborghini
Others (specify) ---------------------------20. When it comes to Luxury Cars, which of the
recommend? (Esteem)

Mercedes
Audi
Jaguar
Porsche
Lamborghini
Others (specify) ----------------------------

(Esteem)

following would you