Professional Documents
Culture Documents
Risks exist independently of our perceptions and our knowledge claims, subjective
judgments, about what is at risk and how likely a risk will be realized.
Properties of Risk
I.
II.
III.
Simplicity
o Characterized by situations and problems with low complexity, uncertainties
and ambiguities.
o Examples: car accidents, smoking, and natural disasters etc.
Complexity
o Refers to the difficulty of identifying and quantifying casual links between a
multitude of potential casual agents and specific effects.
o traced back to interactive effects among these candidates (synergisms and
antagonisms), positive and negative feedback loops, long delay periods
between cause and effect, inter-individual variation, intervening variables, and
others
Uncertainty
o Refers to the difficulty of predicting the occurrence of events and/or their
consequences based on incomplete or invalid data bases, possible changes of
the causal chains and their context conditions, extrapolation methods when
making inferences from experimental results, modeling inaccuracies or
variations in expert judgments.
o Examples : natural disasters (such as earthquakes), possible health effects of
mass pollutants, acts of violence such as terrorism and sabotage
o Models
Can be reduces by improving our knowledge and our models
uncertainty remains fuzzy about the time, the exact location and/or the
persons who will suffer
Ambiguity
o Refers to different views related to:
o The relevance, meaning and implications of the basis for the decision making
(interpretative ambiguity)
o The values to be protected and the priorities to be made (normative ambiguity)
o ambiguity exists on the ground of differences in criteria or norms to interpret
or judge a given situation
Normative Ambiguity
o raises the question about the tolerability of the risk
o Example: genetically modified organisms (GMO) encounter a high level of
opposition in the area of food, but are widely accepted in the area of medical
applications, because they are associated with the hope for great benefits.
Systemic Risks
o These are risks that affect the systems on which the society depends (health,
transportation, environment, telecommunications etc.)
o Are at the cross-roads between natural events, economic, social and
technological developments and policy driven actions both domestic
and
the international level
Basic Concepts of Risk Management
Risk Management
o Prevents, reduces or alters the consequences of an uncertain event
o Identifies and explores the consequences related to a hazard or threat
The Evolution of Risk Management: Enterprise Risk Management
Traditionally, the drive for the firm to maximize value referred to the drive to
maximize stockholders wealth.
However, most people now believe that firms must satisfy the needs of all the
stakeholdersincluding employees and their families, the public at large,
customers, creditors, the government, and others.
These newly considered values are the hidden good will values that are
necessary in a companys risk management.
A firms brand equity entails the value created by a company with a good
reputation and good products.
The individual concerned with the organizations ERM strategy is often given
the position chief risk officer (CRO).
They are responsible for the risk assessment necessary for every decisions and
actions that the firm might take.
Their recommended course of action should always bring benefit to the firms
value and goals.
Risk Assessment
Concern Assessment
Judgement
3 potential outcomes:
Unanimity- all relevant actors agree with how a given risk situation should be
qualified
risk managers should opt for prevention strategies as a means of replacing the
hazardous activity with another activity, leading to identical and similar benefits. One should
first make sure, however, that the replacement does not introduce more risks or more
uncertainties than the agent it replaces.
risk management needs to design and implement actions that make these risks
acceptable over time if this not be feasible, then risk management, aided by
Risk avoidance,
either selecting a path that does not touch on the risk or taking action in
order to fully eliminate the risk
Risk transfer
deals with ways of passing the risk on to a third party
Self-retention.
o
Risk reduction
o
Risk reduction
Options for risk reduction can be initiated by private and public actors or both
together
ALARP-principle
based on reversed burden of proof, which means that an identified measure, should
be implemented unless it cannot be documented that there is an unreasonable
disparity (gross disproportion) between costs/disadvantages and benefits.
. As a rule, in a risk assessment context, suggestions for measures always arise, but
often a systematic approach for the generation of these is lacking, and in many cases,
the measures often lack ambitions.
Efficiency: does the option achieve the desired effect with the least resource
consumption?
Minimization of external side effects: does the option infringe upon other valuable
goods, benefits or services, such as competitiveness, public health, environmental
quality, social cohesion, etc.? Does it impair the efficiency and acceptance of the
governance system itself? 8.2 Steps of Risk Management 123
Sustainability: does the option contribute to the overall goal of sustainability? Does it
assist in sustaining vital ecological functions, economic prosperity and social cohesion?
Fairness: does the option burden the subjects of regulation in a fair and equitable
manner?
Political and legal implementation: is the option compatible with legal requirements
and political programs?
Public acceptance: will the option be accepted by those individuals who are affected
by it? Are there cultural preferences or symbolic connotations that have a strong
influence on how the risks are perceived?
*Measuring management options against these criteria may create conflicting messages
and results. Many measures that prove to be effective may turn out to be inefficient or
unfair to those who will be burdened. Other measures may be sustainable, but not
accepted, by the public or important stakeholders.
this step integrates the available evidence on how the options perform in terms of the
evaluation criteria with a value judgement about the relative weight that each
criterion should be assigned
Ideally, the evidence should come from experts and the relative weights from
politically legitimate decision makers
*As pointed out later, this is the step where direct stakeholder involvement and public
participation are particularly important, and it is therefore best ensured by making
use of a variety of methods
a decision has to be made as to which options are selected and which rejected.
This decision is obvious if one or more options turn out to be dominant (relatively
better on all criteria)
A legitimate decision can be made on the basis of formal balancing tools (such as cost
benefit or multi-criteria decision analysis), by the respective decision-makers or in
conjunction with participatory procedures.
It is the task of risk management to oversee and control the implementation process.
implementation is delegated
the risk management team has the implicit mandate to supervise the implementation
process or at least to monitor its outcome.
refers to the systematic observation of the effects of the options once they are
implemented.
the monitoring phase should also provide new information on early warning signals for
both new risks and old risks viewed from a fresh perspective.
In other cases, the monitoring of existing rules affects the decision to add new criteria
to the portfolio.
CRISIS MANAGEMENT
Key issues
Crisis Management
Crisis management is the process by which an organization deals with a major unpredictable
event that threatens to harm the organization, its stakeholders, or the general public
crisis mindset
Trial and error is an accepted discipline, as the first line of defense might not work. It
is necessary to maintain a list of contingency plans and to be always on alert.
Elements of a Crisis
Crisis management - 1
Crises of deception
Smoldering crisis begin as minor internal issues that, due to managers negligence,
develop to crisis status.
The Pepsi Corporation faced a crisis in 1993, which was successfully managed by the
company.
In 1993, claims of syringes being found in cans of diet Pepsi were made.
Pepsi released videos and made public, showing the production process to demonstrate
that such tampering was impossible within their factories.
The Ford-Firestone Tire and Rubber Company dispute transpired in August 2000.
15-inch Wilderness AT, radial ATX and ATX II tire treads were separating from the tire
core leading to crashes Firestone recalled 6.5 million tires.
They blamed each other for faulty tires and faulty vehicle design.
They said very little about what they were doing to solve a problem that had
caused more than 100 deaths.
Identify risks
Execute strategies