List of the Figures

Sl. No

Figure No.

Title of the Figure

Page No.

1.

1.1

Classification Of Retail Stores

42

2.

1.2

Penetration of Modern Retail

46

3.

1.3

Composition of Grocery Retail In India

47

4.

2.1

Aakers theoretical framework for brand equity

116

5.

3.1

Brand Equity with its entities

143

6.

3.2

The Brand Awareness Pyramid (Aaker, 1991)

146

7.

3.3

Dimensions of Brand Knowledge (Keller, 1993)

148

8.

3.4

The Value of Perceived Quality (Aaker 1991)

150

9.

3.5

The Loyalty Pyramid (Aaker, 1991)

152

10.

3.6

Research Framework

182

11.

4.1

Gender

188

12.

4.2

Age Groups

189

13.

4.3

Marital Status

190

14.

4.4

Qualification of the respondents

191

15.

4.5

Occupation of the respondents

192

16.

4.6

Income of the respondents

193

17.

4.7

Respondents Type of the Family

194

18.

4.8

Respondents Size of the Family

195

19.

4.9

Locality of the Respondents

196

20.

4.10

Customers prefer to know the manufacturer/ producer

206

before I purchase retailers brand (BA1)

21.

4.11

The knowledge of the other retailers brands (BA2)

207

22.

4.12

Appreciation of the Retailers Brand is based on the

208

performance (BA3)
23.

4.13

Appearance of the retailers brand creates the impact

209

on consumers awareness (BA4)

24.

4.14

Distinguish retailers brand from one and others (BA5)

210

25.

4.15

Physical significance of the retailers brand makes more

211

awareness (BA6)
26.

4.16

Retailers promote their own brands (BA7)

212

27.

4.17

Commemoration of the retailers brand good exposure

213

(BA8)
28.

4.18

Customers likeliness the retailers brand if

214

freebies/discounts are offered (BA9)

29.

4.19

The retailers brand is affirmed in customers mind

215

(BA10)
30.

4.20

Customers feel retailer brand lasts long in memory due

216

to usage (BA11)
31.

4.21

Customers

past

experience

they

are

able

to

217

Overall Brand Awarenesss Proclamation and its

218

differentiate the retailers brand from others (BA12)

32.

4.22

responses
33.

4.23

The Advertisements and other endorsement tricks of

222

retailer/ Retailers Brand attracts customers more to use

the retailers brand (BN1)
34.

4.24

Emotional Attachment with the retailers brand (BN2)

223

35.

4.25

Totalize the information of retailers brand consistently

224

(BN3)
36.

4.26

Usage of retailers brand is allied with customers

225

delicate comfort (BN4)

37.

4.27

Utility of the retailers brand is connected with brand

226

association (BN5)
38.

4.28

Brand Associations Proclamation and its responses

227

39.

4.29

Customers contentment on performance of Retailers

232

brand (PQ1)
40.

4.30

The Retailers Brand lasts long (PQ2)

233

41.

4.31

Customer satisfied with the quality of the retailers

234

brand (PQ3)
42.

4.32

The appearance of the retailers brand is up to the mark

235

(PQ4)
43.

4.33

In retailers brand, the defects are less (PQ5)

236

44.

4.34

The quantity offered by retailers brand is appreciable

237

(PQ6)
45.

4.35

Customers believe the price of the retailers brand is

238

less (PQ7)
46.

4.36

The attribute of the retailers brand is good (PQ8)

239

47.

4.37

The ingredients of the retailers brand are good (PQ9)

240

48.

4.38

The retailers brand offers me good service (PQ10)

241

49.

4.39

Perceived Qualitys Proclamation and its responses

242

50.

4.40

Customer feels quality and price of Retailers brand is

246

persuasive (BL1)
51.

4.41

Customer buys the Retailers Brand regularly (BL2)

247

52.

4.42

Customer rate retailers brand based on satisfaction

248

(BL3)
53.

4.43

Customer rely on retailers brand (BL4)

249

54.

4.44

Customer trust retailers brand completely (BL5)

250

55.

4.45

Retailers brand influence in purchasing (BL6)

251

56.

4.46

Customer do not switch to other brand if retailers

252

brand is not available (BL7)

57.

4.47

A happy customer of retailers brand (BL8)

253

58.

4.48

Customer loyalty towards retailers brand is good

254

enough (BL9)
59.

4.49

Customer recommends family and friends to buy

255

retailers brand (BL10)

60.

4.50

Brand Loyaltys Proclamation and its responses

256

61.

4.51

Factors and Acceptance Level

261