-

97 32 2010
][255-235

Alali20042002@yahoo.com

) (67



.
The Role of the Market Knowledge in Realizing a Marketing
Innovation
An Exploration Study for a Number Of Tourist Organization in
Dohuk City
)Khayree A. Awsow (PhD
Lecturer
Department of Business Administration
Dohuk University
Alali20042002@yahoo.com

Abstract
The purpose of this research is to determine the role of the market knowledge in
realizing the marketing innovation at a level of the some tourist organization based on a

2008/5/21

2008/11/27

 ][236
hypothetical sample. The sample takes into consideration the nature of the relation between
the market knowledge and the marketing innovation. Thus two essential hypotheses were
adopted; they included a number of sub- hypotheses in order to accomplish the research
objectives and to complete the requirements, the researcher set at theoretical frame using
the subject material. Also, a group of tourist organizations in Dohuk City was selected to
conduct the field survey. A sample consisting of (67) respondents was selected, it included
managers, assistant and head of departments in those organization in addition questionnaire
template which was developed to collect and process the data. Through some statistical
methods, results were analyzed and the hypotheses were examined, the most important
conclusions have indicated that there is a correlation and effect relation between the market
knowledge and the marketing innovation. Also the research has suggested a number of
recommendation that concentrate on the role of role of market knowledge in realizing a
marketing innovation.

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