Indonesian

MEDIA SITUATION
Prepared by Media Research & Data - Matari Advertising
Updated August 2010

Content
General Information
- Indonesian Profile
- Data Source

Media Overview
Whats Next

General Information

Indonesian Country Profile

Geographics
Demographics

Area

1.922.570 km2 (mainland) & 3.257.483 km2 (water)

Island

17,508

Inhabitant

226 Million (Male : 50%, Female : 50%)

Religion

Islam 85.2%, Protestan 8.9%, Katolik 3%, Hindu 1.8%, Budha 0.8% dan Others 0.3%

Ethnic

300 suku, 58% live in Jawa & Madura, 21% live in Sumatra

Source : id.wikipedia.org & BPS

Indonesian Population
No

Provinces

Population

No

Provinces

Population

4,031,589

18

Nusa Tenggara Timur

4,260,294

Sumatera Utara

12,450,911

19

Kalimantan Barat

4,052,345

Sumatera Barat

4,566,126

20

Kalimantan Tengah

1,914,900

Riau

4,579,219

21

Kalimantan Selatan

3,281,993

Jambi

2,635,968

22

Kalimantan Timur

2,848,798

Sumatera Selatan

6,782,339

23

Sulawesi Utara

2,128,780

Bengkulu

1,549,273

24

Sulawesi Tengah

2,294,841

Lampung

7,116,177

25

Sulawesi Selatan

7,509,704

Kep. Bangka Belitung

1,043,456

26

Sulawesi Tenggara

1,963,025

27

Gorontalo

28

Maluku

29

Maluku Utara

30

Papua

1,875,388

31

Kepulauan Riau

1,274,848

32

Sulawesi Barat

969,429

33

Irian Jaya Barat

643,012

Nanggroe Aceh Darussalam

10 DKI Jakarta

8,860,381

11 Jawa Barat

38,965,440

12 Jawa Tengah

31,977,968

13 DI Yogyakarta
14 Jawa Timur

3,343,651
36,294,280

15 Banten

9,028,816

16 Bali

3,383,572

17 Nusa Tenggara Barat

4,184,411

922,176
1,251,539
884,142

TOTAL
218,868,791
Source : Survei Penduduk Antar Sensus (Supas) (2005) BPS

Data Source

Data Source
1. AGB Nielsen Television Auidence Measurement
Television Audience Measurement survey of AGB Nielsen is conducted in 10
Cities of Indonesia among others Jakarta, Bandung, Semarang, Yogyakarta,
Surabaya, Denpasar, Medan, Palembang, Makassar & Banjarmasin.
This Television Audience Measurement involve some people aged above 5 yo
that have television with good condition.
The tool for measuring named people meter.
Processing data software used Arianna.
2. Nielsen Consumer Insight (Media Index)
Media Index Data Survey is conducted in 9 Big Cities of Indonesia among others
Greater Jakarta (including Bogor, Tangerang & Bekasi), Bandung, Greater
Yogyakarta (including Bantul & Sleman), Semarang, Greater Surabaya (including
Gresik, Bangkalan, Mojokerto, Sidoarjo & Lamongan), Medan, Makassar,
Palembang & Denpasar.
The survey is conducted by interviewing with people aged above 10 yo.
Processing data software used Interactive Market System (IMS).

Data Source (Contd)

3. Nielsen Radio Study
Radio Audience Measurement Survey of Nielsen Media Research is conducted in
9 big cities of Indonesia among other things Jakarta, Bandung, Semarang,
Yogyakarta, Surabaya, Denpasar, Medan, Palembang & Makassar with Radio
Diary Method.
This survey involve the panel aged 10 yo
Data processing Software used Radio Advisor.
4. Nielsen Advertising Information Services
Advertising Information Services provide information on Indonesias advertising
activities in TV, Print (Newspaper, Magazine and Tabloid) & Radio Media.
TV = 23 Stations, Majalah/ Tabloid = 163 Media, Radio = 11 Stations
Adex value based on published rate card, does not monitor classified ads, does
not take into account volume discount & promotions.
Data processing software used Adquest Millenium.

Data Source (Contd)

5. Roy Morgan Research
Roy Morgan Survey is conducted in urban & rural area in 16 provinces
including the Top 20 cities of Indonesia, 20 small towns and rural
surroundings.
Top 20 Cities are consists of Jakarta, Greater Surabaya, Greater
Bandung, Medan, Palembang, Tangerang, Semarang, Makassar,
Malang, Bekasi, Lampung, Bogor, Balikpapan, Banjarmasin, Denpasar,
Padang, Pekanbaru, Pontianak, Surakarta & Yogyakarta.
20 Small towns are consists of Serang, Depok, Sukabumi,
Tasikmalaya, Cimahi, Purwokerto, Kendal, Sleman, Sidoarjo,
Lumajang, Madiun, Tabanan, Pematang Siantar, Bukit Tinggi, Batu
Raja, Dumai, Kota Bumi, Mempawah (Kalbar), Pleihari (Kalsel),
Samarinda & Pangkajene (Sulsel).
Rural Area are 32-50 KM of small towns.
Respondents aged above 14 yo.
Processing data software used Asteroid.

TAM Terrestrial TV Panel & Projected

AGB NIELSEN PopulationUPDATE
of 2010

GRT JKT

GRT
SBY

GRT
YGY

BDG

SMG

MDN

MKS

DPS

PLB

BJM

TOTAL

Panel
Household

540

326

176

160

155

157

154

152

153

150

2,123

25.4%

15.4%

8.3%

7.5%

7.3%

7.4%

7.3%

7.2%

7.2%

7.1%

100.0%

Panel Individual

2,125

1,234

636

589

635

651

569

565

622

476

8,102

26.2%

15.2%

7.8%

7.3%

7.8%

8.0%

7.0%

7.0%

7.7%

5.9%

100.0%

Projection of
Individual
Population
(000)

28,385

9,291

2,648

2,019

1,165

1,852

1,112

814

1,623

616

49,525

57.3%

18.8%

5.3%

4.1%

2.4%

3.7%

2.2%

1.6%

3.3%

1.2%

100.0%

Source : AGB Nielsen Media Research 2010

Sample & Projected Population NMR

Period of wave2 2010 (Survey taken on Jan - Mar 2010)
UPDATE

GRT JKT GRT BDG GRT SBY GRT SMG

MDN

MKS

GRT YGY

DPS

Number of
Sample

3,348

2,141

2,177

2,076

1,179

1,008

1,886

986

21.2%

13.6%

13.8%

13.2%

7.5%

6.4%

12.0%

6.3%

Projected of
Population
(000)

26,539

3,587

8,665

3,013

1,688

1,027

2,482

615

54.1%

7.3%

17.7%

6.1%

3.4%

2.1%

5.1%

1.3%

PLB

975

TOTAL

15,776

6.2% 100.0%
1,451

49,068

3.0% 100.0%

Source : NMR Media Index, Wave 2 2010

Sampel & Projected Population Roy Morgan

Research
Survey taken on October 2007 - September 2008
Location

Sampel
Individual

Projection of
Individual
Pop (000)

Jakarta

2,997

10.8%

8,156

5.7%

Greater Surabaya

2,111

7.6%

4,847

3.4%

Greater Bandung

1,765

6.4%

4,458

3.1%

Medan

1,499

5.2%

1,740

1.2%

Palembang

1,007

4.1%

1,273

0.9%

Tangerang

817

3.0%

2,942

2.1%

Semarang

996

3.3%

1,485

1.0%

Makasar

1,018

3.6%

991

0.7%

Malang

596

2.4%

1,649

1.2%

Bekasi

682

2.5%

2,348

1.6%

Lampung

590

2.4%

666

0.5%

Bogor

670

2.5%

2,429

1.7%

Balikpapan

514

1.7%

351

0.2%

Banjarmasin

385

1.5%

480

0.3%

Denpasar

215

1.0%

511

0.4%

Padang

625

2.5%

549

0.4%

Pekanbaru

485

1.4%

513

0.4%

Pontianak

468

1.7%

426

0.3%

Surakarta

226

0.9%

485

0.3%

Yogyakarta

240

1.0%

411

0.3%

Other Urban

4,556

16.9%

32,906

23.1%

Rural

4,463

16.6%

72,772

51.1%

Urban

City

Source : Roy Morgan Research

Socio Economic Status (SES) 2010

Based on AGB Nielsen & NMR
SES

UPDATE

AGBNielsen - 2009

AGBNielsen - 2010

A1

> Rp.3.500.000

> Rp.3.500.000

A2

Rp.2.500.001 - Rp.3.500.000

Rp.2.500.001 - Rp.3.500.000

Rp.1.750.001 - Rp.2.500.000

Rp.1.750.001 - Rp.2.500.000

Rp.1.250.001 - Rp.1.750.000

Rp.1.250.001 - Rp.1.750.000

Rp.900.001 - Rp.1.250.000

Rp.900.001 - Rp.1.250.000

Rp.600.001 - Rp.900.000
NMR - 2009
< Rp.600.000
> Rp.2.500.000

Rp.600.001 - Rp.900.000
NMR - 2010
< Rp.600.000
> Rp.2.500.001

Rp.1.750.001 - Rp.2.500.000

Rp.1.750.001 Rp.2.500.000

Rp.1.250.001 - Rp.1.750.000

Rp.1.250.001 - Rp.1.750.000

Rp.900.001 - Rp.1.250.000

Rp.900.001 - Rp.1.250.000

Rp.600.001 - Rp.900.000

Rp.600.001 - Rp.900.000

< Rp.600.000

< Rp.600.000

B
C1
C2
D
E
SES

C1
C2

Social Economic Status is based on monthly routine household expenditure, such as electricity, phone
bill, transportation, etc. But not includes installments, recreation, etc.

Average Monthly Household

Expenditure
Based on Roy Morgan
Roy Morgan - 2008
More Than Rp. 4.000.000
Rp.3.250.001 - Rp.4.250.000
Rp.2.250.000 - Rp.3.250.000
Rp.1.750.001 - Rp.2.250.000
Rp.1.250.001 - Rp.1.750.000
Rp.800.001 - Rp.1.250.000
Rp.600.001 - Rp.800.000
Rp.400.001 - Rp.600.000
Rp.400.000

Media Overview

Indonesian Media Development

NO
1

MEDIUM
TELEVISION
- National
- Local
- Pay TV

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

7
6
-

10
6
-

11
6
-

11
16
2

11
19
2

11
31
3

11
40
11

11
40
11

11
113
10

11
186
10

NEWSPAPERS

N/A

N/A

N/A

149

172

181

203

222

239

239

MAGAZINES

N/A

N/A

N/A

239

335

387

498

585

648

648

TABLOIDS

N/A

N/A

N/A

53

75

89

108

122

109

109

769

779

795

1,215

1,400

1,505

1,552

1,589

1,589

1,589

RADIO

Source : Media Data Matari, updated 2009

Media Consumption
9 Cities, Aged 10+, In %
UPDATE
MEDIA

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009 W3 2010

TV

81.0

82.0

86.0

89.0

91.6

92.2

92.6

92.3

94.5

94.1

94.3

Radio

40.0

38.0

36.0

44.0

47.3

42.6

43.0

42.8

40.9

34.0

30.8

NPP

28.0

28.0

27.0

28.0

29.5

24.8

23.7

23.4

20.8

16.8

14.4

Tabloid

21.0

20.0

21.0

19.0

21.9

16.8

17.1

16.6

14.1

10.9

8.7

Magazine

19.0

18.0

19.0

22.4

21.3

16.9

18.2

16.3

12.7

8.6

6.9

Cinema

N/A

N/A

N/A

N/A

N/A

N/A

1.2

1.7

1.8

1.8

1.5

Internet

N/A

N/A

N/A

N/A

N/A

N/A

5.3

6.2

9.3

12.0

15.0

Static OOH

N/A

N/A

N/A

N/A

N/A

N/A

43.7

43.8

46.8

43.5

45.3

Mobile OOH

N/A

N/A

N/A

N/A

N/A

N/A

35.3

35.9

37.8

35.4

36.2

HP

N/A

N/A

N/A

N/A

N/A

N/A

25.1

31.4

40.0

49.0

52.8

Based : TV, Radio, Print, OOH ( Yesterday ) Cinema, Internet (past 1 week)
Source : NMR Media Index

The shift of Old Media to New

Media

Vertical to Horizontal

What is New Media?

New media is a term meant to encompass the
emergence of digital, computerized, or
networked information and communication
technologies in the later part of the 20th
century.
Most technologies described as "new media"
are digital [...]

Source : Wikipedia.org

Old Media vs New Media

Old Media
No Dialogue involved Its a one way street.
Widespread messaging, irrelevant to the masses.
Requires a large budget and several weeks of preparing.
Customers have built a wall that filters over 90% of the messaging.
New Media
Customers are active participants, sharing their feedback.
Targeted messaging, reaching an attentive audience.
New media influences old media, in print and on TV.
61% of people trust other like-minded people.

Source : Modu 2008

Impact of Internet Growth

Shift of medium
consumption pattern
from print to internet
have given impact in
US. A newspaper
company have
bankrupted then build
up a news site
company.

Sosial Media

SOCIAL MEDIA HAS BECOME UBIQUITOUS

184 million bloggers
73% of active online users have read a blog
45% have started their own blog
57% have joined a social network
55% have uploaded photos
83% have watched video clips
39% subscribe to an RSS feed
Source: Universal McCann Comparative Study on Social Media Trends April 2008

Social Media is Counter-Intuitive To

Communications Media
COMMUNICATIONS MEDIA

SOCIAL MEDIA

Space defined by Media Owner

Space defined by Consumer

Brand in control

Consumer in control

One way / Delivering a message

Two way / Being a part of a conversation

Repeating the message

Adapting the message/ beta

Focused on the brand

Focused on the consumer / Adding value

Entertaining

Influencing, involving

Company created content

User created content / Co-creation

Source: http://neilperkin.typepad.com/

Growth of Mobile Advertising

What is Mobile Advertising?

Mobile Web refers accessing internet via a portable device such
as cell phones, PDAs, smartphones and other portable devices, by
connecting through a mobile network. All sorts of advertising efforts
specifically re-purposed, managed and/or promoted over mobile is
called Mobile Web Advertising
Its a collection of mobile channels suitable for advertising such as:

Mobile WAP banners

SMS advertising
MMS advertising
Advertising in games and videos

Source : Mobile Era, 2007

The world is going mobile

Mobile enjoys having a higher market penetration than fixed internet. In
emerging markets the mobile phone, rather than the PC, is the primary
connected device. This gives mobile a great opportunity for being one of
the main advertising mediums, especially in a more digital future.

Source : Mobilera, 2007

In Mobile Internet Google Beleives

The CEO predicted that within a few years,

mobile advertising would generate more
revenue than advertising on todays web.
Some things work, and others just dont
but the mobile Internet always works, he
said.

Source : Mobile Era, 2007

source : www.tempointeraktif.com

Media Consumption By
Demographics & Psychographics

Media Consumption by Gender

9 Cities, Aged 10+, In %
UPDATE

32.3
49.9

46.1

51.3

53.2

50.1

48.7

TV

Radio

NPP

Tabloid

46.8

45.6

Magz

Cinema

MALE

39.9

39.3

57.8

60.2

60.7

Internet

OOH

Mobile OOOH

54.4

67.7
53.9

42.2

45.9

54.2

HP

FEMALE

Source : NMR Media Index, wave 2 2010

Media Consumption by SES

9 Cities, Aged 10+, In %
UPDATE

30.2

32.1
48.7

69.8

TV

50.3

52.4

56.8

Radio

49.7

NPP

Tabloid

47.6

Magz

SES CDE

43.2

Cinema

39.9

37.6

61.5

60.1

62.4

OOH

Mobile OOH

HP

50.3

67.9
51.3

38.5

49.8

Internet

SES AB

Source : NMR Media Index, wave 2 2010

Media Consumption by Age

9 Cities, Aged 10+, In %
UPDATE
11.8

8.9

12.6

15.2

5.4

10.6

10.7

6.6
15.4

9.2

8.1

7.7

15.7

15.5

16.9

29.4

29.7

24.5

25.5

13.3

13.4

7.9

7.8

5.8

OOH

M obile OOH

HP

16.7

20
18.4
44

31
25.1

32.3

28.3
33.6

21.4

22.2

31.1

28
33.3
39.6

13.9

15.2

TV

24.9
13.5

12

Radio

32.8

16.2
8.6

NPP

50+ YO

8.5

9.8

2.5

3.6

Tabloid

M agz

40-49 YO

25.2

21.8

30-39 YO

13.9
8.1

Cinema

20-29 YO

3.3

Internet

15-19 YO

11.5

10-14 YO

Source : NMR Media Index, wave 2 2010

Media Consumption by Occupation

9 Cities, Aged 10+, In %
UPDATE
7.2

9.2
21.6

32.4

15.9

33
31.5

16

25.2

19.1

19.1

17.9

5.4

34.8
10.2

17.1

11.8

13

39.8

39.1

10.8

11.1

21.8

21

8.6

9.1

7.1

6.8

9.1

OOH

Mobile OOH

HP

9.7

10.6

18.9

10.6

13.1

43.6
33

49.8

27.4
19.1

17.2

11.2

11.1

TV

Radio

OTHERS

35.1

4.5

11.2
19.9

12.2

20

15.5
7.6

8.5

10.7

7.3

5.5

5.3

NPP

Tabloid

Magz

HOUSEWIVES

STUDENT

13.1

4.5
10.3

2.1
6.6

Cinema

Internet

ENTERPRENEUR

BLUE COLLAR

WHITE COLLAR

Source : NMR Media Index, wave 2 2010

Media Consumption by Education

9 Cities, Aged 10+, In %
UPDATE
3.41

1.74
9.59

14.99
23.6

3.57

3.4

11.92

15.34

19.5

24.83

20.5

3.97

5.63
9.01
16.99

6.75

0.75
6.03

0.25
5.74

19.29

16.99

19.2

15.92

28.9
24.6

21.3

23.4

22.8

24.8

24.0
21.6
48.0
48.5

39.9

47.0

40.1
41.5

29.6

TV

41.5

34.3
6.4

2.2
2.7

44.6

2.8
3.3

10.1

4.5
7.3

Radio

NPP

Tabloid

POST GRADUATE
SLA FINISHED
SD NOT FINISHED

6.1
9.3

4.5
6.1

Magz

Cinema

UNIVERSITAS
SLP FINISHED
WITHOUT FORMAL EDUCATION

5.8
9.1

3.2
4.8

3.4
5.2

3.5
4.7

Internet

OOH

Mobile OOH

HP

ACADEMY
SD FINISHED
NO EDUCATION

Source : NMR Media Index, wave 2 2010

Nielsen Psychographic
Segment

Personality

Traditionalist

Hold traditional values, Dreaming of Wealth, Non Brand

Minded, Less Health Conscious, Non Ad Believer

Settled

Nested, Practical (Prefer buying new than fixing), TV is an

Entertainment, Enjoying Ad, Enjoying Shopping

Young Loyalist

Value Friendship, Self Sacrificing for Greater Results, Less

Environment Concerns

Western Minded

Brand Minded, Career Oriented, Enjoying Life, Lonely &

Need Challenge

Skeptical

Worries, Critical On Life, Cynical On Money, Information

Seeker (On Labels), Non Career Minded

Restless

Restless (Tend to Dislike a Regular Pattern of Life), Not

Confidence

Apathetic

Non Opinioned (Goes with The Flow), Career is Important,

Believe in Gender Equal Opportunities

Material Comfort

Making Good Money and Financially Secured, Not Price

Conscious, Appearance Concerns

Optimist

Trusting, Do Not Fear to Failure, Outspoken, Health

Conscious

Source : Nielsen Media Research

Media Consumption by Psychographic

9 Cities, Aged 10+, In %
UPDATE
9.9

10.6

7.5

6.8

10.0

8.6
6.4

8.7
13.5

13.9
6.7
8.3
3.2
18.7

11.8

11.0

12.7

11.3

11.6

11.5

10.9

4.4

4.1

3.7

4.1

6.3

7.2

5.9

10.0

5.5
1.8

9.4

7.8

9.1

3.1

2.0

9.5

4.7

5.3

2.8
16.1

18.5

16.3

13.2

9.9
10.2

13.3

10.5

8.3

9.1

10.1

11.0

13.3

14.9

15.7

11.6

12.8

10.9

8.7

7.3

TV

Radio

NPP

Tabloid

Magz

10.1
7.1

Young Loyalist
Traditionalist

Optimist
Apathetic

10.4

6.8

14.7
15.3

Skeptical
Restless

13.5

13.0

4.3
16.4

7.8
11.8

13.3

16.7

9.5

9.1

11.2

9.2

8.7

11.8

11.1

13.7

11.0
9.1
12.9

12.9

12.8

11.0

10.9

12.3

Cinema

Internet

OOH

Mobile OOH

HP

Settled
Western Minded

Material Comfort

Source : NMR Media Index, wave 2 2010

Media Overview Summary

UPDATE

The Highest increasing of media Penetration

Consumption in the second wave of 2010 is
Internet Media, Whereas print media generally
tends to decrease.
TV media consumption is still the highest
compared with other media to date (Wave 2
2010).
The majority tend to consume the internet is
still done by the higher education class and
upper class (AB).

Internet

Top 5 Country in Asia Internet Usage

UPDATE

ASIA

Population
(2010 Est.)

Internet User Internet User Use Growth

(2000)
(Latest data) (20002010*)

China

1,330,141,295

22,500,000

420,000,000

1766.7%

Japan

126,804,433

47,080,000

99,143,700

110.6%

1,173,108,018

5,000,000

81,000,000

1520.0%

48,636,068

19,040,000

39,440,000

107.1%

242,968,342

2,000,000

30,000,000

1400.0%

India
Korea, South
Indonesia
*) Q2 2010

Source:
http://www.internetworldstats.com

Development of Internet Users in Indonesia

30,000,000
Subsc riber

25,000,000

User

20,000,000

15,000,000

10,000,000

5,000,000

0
2000 2001 2002 2003 2004 2005 2006 2007 2008

Source: APJII and Synovate analysis (Estimation)

Indonesian Internet Consumption

Penetration
9 Cities, Aged 10+, In %
UPDATE

+49%
15.0

11.2

5.3

5.5

5.7

6.1

6.2

7.0

7.5

8.4

9.3

11.5

12.0

12.7

13.6

10.1

w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w3-10

Source: NMR Media Index

Internet Consumption Penetration by City

9 Cities, Aged 10+, In %
UPDATE
23.0

22.4
19.9

19.7

19.4

17.9

13.8 14.1
10.4

GRT JKT

15.1

14.1

14.1

11.1

11.1

9.8

BDG

10.8

9.7

GRT SBY

SMG

MDN

W3 2009

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media Index

Internet User Profile

UPDATE
Composition (%)

MALE

116

FEMALE

58.0

84

42.0
147

10-14 YEARS

23.1

262

15-19 YEARS
134

20-29 YEARS

41.2

66

30-39 YEARS
40-49 YEARS

21.1

24

10.4

50+ YEARS3

3.8
A

0.5

233

141
98

C1

37.8

72

C2
D

22.9

39

15.9

33

11.7
WHITE COLLAR

AB
White Collar & Student

5.4

54

ENTERPRENEUR

10-30 YO

6.3

275

BLUE COLLAR

Male

44

STUDENT

261

39.1

HOUSEWIVES 11
OTHERS

7.7

57

50

100

150

200

250

300

6.3
37.2
1.6
8.1

Index

Source: NMR Media Index, W2 2010

Top Web Sites Based On alexa.com

Region of Indonesia
No

Social
Media
Sites

UPDATE

Web Site

Remark

Facebook.com Social utility that connects people, to keep up with

friends, upload photos, share links and videos.

Google.co.id

Search Engine Site

Google.com

Enables users to search the Web, Usenet, and images. Features include
PageRank, caching and translation of results, and an option to find similar
pages.

Yahoo.com

Personalized content and search options. Chatrooms, free e-mail, clubs,

and pager.

Blogger.com

Free, automated weblog publishing tool that sends updates to a

site via FTP.

Kaskus.us

Community Forum site

Youtube.com

YouTube is a way to get your videos to the people who matter to you.
Upload, tag and share your videos worldwide! .

Wordpress.com Free blogs managed by the developers of the WordPress

4shared.com

A simple and easy-to-use service offering free online files storage and
sharing accessible worldwide.

Detik.com

Actual News, articles & online service portal.

10

software.

Source : alexa.com, Sept 2010

Internet User Habit

Internet User Habit

9 Cities, Aged 10+, In %

UPDATE

Frequency

Time Spent
> 7 Hr

Le s s t h a n 1 in a
M o n th

6-7 H r

O n c e in a M o n t h

5-6 H r
2010 W 3

2010 W 3
2009 W 3

4-5 H r

F e w in a M o n t h
2009 W 3

3-4 H r

O n c e in a W e e k

2-3 H r
1-2 H r

F e w in a W e e k

31-60 M in

E v e r yd a y
0

0-30 M in

20

40

60

(%)

80

100

20

40

60

80

100

(%)

Source: NMR Media Index

Internet User Habit (Contd)

UPDATE

Money Spent for Internet

More Than RP 250.000

RP 125.001-RP 250.000

2010 W 3

RP 49.501-RP 125.000

2009 W 3
RP 37.501-RP 49.500

RP 25.001-RP 37.500

UP TO RP 25.000

None

20.00

40.00

60.00

80.00

100.00

(%)
Source: NMR Media Index

General Internet Usage

9 Cities, Aged 10+, In %

UPDATE

Acces Intl News

Education Serv.
Product Info
Acces Loc. News

2010 W 3
2009 W 3

Chating
Downld Sftware/Files
Genrl Surfing
List. To Music
Play Games
E-Mail
0

20

40

60

80

100

(%)
Source: NMR Media Index

e-Banking Internet Usage

9 Cities, Aged 10+, In %

UPDATE

Buy/Sell Obligation
Check Loans Status
Buy/Sell Foreign Curr
Buy/Sell Stocks Onlin
Pay Bills

2010 W 3
2009 W 3

Check Stock Price

Any Others
Pay Utilities
Transfer Between Banks
Transfer Between Accounts

(%)
Source: NMR Media Index

Attitudes for
Internet

Source: Roy Morgan Research

e-Commerce Internet Usage

9 Cities, Aged 10+, In %
UPDATE
Buy/Sell Obligation
Groceries
Entertainment
Books
Computer Hardware

2010 W 3
2009 W 3

Computer Software
Recorded Music
Travel-Related
H/H Appliances
Clothing Apparel

Source: NMR Media Index

Place to Use Internet

9 Cities, Aged 10+, In %
44.8

Internet Cafe

18.0

Some Other Places

At Work

16.0

At Home

13.9

5.8

At College/Uni/Place Of Study

At A Friends/Relatives House

At The Library

UPDATE

2010 W 3
2009 W 3

1.4

0.0

Hospital

Source: NMR Media Index

Internet Summary

UPDATE

Growth of internet users on a weekly basis for 2010 (2nd Wave) was
increased for 5.3 % than a year a go in the same period and 58.38 %
for a daily basis.
High penetration of Internet users in the period of 2nd wave in 2010 at
once the largest increase in penetration compared to previous years
with the same period is located in Makassar (127.62 %).
Internet user profile consists of a majority of Male, social economic
status of the AB, a profession as young executives and students who
are aged between 10 29 years Old.
Send e-mail is a favorite activity of Internet Users.
Most Internet users do e-commerce functionality to check their
accounts, Whereas significantly e-commerce increase is for Groceries
& Houseshold Appliances transaction that is equal to 100 % than a
year a go in the same period.
Place the most used to the Internet is the internet cafe. Whereas
significantly place used to internet increase is for Mobile Phone that is
equal to 300 % than a year a go in the same period.

Mobile
Advertising

Hand Phone User Penetration

9 Cities, Aged 10+, In %
UPDATE

46.6

47.6

49.0

50.5

50.6

52.8

43.0
40.0
37.2

22.1

23.5

25.1

26.8

28.2

29.8

31.4

32.1

34.2

W2-06 W3-06 W4-06 W1-07 W2-07 W3-07 W4-07 W1-08 W2-08 W3-08 W4-08 W1-09 W2-09 W3-09 W4-09 W1-10 W2-10 W3-10

Source : NMR Media Index

Mobile Phone User Profile

UPDATE
MALE

Composition (%)
60.5

121

FEMALE

39.5

79

72

10-14 YEARS

12.4

126

15-19 YEARS
20-29 YEARS

120

21.6

30-39 YEARS

121

20.6

40-49 YEARS

96

50+ YEARS

20.8

47

16.5
8.1

158

124

26.9

102

C1

21.9

85

C2
D

75

17.4

43

14.5

WHITE COLLAR

12.8

187

BLUE COLLAR

7.3

118

ENTERPRENEUR

Male
15-40 YO
AB
White, Blue Collar,
Enterpreneur & Student

109

STUDENT

29.7

110

HOUSEWIVES

48

OTHERS

18.7
58

50

17.3
100

150

200

17.5
7.6
9.2

Index

Source: NMR Media Index, W2 2010

Adult People is Growing...

UPDATE

34.6

33.56

24.3
17.3

24.83

16.85
11.4

7.5

11.7

7.4
5.0

10-14 YEARS

15-19 YEARS

20-29 YEARS

w2 2009

30-39 YEARS

40-49 YEARS

5.66

50+ YEARS

w2 2010

Source : NMR Media Index

Mobile Phone Features That Used

9 Cities, Aged 10+, in %
UPDATE
96 97

50

25
19

w3 2009

13
7

Internet

Radio

Mp3 Player

Camera

Games

SMS

Telephone
Video

24 25

Video
Streaming

28

Email

32

Mms
(Multimedia
Message
Service)

36

w3 2010

Source: NMR-Media Index

Mobile Ad Summary
UPDATE

Growth of Mobile Phone (Hand Phone) users 2010 (2nd

Wave) was increased for 8.6 % than a year a go in the
same period.
Mobile user profile consists of a majority of Male, social
economic status of the AB, a profession as young
executives and students who are aged between 15 40
years Old.
Short Message Service (SMS) is a favorite Mobile features
of Mobile Users. Whereas significantly Mobile features
used to internet increase that is equal to 48.09 % than a
year a go in the same period.

Television

TV Consumption Penetration Growth

9 Cities, Aged 10+, In %
UPDATE

93.2

93.3

92.6 92.0

92.0

92.2

92.4

92.8

93.3

94.1

94.5

94.5

94.3

94.3

94.9

95.5

94.6

94.3

w2-06 w3-06 w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w3-10

Source: NMR Media Index

TV Consumption Penetration By City

9 Cities, Aged 10+, In %
UPDATE

97.8
94.2 94.9

98.5

97.0
93.5

93.0

97.9

96.7

98.3

BDG

GRT SBY

98.9

99.9

99.7

94.3

87.0

85.3

GRT JKT

97.7

SMG

MDN

W3 2009

MKS

88.8

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media Index

0:
0

0
-0
03
2:
:1
14
5:
:5
00
9
04
03
:3
:2
0:
9:
00
59
-0
05
4
:4
:4
5:
4:
00
59
07
05
:0
:5
0:
9:
00
59
08
07
:1
:1
5:
4:
00
59
09
08
:3
:2
0:
9:
00
59
10
09
:4
:4
5:
4:
00
59
-1
12
0
:0
:5
0:
9:
00
59
13
12
:1
:1
5:
4:
00
59
14
13
:3
:2
0:
9:
00
59
-1
15
4
:4
:4
5:
4:
00
59
-1
17
5
:0
:5
0:
9:
00
59
18
17
:1
:1
5:
4:
00
59
19
18
:3
:2
0:
9:
00
59
-1
20
9:
:4
44
5:
:5
00
9
-2
22
0:
:0
5
0:
9:
00
59
-2
23
2
:1
:1
5:
4:
00
59
24
23
:3
:2
0:
9:
00
59
25
24
:4
:4
5:
4:
00
59
-2
5:
59
:5
9

02
:0

TVR (%)

TV Viewing Pattern

10 Cities, Aged 5+, In TVR (%)

UPDATE

4.5

3.5

Jan-Sep'08

Jan-Sep '09

Jan-Sep'10

2.5

1.5

0.5

Source : AGB Nielsen Media Research

Program Type Preference by Gender

10 Cities, in TVR (%)
UPDATE
2.3

1.7

1.8

1.7
1.4 1.4

1.5

1.4
1.2

1.1
0.9

0.9
0.7

0.6 0.6

0.5 0.5
0.3 0.3

Series

Movie Entertainment Children Information

MALE 15+

News

Religious

Sport

Special

Filler

FEMALE 15+

Source : AGB NMR, Jan Jul 2010

Program Type Preference by Age

10 Cities, in TVR (%)
UPDATE
2.1
2.0
1.9
1.8
1.7
1.5 1.5
1.41.4
1.4 1.4
1.3
1.3

1.5
1.4
1.21.2

1.4
1.3
1.2

1.1
1

1.0
0.9
0.8
0.70.7

0.8
0.7
0.6
0.40.4

Series

Movie Entertainment Children Information

MF 5-14 Yo ABC

MF 15-24 Yo ABC

News

0.5
0.4
0.3

Religious

MF 25-34 Yo ABC

0.30.30.3
0.2

Sport

Special

Filler

MF 35+Yo ABC

Source : AGB Nielsen, Jan Sep 2010

Program Type Preference by SES

10 Cities, in TVR (%)
UPDATE

2.1

1.6

1.5

1.6
1.4

1.4

1.3

1.2
1

1.3

1.1
0.9
0.7

0.7
0.5

Series

1.5

Movie EntertainmentChildren Information

AB CLASS

News

0.5

0.4

Religious

0.3 0.3

Sport

Special

Filler

CDE CLASS

Source : AGB Nielsen, Jan Sep 2010

TV Audience Profile

TV Audience Profile By Gender

UPDATE
MALE

FEMALE

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
RCTI SCTV TRANS IVM TRANS7 TPI TVONE ANTV

GTV METRO TVRI1

Source : AGB Nielsen, Jan Sep 2010

TV Audience Profile By Age

UPDATE
5 -14 YO

15-24 YO

25-34 YO

35-44 YO

45-54 YO

55+YO

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
RCTI SCTV TRANS IVM TRANS7 TPI TVONE ANTV

GTV METRO TVRI1

Source : AGB Nielsen, Jan Sep 2010

TV Audience Profile By SES

UPDATE

A CLASS

C CLASS

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
RCTI SCTV TRANS IVM TRANS7 TPI TVONE ANTV

GTV METRO TVRI1

Source : AGB Nielsen, Jan Sep 2010

National TV Audience Profile

Station

Audience Profile

Station

Audience Profile

Family, Skewed to Female, All Economic Class

Skewed to Adult Male, Middle

Family, Skewed to Teen, All Economic Class

Family, Skewed to Male & Kid

Skewed to Aged 15+, Middle Up class,

Skewed to Kids & Teen, Midd

Family, Skewed to Kid & Adult Female, Middle

LowtoClass
Skewed
Adult, Upper Class

Family, Skewed to Young People

Older people

Family, Skewed to Middle Low Class

Source : AGB Nielsen Jan Sep 2009

TV Coverage & Reception

Quality

National TV Coverage Area

Claimed by Station

Source : - Media Data Matari Updated, Sep 2008

- TV Station Media Profile

TV Transmitter Stations
Claimed by Station

NO

Stations

Number of
Transmitter

Area
Jawa

Bali

Sumatera Kalimantan Sulawesi

Others

TVRI1

389

69

123

54

69

67

RCTI

62

21

19

SCTV

47

16

11

IVM

34

15

10

TRANS

32

11

METRO

56

16

13

10

TPI

28

14

ANTV

36

13

TRANS7

26

12

10

GTV

39

15

10

11

TVONE

22

11

Source : - Media Data Matari Updated, Sep 2008

- TV Station Media Profile

TV Reception Quality
UPDATE

Jakarta

Grt Bandung

100%

100%

80%

80%

60%

60%

40%

40%

20%

20%

0%
ANTV

GTV

IVM

TVONE METRO RCTI

SCTV

TPI TRANSTV
TRANS|7 TVRI1

Grt Surabaya

0%
ANTV

100%

80%

80%

60%

60%

40%

40%

20%

20%

0%
GTV

IVM

TVONE METRO

IVM

TVONE METRO

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

Grt Semarang

100%

ANTV

GTV

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

0%
ANTV

GTV

IVM

TVONE METRO

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

Source: NMR Media Index, wave 3 2010

TV Reception Quality (Contd)

UPDATE

Denpasar

Medan

100%

100%

80%

80%

60%

60%

40%

40%

20%

20%

0%

0%
ANTV

GTV

IVM

TVONE METRO

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

Makasar

ANTV

GTV

IVM

TVONE METRO

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

TVONE METRO RCTI

SCTV

TPI

TRANSTRANS|7 TVRI1

Grt Yogyakarta

100%

100%

80%

80%

60%

60%

40%

40%

20%

20%

0%

0%
ANTV

GTV

IVM

TVONE METRO

RCTI

SCTV

TPI

TRANS TRANS|7 TVRI1

ANTV

GTV

IVM

Source: NMR Media Index, wave 3 2010

TV Reception Quality (Contd)

UPDATE

Palembang
100%

80%

60%

40%

20%

0%
ANTV

GTV

IVM

VERY GOOD

TVONE

METRO

QUITE GOOD

RCTI

SCTV

TPI

QUITE BAD

TRANS

TRANS|7

TVRI1

VERY BAD

Source: NMR Media Index, wave 3 2010

TV Performance

National TV Audience Share

10 Cities, Aged 5+, All Day Parts
UPDATE

25

J an-S ep'08
J an-S ep'09

20

J an-S ep'10
Share (%)

15
10
5
0
T VR I1 R C T I S C TV

TPI

AN T V

IV M

ME T R OT R AN ST R AN S 7 G T V T VO N E

Source : AGB Nielsen Media Research

National TV Audience Share

10 Cities, 5+ (All People), All Day Parts
UPDATE
25

20

Share (%)

2009

2008

2010

15

10

Apr May J un J ul Aug Sep Oct Nov Dec J an Feb Mar Apr May J un J ul Aug Sep Oct Nov Dec J an Feb Mar Apr May J un J ul Aug Sep

TVRI1
ANTV
TV7 TRANS7

RCTI
IVM
GTV

SCTV
METRO
LATIVI TVONE

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, M/F 5-14 ABC, All Day Parts
UPDATE

25

2008

2010

2009

Share (%)

20

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV
TV7 TRANS7

RCTI
IVM
GTV

SCTV
METRO
LATIVI TVONE

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, M/F 15-24 ABC, All Day Parts
UPDATE

30

2008

25

2009

2010

Share (%)

20
15
10
5
0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV
TRANS7

RCTI
IVM
GTV

SCTV
METRO
TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, M/F 25-34 ABC, All Day Parts
UPDATE

25

2008

2009

Share (%)

20

2010

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV
TRANS7

RCTI
IVM
GTV

SCTV
METRO
TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, M/F 35+ ABC, All Day Parts
UPDATE

25

2008

2009

2010

Share (%)

20

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV

RCTI
IVM

SCTV
METRO

TRANS7

GTV

TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, Male 15+, All Day Parts
UPDATE

25

2008

2009

Share (%)

20

2010

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV

RCTI
IVM

SCTV
METRO

TRANS7

GTV

TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen media Research

Channel Share Monthly (National

TV)
10 Cities, Female 15+, All Day Parts
UPDATE

30

2008

Share (%)

25

2009

2010

20
15
10
5
0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Jul Aug Sep
TVRI1
ANTV
TRANS7

RCTI
IVM
GTV

SCTV
METRO
TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media research

Channel Share Monthly (National

TV)
10 Cities, Mother With Kid < 10 YO, All Day Parts
UPDATE

25

2009

2008

2010

Share (%)

20

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV
TRANS7

RCTI
IVM
GTV

SCTV
METRO
TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, AB Class, All Day Parts
UPDATE

25

2009

2008

2010

Share (%)

20

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec JanFeb Mar Apr May Jun Jul AugSep Oct NovDec Jan FebMar Apr May Jun Jul Aug Sep
TVRI1
ANTV
TRANS7

RCTI
IVM
GTV

SCTV
METRO
TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

Channel Share Monthly (National

TV)
10 Cities, CDE Class, All Day Parts
UPDATE

25

2008

Share (%)

20

2009

2010

15

10

0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
TVRI1
ANTV

RCTI
IVM

SCTV
METRO

TRANS7

GTV

TV ONE/LATIVI

TPI
TRANS

Source : AGB Nielsen Media Research

National TV Audience Share By Cities

10 Cities, Aged 5+, All Day Parts
TV/ CITY
TVRI1

JKT

BDG

SMG

SBY

UPDATE
MDN

MKS

YGY

PLM

DPS

BJR

0.5

0.7

1.1

0.4

0.6

0.8

1.5

0.4

0.9

RCTI

15.3

16.2

14.3

20.7

11.4

19.8

15.5

13.6

9.6

17.3

SCTV

16.5

11.9

14.3

11.8

18.9

14.1

12.7

9.8

14.2

8.9

TPI

9.7

8.2

11.2

15.2

13.4

16.4

12

11.1

11.4

14.4

ANTV

7.5

7.8

6.2

6.4

6.4

8.1

8.9

10.4

8.5

3.3

10.1

7.7

9.7

10.4

10.3

10.5

8.1

11.2

13.4

13.1

METRO

2.3

2.2

2.6

1.8

2.2

2.8

2.4

2.9

2.1

TRANS

13.8

14.1

16.5

12.8

13.5

5.8

15.3

16.3

12

13.7

TRANS7

11.3

13.5

12.2

6.3

7.3

8.2

8.5

11.4

10.4

8.1

9.4

10.9

9.5

8.4

7.6

6.7

12.6

4.6

5.7

2.9

3.8

3.7

5.2

4.2

5.9

IVM

GTV
TVONE

Station TV & Kota yang memiliki share cukup tinggi pada station tersebut :
-

RCTI Jakarta, Bandung, Semarang, Surabaya, Makassar, Yogyakarta, Palembang, Banjarmasin

SCTV Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Yogyakarta, Denpasar
- TRANS7
TPI
Surabaya, Medan, Makassar Yogyakarta, Palembang, Denpasar, Banjarmasin
- GTV
ANTV Yogyakarta, Makassar
- TVONE
IVM
Makassar, Palembang, Denpasar, Banjarmasin
- TVRI1
METRO TV Palembang, Denpasar
TRANSTV Jakarta, Bandung, Semarang, Surabaya, Medan, Yogyakarta, Palembang, Denpasar

Jakarta, Bandung, Palembang, Denpasar

Bandung, Medan, Banjarmasin
Bandung, Denpasar
Yogyakarta, Semarang

Source : AGB-NMR, Jan Sep 2010

Top Program Quarter 2 2010

10 Cities, Aged 5+
UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 2 2010

10 Cities, Aged 5-14 yo

UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 2 2010

10 Cities, Aged 15-24 yo
UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 2 2010

10 Cities, Aged 25-34 yo
UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 2 2010

10 Cities, Aged 35+ yo
UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 1 2010

10 Cities, SES AB

UPDATE

Source : AGB NMR, Apr Jun 10

Top Program Quarter 1 2010

10 Cities, SES CDE
UPDATE

Source : AGB NMR, Apr Jun 10

TV Local

Local TV Stations
PROVINCES

SUM

CHANNELS

JATIM

27

TVRI SURABAYA, ATV BATU, BATU TELEVISI, DHAMMA TV BATU,

JTV SBY, UNIVERSITAS GAJAYANA (GTV) MLG, KSTV KEDIRI, LOGIS
TV KDR, MAHAMERU TV MLG, MALANG TV, SPACETOON TV
SURABAYA, ATV MADIUN, ESKAPE TV BYWG, DHOHO TV KDR,
SPACETOON MADIUN, SPACETOON MLG, GNTV, NDTV MLG,
SINGOSARI MLG, PAS TV PASURUAN, DELTA TV SIDOARJO,
MADURA CHANNEL, AREK TV SBY, SBO TV, M&HTV SBY, MNTV
SBY, SUN TV SBY

YOGYA

TVRI YOGYAKARTA, SUN TV YOGYAKARTA, MALIOBORO TV, JOGJA

TV, RBTV, NUSA TV JOGJA

TVRI PEKANBARU, RIAU TV, RIAU CHANNEL, SRI JUNJUNGAN

(SJTV), INTV, HKTV

BALI

TVRI DENPASAR, BALI TV, BMC BADUNG, DEWATA TV DPS,

JIMBAWARNA TV

BATAM TV , SEMENANJUNG TV (STV)

NTB

LOMBOK TV (LBTV)

JAMBI

TVRI JAMBI, JAMBI TV

NTT

TVRI KUPANG

BENGKULU

TVRI BENGKULU, BENGKULU TV

KALSEL

11

LAMPUNG

TVRI LAMPUNG, LAMPUNG MEGA TV (LTV), SIGER TV, TEGAR

TV, CEMPAKA TV, KRAKATAU TV, RADAR TV

JAKARTA

ELSHINTA TV, DA AI TV, JAK TV, O CHANNEL, SPACETOON TV

JAKARTA, B CHANNEL, TVRI2 JAKARTA, PLAZA TV

KALTENG

BORNEO TV

KALBAR

TVRI PONTIANAK, KCTV

KALTIM

TVRI SAMARINDA, PKTV, TARAKAN TV

SULSEL

TVRI MAKASSAR, MAKASSAR TV, FAJAR TV, SUN TV MKS

SULUT

TV5d MANADO, TVRI MANADO, BUNAKEN TV, PACIFIC TV,

TELEVISI MANADO (TVM)

SULTRA

KENDARI TV

GORONTALO

GORONTALO TV

MALUKU

TVRI AMBON, MOLLUCA TV, AMBON TV

PAPUA

TVRI PAPUA, METRO TV PAPUA, TOP TV

PROVINCES

SUM

NAD

ACEH TV, TVRI ACEH

SUMUT

DA AI TV MEDAN, SPACETOON MEDAN,

TVRI MEDAN, DELI TV

SUMBAR

TVRI PADANG, FAVORIT TV, MINANG TV, BUKITTINGGI

TELEVISI (BiTV), PADANG TV

SUMSEL

TVRI SUMSEL, PALEMBANG TV, SRIWIJAYA TV,

SKY TV

RIAU

KEP. RIAU

BANTEN

JABAR

25

JATENG

13

CHANNELS

BANTEN TV, CAHAYA TELEVISI BANTEN (CTV), CARITA TV

TANGERANG (CARITA TV), UNTIRTA TV
TVRI BANDUNG, BANDUNG TV, BOGOR TV, CB CHANNEL
DEPOK, CT CHANNEL, GANESHA TV, IMTV, MEGASWARA TV
BGR, MQTV, SPACETOON TV BDG, SSTV SUKABUMI, JABAR
TV, PJTV, STV BDG, VTV, BC CHANNEL, NUSA TV, TVB BKS,
TVN, TV CRB, TV UI, UNIV. GUNADARMA TV, SPACETOON
GRT, JATILUHUR TV, ATV SUKABUMI
TVRI SEMARANG, BMS TV BANYUMAS, KARESIDENAN TV MGL,
TATV SOLO, TV BOROBUDUR, TVKU SMG, PRO TV SMG,
CAKRA TV SMG, TELEVISI TEGAL (TVT), RATIH TV KEBUMEN,
CIP CILACAP, SIMPANG 5 TV SMG, MGTV SRKT

TVRI BANJARMASIN, AMUNTAI TV, RANTAU TV, BANJAR TV,

BARITO CHANNEL, DUTA TV, SUN TV BJRMS, TVB BJRMS, TV
MAJTA, MURAKARTA TV, SELIDAH TV

Notes : TV Lokal = 137, TVRI Daerah = 22

Source : - Media Data Matari Updated, Jul 2009

Local TV Audience Share By Cities

10 Cities, Aged 5+

UPDATE

Banjarmasin

1.4

Denpasar

1.7

Palembang

0.9

Yogyakarta

0.9

Makassar

1.0

0.4

Bandung 0.0

Denpasar

BALI

Palembang

PALTV

Yogyakarta
Makassar

JOGJA
OTHER
MKTV

Medan

STOON

0.2

0.4

1.1

Semarang

BJRTV

0.4
0.6

Surabaya

Banjarmasin

1.9

0.2

0.6

Medan

Jakarta

0.7

0.4

0.8

0 0.1

0.2 0.1

0.8
0.4

0.5

0.6

0.9
0.4

0.5

0.2

0.6

0.2
0.2 0.1

DUTATV

OTHER

Surabaya

JTV

STOON

SBO

DEWATA

OTHER

Semarang

TVBR

PROTV

CAKRA

Bandung

STOON
PTV

SWJTV
RBTV
FAJAR
DELI

OTHER
TATV
OTHER
OTHER

Jakarta

STV

BTV

OTHER
JAKTV

OCNL

STOON

DAAI TV

MGSWR

TVRI2

TVRI2

OTHER

TVKU
CTC

CBTV

ELSTV

Source : AGB NMR, Jan Sep 2010

National TV vs Local TV Audience

Share
10 Cities, Aged 5+

UPDATE

100

2006

2007

2008

2009

2010

16

98
12
97
8
96

Share Local TV (%)

2005

95

19 Local TV

24 Local TV

27 Local TV

94

29 Local
TV

30 Local
TV 0

30 Local
TV

Jan'05
Mar
May
Jul
Sep
Nov
Jan'06
Mar
May
Jul
Sep
Nov
Jan'07
Mar
May
Jul
Sep
Nov
Jan'08
Mar
May
Jul
Sep
Nov
Jan'09
Mar
May
Jul
Sep
Nov
Jan'10
Mar
May
Jul

Share National TV (%)

99

20

NTW TV

Local TV

Source: AGB Nielsen Media Research

Television Summary

Growth of TV Audiences basis for 2010 (2nd

Wave) was increased for 0.27 % than a year a go
in the same period.
High penetration of TV Audiences in the period of
2nd wave in 2010 is located in Palembang, the
largest increase in penetration compared to
previous years with the same period is located in
Greater Yogyakarta (3.30 %).

Pay TV

Pay TV Consumption Growth

9 Cities, Aged 10+, In %
UPDATE

0.5

0.5

0.6

0.6

0.7

0.7

0.8

0.9

0.9

1.0

1.2

1.2

1.2

1.0
0.8

0.7

0.6

0.8

w2-06 w3-06 w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w2-10

Source: NMR Media Index

Pay TV Consumption Penetration By City

9 Cities, Aged 10+, In %
UPDATE

1.9

1.6
1.2

1.1

0.9
0.6

0.4

0.5

BDG

GRT SBY

SMG

1.3

1.1
0.6

0.5

0.3

0.1
GRT JKT

1.2

MDN

W3 2009

0.3

MKS

GRT YGY

DPS

0.2

0.4

PLB

W3 2010

Source: NMR Media Index

Pay TV Audience Profile

Composition (%)
MALE

UPDATE

132

FEMALE

66.0

68

10-14 YEARS

34.0

60

11.0

15-19 YEARS

114

20-29 YEARS

20.0

147

30-39 YEARS

26.0

111

40-49 YEARS

20.0

95

50+ YEARS

36

17.0

6.0

598

147

C1

72.0

57

C2

18.0

20

7.0

2.0
WHITE

1.0

380

BLUE COLLAR

20-50+ YO
AB
White Collar & Student

0.0

92

ENTERPRENE

Male

69

STUDENT

51.0

114

HOUSEWIVES

58

OTHERS

12.0

32

9.0
15.0

100

200

300

400

500

600

700

8.0
4.0

Index

Source: NMR - Media Index, W2 2010

Pay TV Audience Habit

9 Cities, Aged 10+, In %
Frequency

Time Spent

33.4

39.9
48.6

7 Days/Wk
6 Days/Wk

10.3

5 Days/Wk

1.1
4.1

4.3

4 Days/Wk

15.9

9.1

3 Days/Wk

9.5

2 Days/Wk

13.1
13.2

11.0

1 Day/Wk

0.4
1.0
10.8

2008

4 - <5 HOURS
3 - <4 HOURS
2 - <3 HOURS
1 - <2 HOURS

39.0

48.8

8.0
13.9

6 - >6 HOURS
5 - <6 HOURS

4.9

11.2

37.4

30 MINUTES - <1
HOUR
<30 MINUTES

9.5

2009

2008

2009

Source: NMR Media Index

Pay TV Audience Habit (Contd)

Place
7.0

60.1

12.3

Someones Elses
Home
Public
Accomodation
Own Place
Office/ Workplace

72.6
Hotel Room
During Travelling
Club

15.7

12.7

2008

2009

Source: NMR Media Index

Pay TV Provider
Pay TV

Target
Audience

Subscriber

Coverage

Family

575,888
(Feb 09)

Jabodetabek, Jabar, Jateng, Yogyakarta, Jatim,

Bali, Sumatera, Kalimantan, Sulawesi, NTB,
NTT, Maluku, TimTim, Papua

Family

272,716
(Jul 09)

Jabodetabek, Jabar, Jatim, Bali, NTB, NTT,

Sumatera, Kalbar, Kaltim, Kalsel, Sulut, Sulsel,
Papua, dll

Family

350,000
(2008)

Greater Jakarta & Surabaya

Family

N/A

Jabodetabek, Bandung, Semarang, Surabaya,

Medan, Balikpapan, Denpasar & Makassar

Family

N/A

Jakarta & Surabaya

Car User

N/A

Jabodetabek

Source : - Media Data Matari Updated, Jul 2009

- TV Station Media Profile

Pay TV Provider (contd)

Pay TV

Target
Audience

Subscriber

Subcriber Coverage

Family

30.000
(2008)

Jakarta, Bandung, Cirebon, Yogyakarta,

Semarang, Surabaya, Malang, Solo, Denpasar,
Lombok, Pekanbaru, Bagan Siapi-api,
Bengkalis, Palembang, Padang, Batam, Jambi,
Medan, Makassar, Bangka, Pontianak, Tanjung
Balai

Mid-Low
Class

N/A

Jakarta, Balikpapan, Denpasar, Bandung,

Surabaya, Medan, Makassar, Pekanbaru,
Palembang, Semarang

Family

N/A

N/A

Urban

N/A

Medan, Pekanbaru, Jabodetabek, Bandung,

Semarang, Yogyakarta, Surabaya, Malang dan
Denpasar

I-Sky-Net

Source : - Media Data Matari Updated, Jul 2009

- TV Station Media Profile

Pay TV Summary
Growth of Pay TV users on 2010 (2nd Wave) was
decreased for 47.5 % than a year a go in the
same period.
High penetration of Pay TV users in the period of
2nd wave in 2010 is located in Makassar, The
largest increase in penetration compared to
previous years with the same period is located in
Palembang (100.0 %).
Pay TV profile consists of a majority of Male,
social economic status of the AB, a profession as
White Collar and students who are aged between
20 50+ years Old.

Radio

Radio Consumption Penetration Growth

9 Cities, Aged 10+, In %
UPDATE

41.7

42.8

43.0 42.7

42.9

42.8

42.8

41.9

41.5

41.3

40.9

40.6

39.3

36.7

34.0

32.0

31.1

30.8

w2-06 w3-06 w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w3-10

Source: NMR - Readership Study, W3 2010

Radio Consumption Penetration By Cities

9 Cities, Aged 10+, In %
UPDATE
75.8
71.5

49.6
44.7
34.6

34.6
28.6

31.0

29.5

39.6

40.2

38.3
33.2

29.1

23.4

GRT JKT

BDG

36.6

29.7
22.5

GRT SBY

SMG

MDN

W3 2009

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR - Readership Study, W3 2010

Radio Listener Profile

UPDATE
MALE

Composition (%)
48.5

97

FEMALE

103

10-14 YEARS

51.5

78

15-19 YEARS

13.2

123

20-29 YEARS

20.9

114

30-39 YEARS

19.4

105

40-49 YEARS

17.8

96

50+ YEARS

16.3

73

12.4
A

15-40 YO

103

112

C1

17.7

104

C2

95

95

19.3
17.9

72

16.4
WHITE

16.4

132

BLUE COLLAR

ABC1
White & Blue Collar,
Enterpreneur &
Student

12.4

100

ENTERPRENE

Female

104

STUDENT

99

HOUSEWIVES

21.2

91

OTHERS

16.1

96

16.7
0

20

40

60

80

100

120

140

15.9
14.6
15.4

Index

Source: NMR - Readership Study, W3 2010

Bandung
Jakarta
Surabaya
Semarang

23

23

22

21

20

20

19

18

17

17

16

15

14

14

13

12

11

11

10

09

08

08

07

06

05

05

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

-00

-23

-22

-21

-21

-20

-19

-18

-18

-17

-16

-15

-15

-14

-13

-12

-12

-11

-10

-09

-09

-08

-07

-06

-06

-05

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

:30

:45

:00

:15

Cume %

Radio Listening Pattern (Kota-kota P.Jawa)

9 Cities, Aged 10+, in 000 Listener

UPDATE

70

60

50

40

30

20

10

Yogyakar

Source: NMR - Readership Study, W3 2010

05
:0
005
:1
05
5
:4
506
:0
06
0
:3
006
:4
07
5
:1
507
:3
08
0
:0
008
:1
08
5
:4
509
:
0
09
0
:3
009
:4
10
5
:1
510
:
30
11
:0
011
:1
11
5
:4
512
:
00
12
:3
012
:4
13
5
:1
513
:3
14
0
:0
014
:
1
14
5
:4
515
:0
15
0
:3
015
:
4
16
5
:1
516
:3
17
0
:0
017
:
15
17
:4
518
:0
18
0
:3
018
:4
19
5
:1
519
:
3
20
0
:0
020
:1
20
5
:4
521
:
0
21
0
:3
021
:4
22
5
:1
522
:
30
23
:0
023
:1
23
5
:4
500
:0
0

Cume %
05
:0
005
:1
05
5
:4
506
:0
06
0
:3
006
:4
07
5
:1
507
:3
08
0
:0
008
:1
08
5
:4
509
:
0
09
0
:3
009
:4
10
5
:1
510
:
30
11
:0
011
:1
11
5
:4
512
:
00
12
:3
012
:4
13
5
:1
513
:3
14
0
:0
014
:
1
14
5
:4
515
:0
15
0
:3
015
:
4
16
5
:1
516
:3
17
0
:0
017
:
15
17
:4
518
:0
18
0
:3
018
:4
19
5
:1
519
:
3
20
0
:0
020
:1
20
5
:4
521
:
0
21
0
:3
021
:4
22
5
:1
522
:
30
23
:0
023
:1
23
5
:4
500
:0
0

Cume %

Radio Listening Pattern (Kota-kota Luar

P.Jawa)

9 Cities, Aged 10+, in 000 Listener

70

UPDATE

60

50

40

30

20

10

Denpasar

Medan

Makassar

70

60

50

40

30

20

10

Palembang

Source: NMR - Readership Study, W3 2010

Top Radio By City

05.00-24.00, Aged 10+, All Place of Listening
UPDATE

Greater Jakarta
RADIO

Bandung
(OOO)

RADIO

Semarang
(OOO)

RADIO

(OOO)

DANGDUTTPI

3,578

DAHLIA

373

HOTS

125

BENS

3,408

RAMA

296

GAJAH MADA

122

GEN FM

3,401

ARDAN

255

POP FM

118

ELGANGA

1,891

99ERS

204

IBC FM

115

ELSHINTA

1,890

RAKA

184

KIS FM

97

Yogyakarta
RADIO

Surabaya
(OOO)

RADIO

Denpasar
(OOO)

RADIO

(OOO)

RETJOBTG

575

SUARA GIRI

1,583

GEMA

245

GCD FM

497

WIJAYA FM

1,135

MENARA

134

PERSATUAN

327

M RADIO

937

AR FM

99

MBS FM

318

EBS FM

713

GENTA BALI

82

POP FM

292

MERDEKA

654

CASANOVA

71

Source: NMR - Readership Study, W3 2010

Top Radio By City

05.00-24.00, Aged 10+, All Place of Listening
UPDATE

Medan
RADIO

Palembang
(OOO)

RADIO

Makassar
RADIO

(OOO)

(OOO)

MOST FM

246

LANUGRAHA

679

VENUS

300

SIMPONI

156

PRIMA

532

GAMASI

293

KARDOPA

149

SRIWIJAYA

424

TELSTAR

179

SIKAMONI

141

CBFM

418

MADAMA

133

DANGDUTTPI

134

RAMONA

412

PRAMBORS

130

Source: NMR - Readership Study, W3 2010

Radio Program choices

9 Cities, Aged 10+, in %
UPDATE
48.4
50.1

POP INDONESIA

24.0
22.8

DANGDUT

11.3
9.9

RELIGION

4.6
3.6

NEWS

3.9
4.8

REGIONAL ART

WESTERN
CAMPURSARI

CLASSIC MUSIC

TALK SHOW / INTERVIEW

ROCK MUSIC

1.4
2.6
1.2
1.1

W3 10
W3 09

0.6
0.4
0.5
0.6
0.5
0.8

Source: NMR Media Index

Radio Summary
growth of Radio Listeners basis for 2010 (2nd Wave) was
decreased for 20.99 % than a year a go in the same
period.
The Highest penetration of Radio Listeners in the period
2010 (2nd wave) is in Jakarta, Whereas the largest
increase in penetration compared to previous years with
the same period is located in Palembang (4.53 %).
Internet user profile consists of a majority of Female,
social economic status of the ABC1, a profession as White
& Blue Collar, Enterpreneur & Student who are aged
between 10 40 years Old.
Pop Indonesial is a The Most favorite Music/Program of
Radio Listeners.

Newspaper

Newspaper Consumption Penetration

Growth
9 Cities, Aged 10+, In %

23.7

w2-06

23.7 23.8

w3-06

w4-06

22.8

w1-07

22.9

w2-07

23.3

w3-07

UPDATE

23.4 23.1

w4-07

w1-08

21.8

w2-08

21.6

w3-08

20.8

w4-08

19.8

w1-09

19.3

w2-09

18.3

w3-09

16.8

15.9

w4-09

w1-10

14.4

14.4

w2-10

w3-10

Source: NMR Media Index

Source: Nielsen Marketing & Media Presentation 2008

Source: Nielsen Marketing & Media Presentation 2008

Newspaper Consumption Penetration By Cities

9 Cities, Aged 10+, In %
UPDATE

27.9
26.0

25.5

26.0

25.5
22.8

22.7

21.0

24.0

14.2

13.1

25.0

18.1

16.8

16.1

28.5

12.3

7.8

GRT JKT

BDG

GRT SBY

SMG

MDN

W3 2009

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media

Index

Read Newspaper Habit

9 Cities, Aged 10+, In %

Source

Frequency
100%

10.3

11.5

5.8

7.6

23.9

23.0

13.5

15.3

54.0

51.4

80%

1/4 - <1/2 OF
ISSUES

60%

1/2 - <3/4 OF
ISSUES

BUY

40%

57.8

OTHER
FREE

>3/4 OF ISSUES

59.9

SUBSCRIBE

>0 - <1/4 OF
ISSUES

3.2

1.5

29.3

31.9

2008

2009

20%

0%

2008

2009

Source: NMR Media Index

Newspapers Reader Profile

UPDATE
MALE

Composition (%)

135

FEMALE

67.5

65

10-14 YEARS

32.5

48

15-19 YEARS

8.6

87

20-29 YEARS

15.5

125

30-39 YEARS

22.3

133

40-49 YEARS

116

50+ YEARS

23.7

52

20.7
9.3

225

137

C1

36.4

92

C2

79

22.2

Male
20-45 Yo
AB

45

14.9

40

12.8
WHITE

7.3

310

BLUE COLLAR

105

ENTERPRENE

Worker &
Enterpreneur

6.5
129

STUDENT

81

HOUSEWIVES

42.6

40

OTHERS

14.4

63

17.7
0

50

100

150

200

250

300

350

11.1
5.5
8.7

Index

Source: NMR - Readership Study, W3 2010

Top 10 Newspapers By Readership

9 Cities, Aged 10+, 000 readers

UPDATE

J AWA POS

1,180

KOMPAS

969

TOP SKOR

764

POS KOTA

752
600

WARTA KOTA
KEDAULATAN RAKYAT

467

BERITA KOTA

438

SEPUTAR INDONESIA

387

SUARA MERDEKA
LAMPU HIJ AU

375
263

Source: NMR - Readership Study, W3 2010

Top 5 News Paper By Cities

Aged 10+, in 000 readers

UPDATE

Greater Jakarta
NEWSPAPER

Bandung

(000)

NEWSPAPER

Greater Surabaya
(000)

NEWSPAPER

(000)

TOP SKOR

756

PIKIRAN RAKYAT

137

KOMPAS

754

TRIBUN JABAR

124

POS KOTA

752

GALAMEDIA

51

MEMO

120

WARTA KOTA

600

KOMPAS

20

SURYA

114

BERITA KOTA

438

TOP SKOR

Semarang
NEWSPAPER
SUARA MERDEKA

JAWA POS

KOMPAS

29

SEPUTAR INDONESIA

25

Medan
(000)
336

NEWSPAPER

1,095

Makassar
(000)

ANALISA

182
153

JAWA POS

38

POS METRO MEDAN

METEOR

38

WASPADA

89

KOMPAS

25

SUMUT POS

WAWASAN

23

MEDAN POS

NEWSPAPER

(000)

FAJAR

177

TRIBUN TIMUR

105

KOMPAS

19

26

SEPUTAR INDONESIA

17

22

UJUNGPANDANG
EKSPRES

Source: NMR - Readership Study, W3 2010

Top 5 News Paper By Cities (Contd)

Aged 10+, in 000 readers
UPDATE

DI Yogyakarta
NEWSPAPER
KEDAULATAN RAKYAT

Palembang
(000)
466

NEWSPAPER

Denpasar
(000)

NEWSPAPER

(000)

SUMATERA EKSPRESS

238

BALI POST

87

PALEMBANG POST

144

DENPOST

35

MINGGU PAGI

93

HARIAN YOGYA

69

SRIWIJAYA POST

91

JAWA POS

27

KOMPAS

64

KOMPAS

41

NUSA BALI

10

RADAR YOGYA

48

SEPUTAR INDONESIA

20

BISNIS BALI

Source: NMR - Readership Study, W3 2010

e-paper

Newspaper Summary
growth of Newspaper Readers basis for 2010 (2nd
Wave) was decreased for 25.18 % than a year a
go in the same period.
High penetration of Newspaper Readers in the
period of 2nd wave in 2010 at once the largest
increase in penetration compared to previous
years with the same period is located in
Palembang (5.79 %).
Newspaper Readers profile consists of a majority
of Male, social economic status of the AB, a
profession as young executives and students
who are aged between 20 49 years Old.

Tabloid

Tabloid Consumption Penetration Growth

9 Cities, Aged 10+, In %

15.4

w2-06

16.2

w3-06

17.1

w4-06

16.9

w1-07

16.6

w2-07

16.6

w3-07

16.6

w4-07

UPDATE

16.0

w1-08

14.9

w2-08

14.5

w3-08

14.1

w4-08

13.2

w1-09

13.1

w2-09

12.5

w3-09

10.9

w4-09

10.1

w1-10

9.3

8.7

w2-10

w3-10

Source: NMR Media Index

Tabloid Penetration By Cities

9 Cities, Aged 10+, In %
UPDATE

18.4
16.1
13.8

16.1
12.7

10.3

9.9

6.5

6.3

8.3

9.4

7.8

10.9 10.7
8.6

6.2

5.2

1.5
GRT JKT

BDG

GRT SBY

SMG

MDN

W3 2009

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media Index

Tabloid Reader Profile

Composition (%)

UPDATE

MALE

54.0

108

FEMALE

46.0

92

10-14 YEARS

93

15.9

15-19 YEARS

162

20-29 YEARS

27.7

136

30-39 YEARS

23.2

118

40-49 YEARS

20.2

61

50+ YEARS

15

10.4

2.6

230

15-40 YO

143

C1

37.3

90

C2

75

23.2

48

14.6

30

12.2
WHITE
95

ENTERPRENE

AB
Worker & Student

7.8

229

BLUE COLLAR

Male

4.9
110

STUDENT

144

HOUSEWIVES

44

OTHERS

47

34.2
14.2
16.4

50

100

150

200

250

21.5
6.6
7.0

Index

Source: NMR Media Index, W2 2010

Read Tabloid Habit

9 Cities, Aged 10+, In %

Frequency

Source
100%

7.0

7.7

8.1

8.6

17.3

15.1

4.7

6.1

55.4

51.2

90%
80%

1/4 - <1/2 of
Issues
1/2 - <3/4 of
Issues

70%

Subscribe

60%

Other
50%

Free

>3/4 of Issues

Buy

40%

67.6

68.5

>0 - <1/4 of
Issues

30%
20%

35.9

41.3

10%
0%

2008

2009

2008

2009

Source: NMR Media Index

Top 10 Tabloid Readership

9 Cities, Aged 10+, in 000 Readers
UPDATE
PULSA

1,169

BOLA

698

GAUL

677

NOVA

554

SOCCER

401

MOTOR PLUS
OTOMOTIF

384
306

GENIE

289

CEK & RICEK

285

BINTANG INDONESIA

264

Source: NMR - Readership Study, W2 2010

Top 5 Tabloid By TA
9 Cities, Aged 10+, Index
Male
TABLOID

UPDATE

Female
(000)

Index

TABLOID

Mom W/ Kid 10 YO
(000)

Index

TABLOID

(000)

Index

PULSA

667

114

GAUL

523

155

NOVA

230

223

BOLA

624

179

PULSA

502

86

PULSA

160

74

MOTOR PLUS

366

191

NOVA

428

155

CEK & RICEK

100

189

SOCCER

366

182

GENIE

235

163

GAUL

99

79

OTOMOTIF

303

198

CEK & RICEK

191

134

GENIE

80

149

SES AB
TABLOID

SES CDE
(000)

Index

TABLOID

10-14 YO
(000)

Index

TABLOID

(000)

Index

PULSA

666

193

PULSA

503

61

GAUL

165

215

NOVA

354

216

BOLA

377

77

PULSA

114

86

GAUL

336

168

GAUL

341

71

BOLA

58

73

BOLA

321

156

SOCCER

259

92

CEK & RICEK

42

130

MOTOR PLUS

194

171

NOVA

200

51

SOCCER

32

71

Source: NMR - Readership Study, W3 2010

Top 5 Tabloid By TA (Contd)

9 Cities, Aged 10+, Index
UPDATE

25-34 YO

15-24 YO
TABLOID

(000)

Index

TABLOID

35+ YO
(000)

Index

TABLOID

(000)

Index

PULSA

454

157

PULSA

332

119

PULSA

269

57

GAUL

393

235

BOLA

252

152

NOVA

207

93

MOTOR PLUS

211

222

NOVA

214

162

BOLA

181

65

BOLA

206

119

SOCCER

148

155

CEK & RICEK

80

70

OTOMOTIF

177

234

OTOMOTIF

101

139

MOTOR PLUS

76

49

Source: NMR - Readership Study, W3 2010

Tabloid Summary
Growth of Tabloid Readerson 2010 (2nd Wave)
was decreased for 29.08 % than a year a go in
the same period.
The Highest penetration of Tabloid users in the
period of 2nd wave in 2010 at once the largest
increase in penetration compared to previous
years with the same period is located in
Palembang (124.59 %).
Newspaper readers profile consists of a majority
of Male, social economic status of the AB, a
profession as young executives and students
who are aged between 15 39 years Old.

Magazine

Magazine Consumption Penetration Growth

9 Cities, Aged 10+, In %
UPDATE

16.7

w206

18.2

w306

18.3

w406

18.2

w107

17.2

w207

16.8

w307

16.4

w407

14.8

w108

13.4

w208

12.9

w308

12.7

w408

12.2

w109

11.8

w209

10.5

w309

8.6

7.5

7.1

6.9

w409

w110

w210

w310

Source: NMR Media Index

Magazine Consumption Penetration By City

9 Cities, Aged 10+, In %
UPDATE

19.0

18.0

12.8

11.9
7.9

8.9

6.4

5.6

6.3

4.6

5.9

6.1
3.7

1.6
GRT JKT

BDG

GRT SBY

SMG

MDN

W3 2009

4.7

MKS

GRT YGY

6.5

6.1

3.4

DPS

PLB

W3 2010

Source: NMR Media Index

Magazine Reader Profile

UPDATE
MALE

Composition (%)

94

47.0

FEMALE

106

53.0

10-14 YEARS

136

15-19 YEARS

22.4

150

20-29 YEARS

24.8

125

30-39 YEARS

20.6

103

40-49 YEARS

17.0

70

50+ YEARS

22

11. 6
3.6

261

139

C1

90

C2

59

53

40.5

10-30 YO

21.6

AB

14.0

43

9.1
WHITE

6.7

76

ENTERPRENE

White Collar & Student

8.2

229

BLUE COLLAR

Female

96

STUDENT

173

HOUSEWIVES

33.9

56

OTHERS

11.2

46
0

14.2
50

100

150

200

250

300

25.6
8.3
6.8

Index

Source: NMR Media Index, W2 2010

Read Magazine Habit

9 Cities, Aged 10+, In %
Frequency

Source
100%

5.5
6.5

7.7
6.0

11.4

12.6

5.0

7.4

63.7

60.0

90%
80%

1/4 - <1/2 OF
ISSUES
1/2 - <3/4 OF
ISSUES

70%
60%

OTHER
50%

FREE

>3/4 OF ISSUES

76.7

73.7

BUY

40%

>0 - <1/4 OF
ISSUES

SUBSCRIBE

30%

5.7

1.4

20%
10%

25.6

31.3

0%

2008

2009

2008

2009

Source: NMR Media Index

Top 10 Magazine
9 Cities, Aged 10+, in 000 Readers
UPDATE
HIDAYAH

712

BOBO

357

MISTERI

299

GADIS

250

KARTINI

228

FEMINA

199

SABILI
TEMPO (INDONESIA)

180
151

ANEKA YESS!

125

BOBO J UNIOR

122

Source: NMR - Readership Study, W2 2010

Top 5 Magazine Readership By TA

Aged 10+, Index

UPDATE

MALE
MAGAZINE

FEMALE
(000) Index

HIDAYAH

298

84

MISTERI

198

SABILI

MAGAZINE

MOM W/KID 10 YO
(000) Index

MAGAZINE

HIDAYAH

414

116

HIDAYAH

132

BOBO

257

144

141

157

GADIS

216

173

BOLA VAGANZA

105

175

KARTINI

184

161

BOBO

101

57

FEMINA

176

177

SES AB
MAGAZINE

SES CDE
(000) Index

MAGAZINE

(000) Index
194

147

BOBO

96

145

FEMINA

89

240

KARTINI

84

198

COSMOPOLITAN BRIDE

53

257

10-14 YO
(000) Index

HIDAYAH

304

145

HIDAYAH

408

81

BOBO

188

178

BOBO

170

68

MISTERI

144

163

MISTERI

155

74

FEMINA

136

231

GADIS

115

65

KARTINI

136

202

KARTINI

91

57

MAGAZINE
BOBO

(000) Index
185

458

BOBO JUNIOR

73

529

HIDAYAH

59

73

MISTERI

55

163

GADIS

36

127

Source: NMR - Readership Study, W2 2010

Top 5 Magazine By TA (Contd)

Aged 10+, Index

UPDATE

25-34 YO

15-24 YO
MAGAZINE

(000) Index

HIDAYAH

254

144

GADIS

147

238

ANEKA YESS!

87

MISTERI
COSMO GIRL

MAGAZINE
HIDAYAH

35+ YO
(000)

Index

MAGAZINE

233

138

HIDAYAH

KARTINI

99

183

281

FEMINA

94

78

105

BOBO

58

372

MISTERI

(000)

Index

165

58

MISTERI

92

77

199

SABILI

70

97

85

100

KARTINI

66

72

74

104

FEMINA

63

79

Source: NMR - Readership Study, W2 2010

Magazine Consumption
Growth of Magazine Readers on 2010 (2nd Wave)
was decreased for 40.17 %.
The Highest penetration of Magazine Readers in
the period 2010 (2nd wave) is in Greater
Yogyakarta, Whereas the largest increase in
penetration compared to previous years with the
same period is located in Palembang (13.42 %).
Magazine Readers profile consists of a majority of
Female, social economic status of the AB, a
profession as young executives and students
who are aged between 10 29 years Old.

Cinema

Cinema Consumption Penetration Growth

9 Cities, Aged 10+, In %
UPDATE

1.0

1.0

1.2

1.3

1.5

1.7

1.7

1.7

1.7

1.7

1.8

1.8

1.8

1.9

1.8

1.9

1.7

1.5

w2-06 w3-06 w4-06 w1-07 w2-07 w3-07 w4-07 w1-08 w2-08 w3-08 w4-08 w1-09 w2-09 w3-09 w4-09 w1-10 w2-10 w3-10

Source: NMR Media Index

Cinema Consumption Penetration By Cities

9 Cities, Aged 10+, In %
UPDATE

2.8

2.5

2.3 2.3
1.8

1.5
0.5

GRT JKT

BDG

0.8 0.6

GRT SBY

1.2
0.4

SMG

1.9

1.7

1.2

0.8

0.7
0.3

MDN

W3 2009

MKS

GRT YGY

0.5

DPS

PLB

W3 2010

Source: NMR Media Index

Moviegoers Profile
Composition (%)
MALE

UPDATE

91

FEMALE

45.5
54.5

109

10-14 YEARS

59

9.4

15-19 YEARS

357

20-29 YEARS

57.1

160

30-39 YEARS

25.6

38

40-49 YEARS

6.1

50+ YEARS

1.4

0.3

329

130

C1

49.7

94

C2
D
E

53

19.6

40

14.2

16

8.0

WHITE

6.0

245

BLUE COLLAR

15-30 YO
AB
White Collar &
Student

2.4

57

ENTERPRENE

Female

54

STUDENT

228

HOUSEWIVES

35.2

24

OTHERS

8.2

89

7.7
0

50

100

150

200

250

300

350

400

32.7
3.4
12.8

Index

Source: NMR Media Index, w2 2010

Cinema Summary
Growth of Movie goers on 2010 (2nd Wave) was
decreased for 4.44 % than a year a go in the
same period.
The Highest penetration of Magazine Readers in
the period 2010 (2nd wave) is in Greater Jakarta,
Whereas the largest increase in penetration
compared to previous years with the same period
is located in Greater Yogyakarta (276.47 %).
Movie goers profile consists of a majority of
Female, social economic status of the AB, a
profession as young executives and students
who are aged between 15 29 years Old.

Static Outdoor Adv

Static Outdoor Adv Watch Penetration

Growth
Aged 10+, In %
UPDATE

39.6

w2-06

42.4 43.7

w3-06

w4-06

44.8

44.4

44.1

43.9

w1-07

w2-07

w3-07

w4-07

43.1

43.7

44.4

w1-08

w2-08

w3-08

46.8

w4-08

46.1

w1-09

45.7

44.8

w2-09

w3-09

43.5

44.0

44.5

45.3

w4-09

w1-10

w2-10

w3-10

Source: NMR Media Index

Static Out-Door Ad Penetration By Cities

9 Cities, Aged 10+, In %
UPDATE
94.0
87.1

86.3

81.3
74.3 72.9
65.9
55.1
51.8

51.3

47.5
41.3

39.1 40.7

47.9

51.9

41.4

34.0

GRT JKT

BDG

GRT SBY

SMG

MDN

W3 2009

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media Index

Static Outdoor-Ad Watcher Profile

Composition (%)

UPDATE
MALE

60.0

120

FEMALE

40.0

80

10-14 YEARS

81

13.8

15-19 YEARS

128

20-29 YEARS

21.8

119

30-39 YEARS

20.3

116

40-49 YEARS

19.8

95

50+ YEARS

48

16.2

8.2

146

15-40 YO

123

C1

25.1

102

C2

88

21.1

78

17.5

45

15.1

WHITE

13.4

170

BLUE COLLAR

ABC1
White, Blue Collar,
Enterpreneur & Student

7.7

120

ENTERPRENE

Male

107

STUDENT

27.6

114

HOUSEWIVES

45

OTHERS

19.4
61

17.3
18.5

20

40

60

80

100

120

140

160

180

7.3
9.9

Index

Source: NMR Media Index, W2 2010

"The networks and the

technology being used to
reach people is seen by
agencies and brands as more
engaging
out-of-home has gone far
beyond static posters,
now advertisers
are able to cut costs by
repurposing their 30-second
TV spots in new and different
ways on digital screens
Source : Ad Age Jan 16th 2009

Five reasons why OOH and digital OOH

delivers strong ROI
1

OOH =
Impact
and
engageme
nt

Urbanisation
= more
people
living and
working in
cities

Media
becoming
highly
fragmented
especially
TV

OOH is a
cost
efficient
media in
addition
to TV

LCD
screens
shows
strong
research
results

Focus Media Indonesia

Penetrating 90% of high end
office buildings in Jakarta by with
more than 500LCD (17 42)
Reaching more than 850,000
people per day; upper SES (SES
AB); white collar; productive
ages; potential consumers
12hours exposure from 7AM to
7PM Monday to Friday
60 rotations per day
12 minutes per rotation

Static Outdoor Adv Summary

Growth of Static Outdoor-Ad Watcher on 2010
(2nd Wave) was decreased for 2.56 % than a year
a go.
The Highest penetration of Static Outdoor-Ad
Watcher on 2010 (2nd wave) at once the largest
increase in penetration compared to previous
years with the same period is located in
Palembang (14.44 %).
Static Outdoor-Ad Watcher profile consists of a
majority of Male, social economic status of the
ABC1, a White & Blue Colaar, Entrepreneur and
students who are aged between 15 39 years
Old.

Mobile Outdoor Adv

Mobile Outdoor Adv Watch Penetration

Growth
Aged 10+, In %

33.4

w2-06

34.7

w3-06

UPDATE

35.4

36.3

36.0

36.3

35.9

w4-06

w1-07

w2-07

w3-07

w4-07

34.6

34.9

w1-08

w2-08

36.4

w3-08

37.8

w4-08

37.1

36.6

36.0

35.4

35.5

35.8

36.2

w1-09

w2-09

w3-09

w4-09

w1-10

w2-10

w3-10

Source: NMR Media Index

Public Transportation Ad Penetration By

Cities
9 Cities, Aged 10+, In %

UPDATE

93.8
85.6
80.1
69.8

63.7

49.9
36.9
30.4

31.4

GRT JKT

35.4

38.8

30.8 31.0

BDG

GRT SBY

41.3

45.9

30.9

31.2

SMG

MDN

W3 2009

42.9

MKS

GRT YGY

DPS

PLB

W3 2010

Source: NMR Media Index

Public Transportation Ad Watcher Profile

Composition (%)

UPDATE
MALE

60.5

121

FEMALE

79

10-14 YEARS

39.5

72

15-19 YEARS

12.4

126

20-29 YEARS
30-39 YEARS
40-49 YEARS

120

21.6

121

20.6

96

50+ YEARS

20.8

47

16.5

8.1

158

124

C1

26.9

102

C2

21.1

85

75

17.4

43

14.5

WHITE

12.8

187

BLUE COLLAR

7.3

118

ENTERPRENE

109

STUDENT
48

OTHERS

20

40

ABC1
White & Blue Collar,
Enterpreneur &
Student

18.7
58

15-40 YO

29.7

110

HOUSEWIVES

Male

17.3
60

80

100

120

140

160

180

200

17.5
7.6
9.2

Index

Source: NMR Media Index, W2 2010

Mobile MagicBox

In Taxi Advertisement

Mobile Outdoor Adv Summary

Growth of Public Transportation Ad Watcher on a weekly
basis for 2010 (2nd Wave) was decreased for 2.27 % than
a year a go in the same period.
The Highest penetration of Public Transportation Ad
Watcher in the period 2010 (2nd wave) is in Palembang,
Whereas the largest increase in penetration compared to
previous years with the same period is located in Greater
Yogyakarta (18.42 %).
Public Transportation Ad Watcher profile consists of a
majority of Male, social economic status of the ABC1, a
profession as White & Blue Collar, Enterpreneur and
students who are aged between 15 45 years Old.

Advertising Expenditure

All Section Adex YOY

UPDATE

+16%

60,000

+19%

+17%

40,000

20,000

+15%

In Rp. Billion

30,000

+16%

+17%

50,000

+32%
+36%
+37%
+27%

10,000

+44%

0
1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

09 W13

10 W13

Source : Nielsen Advertising Information Service

All Section Spot YOY

+3%

UPDATE
+7%
7,000

+35%
+6%

6,000

+7%
+4%

5,000

4,000

Spot

+33%
+31%
+18%

3,000

+9%
2,000

+14%

1,000

0
1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

09 W13

10 W13

Source : Nielsen Advertising Information Service

All Section Adex By Medium

UPDATE

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

1999

2000

2001

2002

2003

2004

MAGAZINE

2005

2006

PRESS

2007

2008

2009

09 W1-3

10 W1-3

TV

Source : Nielsen Advertising Information Service

All Section Adex Growth

UPDATE

6,000

5,000

09 W1-3 10 W1-3

In Rp. Billion

4,000

3,000

2,000

1,000

0
l
il
l
n
t
s't
od
ts
rty
es
es etris
ta
s
al
re
ts
es
ia
o
ct
ing
A
i
c
n
n
i
c
'
n
e
n
v
e
g
r
e
t
a
c
u
Fo
i
k
i
t
a
o
t
p
R
PS
il
e
s
a
p
d
m an
o
ti
ic
ra
Tr
ic
du
o
o
u
o
c
p
o
v
o
r
m
e
&
o
d
T
m
m
r
r
r
m
A
P
v
S
P
e
e
m Edu
ip
e
Fin
Ind
Co
M
ro
Be
lS
at
H P Equ
uto
by
P
a
&
H
A
a
or
n
t
&
B
p
H
p
o
r
H
ia
rs
m
Co
Pe
ed
Co
M

Source : Nielsen Advertising Information Service

UPDATE
Top Spender of All Products
Telkomsel Kartu As - Sim
Card
Axis - Gsm Sim Card
Calon Pemerintah Daerah
Teaser
Telkomsel Simpati - Sim Card
Joint Ad
Sms (Short Message
Service)
Tabib (Paranormal)

10 W1-3
Telkomsel - All Sim Card

09 W1-3

Excelcomindo Xl - Gsm Card

100

200

300

400

500

600

700

800

900

Note : SMS, Tabib, Capres/Cawapres & Join Ad terdiri dari beberapa advertiser
Source: Nielsen Advertising Information Service

Advertising Expenditure Summary

Whats Next

Thank You

Appendix

PROFILE TVRI1
All Day part

UPDATE
Composition (%)
45.0

107
93

MALE
FEMALE

55.0

68
69
79
95

5-14'
15-24
25-34
35-44

9.4
10.1
11.2

137

45-54

12.5

263

+55

36.5

134
113

A
B
C
D
E

WHITE COLLAR
BLUE COLLAR
HOUSEWIFE
STUDENT

92
79
107

24.1

86
103
105
70

15.4

20.5
16.9

22.1
12.7

139
128

ENTREPRENEUR
OTHERS

50

20.2

100

150

17.7
15.2
200

250

300

11.6
23.4
19.5

Back
Index

Source : AGB NMR, Jan - Jun 2010

PROFILE RCTI
All Day part

UPDATE
Composition (%)
48.5

95

MALE

105

FEMALE

51.5

79

5-14'

12.8

97
100
104

15-24
25-34
35-44

15.7
15.7

120
124

45-54
+55

B
C
D
E

20.1
21.9
19.9
18.3

100
95

WHITE COLLAR
BLUE COLLAR

19.7

123

HOUSEWIFE

89

STUDENT

96

OTHERS

30

60

90

16.2
15.4

114

ENTREPRENEUR

19.4
19.8

104
105
100
94
99

16.6

19.6
120

150

14.6
18.8
15.4

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE SCTV
All Day Part
UPDATE
Composition (%)
90

MALE

45.0

110

FEMALE

55.0

83

5-14'

14.3

109
102

15-24
25-34

18.1
16.3

94

35-44

113
107

45-54
+55

15.4
18.4
17.6

100
104
99
100
100

A
B
C
D
E

19.7
21.3
19.9
20.1

97
91

WHITE COLLAR
BLUE COLLAR

18.9

118

HOUSEWIFE

15.8

96

STUDENT

111

ENTREPRENEUR

14.6

92

OTHERS

30

60

90

19.2
120

150

16.6
18.7
15.1

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE TPI
All Day part

UPDATE
Composition (%)
98
102

MALE
FEMALE

49.5
50.5

110

5-14 '

18.3

74

15-24

12.5

108
107
99
112

25-34
35-44
45-54
+55

18.1
17.2
16.2

58

17.8

84

12.4

106
117
115

C
D
E

18.2
21.5
24.4

83

WHITE COLLAR

106

BLUE COLLAR

23.6

128

HOUSEWIFE

91

STUDENT

13.5

109

ENTREPRENEUR

16.9

98

OTHERS

30

60

90

21.5
120

150

15.5
17.8
15.8

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE ANTV
All Day part

UPDATE

Composition (%)
53.5

107

MALE

93

FEMALE

46.5

101
100
96
99
103
105

5-14'
15-24
25-34
35-44
45-54
+55

16.9
16.2
15.9
16.4
17.2
17.5

74

88

14.7

101

18.0

120
107

D
E

20.9
24.9

89

WHIT E COLLAR

21.5

104
112
102
103

BLUE COLLAR
HOUSEWIFE
ST UDENT
ENTREPRENEUR

15.1
17.3

93

OT HERS

30

60

90

19.1
120

150

17.3
16.5
14.6

Back
Index
Source : AGB NMR, Jan - Jun 2010

PROFILE IVM
All Day Part
UPDATE

Composition (%)
47.5

94

MALE

106

FEMALE

52.5

89
90
94
102

5-14'
15-24
25-34
35-44

14.1
14.4
14.7

120

45-54

136

+55

17.8

104
100
107

C
D
E

19.4
20.9
20.4

92
95

WHITE COLLAR
BLUE COLLAR

21.5

125

HOUSEWIFE

90

STUDENT

15.0

117

ENTREPRENEUR

5.7

94

OTHERS

30

60

90

19.5
21.5

87
95

15.8

20.1
120

150

14.6
19.4
15.2

Back

Index
Source : AGB NMR, Jan - Jun 2010

PROFILE METRO
All Day part

UPDATE
Composition (%)
115

MALE

57.5

85

FEMALE

42.5

51

5-14'

7.3

72

15-24

10.2

92

25-34

13.5

111

35-44

158

45-54

15.8

213

+55

22.7
30.4

173

132

33.5

86
72
74

C
D
E

24.9
15.0
14.1

135

WHITE COLLAR

12.6

82

BLUE COLLAR

114

HOUSEWIFE

22.1

66

STUDENT

136

ENTREPRENEUR

13.0

100

OTHERS

50

100

17.9
150

200

250

10.4
21.4
15.2

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE TRANS TV
All Day part

UPDATE
Composition (%)
95

MALE

47.0

105

FEMALE

53.0

85

5-14'

14.0

99
106
99
114
109

15-24
25-34
35-44
45-54
+55

16.3
17.1
15.7
18.9
17.9

103
108
99
102
91

A
B
C
D
E

20.8
21.9
19.4
20.4

102

WHITE COLLAR

17.6

93

BLUE COLLAR

127

HOUSEWIFE

17.1

95
97
91

STUDENT
ENTREPRENEUR
OTHERS

15.1
21.5
16.2

30

60

90

120

150

15.6
14.6

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE TRANS|7
All Day part

UPDATE
Composition (%)
102
98

MALE
FEMALE

51.0
49.0

100
93
108
97
102
102

5-14'
15-24
25-34
35-44
45-54
+55

16.2
15.5
17.9
15.5
17.2

96
95
99
103
109

A
B
C
D
E

17.7
19.4
19.4
19.6
20.4

99
92

WHITE COLLAR
BLUE COLLAR

21.4

122

HOUSEWIFE

99
101
92

STUDENT
ENTREPRENEUR
OTHERS

30

60

90

16.9
15.4
19.7
120

150

16.4
16.9
14.9

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE GTV
All Day part

UPDATE
Composition (%)
54.5

109

MALE

91

FEMALE

45.5

121

5-14'

20.3

90
98
99
101
83

15-24
25-34
35-44
45-54
+55

15.4
16.8
16.8
16.9

87

13.9

109
102
98
102

B
C
D
E

16.4
22.8
20.2
20.8

92
94
104
111
107
88

WHITE COLLAR
BLUE COLLAR
HOUSEWIFE
STUDENT
ENTREPRENEUR
OTHERS

50

100

19.8
16.1
16.1
17.2
150

200

18.6
17.9
14.2

Index

Back
Source : AGB NMR, Jan - Jun 2010

PROFILE TVONE
All Day part

UPDATE
Composition (%)
58.5

116

MALE

84

FEMALE

41.5

52

5-14'

7.7

72

15-24

10.3

100
108

25-34
35-44

14.6

148

45-54

15.5

207

+55

21.6
30.3

135
124

A
B

27.0

91
83
92

C
D
E

23.4
17.1
16.2

125

WHITE COLLAR

98

BLUE COLLAR

16.3

115

HOUSEWIFE

20.1

63

STUDENT

146

ENTREPRENEUR

14.9

96

OTHERS

50

100

17.3
150

200

250

10.1
23.0
14.6

Index

Back
Source : AGB NMR, Jan - Jun 2010

Top Print

TOP PRINT ALL CITIES

NO

MAGAZINE

(000)

HIDAYAH

715PULSA

BOBO

UPDATE

TABLOID

(000)

NEWSPAPER

(000)

1,274JAWA POS

1,188

356BOLA

790KOMPAS

1,090

MISTERI

301GAUL

731POS KOTA

783

GADIS

299NOVA

586WARTA KOTA

673

KARTINI

255SOCCER

433TOP SKOR

663

FEMINA

229MOTOR PLUS

389KEDAULATAN RAKYAT

491

TEMPO (INDONESIA)

187CEK & RICEK

346BERITA KOTA

425

ANEKA YESS!

154GENIE

345SEPUTAR INDONESIA

392

SABILI

153OTOMOTIF

320SUARA MERDEKA

330

10 COSMOPOLITAN

138BINTANG INDONESIA

263LAMPU HIJAU

292

11 BOBO JUNIOR

127NYATA

262SUMATERA EKSPRESS

217

12 LIBERTY

113SMS

171MEDIA INDONESIA

211

13 PC MEDIA

108SAJI

153RADAR BOGOR

209

14 PARAS

106KOKI

132FAJAR

193

123KORAN TEMPO

187

15 MOBIL MOTOR

98OTOPLUS

Source: NMR-Readership Study, w2 2010

TOP PRINT GREATER JAKARTA

NO

MAGAZINE

(000)

TABLOID

UPDATE
(000)

NEWSPAPER

(000)

HIDAYAH

567PULSA

759KOMPAS

852

MISTERI

243BOLA

542POS KOTA

783

BOBO

221GAUL

541WARTA KOTA

673

GADIS

207NOVA

432TOP SKOR

658

KARTINI

182CEK & RICEK

322BERITA KOTA

425

FEMINA

159SOCCER

316SEPUTAR INDONESIA

304

SABILI

143MOTOR PLUS

308LAMPU HIJAU

292

TEMPO (INDONESIA)

127GENIE

306RADAR BOGOR

209

ANEKA YESS!

99OTOMOTIF

218MEDIA INDONESIA

200

10

COSMOPOLITAN

98BINTANG INDONESIA

208KORAN TEMPO

166

11

BOBO JUNIOR

82SMS

149REPUBLIKA

146

12

MOBIL MOTOR

82WANITA INDONESIA

97NON STOP

113

13

PARAS

82OTOPLUS

85SUARA PEMBARUAN

76

14

INFO KOMPUTER

73NYATA

81BISNIS INDONESIA

69

15

PC MEDIA

70TEEN

69RAKYAT MERDEKA

68

Source: NMR-Readership Study, w2 2010

TOP PRINT BANDUNG

NO

MAGAZINE

(000)

UPDATE

TABLOID

(000)

NEWSPAPER

(000)

KARTINI

8GAUL

17PIKIRAN RAKYAT

GO GIRL

8PULSA

16TRIBUN JABAR

76

COSMO GIRL

7BOLA

14GALAMEDIA

24

BOBO

6SAJI

9KOMPAS

FEMINA

6OTOMOTIF

7TOP SKOR

GADIS

6GENIE

6REPUBLIKA

TEMPO (INDONESIA)

4MOTOR PLUS

6SEPUTAR INDONESIA

DEWI

4BINTANG INDONESIA

5KORAN TEMPO

HIDAYAH

4RUMAH

5MEDIA INDONESIA

10

MUSLIMAH

4NOVA

11

ANEKA YESS!

3KOKI

12

GAMESTATION

3CEK & RICEK

13

PARAS

3SOCCER

14

MISTERI

2PC PLUS

15

CHIP

2GO

109

20

Source: NMR-Readership Study, w2 2010

TOP PRINT GREATER SURABAYA

NO

MAGAZINE

(000)

TABLOID

UPDATE

(000)

NEWSPAPER

210JAWA POS

(000)

LIBERTY

79PULSA

1,095

BOBO

47NYATA

99MEMO

157

GADIS

46GAUL

66SURYA

126

HIDAYATULLAH

29BOLA

61KOMPAS

44

HIDAYAH

27SAJI

60SURABAYA POST

34

COSMOPOLITAN

24KOKI

51SEPUTAR INDONESIA

32

BOBO JUNIOR

24OTOPLUS

35MEDIA INDONESIA

FEMINA

23NOVA

33RADAR SURABAYA

CHIP

19RUMAH

29KORAN TEMPO

10

ANEKA YESS!

18OTOMOTIF

23BIRAWA

11

MISTERI

17SOCCER

23BISNIS INDONESIA

12

MENTARI

17MEMO

21REPUBLIKA

13

HAI

17AGROBIS

20SUARA KARYA

14

KARTINI

15OTOTREND

19THE JAKARTA POST

15

TEMPO (INDONESIA)

13BUYER'S GUIDE

19RADJA WARTA

Source: NMR-Readership Study, w2 2010

TOP PRINT SEMARANG

NO

MAGAZINE

(000)

TABLOID

UPDATE
(000)

NEWSPAPER

(000)

HIDAYAH

55PULSA

82SUARA MERDEKA

297

BOBO

35BOLA

32JAWA POS

38

OLGA

20OTOMOTIF

31KOMPAS

25

BOLA VAGANZA

17NYATA

26METEOR

25

PC MEDIA

15CEMPAKA

25WAWASAN

11

TRUBUS

13GAUL

25SEPUTAR INDONESIA

FEMINA

12SOCCER

22WACANA

GADIS

12MOTOR PLUS

19KORAN TEMPO

TEMPO (INDONESIA)

11OTOTREND

19BISNIS INDONESIA

10 KARTINI

11NOVA

17KEDAULATAN RAKYAT

11 AUTO BILD INDONESIA

10RUMAH

12REPUBLIKA

12 MOBIL MOTOR

10BINTANG INDONESIA

9THE JAKARTA POST

13 CHIP

9SAJI

14 BOBO JUNIOR

8KEREN BEKEN

15 MISTERI

ANEKA MISTERI

Source: NMR-Readership Study, w2 2010

TOP PRINT MEDAN

NO

MAGAZINE

(000)

UPDATE
TABLOID

(000)

NEWSPAPER

(000)

ANEKA YESS!

11BOLA

34ANALISA

143

MISTERI

10PULSA

16POS METRO MEDAN

134

KARTINI

9GAUL

13WASPADA

52

BOBO

7NOVA

10SUMUT POS

31

TEMPO (INDONESIA)

7BINTANG INDONESIA

7SINAR INDONESIA BARU

19

SABILI

5SOCCER

4METRO 24

13

TRUBUS

5SAJI

4KOMPAS

13

GADIS

4CEK & RICEK

3MEDAN POS

10

FORUM KEADILAN

3WANITA INDONESIA

3MEDAN BISNIS

10 M & G

3GENIE

2SEPUTAR INDONESIA

11 KAWANKU

2OTOPLUS

2REPUBLIKA

12 AUTO BILD INDONESIA

2LEZAT

2MIMBAR UMUM

13 BOBO JUNIOR

2ANEKA MISTERI

14 CITA CINTA

2AURA

15 MOBIL MOTOR

2HOME

Source: NMR-Readership Study, w2 2010

TOP PRINT MAKASSAR

NO

MAGAZINE

(000)

UPDATE
TABLOID

(000)

NEWSPAPER

15FAJAR

(000)

GADIS

6BOLA

193

ANEKA YESS!

6PULSA

9TRIBUN TIMUR

BOBO JUNIOR

6NOVA

8KOMPAS

20

BOBO

5GAUL

7SEPUTAR INDONESIA

11

PC MEDIA

5MOTOR PLUS

5UJUNGPANDANG EKSPRES

FEMINA

4OTOMOTIF

5BERITA KOTA MAKASAR

TEMPO (INDONESIA)

4SOCCER

5KORAN TEMPO

TRUST

4SAJI

5REPUBLIKA

KARTINI

2CEK & RICEK

4BISNIS INDONESIA

10 XY KIDS!

2NYATA

11 CINEMAGS

2BUYER'S GUIDE

12 NATIONAL GEOGRAPHIC - IND.

2KOKI

13 SELULAR

2BINTANG INDONESIA

14 FORUM KEADILAN

1GAYA HIDUP SEHAT

15 HAI

1WANITA INDONESIA

122

Source: NMR-Readership Study, w2 2010

TOP PRINT GREATER YOGYAKARTA

UPDATE
NO

MAGAZINE

(000)

TABLOID

(000)

NEWSPAPER

114KEDAULATAN RAKYAT

(000)

DJAKA LODANG

46PULSA

489

HIDAYAH

45BOLA

38MINGGU PAGI

BOBO

21NOVA

37KOMPAS

69

HAI

19NYATA

36HARIAN YOGYA

51

FEMINA

18MOTOR PLUS

32RADAR YOGYA

46

KARTINI

16SOCCER

30BERNAS

26

KAWANKU

15AURA

19JAWA POS

21

TEMPO (INDONESIA)

15GAUL

19METEOR

19

OTOSPORT

15NURANI

17KORAN TEMPO

14

10 HP

14OTOMOTIF

16SEPUTAR INDONESIA

12

11 KABARE JOGYA

14SAJI

15REPUBLIKA

10

12 KUNTUM

14GENIE

14JOGLOSEMAR

13 CINEMAGS

12OTOTREND

13THE JAKARTA POST

14 PC MEDIA

12KEREN BEKEN

13MEDIA INDONESIA

15 TRUBUS

12SMS

13SUARA MERDEKA

133

Source: NMR-Readership Study, w2 2010

TOP PRINT DENPASAR

NO

MAGAZINE

(000)

UPDATE
TABLOID

(000)

NEWSPAPER

(000)

BOBO

4BOLA

14BALI POST

100

TEMPO (INDONESIA)

3NYATA

14DENPOST

44

GADIS

3NOVA

8JAWA POS

34

ANEKA YESS!

2PULSA

7NUSA BALI

14

KARTINI

2OTOMOTIF

5KOMPAS

CHIC

2BINTANG INDONESIA

3TOKOH

TRUBUS

2GAUL

3BISNIS BALI

GATRA

1SOCCER

2WARTA BALI

KAWANKU

1SAJI

2MEDIA INDONESIA

10 LIBERTY

1AGROBIS

1RADAR BALI

11 ANNIDA

1AURA

1SUARA PEMBARUAN

12 BOBO JUNIOR

1NURANI

1THE JAKARTA POST

13 GIRLS

1OTOTREND

1SEPUTAR INDONESIA

14 MOBIL MOTOR

1KOKI

15 WAHANA MISTIS

1LEZAT

Source: NMR-Readership Study, w2 2010

TOP PRINT PALEMBANG

NO

MAGAZINE

(000)

TABLOID

UPDATE
(000)

NEWSPAPER

(000)

HIDAYAH

16PULSA

60SUMATERA EKSPRESS

217

MISTERI

14BOLA

39PALEMBANG POST

149

BOBO

11GAUL

39SRIWIJAYA POST

101

KARTINI

9NOVA

38KOMPAS

41

GADIS

7SOCCER

30BERITA PAGI

21

FEMINA

6OTOMOTIF

15SEPUTAR INDONESIA

15

TRUBUS

5BINTANG INDONESIA

10RADAR PALEMBANG

12

TEMPO (INDONESIA)

4GENIE

9BISNIS INDONESIA

HOT GAME

4MOTOR PLUS

7MEDIA INDONESIA

10

INTISARI

4KEREN BEKEN

5PALEMBANG EXPRESS

11

BISNIS KOMPUTER

3SAJI

12

SALON

3KOMPUTEK

13

ANEKA YESS!

2WANITA INDONESIA

14

BOLA VAGANZA

2RUMAH

15

CHIP

2IBU & ANAK

Source: NMR-Readership Study, w2 2010

Top Radio

GREATER JAKARTA
05.00-24.00, All Place of Listening

NO

RADIO, 10+

CUME
(OOO)

NO

UPDATE

RADIO, AB

CUME
(OOO)

DANGDUTTPI

3,578

GEN FM

1,117

BENS

3,408

BENS

692

GEN FM

3,401

ELSHINTA

ELGANGA

1,891

ELSHINTA

1,890

MEGASWARA

NO

RADIO, CDE

CUME
(OOO)

DANGDUTTPI

3,083

BENS

2,717

534

GEN FM

2,284

POP FM

507

ELGANGA

1,560

DANGDUTTPI

494

MEGASWARA

1,467

1,843

PRAMBORS

476

ELSHINTA

1,355

POP FM

1,767

I-RADIO

423

POP FM

1,260

I-RADIO

1,366

PRO2

378

I-RADIO

943

RKM

868

MEGASWARA

376

RKM

641

10 SONORA

699

10 CBB

580

10 ELGANGA

332

Source: NMR - Listenership Study, W2 2010

BANDUNG
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

124

DAHLIA

249

99ERS

94

RAMA

217

ARDAN

88

ARDAN

166

204

RAMA

79

COSMO FM

123

RAKA

184

RAKA

70

GARUDA

117

GARUDA

144

OZ

54

RAKA

114

COSMO FM

134

ANTASSALAM

34

99ERS

110

OZ

113

I-RADIO

33

MARA

91

MARA

98

PARAMUDA

28

LITA

76

DAHLIA

373

DAHLIA

RAMA

296

ARDAN

255

99ERS

10 LITA

92

10 GARUDA

27

10 MQFM

64

Source: NMR - Listenership Study, W2 2010

SEMARANG
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

HOTS

125

HOTS

56

POP FM

GAJAH MADA

122

IBC FM

47

GAJAH MADA

78

POP FM

118

TRAX FM

45

KIS FM

78

IBC FM

115

GAJAH MADA

44

HOTS

69

KIS FM

97

PRAMBORS

42

IBC FM

68

TRAX FM

84

IMELDA FM

36

BOOM FM

47

IMELDA FM

76

SUARA SMG

28

SUARA SMG

47

SUARA SMG

75

RHEMA

21

RASIKA

45

RCT FM

62

RCT FM

19

RCT FM

43

BOOM FM

54

10

10 KIS FM

18

10 TRAX FM

100

40

Source: NMR - Listenership Study, W2 2010

YOGYAKARTA
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

RETJOBTG

575

RETJOBTG

87

RETJOBTG

487

GCD FM

497

GCD FM

66

GCD FM

431

PERSATUAN

327

MBS FM

45

PERSATUAN

309

MBS FM

318

SWARAGAMA

40

POP FM

282

POP FM

292

KOTAPERAK

39

MBS FM

272

GERONIMO

219

UNISI FM

37

GERONIMO

203

YASIKA FM

215

ANAK YOGYA

28

YASIKA FM

199

SWARAGAMA

181

CHANNEL 5

27

SWARAGAMA

141

UNISI FM

172

DANGDUTTPI

23

UNISI FM

135

10 I-RADIO

147

10 UTY FM

22

10 I-RADIO

128

Source: NMR - Listenership Study, W2 2010

SURABAYA
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

SUARA GIRI

1,583

M RADIO

240

SUARA GIRI

WIJAYA FM

1,135

WIJAYA FM

181

WIJAYA FM

953

M RADIO

937

ELVICTOR

137

M RADIO

697

EBS FM

713

EBS FM

129

MERDEKA

600

MERDEKA

654

SUARA SBY

125

EBS FM

585

SUZANA

635

SUZANA

97

SUZANA

539

ELVICTOR

582

SUARA GIRI

89

MTB FM

490

SUARA SBY

558

METRO FM

74

ELVICTOR

445

MTB FM

519

MEDIA FM

67

SUARA SBY

433

10 ELSHINTA

62

10 MEDIA FM

466

10 MEDIA FM

1,494

399

Source: NMR - Listenership Study, W2 2010

DENPASAR
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

GEMA

245

GEMA

84

GEMA

MENARA

134

MENARA

62

MENARA

72

AR FM

99

AR FM

51

GENTA BALI

58

GENTA BALI

82

GENTA BALI

25

PINGUIN

51

CASANOVA

71

CASANOVA

24

AR FM

48

PINGUIN

69

DUTA FM

20

ELKOGA

48

ELKOGA

65

SWR SUNARI

19

CASANOVA

46

SWR SUNARI

55

ELKOGA

17

PHONIX

45

PHONIX

55

PINGUIN

17

SWR SUNARI

37

DUTA FM

42

10 GLOBAL

15

10

10 CDBS

161

28

Source: NMR - Listenership Study, W2 2010

MEDAN
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

MOST FM

246

MOST FM

SIMPONI

156

KARDOPA

149

SIKAMONI

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

112

MOST FM

134

GO FM

51

KARDOPA

134

TELADAN

31

SIMPONI

134

141

KISS

30

DANGDUTTPI

122

DANGDUTTPI

134

KOSA

27

SIKAMONI

121

PRO2

111

PRO2

23

PRO2

88

KOSA

95

SIMPONI

22

SUARAMEDAN

78

SUARAMEDAN

93

SIKAMONI

21

CITRA

74

GO FM

91

STAR

17

KOSA

68

10

CITRA

85

10 KARDOPA

16

10 RODHESA

67

Source: NMR - Listenership Study, W2 2010

PALEMBANG
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

LANUGRAHA

679

LANUGRAHA

240

LANUGRAHA

439

PRIMA

532

PRIMA

203

PRIMA

329

SRIWIJAYA

424

CBFM

190

SRIWIJAYA

326

CBFM

418

MOMEA

134

RAMONA

307

RAMONA

412

RAMONA

104

MUSI

230

MOMEA

350

SRIWIJAYA

98

CBFM

228

MUSI

266

EL JOHN

95

MOMEA

216

PRO2

205

OZ FM

71

PRO2

147

DANGDUTTPI

169

PESONA

61

DANGDUTTPI

113

LCBS

166

10

10 PRO2

58

10 LCBS

113

Source: NMR - Listenership Study, W2 2010

MAKASSAR
05.00-24.00, All Place of Listening
UPDATE
NO

RADIO, 10+

CUME
(OOO)

NO

RADIO, AB

VENUS

300

VENUS

GAMASI

293

TELSTAR

179

MADAMA

CUME
(OOO)

NO

RADIO, CDE

CUME
(OOO)

126

GAMASI

208

TELSTAR

96

VENUS

173

GAMASI

85

PRAMBORS

89

133

FAJAR FM

66

TELSTAR

83

PRAMBORS

130

SONATA

54

MADAMA

80

SONATA

129

MADAMA

53

SONATA

75

FAJAR FM

126

PRAMBORS

41

GAMA

62

MAKASAR FM

83

DELTA FM

36

FAJAR FM

60

GAMA

77

MAKASAR FM

35

MAKASAR FM

48

DELTA FM

67

10

10 AL IKHWAN

24

10 RRI PRO2

41

Source: NMR - Listenership Study, W2 2010

Top Spender By Industry

Food

UPDATE

Wall'S Cornetto - Ice Cream

Nestle Koko Krunch - Cereal
Roma - Biscuit
Wall'S Paddle Pop - Ice Cream
Cap Bango - Ketchup
Royco - Seasoning Salt
So Nice - Sosis Siap Makan
Supermi - Instant Noodle

10 W1-3
09 W1-3

Indomie - Instant Noodle

Sedaap - Instant Noodle

50

100

150

200

250

In Rp. Million
Source: Nielsen Advertising Information Service

Beverages

UPDATE

Dancow - All Milks

Nutrilon Royal 3 - Growing Up
Milk
Bendera - All Growing Up Milk
Fanta - Soft Drink
Anlene One-A-Day - Liquid
Milk
Marjan Boudoin - Syrup
Sgm Eksplor 3 - Growing Up
Milk
Coca-Cola

10 W1-3
09 W1-3

Mizone - Mineral Water

Aqua - Mineral Water

50

100

150

200

250

In Rp. Million
Source: Nielsen Advertising Information Service

Smoking

UPDATE

DjarumCoklat - Clove
Cigarette
Djarum76 - Clove Cigarette
Surya Profesional Mild - Filter
Clove Ci
Gudang GaramSurya SlimsFilter Clove Ci
Bentoel Sejati 12 - Clove
Cigarette
DjarumSuper - Filter Clove
Cigarette
Gudang GaramSurya 12
Premium- Filter C

10W1-3

Gudang GaramSurya 16 Filter Clove Cig

09W1-3

Gudang GaramMerah Clove Cigarette

Gudang GaramInt'L - Filter
Clove Cig

50

100

150

200

250

In Rp. Million
Source: Nielsen Advertising Information Service

Baby Products

UPDATE

Mitu Baby Sensitive - Wet

Tissue
Pampers Active Baby - Baby
Diapers
Johnson'S Blossoms - Baby
Powder
Cussons Baby - All Baby
Laundry
Johnson'S Baby Shampoo Baby Shampoo
Mamy Poko - Baby Diapers
Johnson'S Baby Lotion
Johnson & Johnson - Baby
Powder

10W1-3

Johnson'S Baby Top To Toe Baby Wash

09W1-3

Johnson'S Baby Milk Bath

10

15

20

25

30

35

40

45

In Rp. Million
Source: Nielsen Advertising Information Service

Medicines

UPDATE

Paramex - Analgesic
Panadol Cold & Flu
Scott'S Emulsion - Vitamin
Panadol Extra - Analgesic
Jaco Kozuii Infra Merah
Slimming Suit
Dettol - Antiseptic
Mylanta - Antacids Liquid

10W1-3

Dji Wo - Traditional Herb

09W1-3

Jaco Kozuii - Reflexology

Sandals
Gentong Mas - Food
Supplement

10

20

30

40

50

60

70

80

In Rp. Million
Source: Nielsen Advertising Information Service

Toiletris

UPDATE

Listerine - Mouthwash
Dove Hairfall Therapy System
- Hair Care
Pantene Hair Fall Control Hair Care
Clear Men - Anti Dandruff
Shampoo
Pond'S White Beauty-Skin
Lightening Crea
Pond'S Flawless White-Skin
Lightening Cr
Citra Lasting White - Hand &
Body Lotion
Lifebuoy - All Bath Soap

10W1-3

Pepsodent - Toothpaste

09W1-3

Clear Anti Ketombe Shampoo

20

40

60

80

100

120

140

160

180

200

In Rp. Million
Source: Nielsen Advertising Information Service

UPDATE
Apparel/ Personal Accesories
Jaco J-Shaper - Sport
Equipment
Jaco J-Yoga
Johnson & Johnson Acuvue Contact Lens
Carvil - Sandals
Canon - Digital Camera
Julia - Jewellery
Panasonic - Digital Camera
Homyped - Sandals

10 W1-3

Trans X - Toys

09 W1-3

Speed - Sport Shoes

10

15

20

25

30

35

40

45

In Rp. Million
Source: Nielsen Advertising Information Service

H/H Products

UPDATE

Autan Soft & Scented Mosquito Repellen

Rinso - Liquid Detergent
Sunlight Active Gel - Dish
Washing Gel
So Klin Softergent - Powder
Detergent
Molto Ultra - Fabric Softener
So Klin Lantai - Floor Cleaner

10 W1-3

Harpic Power - Liquid Toilet

Clear

09 W1-3

Sunlight - Dish Washing

Liquid
Rinso - Powder Detergent
Molto Ultra Sekali Bilas-Fabric
Softener

20

40

60

80

100

120

140

160

In Rp. Million
Source: Nielsen Advertising Information Service

H/H Equipment & Appliance

UPDATE

Lg - TV
Panasonic - TV
Panasonic - Refrigerator
Lg - Air Conditioner
Tupperware
Abc Alkaline - Dry Battery

10 W1-3
Electronic City

09 W1-3

Samsung - TV
Sharp - TV
Panasonic - Air Conditioner

10

20

30

40

50

60

70

80

In Rp. Million
Source: Nielsen Advertising Information Service

Automotives

UPDATE

Yamaha Mio - Motorcycle

Yamaha Vega Zr Motorcycle
Suzuki Smash Titan Motorcycle
Castrol - Oil Lubricant
Suzuki - All Motorcycles
Yamaha - All Motorcycles
Daihatsu - All Cars
Honda Absolute Revo Motorcycle

10 W1-3

Yamaha Jupiter Z Motorcycle

09 W1-3

Honda - All Motorcycles

50

100

150

200

250

In Rp. Million
Source: Nielsen Advertising Information Service

Industry Products
UPDATE
Nippon - Paint
No Drop - Coating Paint
Dulux Weathershield - Paint
Avian - Paint
Nippon Spot-Less - Paint
Tiga Roda - Semen
Avitex - Paint
Dulux Pentalite - Paint

10 W1-3
Holcim - Cement

09 W1-3

Dulux Catylac - Paint

10

20

30

40

50

60

In Rp. Million
Source: Nielsen Advertising Information Service

Computer & Communication

UPDATE

Telkom Flexi - All Sim Card

Indosat - All Sim Card
Esia
Indosat-M3 - Sim Card
3(Three) - Sim Card
Telkomsel Kartu As - Sim Card
Axis - Gsm Sim Card

10 W1-3
Telkomsel Simpati - Sim Card

09 W1-3

Telkomsel - All Sim Card

Excelcomindo Xl - Gsm Card

50

100

150

200

250

300

350

400

450

500

In Rp. Million
Source: Nielsen Advertising Information Service

Financial

UPDATE

Prudential Life Insurance

Adira Dinamika Multi Finance
Bank Rakyat Indonesia
Bank Cimb Niaga
Bank Mandiri - Tab Mandiri
Bank Central Asia - Tahapan

10 W1-3

Bank Bni

09 W1-3

Bank Mandiri
Bank Rakyat Ind - Tab Britama
Bank Bni - Taplus

10

20

30

40

50

60

70

80

90

100

In Rp. Million
Source: Nielsen Advertising Information Service

Transportation ProductsUPDATE
Naga Swarasakti,Telkomsel
MP (Music Promo)
MP Falcon Music G001
Lion Airlines
MP Falcon Music B001
Batavia Airline
Sriwijaya Air - Airlines

10 W1-3

Falcon Music - Recording

09 W1-3
Naga Sw arasakti - Recording
Garuda Indonesia Airways

20

40

60

80

100

120

In Rp. Million
Source: Nielsen Advertising Information Service

Property

UPDATE

Pantai Indah Kapuk Perumahan

Residence 1 At Serpong
Boulevard - Resid
Grand Galaxy City Perumahan
Ngk - Housing Developer
Residence 8 At Senopati Apartement
AlamSutera Serpong Perumahan
San Diego Hills - Memorial
Park
Kemang Village - Apartement

10 W1-3
09 W1-3

Agung Podomoro - Developer

The St.Moritz - Residences

10

15

20

25

30

35

40

In Rp. Million
Source: Nielsen Advertising Information Service

Personal Services

UPDATE

National Basketball Association

Chat'N Date
Astromob
Impressions Body Care Centre
Klinik Pasak Bumi
Klinik Tcm Harapan Baru
On Clinic

10 W1-3

Siloam Hospitals Group Hospital

09 W1-3

Sms (Short Message Service)

Tabib (Paranormal)

100

200

300

400

500

600

700

800

900

In Rp. Million
Source: Nielsen Advertising Information Service

Media & Promotion

UPDATE

Gramedia - Publisher
Dyandra Promosindo Exhibition
Jawa Pos Group
Metro TV
Top TV - TV Channel
TPI (Televisi Pendidikan
Indonesia)
MTV
Seputar Indonesia Newspaper

10 W1-3
09 W1-3

Global TV
RCTI (Rajawali Citra Televisi
Indonesia)

10

20

30

40

50

60

70

80

90

100

In Rp. Million
Source: Nielsen Advertising Information Service

Education

UPDATE

Seminar Ekonomi
Emotional Spiritual
Quotient(Esq)-Course
Jakarta Intensive Learning
Centre (JILC)
Genius Mind Consultancy
Ind - Training C
Univ Tridinanti Palembang
Univ Bina Darma
LP3I - Course
Akad Teknologi Komunikasi
Dan Informasi

10 W1-3
09 W1-3

Bina Sarana Informatika

Univ Pelita Harapan

10

20

30

40

50

60

In Rp. Million
Source: Nielsen Advertising Information Service

Retail

UPDATE

Drtv Direct Response Tv

Times - Book Store
Giant - Hypermarket
Pizza Hut - Fast Food
Carrefour - Hypermarket
Matahari - Dept Store
Kentucky Fried Chicken - Fast
Food

10 W1-3

Hypermart

09 W1-3

Mcdonald'S - Fast Food

Sex Shop

20

40

60

80

100

120

140

160

180

In Rp. Million
Source: Nielsen Advertising Information Service

Corporate & PSA

UPDATE

CALON PRESIDEN&WAKIL PRESIDEN

Pertamina - Corporate
Pemda Kalimantan Timur
Dep Keuangan Ri
Nasional Demokrat - Organization
DjarumKudus, Pt
Pemda Dki Jakarta
Pemda Jawa Barat

10 W1-3
Calon Pemerintah Daerah

09 W1-3

Teaser
Joint Ad

50

100

150

200

250

300

350

400

In Rp. Million
Source: Nielsen Advertising Information Service