Professional Documents
Culture Documents
to Information
A Communispond Webinar
Wayne Turmel
Director of Faculty
• Remove distractions
• Senior Leadership
• VP/Director
• Manager
• Team Leader
• Individual Contributor
Our Time Together
• Data—symbols, numbers
• Information—the “who, what, where”
• Knowledge—application (“how”)
• Understanding—“why”
• Wisdom—“so what”
• Delays in implementation
• Cost overruns
• Great ideas are squashed
• Mistakes and rework
• Lost sales
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The Data Was Good …
• Crystal Pepsi
• New Coke
• Unclear purpose
• Inform/update
• Persuade
• Recommend
• Lead analysis discussion
“The ratio of a
signal’s power to
the noise power
corrupting the signal”
• Entire spreadsheets
• Support overkill
• “Just-in-case” information
• Impact on individuals
• Impact on outcome
• Previous knowledge
• Bias and preconceptions
• Screen captures
• Spreadsheets
• Charts/Graphs
• Photographs
• Text
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How’s the Dollar Doing?
informa USD rates 2007 Updated 1-Dec 1-Jan 1-Feb 1-Mar 1-Apr
2 3 4 5 6
• Two alternatives
• Converging issues
• Screen alternatives
Source: {text} 27
©2007 Communispond, Inc. All rights reserved.
Converging Issues
Customer Phone
database issues system outage
{title}
• {text}
Bad customer
experience
Source: {text} 28
©2007 Communispond, Inc. All rights reserved.
Screening Alternatives
{Phone Interviews} {Face-to-Face Interviews} {Final Interviews}
Source: {text} 29
©2007 Communispond, Inc. All rights reserved.
Avoid Extreme Alternatives
• {Moderate
alternative}
• {Strong
• {Weak
alternative} alternative}
• {Excessive
• {Very weak alternative}
alternative}
Ask yourself—
• What do they want to really know?
• What can they handle?
• Will this achieve my outcome?
• Is it Data or Information?
• Simplify Visuals
Communispond
US 1.800.529.5925
UK + 44 (0) 20 7017 5973
www.communispond.com