1

10

11

12

13

14

15

17

TOP
50

16

50

18

49

19
20

48

21

US $9,345 Mil.

US $7,846 Mil.

US $7,366 Mil.

US $6,772 Mil.

US $4,940 Mil.

US $2,256 Mil.

US $2,099 Mil.

US $2,092 Mil.

US $1,983 Mil.

US $1,867 Mil.

Banks

Banks

Tobacco

Telecom Providers

Banks

Tobacco

Tobacco

Retail

Tobacco

Tobacco

MOST VALUABLE
CATEGORY

47

US $154 Mil. // #48

US $9.345 Mil.
#1

17.1%

US $7,846 Mil.
#2

US $363 Mil. // #31

US $4,940 Mil.
#5

#19

#21

Food and Dairy

US $496 Mil.

Transport
US $401 Mil.

Entertainment
US $213 Mil.

Soft Drinks
US $117 Mil.

#22

#28

BrandZ Indonesia Top 50 Portfolio

Jakarta Stock Exchange Composite Index

Source: BrandZ / Millward Brown and Bloomberg

US $184 Mil.
#43

US $1,983 Mil. // #9
# = Top 50 Rank

45

2012

29%

US $154 Mil.
#48
US $147 Mil.
#49

2013

2014

2015

#50

$ = Total Brand Value

2016

# = Top 50 Rank

44

E-commerce is booming, but bricksand-mortar retailers are among the

countrys most valuable brands.

#29

US $2,092 Mil.

#37

#32

US $342 Mil.

US $388 Mil.
Alfa Minimarkets

27

Total brand value of the eight banks in the ranking

#8

26

10.6%

24%

#42

US $162 Mil.
#46

40%
17%

25

US $1,551 Mil.
#11

US $7,366 Mil. // #3

46

Entertainment
US $587 Mil.

24

US $2,256 Mil. // #6

Food and Dairy

US $688 Mil.

23

Banks are the most valuable

category in the Top 50

August 2015 to June 2016

$ = Total Brand Value

NEW FOR 2016

22

23.0%

US $234 Mil.

www.brandz.com

43

28

42

41

40

39

38

37

36

35

34

33

32

31

30

29