Configured Consumer

Product Design
TK 4095 Disain Produk Industri
Kelas C - Semester Ganjil 2016/2017
Program Sarjana Teknik Kimia Universitas Riau

Configured Consumer Chemical

Characterized by microstructure; particle-size
distribution; and functional (e.g., cleansing,
adhesion, shape), sensorial (e.g., feel, smell),
rheological (non-Newtonian flow), and physical (e.g.,
stability) properties.
Sold directly to the consumer.
In some cases, their three dimensional configurations
are crucial in satisfying customer needs.

MATERIALS, PROCESS/MANUFACTURING,
AND PRODUCT TECHNOLOGIES DEVELOPMENT
Search for the appropriate molecules or mixtures of
molecules to satisfy the other property
specifications, in addition to thermo-physical and
transport properties that align closely with customer
needs.
For many configured consumer chemical products to
achieve these desired properties, it becomes
necessary to invent or utilize new so-called
process/manufacturing technologies.

MATERIALS, PROCESS/MANUFACTURING,
AND PRODUCT TECHNOLOGIES DEVELOPMENT
Also, for many configured consumer chemical
products to satisfy other customer needs, it is
necessary to invent or utilize new so-called product
technologies, which include:
microstructures that often characterize industrial
chemicals; and
secondary or supporting devices and the like that
are an integral part of the final product
construction.

Product Technologies
Products technologies include:
1) the quartz encasement for a halogen light bulb;
2) Internet communications and alarms to monitor a home hemodialysis
product;
3) automated image analysis and database storage for a lab-on-a-chip
product;
4) thin-film transistor networks using polymer semiconductors on flexible
displays,
5) chip-on-glass structures for LCDs permitted by specialty-glass substrates
designed to match the thermal coefficient of expansion of silicon, and
6) multilayer optical films that are the primary building blocks for the Dual
Brightness Enhancement Film (DBEF) on LCDs.

Product Technologies
Many of the product technologies are not chemically
oriented.
Necessary to permit chemically oriented products to
satisfy customer needs.
Many configured consumer chemical products
involve new technologies provided by other
companies, often the work of engineers and
scientists in other disciplines, often located in
geographically distributed locations around the
world.

Steps in configured consumer chemical

product design

Steps in configured consumer chemical

product design

Steps in configured consumer chemical

product design

CONCEPT STAGE
The concept stage focuses on:
1) making opportunity assessments,
2) Identifying customer requirements,

3) identifying technical requirements,

4) determining the critical-to-quality (CTQ) variables,
and
5) determining the superior product concept

CONCEPT STAGE
More difficult to achieve for configured consumer chemical
products (and industrial chemicals) as compared with basic
chemicals because the formers customer needs are more
difficult to translate into technical requirements, and the
generation of superior product concepts is normally more
complex.
However, there are similarities in that, for basic chemicals,
preliminary process synthesis leads to a tree of promising
flowsheets, while superior product concepts for industrial
chemicals and configured consumer chemical products are
selected from those generated earlier in the concept stage.

FEASIBILITY STAGE
Product prototypes are prepared to demonstrate the
feasibility of the superior product concepts and
performance testing methods are developed and
evaluated.

Preliminary evaluation is carried out, and customers

are selected for testing.
Require the expertise of mechanical engineers,
materials specialists, and others.

DEVELOPMENT STAGE
Detailed Design, Equipment Sizing, Profitability
Analysis, and Optimization.
When the detailed manufacturing process design is
completed, the economic feasibility of the process is checked
to confirm that the companys profitability requirements have
been met.
If this proves unsatisfactory, the design team determines
whether the process is still promising.

If so, the team returns to an earlier step to make changes that

it hopes will improve the profitability.
Otherwise, this process design is rejected.

DEVELOPMENT STAGE
Develop Startup Strategies.
Startup strategies are considerably more complex,
and consequently, qualitative approaches are often
used.

DEVELOPMENT STAGE
Safety Analysis.

Formal safety analysis usually involves laboratory and

pilot-plant testing to confirm that typical faults
cannot propagate to create accidents such as
explosions or fires.
HAZOP (Hazard and Operability) analyses are carried
out to check systematically all of the anticipated
eventualities.

MANUFACTURING STAGE
Plant Design, Construction, Startup, and Operation.

Detailed plant design, construction, startup, and

operation are carried out in the manufacturing stage.
The design team often returns to assist in plant
startup and operation.
Note that the final design and construction activities
are usually not the responsibilities of chemical
engineers.

PRODUCT-INTRODUCTION STAGE
Product-launch strategies are normally implemented.
These include setting the product price, marketing
and advertising to prospective customers, preparing
and distributing product literature, and introducing
the product to selected customers.
These are normally the responsibilities of sales and
marketing personnel, many of whom have been
trained as chemical engineers.