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Luke SullivanFallon
McElligott
20One Show

Luke
SullivanFallon
McElligott
20One Show20

27

20 70
P3 3

1975
Benton & Bowles

20 40 1946

1964 1990 504

P4-5 4

20 80

1949

DDBDoyle Dane Bernbach

P6-7 5

Volkswagen Alka-Seltzer

20 60

1.2

20 70

P8-9 6

go J

1979

B&B Dorland

l.3

80 85

9.99
Bozell & Jacobs
Minneapolis
9.99

P10-11 7

1978
80

1979 l
3

l4

P12-13 8

10

11

20
60

P14-15 9

20

16 10

12

l4

13

20 9 5

19 11

10

10

14

10

SS
CB
10

20 70

20-21 12

1600
1997

DDT

15

2
3

BMW
VolvoFedEx

20

16

22-23 13

l4

911

20 40 5

1
2
3
4
5

17

1984

15

24-25 14


;Bull Durham

800
One Sbow One Sbow Award

18

Penn
2.2
Tahiti

1980
26-27 15

19

12000
10
300
2.3

2.4

20

28-29 16

21

30-31 17

22

e F

3
20 70

23

32-33 18

DeWalt

10

24

10

34-35 19

One Show
Communication Arts D&AD

36 20

25

26

l.2

P39 21


The Want Makers
20 60

27

3.2

(P40-41 22)

28

Avis
Hertz

(P42)
l4 l4

29

20

P4243 23

30

P4445 24

31

1900

(P46)


Living Out Loud

3.3
P46-47

32

Marathon Man

(P48)

33

3.4

35

P49 26

34

(P50)

35



36
7

P51 27

36

1879 3.7

Acme Vault
]
(P52)

37

Space Wagon 38

P53 28

38

(P54)

1984 1985
1986 1987

39

BMP Fisher-Price 3.9

P55 29


Nike

40

900 999000

P5657 30

41

Chiat/Day
(Wieden & Kenndy)Goodby
(Amblin)

20

42

310

P5859 31


311

43

321

5 40

P6061 32

5 40

44

ChaitDay

20 50

45

P6263 33

46

TDi
BMP
DDB Needham

Kirshenbaum &
Bond
Abbott
Mead Vickers 3.12

P6465 34

36
3

47

MC


3.13

P6667 35

48

3.14

49

1915 5 7 1190

3.15

40

P6869 36

50

1863 11

273 87

P7071 37

7 7

9
3 3
3 3 1
3.16

51

3.17-l

3.172

3.17-2

52

3.174
3.175

Lee (
3.18)
P7273 38

One Show

53

Energizer Bunny

(Break Out)

P7475 39

(Waterford)

1923

54

P76 40

One Show

10

55

4
P79 41

500

1953

56

1978

the White Moment


P8081 42

1995 12

57

bourbon

8
The Terminator

9
9
5
9
9
9 1
9 9
P8283 43

5 15 1394 M l4
3 3

1796
1796

1796 20 20
Chester A. Arthur

58

110

50

Dueling Banjos(1973
)

P8485 44

59

15000

4.2

60

P8687 45

61

TX17

400

Royal Viking

LeagasDelaney 43
P8889 46

62

4.4

1966
42601
4827 4827
One Show

P9091 47

63

3 13 l3 13

P9293 48

64

20

4.5

E O O

700

P9495 49

65

l
2
3
4
5

1995
1996

1995 1996
1997

143 9

P9697 50

66

67

P9899 51

20 70

18 34

68

Intruder in the Dust 8


People
People

P100101 52

l3

Just Do It

69

50

Just Do It

P102103 53

70

10

l 5

71

P104105 54

72


10

P106107 55

800 1000

1000

73

P108109 56

35 5

74

P110111 57

75

4
One Show

39
39
One Show DAD
P112113 58

30

76

5.2
1984
P114115 59

6
10

One Show

P116117 60

77

5.3 20 70

P118119 61

78

5.4

5.5

P120121 62


Penn 5.6

Penn 3
Penn

79

K
5.7
P122123 63

15

10 15 30

80

4 5 10

15

15
5.8 15

1+13
P124125 64

S.9

81

P126127 65

30
P128129 66
30 1

82

P130131 67

83

5.10

10

P132133 68

84

5.11

40 50

P134135 69

85

86

P136137 70

87

P138139 71

88

Dl

D1

P140141 72
D1
Dl

89

P142143 73

P144145 74

90

13690
750

90

91

P146147 75

130

Duracell 39 8

160

92

P148149 76

60 30

30 60 30
60 30 10
30

93

P150151 77

l3

2000

2000

94

2000
OkiKoki 2000

2000
2022

VR 2022

P152153 78

40

95

Nova
Pacer

1872

l800 555

BBDD west

P154155 79

96

50

20 50


976

97

P156157 80

90

98

P158159 81

99

P160161 82

10 10 10

100

48

90%

30 60

10

P162163 83

101

102

P164165 84

17
PiS 22 Pr

103

P166167 85

DDB

P168169 86

Wieden & Kennedy

104

7.2

P170171 87

1986

105

1759
1759

P172173 88

106

18 3

P174175 89

Sisyphus Corinth

107

200

20 60
P176177 90

108

30

3
3

25 25

P178179 91

109


30 15 15
15

29

11 59 59

360
180 540 720
900
10

30

6
l
2
3
4
5
6

P180181 92

110

10

Pablum Park

111

P182183 93

60

150

20 80

8.2

112

2000

P184185 94

P186187 95

113

20

P188189 96

114

Colliers

P190191 97

4000

115

1981

1 10
1
10

10

116

P192193 98

10
10 10

117

11

P194195 99

3 3

118

touching base

P196197 100

1
2
3
4
5

119

P198199 101

2080 30

Custer

P200201 102

120

15

121

P202203 103

90

90

122

P204205 104

30

123

5
3

P206207 105

124

30

15

P208209 106

125

9.2
1930 1930

P210211 107
9.2 1930

126


3000

10

P212213 108

127

frog man of the


mind

99

11

12

P214215 109

128

The Wind of War


193232
Prudential2816

20 80

10


Bartles & Jaymes

Wendy

25

20

P216217 110

129

1000

80

130

9.3

P218219 111

1900

131

P220221 112

411

132

411

P222223 113

25

25

133


94

P224225 114


15

134

P226227 115

135

P228229 116

20
90 90 90

90 90 300 300

136

P230231 117

25000


BFD 100

Burger King

99.99 0.01
10

RedBook

137

P232233 118

44

13 13

13 14

138

P234235 119

139

P236237 120

140

2025
56

P238239 121

10.2

141

P240241 122

142

P242243 123

Absolute

143

20

P244245 124

144

Bozell & Jacobs


145

P246247 125

15

146

10 10

P248249 126

50
DJ

147

IBM


The Creative Register

P250251 127

148

149

P252253 128

150

P254255 129

20

P256257 130

151

20 20 Lord Thomas

Chiat/Day 1984 1984

Just do it 1978
5
3
Just do it

Adcult

P258259 131

152

Bic
6 5

10 30
15

P260261 132

153

Copyidea

KEEP WALKING
KEEP READING
KEEP WATCHING
KEEP THINKING
KEEP DREAMING

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