Professional Documents
Culture Documents
Ahmedabad
IIMA/CIPR0003(B)
ICTSL would provide infrastructure facilities, like road network, common parking
facility for buses and common maintenance workshop. It would also have the
responsibility for planning, management, control, and monitoring of the public transport
system, that is, network and route design, fare determination, finalization of
specifications of buses, franchising/route allocation, contract monitoring, monitoring the
2 of 33
IIMA/CIPR0003(B)
IMC would have the responsibility to develop bus stops. During the process of
unbundling, ICTSL wanted to invite tenders for the bus stop construction. However,
both IMC and ICSTL after due consideration on legal and operational issues, like
ownership of land and removal of encroachment, decided that IMC would take the
responsibility for the construction of bus stops.
Operation of buses on various routes would be carried out by private operators. It was
decided that each route would be served by a separate operator so as to eliminate any
direct competition among operators for picking up commuters from a particular bus
stop. It was envisaged that such an arrangement would reduce instances of rash driving.
Maintenance of buses owned by the service providers was kept as a separate activity and
was to be awarded to a private party. However, the bus operators would have to pay for
the maintenance of their buses. This would leverage benefits of economies of scale.
Advertisement rights for the buses would be given to a single private advertising
agency.
Global Positioning System (GPS) would be installed on a Build, Own, Operate and
Transfer (BOOT) basis in all buses with a central facility to provide, i) real time
information to commuters about the expected arrival time of the next bus at each of the
bus stops and ii) monitor the service parameters and performance of the operators.
For better integration, a uniform bus fare system and a single pass for all buses on all
routes was proposed. The salary structure across all operators was also to remain the
same.
Exhibit 3 gives the overall project structure of ICTSL. Exhibit 4 provides details of financial
planning of the organization as conceived by Mr Aggarwal in his concept note. The financial
modelling of the project was carried out in-house. The model suggested that the proposed
system was financially viable. The service attributes of the proposed system are given in
Exhibit 5.
Selection of Project Partners
Once the state government approved the concept note the process of identifying the private
partners started.
Bus Operator
A pre bid meeting was hosted on December 20, 2005 to explain various aspects of the
business to the prospective bidders. Then bids were invited on December 23, 2005. The key
sections of bid document for the initial 18 routes are given in Exhibit 6. Contracts were
awarded to the operators with the highest bid value (monthly premium per route). Exhibit 7
gives the names of the contract awardees and the monthly premium on various routes along
with the date of commencement of their service on the respective routes. Each contract was
awarded for five years and hence all the contracts on the same route were not coterminous.
Advertising Agency
Applications were invited on January 17, 2006 from companies interested in getting the
rights for advertising on the buses. It was decided that the contract would be awarded to the
agency with the highest bid value, that is, highest monthly premium per bus. As a result, six
3 of 33
IIMA/CIPR0003(B)
bids were received. M/S Giriraj was the highest bidder at Rs 25,000 per bus per month and
so was awarded the contract for 37 buses. Subsequently, in August 2006 it also got the
contract for another 16 new buses and in January 2007 for 43 new buses at the same rate. All
these contracts were coterminous with the first contract of 37 buses. In April 2007, it was
awarded the contract for 150 buses at the rate of Rs 12,200 per bus per month.
Agency for Issuance of Passes
Tenders were invited for issuance of passes and marketing of bus tickets on franchise basis.
Bids were opened on January 20, 2006. The contract was awarded to M/S R Square Systems
& Solutions because it asked for the least amount per pass. Exhibit 8 contains the agreement
document signed by ICTSL and M/s R Square Systems & Solutions.
GPS Operator
Applications from interested technology service providers were invited to monitor vehicle
operations using online GPS on BOOT format through a two bid system (technical bid and
financial bid). The contract was awarded to Mumbai based firm M/s Arya Omni Talk. It had
bid the lowest amount of Rs 2,400 per bus per month.
Two Years of Bus Service (2006-2008)
Operations
The fleet size grew from six in February 13, 2006 to 112 in May 1, 2008 (Exhibit 9). Between
March 2006 and January 2007, 72 new buses were added which started plying on 19 new
and three existing routes. Therefore, the number of buses on a route remained nearly
constant till September 2007. From October 2007 to December 2007, five new buses were
added. Then in January 2008 when two new routes, 25 and 26 connecting the centre of the
city with the suburban areas, were opened 18 new buses were added. Exhibit 10 gives the
details of the number of buses added on specific routes in a chronological order.
From carrying approximately 0.5 million passengers in April 2006, ICTSL fleets capacity
grew to cater to more than 2.6 million passengers in May 2008. Exhibit 11 gives an idea of
the total number of passengers served and the daily fare box collection in May 2008. Exhibit
12 shows the impact (as on June 6, 2006) of increase in prices of petrol by Rs 4 and diesel by
Rs 2 on the choice of commuters mode. As the analysis shows, more than 4,000 commuters
shifted to bus due to unit increase in the travel cost on personalized modes.
The number of passes issued per month increased from 446 in April 2006 to 6,391 in April
2008. The monthly details of passes issued are given in Exhibit 13.
The number of accidents in the city caused by rash driving of bus drivers reduced
significantly. While in 2005, 38 accidents were attributed to private buses
(www.indiastat.com), only one fatal accident in two years (2006-2008) was attributed to
buses run under ICTSL.
According to various reports published in the newspapers, environment of the city showed
a distinct improvement. Some of the newspaper articles related to ICTSL are presented in
Exhibit 14. These articles highlight the positive changes that took place in Indore after the
commencement of the public bus service.
In May 2008, ICTSL engaged V R Tecniche Consultants Private Limited to assess the
reduction in vehicular emission, air pollution, and fuel consumption in order to seek credit
for carbon reduction under Asia Pacific Partnership on Clean Development and Climate
(APPCDC). In fact keeping this aspect in mind, it had chosen the buses carefully; ones with
4 of 33
IIMA/CIPR0003(B)
low level of emission, low floor, less vibration, low noise, etc. Credits, thus earned, would
help ICTSL get monetary reward from the United Nations (UN).
In its two years of operation, Indore Bus Transport System (IBTS) was able to develop a
sense of ownership among the citizens of Indore. Women, in particular, felt safe and
comfortable in the new city buses, because there were separate seats for them in contrast to
the earlier buses and tempos of Nagar Seva. Apart from the newspaper articles, interaction
with commuters during site visits gave an indication that improved behaviour of the crew
was appreciated by all.
Financial Details
The key financial data for the period 2006-2008 are given in Exhibit 15. The concept note had
proposed that the profit earned every year would be invested in the development of
transport infrastructure of the city. The Balance Sheet (as on March 31, 2007) and the Profit
and Loss Account (for the year ended on March 31, 2007) are given in Exhibit 16 and Exhibit
17 respectively. Exhibit 18 gives a broad breakup of components of cost and revenue for
ICTSL. The biggest source of revenue for the company was from advertising followed by
monthly premium. The highest cost factors for ICSTL were: road tax, vehicle expenses, and
the recurring expense of GPS/Passenger Information System (PIS).
From Exhibit 19, which gives the details of economics of two bus operators, we can see that
the main source of revenue for the bus operators was the daily fare box collection. The entire
daily collection went to the operator. Exhibit 11 gives the total amount collected per day by
bus operators in May 2008. On an average in May 2008 per day collection had been Rs
437,828. The government had notified ticket fares for different distances. As on December 9,
2005 the fares for city buses with sitting capacity of 12 (excluding the driver) within
municipal corporation limit were:
Distance
Fare
Up to 3 km
Rs 3
Up to 7 km
Rs 5
Up to 10 km
Rs 7
Up to 13 km Rs 10
Up to 16 km Rs 12
ICTSL and the bus operators shared the revenue from the monthly passes in the ratio of
80:20. The marketing of the service was done by a vendor who also sold the monthly passes.
The cost of a monthly pass was Rs 250 in 2006 which was increased to Rs 300 in 2008. Out of
the 20 per cent that ICTSL received, it retained 12.2 per cent on a new pass and 17 per cent
on a renewed pass. The remaining 7.8 per cent in the case of a new pass and three per cent
on a renewed pass went to the vendor for processing, marketing, and delivery of passes. The
vendor had to guarantee issuance of minimum of 15,000 passes per month. This minimum
guarantee of passes ensured an assured income of at least Rs 4 million per month that was
shared between the operators and ICTSL. At the same time ICTSL shared the traffic risk
with the vendor.
Revenue from advertisement on buses was divided in the ratio of 60:40 between the
operators and ICTSL. In April 2006 the rate of advertising on buses was Rs 25,000 per bus
per month and it was tendered for 37 buses. In August 2006 it was tendered for 16 buses and
in January 2007 for 43 buses. In April 2008 it was tendered at the rate of Rs 12,200 per bus
per month for 150 buses. The reduction in bid value was due to increase in the number of
buses. Revenue from advertising at ICTSL bus stops were extra sources of income.
5 of 33
IIMA/CIPR0003(B)
Exhibit 20 provides an indication of economics related to GPS. The GPS operator received
around Rs 268,800 from ICTSL per month for providing tracking services on 112 buses. Most
of the equipments used in providing the services were properties of ICTSL and would have
to be handed over to it by the operator after five years of operation.
Sustainability in the Long Run
Since the inception of the project, sustainability was given special emphasis. The
administration was aware that for sustaining this facility two important criteria were: i)
sound organizational structure and ii) profit for everyone.
Organizational Structure
The elected representatives (Mayor, IMC and Chairman, IDA) were made the Chairperson
and Vice Chairperson respectively of the company. By doing so, it ensured that whichever
party came to power, it would have to adhere to the system. The Board of Directors
constituted of all the top bureaucrats of the city, which ensured that all the issues related to
implementation of service were overcome smoothly. The structure was such that even if
most of the directors were to lose interest in running the system, it could be run by a single
director. This made the system self sustained in all respects.
Financial Sustainability
It was very clear in the minds of the Directors that the system would survive only if each
party in business was able to make profit. However, the profit margins of the operators had
started to decline from 2006 for the reasons discussed below.
Decrease in profit margins of operators
The fare structure which had been decided by the state government in 2004 for the city buses
had not been revised. Since all the cost components had significantly increased over the four
years, there was a need to revisit the pricing mechanism. At the same time price elasticity of
commuters had also to be kept in mind. Since commuters were very sensitive to any increase
in the cost of travel, number of commuters could go down if the fares were hiked.
The cost of low floor TATA buses had increased from Rs 1.8 million to Rs 2.3 million. This
along with the increase in the interest rate (by around 150 basis points) had led to a
significant increase in the Equated Monthly Installments (EMI) for the bus operators. The
maintenance cost in 2006 was around Rs 4,000 per month for a new bus and Rs 9,000 per
month for a year old bus had almost doubled in two years. In 2008 the cost was around Rs
9,000 and Rs 13,000 respectively.
Increasing diesel prices were also a concern for the bus operators. Exhibit 21 shows the fuel
price revisions in the major cities from April 4, 2002 to May 24, 2008. On June 4, 2008, there
was another sharp increase in fuel price (Rs 5/l petrol and Rs 3/l diesel).
Another worrying factor for the operator was reduction in daily fare box revenue. Number
of commuters using passes was increasing, and hence, direct fare box revenue was
decreasing for the operators. Because of the introduction of more number of buses, the
advertisement revenue per bus was also declining. Hence, it was evident that to sustain the
system, ICTSL would have to take some decisions in favour of the operators so that their
depleting profit margins were taken care of.
Possible Options
After reviewing the situation Mr Shukla thought of putting before the Board the following
set of measures that would help ICTSL to overcome the crisis:
6 of 33
IIMA/CIPR0003(B)
7 of 33
IIMA/CIPR0003(B)
Exhibit 1: Mission and Objectives
Mission
To devise and implement a mass transport service in accordance to the need of the city with a
view to provide viable commuting mode to the citizens of the city.
To decongest the traffic with the implementation of this cost effective system of public transport
thereby reducing the load on the city streets.
To create a financial model thats acceptable and beneficial to the government, the company and
the private contractors alike.
To provide a public transportation thats efficient, reliable and that ensures excellent services to
the commuters of all social strata.
To strive towards excellence by constant innovation and integration of newer technology for the
common benefit so that it becomes the Pride of Indore.
To strive towards creating a pollution free environment in the city by regulation of the use of
personal transport and encouraging the use of public transport.
Main Objectives
1. To establish and maintain line of passenger coaches and other vehicles generally to transport
passengers and to purchase, charter, hire, build or otherwise acquire passenger coaches and
buses to let out, hire or charter or otherwise deal with and dispose of any such coaches and
buses.
2. To purchase, construct, sell, develop, take in exchange or on lease, hire or otherwise acquire any
real or personal estate to develop infrastructure and to build roads, culverts, flyovers, tunnels, bus
stops, terminals, workshops and to give and undertake contracts for electrification of the facilities
developed by the company or any other agency.
Source: Memorandum of Association of ICTSL
Current Position
Mayor, IMC
Chairman, IDA
Collector and DM, Indore District
Joint Collector, Indore District
Municipal Commissioner, IMC
ICTSL Designation
Chairperson
Vice Chairperson
Executive Director
CEO
Member
CEO, IDA
Member
Source: ICTSL
8 of 33
IIMA/CIPR0003(B)
Exhibit 3: Organizational Structure
Source: ICTSL
Planned Investment
ICTSL
IMC
1,250,000
IDA
1,250,000
Total
2,500,000
(Rs)
Expenses
Unit
Rate
Amount
Electricity
100%
5,000
5,000
Telephone
2,000
4,000
Rent
100%
20,000
20,000
Salaries
100%
25,000
25,000
Administrative Expenses
100%
15,000
15,000
RTO tax
50
20,000
GPS
50
50,000
Total
139,000
9 of 33
IIMA/CIPR0003(B)
The original concept note had considered the total monthly expenses to be Rs 69,000, excluding the
RTO tax and GPS. The future projections were based on this figure.
Expected Monthly Income
(Rs)
Income
Unit
Rate
Amount
Advertising revenue
40%
1,250,000.0
500,000
Fresh passes
15,000
29.5
442,500
Renewed passes
35,000
42.5
1,487,500
Branding of passes
Revenue per bus
50,000
50
5.0
10,000.0
250,000
500,000
3,180,000
Total
(Rs)
Amount
3,111,000
14.93
97.83
317.31
300
250
Profits in Lacs
237.81
200
158.31
150
100
62.91
50
31.11
0
2006
2007
2008
2009
2010
Years
Unit
100%
100%
100%
1500 lit
100%
-
Rate
33,000.00
1,160.00
3,670.00
35.43
15,000.00
-
(Rs)
Amount
33,000.00
1,160.00
3,670.00
53,145.00
15,000.00
4,225.00
1,300.00
111,500.00
10 of 33
IIMA/CIPR0003(B)
Monthly Income for an Operator
Income
Advertising
Passes
Fare Box
Total
Unit
60%
200
3,000
Rate
25,000
1,000
30
(Rs)
Amount
15,000
200,000
90,000
305,000
Particulars
Year 1
Year 2
Year 3
Year 4
Year 5
SHAREHOLDERS FUNDS
Share Capital
2.50
2.50
2.50
2.50
2.50
0.96
1.99
3.09
4.29
5.61
0.10
0.10
0.10
0.10
0.10
TOTAL
3.56
4.59
5.69
6.89
8.21
Fixed Assets
0.50
0.50
0.50
0.50
0.50
0.07
0.14
0.19
0.24
0.28
Net Block
0.43
0.36
0.31
0.26
0.22
Current Assets
Sundry Debtors
1.28
1.41
1.54
1.69
1.87
Other Deposits
1.50
2.50
3.50
4.50
6.00
0.25
0.22
0.24
0.34
0.02
Preliminary Expenses
0.10
0.10
0.10
0.10
0.10
TOTAL
3.56
4.59
5.69
6.89
8.21
Source: ICTSL
11 of 33
IIMA/CIPR0003(B)
Exhibit 5: Service Attributes
Ultra modern low floor buses with two broad doors, wide glass windows with 44 sitting and 40
standing capacity.
Real time vehicle tracking system through GPS based online data transfer facility.
PIS.
Optimum fare structure to meet the twin objectives of i) enable access to poor and ii) incentive for
upper middle class to shift to these buses from their own vehicles.
Source: ICTSL
12 of 33
IIMA/CIPR0003(B)
operating the services will be borne by the bus operators. The bus operators will be issuing tickets
from the Ticket Vending System as finalized by the company.
The company officials will overall supervise the day to day workings of the company and will see to
that the bus operators follow the rules and procedures decided by the company.
GENERAL CONDITIONS
Earnest Money
Rs.25,000/- (Rs Twenty Five Thousand) per bus. By crossed Demand Draft Drawn in favor of ICTSL,
Indore, Payable at Indore of any scheduled bank. (Demand Drafts of non scheduled bank will not be
accepted), if the earnest money deposit is not found in accordance with the prescribed mode and
amount mentioned as mentioned above, the tender/offer will be rejected.
Period of Contract
The contract will be awarded for the period of Five Years.
Number of Buses and Routes
The company will allow to the selected bus operators to operate minimum two numbers of specified
bus on each route daily between the specified timings and as per the trip schedule. Any changes in
number of buses will be subjected to the prior permission of the company. However incase of
increase in number of buses on any routes, the operator already having the buses on that route will
be given preference. The company has identified following 18 routes in the city and will obtain permit
to ply city buses on these routes from Road Transport Authorities.
1. Niranjanpur to Tajaji Nagar.
2. Dewas naka to Rajendra Nagar
3. Dewas naka to Airport.
4. Panchwati to Nagarnigam
5. Bapat Chouraha to Choithram Hospital
6. Khajrana to Bada Ganpati.
7. Tejaji Nagar to Airport.
8. Rajendra Nagar to Airport
9. Hawabangla to Bangali Chouraha.
10. Bombay Hospital to Nagar Nigam.
11. Bhawarkaun to Bada ganpati.
12. Sanchar Nagar to Rajwada.
13. Khajrana Chouraha to Krishnapura.
14. Sarvate Bus Stand to Indo German Tool.
15. Sangam Nagar to L.I.G.
16. Chandan Nagar to Railway Station.
17. Patni Pura to Nemawar Road Chouraha.
18. Rajendra Nagar to Jangeerwala Chouraha.
Type of Buses
Modern low floor 2 x 2, 44 seats buses with two broad doors, strap handles on guiding rails, anti skid
vinyl flooring, wide glass windows, integrated grab handles on seat, pre coated aluminum paneling,
CFL lighting, etc. complete as per detailed specifications given below.
13 of 33
IIMA/CIPR0003(B)
CFL lighting
Fully computerized Ticket vending system should be installed to issue tickets and passes to
the passengers.
Fare
th
The State Government by notification dated 09 December, 2004 has prescribed fare for city buses in
the Municipal Corporation limit area for sitting capacity exceeding 12 (excluding driver). Since the
rates have been prescribed one year back and since then the fuel cost has been increased
significantly it is proposed to have the slab of fares as under:Upto 3 K.M.
Fare Rs.3.00
Upto 7 K.M.
Upto 10 K.M.
Upto 13 K.M.
Upto 16 K.M.
14 of 33
IIMA/CIPR0003(B)
Offer/Price Bid
I, the undersigned ____________________________________________
On behalf of M/S _____________________________________________
Of which I am a
____________________________________________
15 of 33
IIMA/CIPR0003(B)
Indore City Bus Transport Service (B) Cont.
Exhibit 7: Details of Contract Awarded
Route
Km
No of Buses
Operator Name
Monthly
Premium
Date of
Commencement
17.5
Ramajyoti travels
1/4/2006
17.5
Ramajyoti travels
12/6/2006
17.5
Ramajyoti travels
15/8/2006
17.5
Ramajyoti travels
6/1/2008
17.5
Ramajyoti travels
26/1/2008
19.5
5,100
13/2/2006
19.5
5,100
22/7/2006
19.5
5,100
6/1/2008
21.0
Ramajyoti travels
1/4/2006
21.0
Ramajyoti travels
3/4/2006
21.0
Ramajyoti travels
4/4/2006
21.0
Ramajyoti travels
14/12/2006
21.0
Ramajyoti travels
15/3/2008
18.0
Ramajyoti travels
1,100
1/4/2006
18.0
Ramajyoti travels
1,100
3/4/2006
18.0
Ramajyoti travels
1,100
12/6/2006
18.0
Ramajyoti travels
1,100
15/8/2006
24.5
Ramajyoti travels
3/4/2006
24.5
Ramajyoti travels
10/9/2006
24.5
Ramajyoti travels
14/12/2006
13.5
7,000
17/4/2006
13.5
7,000
25/12/2006
13.5
7,000
12/3/2008
17.5
1,100
17/4/2006
17.5
1,100
11/1/2007
17.5
1,100
18/1/2007
12.5
1,100
26/3/2006
12.5
1,100
26/10/2006
12.5
1,100
10/4/2008
14.0
6,000
17/4/2006
14.0
6,000
22/7/2006
14.0
6,000
4/10/2007
14.0
6,000
10/4/2008
10
9.0
Ramajyoti travels
501
13/2/2006
10
9.0
Ramajyoti travels
501
12/6/2006
10
9.0
Ramajyoti travels
501
15/8/2006
11
24.5
1,100
13/2/2006
16 of 33
IIMA/CIPR0003(B)
Monthly
Premium
Date of
Commencement
1,100
12/10/2006
1,100
18/1/2007
24.5
1,100
4/10/2007
11
24.5
1,100
11/3/2008
11
24.5
1,100
10/4/2008
12
7.5
5,000
14/3/2006
12
7.5
5,000
22/7/2006
12
7.5
5,000
11/1/2007
13
7.5
6,000
17/4/2006
13
7.5
6,000
17/1/2007
14
13.0
Anam travel
5,000
6/6/2006
14
13.0
Anam travel
5,000
21/1/2007
15
13.5
Anam travel
5,000
6/6/2006
15
13.5
Anam travel
5,000
21/1/2007
16
10.5
Priyadarshini
3,000
19/7/2006
16
10.5
Priyadarshini
3,000
23/7/2006
16
10.5
Priyadarshini
3,000
18/4/2007
17
14.5
501
26/3/2006
17
14.5
501
17/1/2007
18
11.5
6,000
17/4/2006
18
11.5
6,000
11/1/2007
19
12.5
Kaya Transit
24,001
28/09/2006
22
17.5
Ramajyoti travels
17,700
29/10/2006
23
9.5
Kaya Transit
23,011
28/10/2006
24
10
Kaya Transit
25,111
6/1/2007
25
27.5
12,085
1/1/2008
25
27.5
12,085
1/5/2008
26
23.5
15,555
1/1/2008
Spare bus
13/10/2007
Spare bus
Ramajyoti travels
Spare bus
Ramajyoti travels
Route
Km
No of Buses
11
24.5
11
24.5
11
Source: lCTSL
Operator Name
15/12/2007
0
21/3/2008
17 of 33
IIMA/CIPR0003(B)
Exhibit 8: Agreement between ICTSL and M/s R Square Systems & Solutions
THIS AGREEMENT is made at INDORE, on Fifteenth day of April 2006 BETWEEN Indore City
Transport Services Limited, a company incorporated under Indian Companies Act, 1956 in India and
having its registered office at Plot No.30 Residency Area, A.B. Road, Indore acting through its
Executive Director Shri Vivek Aggrawal, (herein after referred to as the Company which expression
shall, unless repugnant to the context include it s successors and assigns)
AND
M/s R Square Systems & Solutions, a partnership firm having its office at Building No. 3/A, Office No.
1, Nirmal Park, Chavan Nagar, Dhankkawadi, Pune 411 043 and acing through its one of the
partner Shri Rajkumar Popatlal Singhvi, age 37 yrs, address: C-7/7, Royal Arched, Near Shankar
Maharaj Math, Pune Satara Road, Dhankwadi, Pune 411043, who is authorized by the all partners
to sign as stated here in under (herein after referred to as the Agency which expression shall,
unless repugnant to the context include its successors and assigns).
WHEREAS
A. M/s. Indore City Transport Services Ltd. (the said Company) is a company incorporated in
the state of Madhya Pradesh with the main objects of establishing and maintaining a public
transport system in the city of Indore. In pursuance of these objectives it is planning to
establish a network of passenger coaches for transporting passengers within the city limits of
Indore on fixed time schedule on the specified routes.
B. The company has been given the mandate by the Road Transport Authority, Indore to run the
city buses either on its own or to permit other transporters to do so on its behalf.
C. M/s R Square Systems & Solutions (the said Agency) is engaged in the business of
preparation of smart cards being seasonal passes to be issued to commuters. The said
Agency is desirous of entering into a contract with the said company to issue passes for the
buses run by the company on the terms and conditions hereinafter contained.
D. The Company and the Agency have desired to reduce to writing the terms and
conditions mutually agreed and as contained hereinafter.
NOW THIS AGREEMENT WITNESSTH AS UNDER:
1.
That this agreement shall be made effective from the date mentioned hereinabove. The
duration of the agreement shall be of 5 years provided the Agency maintains the guarantee of
selling minimum 15,000 passes per month during the tenure of the agreement.
2.
That the Company may terminate this contract on three months notice to Agency for
unsatisfactory performance. Similarly Agency may terminate this contract on three months
notice to the Company.
3.
That the Agency is appointed to issue various type of passes prescribed fare, and the fare so
collected shall be passed on to the Company in the following manner:-
Sr No
Types of Passes
1
2
4.
Pass Price
Share of ICTSL
Share of Contractor
250.00
230.50
19.50
250.00
243.00
7.00
That the Company shall be issuing all other passes and the amount to be collected
out of sale of such passes shall be determined by the Company from time to time.
18 of 33
c.
IIMA/CIPR0003(B)
That the Agency shall be responsible for marketing and selling of monthly passes.
The Agency hereby undertakes a minimum guarantee of selling 15,000 passes per
month. The Agency shall be paying the amount as specified in paragraph 3 above to
the Company for at least 15,000 passes every month.
5.
6.
7.
8.
9.
That the Agency shall fulfill the following conditions while printing the various types of passes:
10.
a.
That the size, shape and colors of the PVC card shall be those as provided by the
Company from time to time.
b.
That the details provided in the format of passes by Company shall be printed by
Agency by Thermal Screen Printer and should be verified by Agency itself that it is
printed properly.
c.
That the Company shall exercise all the powers related to altering the format, colour,
matter or rules to be printed on cards.
d.
That the printed cards shall contain the identification number of the pass issuing
centre and serial no of the card.
e.
That the Agency shall provide all details of the various pass allocating centres, their
identification number, details of pass issued individually for various type of cards to
the Company from time to time on monthly basis indicating the monthly selling of
individual pass centres.
Hologram:
a.
That the Company shall be issuing holograms to the Agency to be affixed on the
passes. The Agency shall maintain proper records of the holograms received and
affixed on the passes. The Company shall at any time undertake the physical
verification of the unused holograms by itself or through any other professional
agency appointed in this regard.
b.
That the Agency shall affix the hologram after printing of the passes at the prescribed
place. In case the Agency fails to affix hologram, a penalty equal to pass amount
shall be imposed on the Agency.
c.
That the accounting for the holograms issued to Agency and consumption of such
holograms shall be maintained regularly. Agency shall be issued a stock of
holograms on advance payment to the company.
19 of 33
11.
12.
13.
IIMA/CIPR0003(B)
d.
That the Agency shall submit completed details of the holograms issued and
consumed each time before issue of new stock of holograms.
e.
The Company undertakes the responsibility of printing Holograms and the same shall
be supplied to the Agency in sufficient numbers so that the process of issuing cards
and/or passes does not get halted on account of non availability of holograms.
That the Agency shall provide the said Security Deposit either in cash or in the form
of bank guarantee to the Company within 30 days of signing this agreement through
any nationalized or scheduled bank.
c.
That all the liability regarding payment of salary to the employees and other workers
at the Pass Distribution Centres shall be of the Agency.
b.
That all the liability arising out of the appointment of workers and employees at such
Pass Distribution Centres shall be on the Agency.
c.
That the Logo of the Company shall be printed on the front and backside of the
pass.
Any dispute between parties, if failed to resolve by mutual consultation, will be referred to
arbitration under Arbitration and Conciliation Act, 1996. The decision of arbitrator will be final
and binding to both the parties.
The agreement is read, understood and agreed by both the parties and have hereto respectively
signed.
For Indore City Transport
Services Limited
(Vivek Aggarwal)
Executive Director
IN WITNESS WHEREOF, the parties have set their hands this Fifteenth day of April 2006.
1.
2.
Name ..
Name ..
Address..
Address..
..
..
20 of 33
IIMA/CIPR0003(B)
Exhibit 9: Increase in No of Buses
Source: ICTSL
21 of 33
IIMA/CIPR0003(B)
Exhibit 10: No of Buses Added on a Specific Route on a Particular Day
Date
Route No
No of Buses Added
Cumulative
13/2/2006
13/2/2006
10
13/2/2006
11
14/3/2006
12
26/3/2006
10
26/3/2006
17
12
1/4/2006
14
1/4/2006
15
1/4/2006
16
3/4/2006
17
3/4/2006
18
3/4/2006
20
4/4/2006
21
17/4/2006
23
17/4/2006
25
17/4/2006
27
17/4/2006
13
29
17/4/2006
18
31
6/6/2006
14
33
6/6/2006
15
35
12/6/2006
36
12/6/2006
37
12/6/2006
10
38
19/7/2006
16
39
22/7/2006
41
22/7/2006
43
22/7/2006
12
44
23/7/2006
16
45
15/8/2006
46
15/8/2006
47
15/8/2006
10
48
10/9/2006
49
28/9/2006
19
51
12/10/2006
11
52
26/10/2006
54
28/10/2006
23
56
29/10/2006
22
58
14/12/2006
59
14/12/2006
60
22 of 33
IIMA/CIPR0003(B)
Date
Route No
No of Buses Added
Cumulative
25/12/2006
62
6/1/2007
24
64
11/1/2007
65
11/1/2007
12
66
11/1/2007
18
68
17/1/2007
13
70
17/1/2007
17
72
18/1/2007
73
18/1/2007
11
74
21/1/2007
14
76
21/1/2007
15
78
18/4/2007
16
80
4/10/2007
81
4/10/2007
11
82
13/10/2007
Spare bus
83
13/10/2007
Spare bus
84
15/12/2007
Spare bus
85
1/1/2008
25
91
1/1/2008
26
97
6/1/2008
98
6/1/2008
99
26/1/2008
103
11/3/2008
11
104
12/3/2008
105
15/3/2008
106
21/3/2008
Spare bus
107
10/4/2008
108
10/4/2008
109
10/4/2008
11
110
1/5/2008
25
112
Source: ICTSL
23 of 33
IIMA/CIPR0003(B)
Exhibit 11: Data on Key Operations of Bus Operators
Sr No
Date
Daily Fare
Box Collection
Total No of Passengers
(Including Pass Holders)
No of Passes
1/5/2008
469,988
95,219
9,762
2/5/2008
521,013
97,807
8,537
3/5/2008
550,282
106,053
9,237
4/5/2008
517,324
97,188
9,391
5/5/2008
540,203
100,920
9,388
6/5/2008
482,030
89,486
8,879
7/5/2008
425,480
84,432
9,007
8/5/2008
433,292
85,846
9,657
9/5/2008
453,132
85,195
8,969
10
10/5/2008
487,474
91,097
9,595
11
11/5/2008
488,951
90,348
9,806
12
12/5/2008
458,363
89,981
9,711
13
13/5/2008
389,320
80,038
9,399
14
14/5/2008
416,060
82,084
9,481
15
15/5/2008
413,684
82,608
9,028
16
16/5/2008
407,597
81,541
8,605
17
17/5/2008
411,042
81,188
9,127
18
18/5/2008
432,848
82,769
9,691
19
19/5/2008
433,788
84,067
9,490
20
20/5/2008
414,404
81,788
9,810
21
21/5/2008
504,488
90,487
9,333
22
22/5/2008
391,010
81,569
9,550
23
23/5/2008
364,761
72,574
6,055
24
24/5/2008
380,372
78,401
8,174
25
25/5/2008
395,343
80,444
7,849
26
26/5/2008
419,942
79,298
9,021
27
27/5/2008
391,519
77,656
8,827
28
28/5/2008
389,517
78,341
9,283
29
29/5/2008
415,674
84,326
9,068
30
30/5/2008
397,430
79,582
9,104
31
31/5/2008
376,324
74,897
8,353
437,828
85,395
9,070
24 of 33
IIMA/CIPR0003(B)
Exhibit 12: Effect of Increase in Fuel Prices on No of Passengers
Date
No of
Passengers*
Before increase in
fuel prices
June 3, 2006
30,200
June 4, 2006
30,600
June 6, 2006
33,400
June 7, 2006
33,500
Condition
Fuel Price
Increase
Shift Rate
Petrol Rs 4/litre
Diesel Rs 2/litre
~ 4,375
commuters shift
for every rupee
increase in
travel cost
Source: ICTSL
Month
Monthly Renewed
Passes
New Passes
General
Handicap
General
Handicap
Daily
General
Pass
Daily
Handicap
Pass
Total
Passes
Issued
Apr-06
446
446
May-06
659
201
860
Jun-06
842
356
1,198
Jul-06
1,586
486
2,072
Aug-06
1,898
939
2,837
Sep-06
1,950
1,108
3,058
Oct-06
1,549
1,170
2,719
Nov-06
2,486
29
1,219
15
3,749
Dec-06
1,175
78
1,283
15
29
2,581
Jan-07
2,438
87
1,398
51
59
20
4,053
Feb-07
2,256
84
1,026
52
54
3,474
Mar-07
2,613
65
1,006
67
48
3,802
Apr-07
4,385
120
36
62
4,605
May-07
3,447
74
1,420
52
169
5,165
Jun-07
3,070
84
1,396
65
330
4,949
Jul-07
4,994
145
1,719
47
322
7,231
Aug-07
5,194
199
1,986
50
2,843
10,273
Sep-07
3,437
136
2,232
102
2,450
8,360
Oct-07
2,584
125
1,934
110
6,167
10,927
Nov-07
2,564
177
1,701
58
2,325
6,834
Dec-07
3,073
150
1,795
91
1,738
16
6,863
Jan-08
3,292
142
1,835
89
2,110
21
7,489
Feb-08
3,525
157
1,404
74
1,192
37
6,389
Mar-08
3,183
116
1,446
92
1,249
13
6,099
Apr-08
3,355
128
1,241
65
1,578
24
6,391
Total
66,103
2,096
30,346
1,082
22,740
168
122,535
Source: ICTSL
25 of 33
IIMA/CIPR0003(B)
Exhibit 14: Newspaper Clippings
26 of 33
IIMA/CIPR0003(B)
27 of 33
IIMA/CIPR0003(B)
Exhibit 15: Key Financial Results
Particulars
FY2006
FY2007
FY2008
Investments
Number of Buses*
Total Income (in Rs)
Total Expenditure (in Rs)
Profits (in Rs) Before Tax
Profits (in Rs) After Taxes
0
12
141844
929806
-787961
-788409
0
80
9681515
4728007
4953508
3430806
0
107
NA
NA
NA
NA
I.
Sources of Funds
As on 31.03.2007
As on 31.03.2006
500,000
500,000
1. Shareholder funds
A) Share capital
B)Share application money
2. Reserves and surplus
3. Deferred tax liability
Total Funds Employed
II.
2,000,000
2,000,000
2,642,746
360,602
5,503,348
2,500,000
Application of Funds
Fixed assets
1. Gross block
Less:-accumulated depreciation
709,227
6,537,229
169,520
Net block
2. Current assets, loans and advances
A)Sundry expenses
709,227
6,367,709
8,768,877
136,432
3,700,334
1,958,080
251,340
244,637
11,222,934
8,412
0
3,845,178
2,842,367
10,925,195
1,162,100
Total
Net current assets
3. Miscellaneous expenditure (to the extent
not written off or adjusted)
A)Profit and loss account
Total Funds Applied
Source: Auditors Report, 2006-07
448
2,842,815
12,087,295
1,002,363
(864,360)
788,409
0
5,503,348
2,500,000
(Rs)
28 of 33
IIMA/CIPR0003(B)
Exhibit 17: Profit and Loss Account
(Rs)
Particulars
2006-07
2005-06
9,681,515
141,844
Total income
9,681,515
141,844
Direct expenses
2,102,181
929,313
Indirect expenses
2,456,306
493
169,520
Total Expenditure
4,728,007
929,806
4,953,508
(787,961)
1,125,580
360,602
36,520
448
3,430,806
(788,409)
(98)
3,430,708
(788,409)
(787,961)
2,642,746
(788,409)
A)Basic earning
68
(15)
B)Diluted earning
13
(3)
10
11
Income
Expenditure
Depreciation
As on 31.03.2007
As on 31.03.2006
Advertising receipts
5,540,220
83,592
Monthly premium
2,586,704
26,867
1,080,591
3,385
174,000
28,000
Hoarding rent
300,000
9,681,515
141,844
31.03.2007
31.03.2006
Electricity expenses
306,733
11,456
781,340
139,728
27,420
874,380
72,720
2,102,181
111,596
31.03.2007
31.03.2006
Total
Direct Expenses
Total expenses
Indirect Expenses
29 of 33
IIMA/CIPR0003(B)
Income
As on 31.03.2007
As on 31.03.2006
101,316
107,771
33,600
16,854
5,612
3,631
493
Computer expenses
19,414
Deepawali expenses
1,539
38,721
9,613
363,622
4,000
60,563
625,585
52,571
53,256
545
1,941
98,275
162,927
1,612
27,000
251,231
Regional workshop on
Urban transport expenses
134,137
Salary expenses
179,000
27,000
Stationary expenses
97,022
251,231
74,025
6,652
98,000
521,141
2,456,306
818,210
Advertisement expenses
Decoration expenses
Audit fees
Bank charges
30 of 33
IIMA/CIPR0003(B)
Exhibit 19: Bus Operators Economics
Rs/bus/month
Source: Discussion with bus operators (Mr.Manoj Ghiriwal of Dayajeet Nimay B.L.P.L. and Mr.Arshi
Khan of Ramajyoti Travels)
Item
Capital Cost
2008
2006
32*30*150/3.5= 41,000
assuming 150 km of
service per day per bus
and an avg of 3.5 kmpl
29*30*150/3.5= 37,000
2 Drivers
4,100*2= 8,200
4,100*2=8,200
2 Conductors
2,700*2= 5,400
2,700*2=5,400
1,000
1,000
9,000
13,000
4,000
9,000
Cleaning
1,500
1,500
Tires
7,000
7,000
Details in Exhibit 6
Details in Exhibit 6
1,180
1,160
Insurance
4,500
4,500
Advertising (60% )
7,320
15,000
Bus
Fuel cost
Staff
Operational
Cost
Route premium
Miscellaneous
Cost
Pass (80%)
Revenue
13,572,655/112 buses
=121,184
(for the month of May
2008)
31 of 33
IIMA/CIPR0003(B)
Exhibit 20: GPS Economics
(Rs)
Item
Bus Equipment (Paid by bus operator)
PIS Cost (Paid by ICTSL)
Router
150,000
Sim Card
50,000
100 per bus per bus stop
90,000
Air Conditioner
20,000
3 Servers
1,000,000*3=3,000,000
UPS
76,000
Local PC
30,000
S/W
Switch
Broadband Services
Operational Cost
(per month)
Amount
120,000
6,500
2,000 per bus *112 buses= 224,000
Spares
3,000
Salaries (Staff of 4)
4,000
Total Operational
Cost (per month)
231,000
Monthly Premium
from ICTSL
2,400*112= 268,800
32 of 33
IIMA/CIPR0003(B)
Exhibit 21: Range of Fuel Price in Major Cities
Diesel
Petrol
33 of 33
IIMA/CIPR0003(B)
Along with this letter, the union had submitted a list of 17 routes