RESEARCH REPORT

ON

A COMPARATIVE ANALYSIS OF MOBILE COMMUNICATION WITH

SPECIAL REFERENCE TO BSNL AND AIRTEL IN LUCKNOW CITY

Submitted for the partial fulfilment of the Requirement for

the Degree of Master of Business Administration

Affiliated to
Dr. A.P.J. Abdul Kalam Te4chnical University, Lucknow
Session-2014-16

Submitted To:

SUBMITTED By

Mr. Somya Gaur

(Asst. Professor)

Shashank Kumar Rawat

MBA-IV Sem.
Roll No. 1444270088

SARDAR BHAGAT SINGH COLLEGE OF

TECHNOLOGY AND MANAGEMENT,

LUCKNOW
2014-2016

DECLARATION

I hereby declare that the work which is in the project entitled, A Comparative
Analysis of Mobile Communication with Special Reference to BSNL and Airtel in
Lucknow City in partial fulfilment of the requirements for the award degree of MBA
at SBSCTM, Lko. is an authentic record of my own work carried out under the
supervision of Ms. Somya Mam
The matter presented in this Report has not been submitted by me for the award of any
other degree of this or any other University.

Shashank Kumar Rawat

Roll. No. 1444270088
MBA IV Sem.

ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any
kind of assistance in the making of this project report. I express my gratitude
under the guidance of Ms. Somya Mam Faculty Guide who has through their
vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project. I would hereby, make most of
the opportunity by expressing my sincerest thanks to all persons who help me
conceptual understanding and clarity of comprehension, which ultimately made
my job easier. Credit also goes to all my friends whose encouragement kept me
in good stead.
Their continuous support has given me the strength and confidence to complete
the project without any difficulty.

Shashank Kumar Rawat

Roll. No. 1444270088
MBA IV Sem.

PREFACE
Practical and Theory are the two aspects of Management education. The practical training in
the domain of management courses has received vital importance. It exposes to the potential
manager towards the actual work situation and gives a student rich insight into what
practically is going on inside the industries. In fact it is the implementation of theory into
practices which is the life force of management.
Practical training is an obligatory requirement for the M.B.A. It was of great advantage to
receive

practical

training

in

Comparative Analysis of Mobile

Communication with Special Reference to BSNL and Airtel in

Lucknow City . The study was undertaken with a view to get insight into study of the
strategies of employee retention in Company. The management of the company offered an
excellent learning situation.

INDEX
CHAPTERS

Page No.

Introduction of the Topic

1-55

Objective of the Study

56

Scope of the Study

57

Importance and Use of the Study

58-61

Research Methodology

62-83

Data Analysis & Interpretation

84

Finding

85

Suggestions & Recommendation

86

Conclusion

87-88

Questionnaire

89-90

Bibliography

91