20161230

ARO / MMX
3 ARO / MMX

IX Survey
14

2016 12 30

I
X

ARO / MMX

2016 12 30

comScore MMX Multi-Platform

2016 12 30

A
R
O

comScore 2015 4 Multi-Platform Report

Desktop(1) Mobile(2) Total Digital Population(3)
MMX + Video Metrix

Mobile Metrix

Total Digital Population

A
R
O

1Desktop comScore MMX Video Metrix

2Mobile (iPhone + Android Phone) (iPad + Android Tablet) App
comScore Mobile Metrix Mobile comScore comScore SDK App
App
3Total Digital Population Desktop Mobile 15
Desktop 15 Mobile 18 18
2016 12 30

Total Digital
Desktop
Mobile
Mobile-Only

Total Digital

1) Desktop Reach: Desktop

Desktop
Desktop Reach =

2) Total Digital Reach: Desktop/Mobile

Desktop

Mobile

/
App

Mobile-Only Mobile Desktop

2016 12 30

Total Digital Reach =

3) Desktop 6

4) Mobile 18
Mobile App
15 Mobile
18

A
R
O

comScore MMX Multi-Platform 2016 5 15 Mobile (

/) Desktop (/) 2016 10
15 1,473 1,187 Desktop 1,265 Mobile
66% 19%

1,473

15 Desktop / Mobile
Desktop

Mobile ()

1,500
1,300
1,100

1,201
1,094

1,185
1,179

15 (Oct-16)

1,265
1,187

900
700
500

81%

1,187

86%

1,265

14%

Desktop only

66%

Cross-Device

19%

Mobile only

300

*Desktop 15 Mobile 18

2016 12 30

A
R
O

comScore MMX Multi-PlatformARO 2016 10

2016 10 25-34 27%

15-34 35-54 55 15-24
55 Desktop Mobile 25-54 55 4%
15-24

Total Digital Population

19%

25-34

35-44

10%

31%

25%

20%

A
R
O

15%

22%

24%

55

Mobile

Desktop

27%

45-54

24%

28%

18%
11%

22%

4%

*Desktop 15 Mobile 18

2016 12 30

comScore MMX Multi-PlatformARO 2016 10

Desktop
100%

95%

98%
80%

75%

72%

Mobile
91%

90%

71%
36%

15-24

25-34

35-44

45-54

55

Desktop-Only

Cross-Device

0%

15-24

50%

28%

5%

75%

35-44 2%
55

100%

67%

25-34
45-54

Mobile-Only

25%

78%

9%

20%

62%
64%

29%
26%

25-54
Mobile Desktop
Mobile
Mobile
Desktop
Mobile
25-34
Mobile
15-24
55 Desktop
Mobile 55
64% Desktop
Mobile

10%

*Desktop 15 Mobile 18
2016 12 30

comScore MMX Multi-PlatformARO 2016 10

A
R
O

Mobile-Only Top 10
Mobile-Only

()

Mobile
Incremental
Reach

67%

648

+44.0%

68%

593

+40.3%

69%

593

+40.2%

563

+38.2%

Desktop Reach
Total Digital Reach

23%

28%

28%

33%

71%

29%

35%

23%

67%
53%

64%

25%
7%

506

63%

48%

28%

91%

+34.4%

478

+32.5%

439

+29.8%

404

+27.4%

343

+23.3%

308

+20.9%

2016 10 15

Mobile-Only
64.8
Desktop
23%

67%

50

Desktop
(64%)
(91%)

*Desktop 15 Mobile 18
2016 12 30

comScore MMX Multi-PlatformARO 2016 10

A
R
O

15 Mobile Desktop
Mobile-Only 76% Mobile
Mobile-Only
60%
A
R
O

0%

50%

13%

100%

22%

16%

65%

25%

13%

59%

29%

19%

27%

23%

55%

28%

23%

48%

20%

10%

57%
60%

31%
17%

54%

23%

23%

59%

30%

21%
7%

48%
76%

Desktop-Only
Cross-Device
Mobile-Only

*Desktop 15 Mobile 18
2016 12 30

comScore MMX Multi-PlatformARO 2016 10


2016 10 15 1,473
1,187 Desktop
1,265 Mobile 66%
19%

25-34
27%15-34 35-54
55 Mobile
25-54 55
4%

25-54 Mobile
Desktop Mobile
Mobile
Desktop
2016 12 30

15-24 55
Desktop Mobile 55
64% Desktop
Mobile

2016 10 15
Mobile-Only
Desktop
23%
67%

Mobile-Only

50

A
R
O


15
Mobile-Only
76% Mobile

MobileOnly

A
R
O

2016 12 30

IX

2016 12 30

2016 12 8 12 15-64
1,438

I
X

2016 12 30

Key Findings

()

3C

App

App

2016 12 30

I
X

15-64

45.3%

16.2%

11.8%

9.5%

()

8.7%

35.6%

3C

34.2%
31.8%

28.2%

27.1%

18.2%
18.1%

3.6%

3C

2.1%

2.7%

14.2%

PTT

20%

40%
60%
Base: N=1438
: Dec. 2016

I
X

25.4%

0%

10.3%
.5%
0%

20%

40%

60%

Base: N=1438
: Dec. 2016

()(45.3%)
(16.2%)(11.8%)(35.6%)3C
(34.2%)(31.8%)
2016 12 30

(46.3%)
15-19 40

(35.3%)
(33.2%)
ASUS
SAMSUNG HTC
/
SAMSUNG
iPhone
Sony /

46.3%

35.3%
33.2%

31.3%
27.6%

25.9%

25.4%

23.4%

20.9%

20.8%

14.9%

9.5%

8.6%

6.1%

5.1%

2.0%

1.3%
0%

20%

40%

60%

Base: N=1438
: Dec. 2016
2016 12 30

I
X

App

I
X

iPhone ()
Sony SAMSUNG App Acer

2016 12 30

App

51.1%
50.8%

12.3%

5.7%

4.4%

27.5%

20.7%

4.6%

3.6%

2.6%

20%

= App / App

2016 12 30

6.5%
54.6%

6.3%
4.6%
3.4%

35.2%

0%

7.4%

32.5%

9.9%

8.9%
52.7%

13.7%

9.7%

28.8%

3.4%
10.8%

40%

I
X

9.9%

36.9%

2.1%

10.6%

45.9%

3.9%

12.9%

37.2%

3.9%

68.8%
24.3%

34.5%

74.2%

/
App
App
App

3.3%

60%

2.9%
80%

Base:N=1438
Dec. 2016

()
()()

I
X

2016 12 30

(IX Survey)

CyberPanel
15-64

2016/12/082016/12/12
N=1,438
95%,2.58%
201611

2016 12 30

719

50.00%

719

50.00%

15-19

121

8.40%

20-24

133

9.30%

25-29

132

9.20%

30-34

150

10.50%

35-39

169

11.70%

40-44

151

10.50%

45-49

152

10.60%

50-54

155

10.80%

55-59

145

10.10%

60-64

129

9.00%

658

45.70%

377

26.20%

403

28.00%

I
X

marcom@insightxplorer.com