MARTA DE RADA

PROFESSIONAL EXPERIENCE

MARKETING COMMUNICATIONS SPECIALIST

Syngenta UK, Cambridge, UK

ABOUT ME
09/2015present

I am part of a fast paced Marketing Department in Syngenta,

a world leading agrochemical company. My role consists
of planning, managing and implementing marketing
campaigns, working closely with the Product Manager, Sales
and Technical teams. This includes:
Launch campaign of a new product, acquiring 20% of its
market share: 65 million
Campaign management and CRM with Salesforce
Email campaigns using Exact Target/Marketing Cloud
Salesforce and Marketing Cloud trainning sessions
Event planning
Budget control and ownership
Agency liaison (creative, media and PR)
Web content management using Drupal
Implementation and training of Bynder (digital assets
management application)
Presentations to agencies and other departments
Working constantly with other offices at a global level
Supervision of a Marketing Executive, including
performance reviews and day-to-day management
Social Media planning and strategy
MARKETING EXECUTIVE
Encocam Ltd., Huntingdon, UK

11/2013- 09/2015

Reporting directly to the Marketing Manager, I was in charge

of multiple marketing activities within an engineering
company with eight different divisions. This included:
Brand Guidelines development
Web practice reports using Google Analytics
Social Media Campaigns via Hootsuite
Email Marketing campaigns via Campaign Monitor
Marketing Plan creation
Marketing collateral production and photography
International and UK trade exhibitions organisation

Enthusiastic, creative and

challenge lover, thats me.
Marketing is my passion,
constantly growing after
years of international
experience planning and
implementing sucessful
marketing campaings.
I have developed my skills
in project management,
budget control, branding,
Salesforce, Marketing
Cloud, Google Analytics
and Social Media, working
under great pressure and
meeting tight deadlines.
On top of this, thanks to
my communication skills I
am able to create a good
rapport with colleagues and
other stakeholders.

CONTACTS
martaderada@gmail.com
+34 682712961
+44 (0) 7919860177
Calle Bellatrix 5A, Madrid, Spain
27 Market Rise, Cambridge, UK

SALES ASSISTANT
Sports Direct, Peterborough, UK

04-11/2013

Working in customer service, cashier work and stock management, helped me to develop my
capability to work under pressure in a busy atmosphere, as well as my organisation skills.
EDITOR IN SOCIAL MEDIA SECTION
Estupubli, Madrid, Spain

02-06/2012

Estupubli was a digital magazine established in WordPress, focused on new trends in

Advertising. My duties included active research and writing weekly articles about Advertising in
Social Media.
MARKETING ASSISTANT
Marketeen Agency , Madrid, Spain

05-09/2011

During my experience in Marketeen, I gained experience in Social Media management,

communication campaigns, market research, customer uptake, product analysis and
consultancy. I had the opportunity to learn many aspects about di erent areas, with an emphasis
on online marketing. This granted me valuable experience on the subject.
ACCOUNT EXECUTIVE
08-10/2010
Santander Bank, Madrid, Spain
The role was based on customer uptake and administrative duties, as part of the Sales team.
EDUCATION
ADVERTISING AND PUBLIC RELATIONS
Complutense University of Madrid

10/2007 06/2012

LANGUAGES
ENGLISH: Bilingual level. I am used to making presentations, writing emails and reports or attending teleconferences in English on a daily basis.
SPANISH: Native speaker.
FRENCH: Upper intermediate level.
SKILLS
PROBLEM SOLVING
ANALYTICAL AND STRATEGIC THINKING
POSITIVE AND PROACTIVE
FAST LEARNER

SALESFORCE
EXACT TARGET/MARKETING CLOUD
GOOGLE ANALYTICS

OTHER INFO
Planning to relocate in Madrid area.
References available upon request.

INDESIGN AND PHOTOSHOP

HOOTSUITE
CMS- DRUPAL