Professional Documents
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M A R C H / A P R I L 2 0 0 3
T O D A Y
If It’s Tuesday, This
Must be Oakbrook
Training Trainers
n our best days, we know that training their implementation back on the job, Joe Bill. Besides being a long-time trainer
I listening to a salesman complain yet again about not getting enough hot leads,
that it took too long to prospect—anyone who has done sales training knows
the song. I remembered something I had read the night before from Robert
compatriot to deliver honest feedback and
coaching, listening for how someone else
handles the same material and the exam-
ples they use should inspire you to adopt
Browning; “Those flowers you carry in June are from seeds of April’s planting.” It
was short, pithy and sounded way more eloquent than, “It takes time to develop some of those things in your own training.
leads—shut up and cold call.” Business Acumen
Have you ever wanted to be that person who always had the right quip or
quote at their fingertips? Well technology makes it easy to have the smartest Business Acumen is a vital area of growth
people in history on your side. for almost all trainers. While we tend to
The mother lode of all quote finders is www.bartlebys.com quotations. be subject matter or courseware experts,
This site, based at Columbia University, contains not only the full text of Bartlett’s many organizations feel that trainers don’t
quotations, the most well-known of all quotation books, but the Columbia World know enough about business in general,
of Quotations and Simpson’s Quotations as well. The site has thousands of mod- and their business in particular. According
ern quotes from thought leaders in business, science, and the arts. In addition to to a former training executive at Sun
the world’s largest data base of quotes, Bartlebys has a remarkably good search Microsystems, “training that doesn’t take
engine that makes finding the right quote as easy as finding a Britney Spears site the real business world into account is
on Google. largely wasted.” Since the true value of
Okay, but how do you decide whom to quote? I recommend some guidelines: training is in its application to the busi-
The older the quote the better—if you’re trying to make a point in training, ness, it would behoove most of us to
reminding people that it’s been a good idea since 335 B.C.E. certainly helps understand that business better.
If you’re going to quote someone, make sure you know who that person is. Besides taking courses in introductory
First, it adds credibility to the quote. Second, it adds to your credibility. People are business and reading the business press,
far more impressed that you know who Epictetus is, than that you know anything talk to participants off-line. Ask questions
he said—sad but true. about what they do; try to understand
The age of a quote also helps protect against the winds of change. Two years their businesses. If you are an outside
ago, any quote from Jack Welch was considered gold. There are a lot of people resource to the company, read its website
replacing PowerPoint slides these days. prior to the training to get a feel for what
is driving the training, besides a need for
When in doubt, quote… your wisdom. Then here’s the important
Samuel Johnson. He had an opinion on everything, a magazine to print it in, and part: incorporate it into the facilitation.
I’ll let you in on a secret: If you quote Shakespeare incorrectly, you might get busted Use of new examples, news hot off the
because people have actually read Shakespeare. Nobody you know has read press help create a connection to a
Samuel Johnson in 50 years. Still, there’s a killer website: learner’s world, an increased sense of
www.samueljohnson.com with the quotes organized by topic. urgency, and ultimately, better buy-in
Here are some more cool sites for quotes: and learning.
• http://www.freedomsnest.com/quotes.html Quotes on philosophy and religion There are multiple opportunities to
• www.brainyquote.com 35,000 from Aristotle to Zappa learn about business and what’s happening
• www.insults.net Nothing like being told off by Homer in the wider world. Subscribing to free email
newsletters, while it increases the amount
of spam you might get, is a cost-free way