Chapter 1

Introduction

1.1 Background of Study

Tourism is an industry that has certain potential to increase the revenue of a
country. In Indonesia there are many kinds of tourism industry. One of those kinds
of tourism industry is educational tourism industry. Indonesian has many products
of educational tourism industry such as historical sites, museum, art community
etc. Those educational tourism products attract many tourists, especially foreign
tourist to come.
Although there are foreign tourists that interested in visiting educational
tourism place in Indonesia, most domestic tourists are not. They are more
interested in visiting tourism place that amuse them. Moreover, for most of
Indonesian places like museum or historical sites are boring and not interesting
One of Indonesian educational tourism products in Malang is Frater Vianney
Zoology Museum. It is located in Jalan Mahameru VE-7 Malang. However most
of Malang citizens event do not know about the existence of this museum. It
might be because the location of the museum which is not strategist and people
hardly see it.
1.1.2. History of Frater Vianney Zoology Museum
The establishment of Frater Vianney Zoology Museum actually started from
a hobby. Frater M. Clemens, BHK the director as well the founder of the museum
says, Frater Vianney, his biology teacher was the one who inspired him to
establish the museum. Frater Vianney was a novice from Dutch who came to
Indonesia during World War II, 1942-1945. He had a job to become a teacher in
Flores, Indonesia. He did his duty as a novice, and a teacher until his died in 1970.
Frater Vianney was known for his hobby to mummify animals that he caught
from beach or forest. After his died, one of his disciple, Frater Clemens continue
his hobby to collect mummified animals for research and education purpose.
In 1984, Frater Clemens was instated in Malang. He still continued to collect
mummified animals. This time he did kind of joint venture with animal supplier
from Genjeran Beach, Pasir Putih, and Flores as well. He received his collections
regularly until 1995.

In 2004, under Mardiwiyata Foundation, Museum Frater Vianney was

established. The reason behind the naming of the museum was because Frater
Vianney was the role model for Frater Clemens as the founder and the director as
well. In 2007, the museum was opened officially for public until now.
1.2 Problem Statement
1. What is the purpose of the establishment of a museum?
2. What is the importance of promotion for Frater Vianney Zoology
museum?
3. Why do only several people notice this museum?
4. How is the plan to develop this museum supposed to be?

1.3. Objectives of the Study

1. Tell the reader the importance of the establishment of this tourism product.
2. Tell the reader the importance of promotion for the museum itself
3. Explain to the readers why do only several people notice the existence of
this place.
4. Stimulate the reader mind, particularly about how to develop an
underrated tourism place, through the example that the writer gave.

Chapter 2
Review of Related Literature
2.1 Definition of Tourism
There is various definition of tourism. According to Hongkong Bureau
(2013) tourism means the temporary short-term movement of people to
destinations outside the place where they normally live and work, as well as their
activities during their stay at these destinations.
According to Arista (2011), Tourism is a term to define a certain situation when
tourists do a travel activity by themselves. In short tourism is an activity in a
society related to tourist. Moreover, tourism is an activity that inseparable from
human life, particularly related to societys social and economic condition.
In other words, tourism is an activity in short period of time that need tourist to
get involved in it, and it influence the societys state in that particular tourism
places surroundings.
2.2 Definition of Educational Tourism
According to Puteri (2012), educational tourism is tourism activity that could
form someones personality, and mental state. It differentiates into 4:
1. Science Education Tourism
It is kind of tourism that focused on science education.

2.

Sport Education Tourism

It is a tourism activity based on physical activity/sport

3. Agriculture Education Tourism

It is a tourism activity based on agricultural activity

4. Cultural Education Tourism

Tourism activity related to certain culture.

Chapter 3
Research Method
3.1 Research Method
The writer uses descriptive qualitative method to complete his research. The
writer looking for the data he needs through the internet and also do a kind of
interview with the museums director. From the data he got, he makes an analysis
and example of tourism planning to that particular tourism place as well.

3.1.1 Flow Chart of Research Method

Chapter 4
Findings and Discussion
4.1 The Purpose of the Establishment of the Museum
According to Webster Online Dictionary, museum is an institution
devoted to the procurement, care study, and display of objects of lasting
interest or value. In this place also the objects are exhibited. Therefore, the
existence of this kind of place is very important to the locals, researcher,
and students. This kind of place also can be an alternative of tourist
destination for tourist in general. It also can be media of study for people
especially the local citizen because it is related to multidiscipline sciences.
The purpose of the establishment of Frater Vianney Zoology Museum is
not far away from what have been discussed in the first paragraph which is
for tourism and study purpose as well. Since the museum was established
under Mardiwiyata foundation which is devoted to education, if the
visitors was student of elementary school, they are not allowed to just
sightseeing the collections there, but they should jolt down what the guide
says.
According to Frater Clemens, beside for research and study purpose,
the museum is also help animal conservation in East Java. It is because the
museum joined the East Java Animals Conservation Department and
usually the department give the museum some species of animals (not
mummified) to look after before the department put them into
conservation area.
4.2. The Importance of Promotion for Frater Vianney Zoology
Museum
According to Stanston (2002), promotion includes, advertising,
personal selling, sales promotion, and other selling tools. It means that if
someone want to do a good promotion they need to include those aspects.
Promotion is important to keep their products, institution or company
survive in the market.
Frater Vianney Zoology Museum have been established in 2004,
approximately 12 years ago, but not many people notice the existence of
the museum. The museum already do some promotion, for example they

already go to elementary schools in Malang Raya to promote the museum

but have no significant result.
From that explanation, promotional is very important to the Zoology
museum because it determine the continuation of the institution itself.
There are many ways to do the promotion, for example what they have
already did. But there are many ways to do the promotion. Creativity is
one of the key of the successful of a promotion.
4.3 The Reason of Lack of Visitors Number in Frater Vianney Zoology
Museum
Below are the sample of charts of the number of the visitors of Frater
Vianney Zoology Museum for the last three years:
Year

Visitors

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

2013

Students,
Citizen,
Institution

107

118

289

163

64

205

15

14

2014

140

166

94

573

119

18

12

27

2015

119

36

15

127

261

116

20

Source: Frater Vianney Zoology Museum

From that data, the writer makes a conclusion that Frater Vianney Zoology
Museum lack of number of visitors because of several reasons. Firstly, it is
because the lack of the promotional way. They only did the conventional way of
promotion trough brochure and door to door. There is the internet and social
media, but they did not use that. Secondly, the location is unusual, and no one
will notice it unless there were sign that let everybody know that there is a
museum.

4.4 An Example of Planning to Develop Frater Vianney Zoology Museum

Chapter 5
Conclusion
Educational tourism object is very important whether for the visitors, the
developer and the local citizen as well. Tourism is an industry that has a big
potential to significantly increase revenue of a country. It also has an
important role for the countrys development. It is because the country earned
much money from this sector only. Thus, the money can be used to enhanced
the infrastructures and the facilities of a particular country.
According to Mathieson and Wall (1986), tourism is parts of one cycle of
activities where people move from their usual destination to another place for
certain period of time. And in that destination there are facilities to make
things easier either during trip or in the destination itself. In the other words,
tourism is an activity that involved human that moved from their usual
surrounding to another place and the purpose is usually to amuse themselves.
One of the factor that attract visitors to visit a destination is the
amusement they offered. Amusement or pleasure is very vital especially
Indonesia. Therefore, education tourism is the least attractive. Because it
offers the least of amusement. But with some strategies that is not impossible
to attract more visitors in the future.

References

Aplikasi metode Arima untuk perkiraan jumlah wisatawan asing di

pulau samosir Sumatra utara (Arista, L,2011,USU)

repository.widyatama.ac.id/xmlui/.../Bab%202.pdf?. (SR. PerdanaPutri

2012)