Dell &

: Penn Schoen Berland(2016)

PSB(Penn Schoen Berland) 2016 4 5 5 3 9

3,801 . , ,
, , , &, 35
.

MoE (%)

MoE (%)

3801

1.59

2050

2.16

400

4.9

1751

2.34

300

5.66

(18-34)

1412

2.61

400

4.9

2389

2.01

400

4.9

400

4.9

400

4.9

400

4.9

400

4.9

401

4.89

300

5.66

of

18

(35 )

Executive Summary

vs.

(tipping point)
.
 ( )
. ,
.
 .

.
.
 .

. ,

.

.
/(AR/VR)
5 .
.
.
.
 .
, .
 ,
.

.

of

18

 .
. AR/VR,
, .

63%

, ,

2017 .
:

62%

 : ,

AR/VR

66%

AR/VR

.
:

.
:

of

18

Key Global Takeaways

01

.
.

, 5
44% 57% .
.
.

02

Future-ready .
,

.
.
, , 19%, 19%, 17%. 3 1
(35%)
.

03

.
(face to face)

57% .
51%.

04

50% .
.

05

.
AR/VR (77%).

(36%).
(79%).
(42%).

of

18

Key Supporting Findings

01

,
.

.
44%.
8% .
?()

/
/

11

10

36

46

45

47

51

42

31

41

10

.
?()

, AR/VR AI
, ,

of

18

18~34

35

61%

54%

63%

55%

 5 .
(18~34)
.
5 ?()

32%

25%

22%

13%

* 8% .

of

18

18~34

35

69%

50%

02

Future-ready .

.
 : (48%) (23%) (74%), (46%)
(71%) .
 : (50%) (72%) (53%), (52%) (83%)
.
?()

5 1 .
, ,
.
2 ()

27%

27%

25%
17%

16%

14%

of

18

13%

13%

11%

 .
, 50% .
()

**5%

( , ) .
46% .
?()

//

17

22

16

16

17

20

17

23

14

17

20

19

17

12

15

15

14

14

of

18

 .
. ,
36% .
?()

//

19

19

28

28

46

44

42

44

26

31

24

26

of

18

03

.
, , .
?()

()

()

//

58

63

50

55

30

26

27

31

()

11

()

( 5 3)
.
, 80%, 70% .
? ?()

35%

26%

16%

16%

* 8% .

10

of

18

 .
?()

50%

15%

21%

4%

* 10%

18~34

35

79%

67%

11

of

18

04

.
? (, + )

18~34

35

36%

30%

40%

29%

20%

17%

26%

15%

, .
?

.
, 2 ?
()

()

( )

12

of

18

05

.
:

AR/VR ()

( )

18~34

35

18~34

35

5 2 .

13

of

18

 .
28%, 18%.
?

.
, .

,
VR/AR

AR/VR, AI .
.

VR/AR

AI

14

of

18

06

, /, , 4
. ,
.
. 63% 2017 .
2017 ?()

//

26

23

38

51

25

18

21

29

13

10

26

27

18

, , .
2 ?()

//

27

25

27

21

23

24

28

32

29

21

28

22

17

21

17

30

11

12

22

21

15

17

14

13

15

22

* , 2% 8%

15

of

18

, AR/VR .
77% AR/VR . ( : 59%)
/ ?()

39%

27%

15%
10%

* 9% .

//

53

61

72

93

17

22

29

62

36

39

42

31

35

29

20

21

17

13

14

12

12

10

.
/ ?()

3D

//

21

25

21

28

3D

17

18

21

19

11

15

17

25

15

11

17

16

16

of

18

 AI .
AI 66%, 75%. ( :
58%, : 55%)
 , ?()

40%

22%

16%
13%

* 9%

//

49

52

77

89

13

16

29

46

36

35

48

43

38

37

17

19

19

12

18

19

13

11

AI () .
AI .
AI , ?()

//

28

30

32

28

14

17

25

31

16

16

21

21

15

18

14

17

17

of

18

AI .
(18~34) .
?()

18~34

35

28%

33%

35%

28%

, .
 ? .()

(, ,
)

AI, VR/AR .
 ()

18

of

18