SUMMER TRAINING PROJECT REPORT

ON

MARKETING AND RELATED ACTIVITIES

MINI PLANET GLOBAL EDUCARE PVT. LTD., LUCKNOW

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE

DEGREE OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:
Harsh Vardhan Shukla
Roll No. 1600117018
MBA-IIIrd Sem.

Company Guide
Guide
Mr. ______________
Jaiswal

Faculty

(Senior Manager- MR)

(Professor )

Dr.

IMS LUCKNOW UNIVERSITY, LUCKNOW

Session- 2015-2017

Bimal

ACKNOWLEDGEMENT

An undertaking of work like this is never an outcome of a single

person rather it bears the imprints of a number of people who directly
or indirectly helped me in completing the present study. I would be
failing in my duties dissertation real, educative and pleasurable.
It is very difficult to express ones feeling in words but the
formality reminds that one should act to extend possible. I find no
suitable words to express my profound ineptness and heartfelt sense
gratitude to Dr. Bimal Jaiswal

(Professor) for his prestigious

guidance, support and supervision during that period. It was his

cheerful and sincere cooperation autonomy, regular encouragement
morale boosting and infinite assisting of every kind which made my
dissertation a fruitful, pleasant and lifetime experience.
I feel immense pleasure to acknowledge for their kind support
and prestigious guidance.
At this junction I would like to express my gratitude from deepest
core of my heart to my parents, Guardians and friends who initiates
me and provide me the congenial help and atmosphere during my
dissertation.

Harsh Vardhan Shukla

Roll No. 1600117018
MBA-IIIrd Sem.

TABLE OF CONTENTS
Particular

Page No.

Introduction of the Topic

1-37

Company Profile

38-58

Research Methodology

59-64

Data Analysis and Interpretations

65-70

Limitation

71-72

Findings

73-74

Conclusion

75-76

Suggestions

77-78

Annexure-I

79-81

Bibliography

82-

INTRODUCTION OF THE TOPIC

COMPANY PROFILE
Miniplanet Global Educare Private Limited is a Private incorporated on 12 June
2015. It is classified as Non-govt company and is registered at Registrar of
Companies, Kanpur. Its authorized share capital is Rs. 1,000,000 and its paid up
capital is Rs. 150,000.It is inolved in Other education

Miniplanet Global Educare Private Limited's Annual General Meeting (AGM) was
last held on N/A and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on N/A.

Directors of Miniplanet Global Educare Private Limited are Sunil Kumar, Ravi
Kumar, Kanchan Soni and Maheshwari.

Miniplanet Global Educare Private Limited's Corporate Identification Number is

(CIN) U80904UP2015PTC071365 and its registration number is 71365.Its Email
address is vidyafatehpur@gmail.com and its registered address is 167,
CHAMARAULI HASANGANJ UNNAO Unnao UP 209859 IN ,

Current status of Miniplanet Global Educare Private Limited is - Active.

Miniplanet Global Educare Private Limited is a Private incorporated on 12 June
2015. It is classified as Non-govt company and is registered at Registrar of
Companies, Kanpur. Its authorized share capital is Rs. 1,000,000 and its paid up
capital is Rs. 150,000.It is inolved in Other education

Miniplanet Global Educare Private Limited's Annual General Meeting (AGM) was
last held on N/A and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on N/A.

Directors of Miniplanet Global Educare Private Limited are Sunil Kumar, Ravi
Kumar, Kanchan Soni and Maheshwari.

Miniplanet Global Educare Private Limited's Corporate Identification Number is

(CIN) U80904UP2015PTC071365 and its registration number is 71365.Its Email
address is vidyafatehpur@gmail.com and its registered address is 167,
CHAMARAULI HASANGANJ UNNAO Unnao UP 209859 IN , - , .
Current status of Miniplanet Global Educare Private Limited is - Active.

MADHAV KISHAN PRODUCER COMPANY LIMITED

Madhav Kishan Producer Company Limited is a Private incorporated on 19
December 2014. It is classified as Non-govt. company and is registered at
Registrar of Companies, Kanpur. Its authorized share capital is Rs. 500,000 and its
paid up capital is Rs. 151,900.It is inolved in Agricultural and animal husbandry
service activities, except veterinary activities.[This class includes specialized
activities, on a fee or contract basis, mostly performed on the farm.]
Madhav Kishan Producer Company Limited's Annual General Meeting (AGM)
was last held on 30 September 2015 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31 March 2015.
Directors of Madhav Kishan Producer Company Limited are Sunita Gaur, Amar
Nath Gaur, Umakant Chandrabhal Tiwari, Kamlesh Kumar Singh and Amar Singh.
Madhav Kishan Producer Company Limited's Corporate Identification Number is
(CIN) U01403UP2014PTC067713 and its registration number is 67713.Its Email
address is dileepca@gmail.com and its registered address is SUBEDAR KHEDA,
TEHSIL HASANGANJ HASANGANJ UNNAO Unnao UP 209859 IN , - , .
Current status of Madhav Kishan Producer Company Limited is - Active.

Mission & Vision

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
VISION
To inspire every child for life through a rounded education of a child's body, mind,
heart and spirit, to help them grow into complete and balanced human beings, able
to recognize their potential as contributing and successful members of their family,
society, country and the world.
MISSION
To create an environment in which every child feels nourished, nurtured and
supported to become the best s/he can be. To provide learning opportunities in a
non-competitive, loving, respectful and caring environment that nurtures a positive
self-image of every child and creates in them an intrinsic love of learning.

Just like a little sapling is supported by a gardener to become the best tree of its
kind, Nurture Mini Planet provides individual support for every child's best
academic, social, physical and emotional well-being.
Nurture Mini Planet is a school founded upon four building blocks of education
and the principle of Compete with Yourself. The role of Education is to bring out
the nobility and maximise the potential of every child through a carefully planned
environment that addresses all aspects of a childs development: body, mind, heart
and spirit.
Programs

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
Welcome to Nurture Mini Planet, the Pre-School.
If you are keen to start a school or have an existing pre-school and wish to
upgradel, Nurture Mini Planet may be the perfect solution for you.
You may start from a pre-school or go beyond to Class II or V, the call is yours.

Nurture Mini PLANET

There are four options to begin with, or you may upgrade to higher levels
afterwards:
Option 1: Pre-school (Playgroup, Lower KG and Upper KG, with option of
Toddlers)
Option 2: Playgroup to Class II
Option 3: Playgroup to Class V
Option 4: As you grow, you also have the option to upgrade your Nurture Mini
Planet to Nurture International or Nurture Global School (K-12), IB / CBSE / ICSE
/ CIE.
Curriculum

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.

Nurture Mini Planet uses advanced pedagogy of the young child

IT INTEGRATES THE WORLD'S BEST EDUCATION SYSTEMS AND

THINKERS:
The Montessori Method of Dr Maria Montessori
The Waldorf Method of Dr Rudolf Steiner
Bloom Taxonomy of Dr Benjamin Bloom
Multiple Intelligences of Dr Howard Gardner
John Hattie's world's largest meta-analysis of educational research
Young children take in a tremendous amount of information from their
environment with what Maria Montessori called "the absorbent mind." Our
Nurture Mini Planet preschool program provides an enriching hands-on learning
experience with specially formulated Montessori materials for math, language,
sensorial exploration, practical life activities, art, science, and geography.
Making choices and using coordinated movements to accomplish tasks leads the
child toward self-regulation and selfcontrol. Children develop observation and
problemsolving skills. By manipulating, experimenting, and discovering, children
begin to move from the concrete to the abstract as they prepare for the more
complex studies of the Nurture Mini Planet primary program.

Nurture Mini Planet processes are inspiring. Six Broader Objective Reports per
year are based on the principle of 'Compete with Yourself '. Teacher training brings
out the caring, nurturing and encouraging role of the teacher.
Special Features
Focus on joyfulness, beauty and perfection.
Provide personal attention even in large classrooms.
Differentiate instruction and personalise learning through
feedback and observation.
Use assessment rubrics that cover the broader objectives of
development of a young child.
Encourage self and peer learning and checking.
Integrate independent work.
Create intrinsic motivation from the earliest ages.

Nurture Mini Planet adds value to and focuses on nurturing confidence in

each child while propelling each one forward to the next level of growth.
Defining the 3-6 Year Old Child
During the three- to six-year-old period, children make great developmental strides
and show an enormous interest in the world around them. They are eager to learn,
explore, and exert their ever-growing independence. The children learn through
their interactions with their environment, by exploring, experimenting, touching,
building, and doing things by and for themselves.
Social and language development
While many preschool children at this developmental stage still prefer parallel
play, they are all beginning to learn to socialize, understand feelings, and manage
working and playing in a group. They are fascinated by language and the names of
things and are communicating welladding new words by the thousands.
Child Development: The Preschool and Kindergarten Child
Dr. Montessori observed that children under the age of six absorb information
without effort, through their everyday interactions with those around them and
their environment. This important time of development provides the critical
foundation of a childs character, learning, and growth. As in all stages of child
development, Dr. Montessori noted certain sensitive periods during this stage, a
time when a child is powerfully motivated, driven, and able to learn certain things.
These sensitive periods include aspects of movement, reading, mathematics, order,
music, grace and courtesy, and many others. The classroom environment is

designed to give the children a place in which they can work and learn freely,
following their interests and natural tendencies.
Nurture Mini Planet Developmental Approach
At Nurture Mini Planet, all of our programs, from preschool through middle
school, are developmentally responsive to the needs of individual children. In
preschool and kindergarten, our classrooms are beautiful environments uniquely
prepared to welcome and engage young children. Children work independently, in
small groups with teachers, and with younger and older peers. Our experienced
teachers fill the Montessori environment with opportunities for learning,
exploration and socialization.

Preschool and Primary School Program Options

Program Format
Ages and Hours
Age 34: Morning Toddlers, 8:3011:30 a.m. (MondayFriday)
Age 34: Morning Preschool, 8:0011:30 a.m. (MondayFriday)

Age 56: Full-day Kindergarten, 8:00 a.m.13:00 p.m. (MondayFriday)

Classes I & 2: Full-day 8:0013:00 a.m. (MondayFriday)
Classes 3 to 5: Full-day 8:0014:00 a.m. (MondayFriday)
Extended Day Options
Preschool Enrichment Program: MondayFriday, 11:30 a.m.17:00 p.m. An
afternoon enrichment program for our morning preschool students. Children may
enroll for two, three or five afternoons per week.
After-School Program: MondayFriday, 13:0017:00 p.m.
Extended Day Child Care: Rates depend on the number of hours used.
Parents, Teachers and Education
At Nurture Mini Planet, parents participate in their childs preschool education.
Conferences are held three times per year to discuss your child's progress.
Parents receive six written progress reports per year.
Teachers will always arrange a time to talk with you if you have any concerns.
Parent meetings and seminars on Global education at each level of child
development are an integral part of our school's culture.

Nurture Mini Planet Primary Years Program

Nurture Mini Planet, based on the Global Education Model of Education, is
a program of empowerment of the individual child, along with study
materials, methods and world class assessments.
Nurture Mini Planet supports all the goals for which an enlightened school
stands.

In Nurture Mini Planet pedagogy, education and educational outcomes are

defined in human terms and more broadly than in contemporary education.

A Mini Planet School helps every child achieve higher levels of excellence
than is possible through traditional methods of teaching and learning.

Global Classroom supports schools in all aspects of implementing of this

wider agenda at Mini Planet Schools.

Personalised Learning
Nurture Mini Planet is a graded / tiered system of studies with focus on
mastery.

Nurture Mini Planet supports different understanding levels within a

classroom: top, bottom and the middle.

Differentiation at the level of detail makes Nurture Mini Planet curriculum

the worlds most personalised learning programme. It addresses every
childs needs as an individual.

Nurture Mini Planet provides India's most effective curriculum that has
1. Clear instructional goals
2. High expectation for achievement
3. Small concept-based instructional tiers
4. Clear accomplishment standards for each tier
5. Personalised work plans based on Compete with Yourself! assessments
6. Use of varied methods until understanding is reached
7. Immediate feedback combined with the right level of support and challenge
8. Clear and up-to-date records of student progress

Salient Features of a Mini Planet School

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
Global Classroom's Unique Curriculum, assessments and reports
Well-trained teachers
Learning environments for the child based on Montessori and Waldorf
Appropriate child to teacher ratio
Regular excursions and picnics
Regular health and medical check-ups
Nutritious and tasty food (optional for the parent)
Pick up and drop off facility

Primary Mini Planet Star School (Custom-built)

High security school
Fully air-conditioned classrooms (with the Star rated custom-built school or
pre-school)
Open-air classrooms
Child level washrooms
Fully equipped Montessori Classrooms
Multimedia resource centre in primary schools
Spacious indoor and outdoor play area
Pronunciation, mathematics, science laboratories, etc.
Sound studio

Outcomes

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
Confident, competent and caring
Self-regulated and self-controlled, able to take care of themselves

Respectful, courteous and mannered

Independent thinkers

Team players and leaders

Creative and curious
Of a growth mindset:

 Able to deal with the unknown. Enjoy taking on new challenges.

Nurture Mini Planet adds value to and focuses on nurturing the confidence of
every child while propelling each child forward to the next level of learning
and being.
Requirements

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
Who can take?
A corporation that wishes to start a corporate based day care or pre-school.
An individual who wants to start their own preschool or school and needs both
branding

and

support

to

help

establish

their

preschool

or

school.

Mini Planet Schools (Options 1, 2 & 3 below) may be run as a private concern
such as a proprietorship in the name of the owner. Non-profit status is not required
for a preschool or a primary school. Non-profit society or trust is necesary to run a
secondary school (Class IX and above: Option 4).
Option 1 PRESCHOOL (Toddlers, Playgroup, LKG, UKG)
Nurture Mini Planet Star Preschool: A 5,000 sq ft plot of land with custom-built
preschool (a 10 room design concept given by Global Classroom). Capacity 400+
students.
Nurture Mini Planet Preschool: Playground along with 3-4 rooms (400 sq ft
each); absolute Minimum 2 large rooms. Capacity 50 to 150 children, or double
this number in two shifts.
Options 2 & 3 PRIMARY SCHOOL: PLAYGROUP TO CLASS II OR V
Nurture Mini Planet Star School: A 10,000+ sq ft plot of land with custom-built
school (design concept given by Global Classroom). Capacity 800 students
Mini Planet School: Playground along with 5-8 rooms (400+ sq ft each). Capacity
200-300+ students
Option 4 JUNIOR, SECONDARY OR SENIOR SECONDARY SCHOOL
Ask for brochure or visit: www.GlobalClassroom.in
There are two options of a building:
a)

Construct

custom

made

building

for Nurture

Mini

Planet.

Land Requirements: 5,000 square feet (Nurture Minimum 3,000), and ideally

10,000 or more. Get prototype designs from GCPL. Your own architect or one
recommended by GCPL may be used. GCPL design incorporates BALA
Building as a Learning Aid, and environmentally sustainable systems
b) Utilize an existing building you have.
Space Requirements: Four rooms of 400 square feet are a Minimum and ideally
bigger and more classes. A custom-built preschool has a Minimum of 600 to 800
square feet rooms. GCPL provides a range of classroom materials that are
accessible to the child at his / her level. This requires space. In addition, some
minimum amount of outdoor playground space is needed for children to play and
also for children to grow things on.
If you have a smaller space and no playground, especially in a crowded city, please
apply and Global Classroom will review what can be accommodated.

Services & Support

MINI PLANET SCHOOL

is a brand of Global Classroom Private Limited.
Service and Support
India's first franchise group that gives you the opportunity to grow from a
pre-primary to a primary school and beyond.

Besides know-how, branding and support for start-up, Nurture Mini Planet
provides standardization across its different locations through world class
assessments, curriculum, teachers training and supervision of quality.

What does Nurture Mini Planet Franchisee Get?

Business expansion support

Administration and management training

Classroom / teacher kit

 Student kit
Design of atmosphere, colour scheme, etc.
Academic Support
Yearly, monthly and weekly timetable
Thematic lesson plans
Guidelines for festivals and events
Guidelines for parents' participation and syllabus
An outcomes based curriculum, assessment and reporting system based on a
mix of pedagogies, supported by research and evidence.
Guidelines for teaching in all subjects
Teacher empowerment and motivation
Improved practice through sharing
School audits that improve quality, motivate and assist teachers
Training
Two days training for management / admin staff, PROs and teachers
Needs based training twice a year
Support for quality of implementation and unannounced audits

 On-line and email support 24/7

Parent Support
Parent handbook
Parent self-analysis and report cards
Handbooks and planners for every teacher
A Rounded Education of Body, Mind, Heart and Spirit.
Where every child is treated as special
Where every child is nurtured for life.
Where every child excels.
Started by educators

Shaped in real classrooms

Guided by vision

Grounded in research

Based on travel to and first-hand study of education in 38 countries