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The Digital School

An IIT-IIM alumni initiative

INTRODUCTION
Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital
start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized
courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.
Simply Digital offers a range of Customized Programs imparting practical knowledge earned by
its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a
unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply
Digital is a Google partner group company with Google certified trainers.

Our Courses

Digital Marketing

IIT-IIM Faculty

Big Data & Analytics

Opportunity with Digital Marketing

Job Placement Assistance

Team of Digital Start-ups

Pre-reads & Post-reads

Freelancing
Afliate Marketing
Building Business
Working Professionals
Entrepreneurship

7 Google Certications

LEARN WHAT YOU WANT, THE WAY YOU WANT

We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our
pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build
reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks of the
trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,
online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level
where the experts are. After all, its not rocket science and you dont have to be an Einstein to master it. Just have faith in
yourself and the confidence in us.

Overview of
Digital Marketing

Fundamentals and Core Objectives of Marketing

Signicance of Digital Marketing
In-depth knowledge of Marketing Procedure
Differences between traditional and digital marketing
Grasping the basics of Digital Marketing procedures

Understanding the meaning of visibility and its different dimensions

How can visitors engagement be built?
Tips to bring inbound and outbound targeting trafc
Understanding the concepts of leads generation
Importance of retention in digital marketing
How can Performance Evaluation be built and improved?

Website Planing
& Creation
Website planning & conceptualization
Understanding websites, domain names and domain

extensions.
Web servers & web hosting
Integrating web performance and functionality

Website wireframes
Contemporary website designing. Clutter-breaking User

Interface (UI) & User Experience (UX).

Different types of websites web, mobile, responsive,

parallax, static & dynamic

Html & CMS
Top tools to evaluating

Search Engine
Optimization
The meaning and utility of SEO
Grasping the basics of how search engines work
Understanding different types of search engines and their

scope
Evaluating the target niche
Using the right keywords for the correct trafc generation
Trafc growth hacking
Researching the keywords: in-depth arithmetic
On Page Optimization

Keyword planning, optimization & density

Optimizing the content with the right keywords
Planning the content calendar
Internal linking
Creating Title Tags, Meta Tags & H1 for SEO
Use of HTML in website creation
Website verication and Google Webmaster
Creation of Websites Site Map
Use of FTP
Website speed optimization
Optimizing the website for crawling & indexing
What is Anchor text
Url code & url optimization
Alt Tags for images

Incorporating Off Page Optimization through

Domain authority: Understanding the basic concepts

How to increase your Page Rank
Use of back links
Link Building and their importance
Content dissemination
Use of social media in Link Building
Info graphics, podcast & video
What is Page Authority & Link Juice

Local SEO
Understand how Google places optimization as well as using citation, classieds, H Card

and NAP

How to differentiate between different types of keywords

Tips for using SEO promotion techniques
How to select the right plug-in for word press and other CMS
Link Juice: Its Signicance and utility
Highlights & understanding Google Panda Algorithm, EMD Update and Google Penguin
Top tools to evaluate SEO performance
Assignments

PPC and Google

Adwords
What do inorganic search results mean and why are

they important
Understanding PPC advertising: Tips and Tricks
Analysis of Microsoft Adcenter with Yahoo and Bing
How to set up Google Adwords account and grasping its

essence
Adwords account structure: Campaign, Ad groups, Ads,

Keywords
Different types of advertisement campaigns
Adwords Algorithm what is adword rank & how it

ranks
Basics of Quality Score: Click-through rate (CTR):

Importance for online advertising

Tips for bidding: building competency
Creating the right Search Campaigns
How to place online advertisements
Target Search engine queries
Matching the right keywords
Basics of Campaign Level Setting
How to implement location targeting
CPC- the core of bidding strategy for right target

audience
Bidding strategies: Manual and Auto
CPA: Optimal Way for Online Advertising
How to keep your bid strategy exible
Ad Extensions: Location, Call and Sitelink
Extensions
Creating Ads: How to advertise Online with a
compelling ad copy
Single ad group model (SKAG)
Creating your rst search campaign live
Understanding the ad matrics
How to play with display & destination URLs
How to write a compelling ad copy
Tracking ROI
Importance of conversion tracking
How to set up a conversion tracking
Evaluating the statistics
Adding tracking code
Optimizing Search Campaigns
How to optimize your rst campaign
Importance to CTR in optimization

How to increase the quality score

How to optimize CPC
Display network targeting
Searching for keywords that convert to

sales
How to increase bids for best performing
keywords
Search query report
Excluding user locations
Use of review extensions
Call-to-action Ad copies
Results for mobile devices with full
browsers vs. computers and tablets
Evaluation of Ad Campaign Statistics
Analyzing competitors performance
Investigation Fraud clicks
Display Campaign Creation
Different types of display campaigning
and their target audience
Engagement and re-marketing
Creation of different Ad Groups
Ad-scheduling and delivery
Use of display planner tool
Organising text ads
Uploading banner ads

Remarketing
What is remarketing
Setting up an account of remarketing
Tailored ads and bring back indecisive

customers adding custom parameters,

creating a feed and delivering
customized, higher-performance ads.
Advance list creation
Overview of my client centre

Google Analytics

Get started with Google analytics

Generate detailed statistics for your website
Measure conversion and sales
Track search engines and social networks
Analyze display advertising, pay-per-click networks and
email marketing
Integrating adwords and analytical account
Link tagging: Basic of set-up procedure
Viewing customized reports
Implementing corrective actions

Opera

Firefox

47%

66%

Safari

Chrome

Website
Social Media
Planing
&
Marketing
Creation

Understanding Social Media

Different types of current social media paradigms
How to use social media for marketing and advertising
Facebook Marketing: Differences between personal and
business page, increasing likes and shares, building fanengagement, Facebook advertising, Case Studies and use of
3rd parties.
Facebook Insights (Analytics), Facebook Case Studies,
Power editor tool.
Facebook Practical Session: Facebook advertisement,
Payment Module, CPC, CPM, CPA, Conversion Tracking of
Facebook.
Linked In Marketing: Differences between company and
individual proles, marketing through Linked In groups, tips of
Linked In advertising and increasing ROI.
Twitter Marketing: Measuring inuence and increasing
followers, tips and tricks of online marketing with twitter, using
the right tools and Case Studies, twitter advertising, Hashtags
and trends, Understanding the inuencers and industry
leaders of niche.
Twitter Case Studies, Tools for twitter marketing.
Video Marketing: Tips, trends, strategies and best practices
for creating video campaigns, using YouTube for business
growth, creating Video ADgroups, utilizing the right target
options and bid strategies, Intro to viral video, Building viral
video and its case studies, Creating Youtube Channel,
Youtube video marketing strategy : Pre AD role, Post AD role
and Mid AD role, True View Ads- Instream Ads, Display,
Creating a video AD groups.

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9

Email Marketing

Email Marketing and its functionality

Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP,
Asynchronous and Synchronous Mails.
Understanding its importance
How to send a bulk image
What are the jargons of sending a bulk image
Email marketing techniques legitimate, partial
legitimate & illegitimate
Boosting sales
Generating leads
Strengthening relationships
Increasing web trafc
Building brand loyalty.
Difference between opt-in & opt-out emailing
Does & donts of email marketing
Auto responders & broadcast emails
Web form & list database
Tips & tricks of broadcasting emails & prevent spamming

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2

Website
Online Display
Planing
Advertising
& Creation

Basic terminology & benchmarks of online advertising

Different types of online advertising for digital marketing
Display Advertising: Banner Ads, Rich Media Ads, Pop Ups

and Pop under Ads

Contextual Advertising: Page Ads, Video Ads, Image Ads
and Text Ads
Native ads
Payment Modules
Online tracking of ROI
Allocating funds for various online advertising networks
Using tools to Create Banner Ads

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9

E-Commerce
Marketing

What is e-commerce marketing

How to create an e-commerce website
Developing plans and marketing strategies
Get higher organic search engine listings
Retention of customers
Competitive pricing and increasing per-customer
purchases
After-sales marketing and relationship building
Case studies & assignments

10
2

Lead
Website
Generation
Planing
for
& Creation
Business

Importance of lead generation

Landing Page Versus Websites
Understanding A/B testing and using it
Understanding leader nurturing and lead funnel
How to carry out lead nurturing
Creating a live landing page
What is thank you page
How ROI is calculated through landing page

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9

Mobile
Marketing

Using Social media for mobile web marketing

Using advertising tools for mobile web marketing
Mobile marketing mix
Creating mobile applications
SMS marketing
Uploading mobile apps for iOS and androids
Creating mobile websites
Hyper local marketing
Geo tagging & geo location marketing
Mobile advertising networks
New age marketing whatsapp, snapchat, instagram, vine
Native vs. hybrid ads
Building a mobile rst company
Voice to text & text to voice integration
Augmented reality on mobiles
Difference between mobile responsive, mobile rst & mobile only

Website
Content
Planing
&
Marketing
Creation

How to write compelling and provocative content

35 tips and tricks
Overcoming content marketing barriers
Magnetizing the content
Top Content Marketing Examples
Using the right template and designs
Promoting content in social media
Managing content calendars

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9

Affiliate
Marketing

What is afliate marketing & 3As of afliate marketing

How to make millions with afliate marketing
Tips and tricks of afliate marketing
Being in tandem with afliate marketing strategies in India
Live examples and real-time mentoring
Cracking the top afliate networks in the world

Website
Adsense
Planing
&
&Blogging
Creation

Basic of Adsense
How to write a captivating blog with right keyword insertion
How to get approved by Adsense
Placing the right Ads on your Blog
Creating blogs with CMS
How to make more than 1 Lakh rupees with Google Adsense

Big Data &

Analytics
Goals for Analytics & Big Data Course
Introduction to basic statistical terms and concepts
Structured overview of modelling methodology
Interpretation and implementation of statistical tests
( commonly used in company's methodology)
Understanding Big Data Landscape and
technologies
Use state of the art tools to work with very large
data sets
Detailed case study/Project.
Hadoop Architecture and HDFS
Course Structure:

Data Understanding and preparation

Basic training in R
Enhanced data dictionary
Missing value imputation
Outlier treatment
Data analysis
Dening target for Model
Variable Transformation
Variable reduction
Variable nalisation
Modelling ( case study)
Model creation
Model validation
Model calibration
Understanding the Big Data Problem
Introduction to Very Large Datasets
Limitations of existing Data Analytics
Architecture
Introduction to the Hadoop Ecosystem
Hadoop
Hadoop Features
Hadoop 2.x core components
Hadoop Storage: HDFS
Hadoop Processing: MapReduce Framework
Anatomy of File Write and Read
Rack Awareness

Hadoop 2.x Cluster Architecture - Federation and

High Availability
A Typical Production Hadoop Cluster
Hadoop Cluster Modes
Common Hadoop Shell Commands
Hadoop 2.x Conguration Files
Password-Less SSH
MapReduce Job Execution
Data Loading Techniques

Map Reduce Framework

Traditional way Vs MapReduce way
Why MapReduce
Hadoop 2.x MapReduce Architecture
Hadoop 2.x MapReduce Components
YARN MR Application Execution Flow
YARN Workow
Anatomy of MapReduce Program
Practical problem solving using Map Reduce

Why SIMPLY DIGITAL

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It's an IIT-IIM alumni initiative.

We stand for Quality Education.
Our Faculty is from IIT-IIM and successful digital start-ups.
We have Jobs and Internships for our students in Digital Start-ups.
Mentors are eager to guide students on their entrepreneurial ideas.
We help you prepare for Google Certification.
We send Pre-reads and Post-reads comprising Case Studies and Study Material.
You can enroll with us for a no-charge Reinforcement Class on any topic.
We teach everything under Digital from Digital Marketing to Big Data.
Our Course Content is most updated and ever evolving.
You can choose your Course Modules and become an expert in your chosen field.
We bring 100 plus years of cumulative Corporate Experience in MNCs.
We are a Google Partner Company

Contact Us:
97/1, Adhchini, New Delhi-110017
+91 78270 68882, +91 83760 16348
www.simplydigital.in
info@simplydigital.in