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The Problems and Obstracles Faced By Self Help Group in Selling Their Products A
Study With Reference To the Nilgiris District of Tamilnadu
*Dr.R.Subhashini
**Mrs.G.Sathya
*Assistant Professor, Department of Commerce, AVVM.Sri Pushpam College, Poondi,
Thanjavur district.
**Assistant Professor, Department of Commerce, Bharathiar University Arts and Science
College Gudalur, The Nilgiris - 643 212.
Abstract
The training on marketing and information technologies would determine the success of
SHGs members. Government wants to help these groups during initial period of the business
to overcome the teething problems, provides support and training ultimately to function
independently as a successful business venture. The most acute problem is the lack of time to
participate in all the activities of all the SHGs. This article highlights marketing problems
encountered by the self- help groups members - an analysis.
Keywords: Self-Help Groups (SHGs), Marketing Problems,
Introduction
Self-Help groups are called mutual help or mutual aid groups, they are composed of
peers who share a similar mental, emotional, or physical problem, or who are interested in a
focal issue, such as education or parenting. Historically people banded together to improve
their chances for survival by pooling their social and economic resources; however,
contemporary groups are more likely to organize around a theme or a problem. Both men and
women constitute the main strength of economic development of a nation, women form an
important segment of the labour force and the economic role played by them, and integrated.
The Government is, therefore, making planned efforts to inculcate the spirit of enterprising
among women through many incentives and development programmes. These efforts are
expected to widen the field with many women taking up entrepreneurship. Self Help Group is
a group of people having a common goal of socio-economic sustainable development, who
discuss their problems and resolve them through appropriate participatory decision making.
Self Help Group (SHG)
A Self-Help Group (SHG) is a registered or unregistered group of micro entrepreneurs
having homogenous social and economic back ground, voluntarily coming together to save
regular small sums of money, mutually agreeing to contribute to a common fund and to meet
their urgent needs on the basis of mutual help.
Handicraft
Handicraft holds a rich history of craftsmanship and residents of the valley have
beautifully nurtured their cultural legacy since time immemorial. The Nilgiris Handicrafts
have shared their entreasured heritage with rest of the world and is equally appreciated within
the country. Handicraft fulfilled a positive physical needs of daily requirements of people and
serve to satisfy aesthetic hunger in man and is an vehicle of self expression which revels a
conscious aesthetic approach.
Handicraft, more precisely expressed as artisanic handicraft, sometimes also called
artisanry, is a type of work where useful and decorative devices are made completely by hand
or by using only simple tools, it is a traditional main sector of craft. Usually the term is
applied to traditional means of making goods. The individual artisanship of the items, is a
paramount criterion, such items often have cultural and religious significance. Items made by
mass production or machines are not handicraft goods.
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