Notas para uma Definio de Cultura

Notas para uma Definio de Cultura

(e Economia)

Jos Tavares
Universidade Nova de Lisboa

do sentido de cultural

(Fine Arts and Arts) of or relating to artistic or social

pursuits or events considered to be valuable or
enlightened

(Sociology) of or relating to a culture or civilization

(Life Sciences and Horticulture) of certain varieties of

plant, obtained by specialized breeding

do sentido de cultural

() the cumulative deposit of knowledge, experience, beliefs, values, attitudes,

meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of
the universe, and material objects and possessions acquired by a group of
people in the course of generations through individual and group striving.
() systems of knowledge shared by a relatively large group of people.
() communication.
() cultivated behavior.
() a way of life of a group of people--the behaviors, beliefs, values, and symbols
that they accept, generally without thinking about them, and that are passed along
by communication and imitation from one generation to the next.
() symbolic communication. Some of its symbols include a group's skills,
knowledge, attitudes, values, and motives. The meanings of the symbols are learned
and deliberately perpetuated in a society through its institutions.
() products of action, on the other hand, as conditioning influences upon
further action.
() is a collective programming of the mind that distinguishes the members of
one group or category of people from another.
4

da relao de cultura com economia

indstrias culturais

infra-estruturas culturais

patrimnio cultural

comunicao e sentido

comportamentos e atitudes

a cultura como a galinha de woody allen

This guy goes to a psychiatrist and says:

- "Doc, uh, my brother's crazy; he thinks he's a chicken."
The doctor:
- "Well, why don't you bring him in?
I will take care of and I will cure him, completely!"
The guy again:
- No, doctor, I cant do that. We need the eggs."

economia: a cincia do senso comum?

The age of chivalry is gone. -- That of sophisters, economists,

and calculators, has succeeded
Edmund Burke, Reflections on the Revolution in France (1790)

economia: a cincia do senso comum?

The age of chivalry is gone. -- That of sophisters, economists,

and calculators, has succeeded; and the glory of Europe is
extinguished forever. Never, never more, shall we behold a
generous loyalty to rank and sex, that proud submission, that
dignified obedience, that subordination of the heart, which kept
alive, even in servitude itself, the spirit of an exalted freedom. ()

But now all is to be changed. All the pleasing illusions,

which made power gentle, and obedience liberal, which
harmonized the different shades of life, and which, by a bland
simulation, incorporated into politics the sentiments which
beautify and soften private society, are to be dissolved by this
new conquering empire of light and reason. All the decent
drapery of life is to be rudely torn off.
Edmund Burke, Reflections on the Revolution in France (1790)

economia: a cincia do senso comum?

"Economy is the art of making the most of life."

George Bernhard Shaw

"Economics is the study of people in the ordinary

business of life.

Alfred Marshall, Principles of Economics; an Introductory Volume,

London, 1890

economia: da verso Disney verso Dali

Individualismo metodolgico
nos antpodas de cultura?

modelo standard, Disney

vamos tentar chegar, pelo menos, verso Dali

10

economia: da verso Disney verso Dali

indivduo

11

economia: da verso Disney verso Dali

primeiro problema: os

outros

indivduo

Lenfer, cest les autres

Jean Paul Sartre Huis Clos

12

13

14

economia: da verso Disney verso Dali

segundo problema: o

tempo

os outros
indivduo

Time is the longest distance between two

15

16

economia: da verso Disney verso Dali

terceiro problema: os

o tempo

colectivos

os outros

indivduo

I was not a collective person or a bohemian;

I was an elitist.
Elia Kazan

17

18

economia: da verso Disney verso Dali

quarto problema: as

o tempo

preferncias
os outros

indivduo
os colectivos

It is better to be healthy and rich than sick and

19

20

21

22

economia: da verso Disney verso Dali

quinto problema: o

o tempo

equilbrio
os outros

indivduo
os colectivos

as preferncias

The truth is balance.

However the opposite of truth, which is unbalance, may not be
a
23

24

economia: da verso Disney verso Dali

sexto e ltimo problema: a

o tempo

racionalidade

os outros

indivduo
os colectivos

o equilbrio
as preferncias

In everything one thing is impossible: rationality.

25

Friedrich Nietzsche

26

economia: da verso Disney verso Dali

o tempo

os outros

indivduo
os colectivos

o equilbrio
as preferncias

racionalidade

27

economia: da verso Disney verso Dali

a racionalidade
est para a nossa vida social
como a civilizao ocidental
para Ghandi

28

Gandhi was once asked by a western journalist

what he really thought about western civilization

Its a Good Idea, It Should be Tried

29

The Large Watermellon, 1973

30

31

um surrealista a comer chocolate

http://www.youtube.com/watch?v=rK4Bh_arF-E

32

33

34