Professional Documents
Culture Documents
Cambridge Cultures
The city of wonders
Bethan Murfitt - Wednesday 4th January 2017
Treatment
Cambridge: A city of wonders. Take the time to explore and indulge the art, music, religious and
youth culture that rests in the heart and stone of the Cambridgeshire county. With a city of such
beauty, why not show and educate the rest of the world?
The youth culture will be first presented through interviews with young residents and university
students of Cambridge. These students will be from both genders of different races.
Through different shots and angles, I will explore and present the cultures of youth, religion and
entertainment. The scenery of Cambridge will achieved in wide panning shots, mostly in high
angles when taking shots from buildings. Low angles will be used with slow shots of religious
landscapes and buildings such as the Kings College Chapel, to honour the religious culture.
Tracking shots will be used to emphasis the journey through the streets and shopping culture in
Cambridge.
In post-production, the editing style will be kept fairly simple to not distract the objective and
message to the audience. The transitions will be jump cuts when interviewing university students
and faded, smooth transitions between wide, aerial shots of landscapes.
Uplifting and peaceful music will be used during the long shots to show the positive elements in
the cultures of Cambridge. In further depth, a smooth and delicate music will be presented when
showing the culture of religion.
Synopsis
Beginning - Cambridge Cultures: A city of wonders will be a promotional video showing the
university buildings and locations, including interviews from students of their experience and why
they choose to learn in Cambridge.
Middle - The middle part of the video will feature locations of a religious culture and the activities
that surround it. The Kings College Chapel and the punting tours is what I would like to promote.
End - I would finish my promotional film by ending with the shopping attractions and theatres,
showing the audience what they can do in their spare time while attending the university.
Mise-en-scene: Students, people of Cambridge, art, music, shopping centres, punting tour and
river, universities and cultural landmarks.
Camerawork: Drones if accessible, tripods, wide shots of scenery and landscapes,
Editing: Smooth, faded transitions and cuts. Cross dissolves. Text over the shots that label the
locations.
Special Effects: The only effects i will add will be in post-production colour correction and
enhancing certain shots.
Sound: Uplifting and smooth music that flows over the shots and under the dialogue quietly. Voice
over and interviews with students.
Target Audience
For my target audience of the promotional video, I will be focusing on tourists of a unisex gender
student age, primarily between 18 and 35, to promote the university society and educational
culture that benefits when choosing to study in Cambridge. It is slanted towards females because
of the female aspects of entertainment but will still appeal to males as the youth and school culture
involves both genders. As a video that explores different cultures, it will appeal to a diverse
audience of any religious and ethical background. At a educational age, my target audience will
not have a full working class status but most likely part time and would be looking into further
education.
The BBFC rating for the promotional video would be classified as a E certificate.
Resources
The resources i will need to create a promotional video will be split into the three stages of
production. In the pre-product, I will need storyboards to effectively plan the type of camera work
and photography. In the main production, a camera crew which will consist of members of my
media class with myself as director. I will need cameras for the sequence of different shots, sound
equipment for dialogue and interviews.
Equipment in the main production:
Cameras
Tripods
Microphones for interview
Lighting equipment (depending on the weather and amount of sunlight)
Crew:
Director/Producer/Editor: Myself (Bethan Murfitt)
Camera Operators: Charlotte Creek and Andrew Redhead
Sound Operator: Chess Sharman
Runner (also helping carry equipment): Imi Ranner
Post-production resources:
The promotional video will be edited on Final Cut Pro.
Responsibilities
PROMOTIONAL VIDEO PROPOSAL
The roles and responsibilities are crucial to the promotional videos success.
Writer/Director/Producer:
Writing scripts, creating the story
Produce the sequence, and distribute to different channels of print and digital methods
Directing crew and following storyboard plan
Editor:
To bring the meanings and messages to the audience about Cambridge.
Camera Operators:
Making sure the cameras are of full battery
Having the tripods present and suitable for the type of camera used
Sound Operator:
Responsibility to make sure the microphones charged
That the wiring is in good shape
To check the sound quality before the production
Production Costs
Sound Operator: 250 per day
Lighting Operator: 250 per day
Camera Operator: 250 per day
2 to 3 interviews: 100 per person
An estimate full cost for the promotional video will be 950.00, if the filming is completed on one
day but if the filming runs to two days, the cost will increase.
Mood Board
recent searches and sites visited about Cambridge, a still of my promotional video will pop up or
feature on the sides of websites. As promoting student life, the video could be cross promoted with
the universities of Cambridge.