Professional Documents
Culture Documents
National School of
Business and
Management (ENCG-Fez)
OUTLINE
INTRODUCTION
2
PART I: THE EVOLUTION OF MOROCCAN
TOURISM....3
I.
II.
Tourisms evolution in
Morocco..4
Sustainable
Tourism.................................................................6
II.
Why
Morocco ?.............................................................................
.........11
Efforts
to
enhance
Moroccos
tourism
position12
CONCLUSION
14
BIBLIOGRAPHY
15
INTRODUCTION
monuments
(mosques,
places,memorials,
temples)
PART I:
of jobs (460 000 employee). The following diagram shows the evolution
and importance of Moroccan tourisms revenues combined to the arrivals
of tourists during the period between 2004 and 2010 according to the
ministry of finance:
We can easily notice that the number of tourists choosing Morocco
as a destination for their holidays is growing every year. During six years,
the country gained 45 000 tourists, which is a considerable evolution
regarding the efforts that the government was going through to enhance
tourism in Morocco.
This fact is corroborated with another diagram showing that a great
evolution has been noticed while talking about the number of nights
stayed in each city.
tourism
development
requires
theinformed
The birth of this new vision of tourism brought other concepts to life.
It is necessary to make a distinction between all these new forms of
tourism:
Responsible Tourism
Responsible tourism is like sustainable tourism, however as the word
sustainability is often overused and not understood, responsible tourism
has been adopted as a term used by industry.
Responsible tourism is any form of tourism that can be consumed in
a more responsible way.
Responsible tourism is tourism which:
involves local people in decisions that affect their lives and life
chances;
Ecotourism:
Ecotourism is a form of sustainable tourism all forms of tourism can
become more sustainable but not all forms of tourism can be ecotourism.
It could be defined as following:
Ecotourism is environmentally responsible travel and visitation to
relatively undisturbed natural areas, in order to enjoy, study and
2Cape Town Declaration
Geotourism
Geotourism is very similar to sustainable tourism and is a definition
brought about by National Geographic Traveller The concept is the same
but they focus on the sense of place in an area rather than the
industrys efforts.
Voluntourism :
Voluntourism is a form of travel where one volunteers on projects
which give back to the community. The best illustration that we can
provide here is AIESEC case. AIESEC is a non-governmental not-for-profit
organisation in consultative status with the United Nations Economicand
Social Council (ECOSOC), and is recognized by UNESCO. This organisation
provide programs to young student to volunteer abroad, help poor
countries to enhance their education, cultural level, health consciousness,
envirommental habits.
Volunteers travel and learn to see the world not as a tourist, but as a
local. Their volunteering opportunities around the world have inspired
countless thousands of AIESECers to pursue pro-social causes in their
future lives and careers.
We can say that sustainable tourism is a type of tourism that
respects both the local population and the traveller. In Morocco, the
Moroccan
Cleaner
ProductionCentreis
in
chargetoprovidedetailsconcerningthispartofourlocaltourism,
itstargetsanditsevolution. For the period 2013-2015, Morocco was elected
chairman of the steering committee of the Global Partnership for
Sustainable Tourism. Thats why, relying on the Global Code of Ethics of Tourism
3The official definition adopted by the IUCN,Ceballos-Lascurain
All these actions aiming to improve different aspects of Moroccan tourism are a
considerable push for this country because the image of the whole nation is developed
thanks to this new concept.
PART II:
Why Morocco?
I.
areas charm European and American tourists with their kasbah and the
legendary generosity and kindness of their population. A visit to Morocco
cannot be complete without a camel ride to the deserts. Tourists can have
great memories of the deserts as they lie on the sands watching the
twinkling stars above. As they visit the cities and towns of Morocco they
are amazed at the culture and beauty of the old Medina, the castles,
gardens and the local markets are great to visit as well.
Moroccos climate is also one of the greatest in the world which
appeals a lot of tourists especially those coming from cold areas to enjoy
the sun shines which bright nearly 300 days of the years and makes for a
good setting for some great vacations visiting deserts, beaches and
snowcapped mountains.Morocco is situated in the northeastern part of
Africa has a moderate, subtropical climate with cool sea breezes from the
Atlantic Ocean as well as the Mediterranean Sea. It is mostly sunny the
entire year which is a pleasure for tourists who are ready to live this great
temperatures transformation. The summers are pleasantly warm and the
time around April and May can be the best time to visit the south part of
the country while the coastal region can be visited during July and August.
Morocco has a very rich history that began with the Berbers and has
been ruled by many dynasties. Spanish and Portuguese influences have
contributed to create a rich cultural heritage that every Moroccan is proud
of. The kingdom of Morocco that is at the crossroad of Europe and Africa is
an awe-inspiring country with its beautiful culture and interesting history.
The country has a very strong sense of culture. Various rulers that ruled
the country influenced the country's cultural diversity. This diversity
seduces a lot of tourists who are curious to discover the history of this
country while visiting historical monuments, old medina and famous
places and castles (Lahdim, JamaaLefna)
II.
and
increase
its
position
regarding
the
tourism
sector.
to
enhance
the
attractiveness
of
our
tourist
monuments,
building
important
museums,
traffic;
Safety measures are taken into consideration in order to
strategy coordination
At the local level: Tourism Development agencies in each
tourism territory to raise its competitiveness and attractivity
and provide guidance to local providers and investors.
CONCLUSION:
Tourism
is
powerfuldriverofeconomic
growth
and
animportanttoolforregionalimprovementanddevelopment,makingthemostof
thevarious
territories,
population
groups,andother
richheritageofcivilization,awelcomingandtolerantpeople,andaresponsiblena
tioncommittedtothevaluesandprinciplesofsustainabledevelopment.
We can achieve a total development by:
BIBLIOGRAPHY/WEBOGRAPHY:
www.tourism.gov.ma
http://www.maroc.ma/en/content/tourism
www.sustainabletourism.net
Nada ROUDIES, Director for Regulation, Development
and Quality, department of Tourism, Morocco.
HananHanzaz, Director, Morocco NCPC (3rd Global
Network Conference on RECP, Montreux, 4 september
2013)