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JESS PASSANANTI

301 E. 49 Street, Apt 2AB New York, NY 10013

j.passananti2@gmail.com | 551-795-0573

MARKETING & PUBLIC RELATIONS EXPERIENCE

GROUP ACCOUNT DIRECTOR | Griffin360 | September, 2016 Present
Oversee public relations strategy for clients in sustainable seafood, hospitality, B2B commercial
technology industries, and more.
Responsible for building, pitching and implementing multi-faceted marketing campaigns through a
series of strategic advertising, public relations, and social media programs.
Produce 4-7 pieces of copy per week, including press releases and by-lined editorials; provide the final
edit on all copy written and distributed by the agency.
Manage a team of junior level and entry level employees; run two weekly status meetings and conduct
monthly reviews with each individual employee.
ACCOUNT EXECUTIVE | Griffin360 | June, 2013 September, 2016
Served as the key point of contact for five major accounts; independently managed projects and
conducted crucial status conference calls with clients.
Maintained relationships with critical media personnel to establish frequent brand recognition; managed
and oversaw strategic media outreach and placed key stories in the news.
Planned and orchestrated press conferences for announcements and product launches at multiple major
industry tradeshows (such as CES).
PUBLIC RELATIONS INTERN | Time Inc. | September, 2012 May, 2013
Attended and reported on TIME, CNN Money and Fortune Magazines editorial meetings to help
develop weekly public relations strategy on each upcoming issues content.
Built curated media lists on a weekly basis, and successfully pitched magazine content to media contacts
to secure media placements.
Helped to plan and work major brand events, such as the TIME 100 Gala and Fortune Magazine:
Brainstorm Tech.

EDITORIAL EXPERIENCE
CONTRIBUTOR, Huffington Post | July, 2015 Present
FREELANCE SCIENCE & TECHNOLOGY REPORTER, Design & Trend | June, 2013 August, 2013
EDITORIAL INTERN, Australian Geographic | January, 2012 May, 2012 | Received publications highest
amount of social media traffic in 2012 with original Best Australian Snorkeling Spots feature

EDUCATION
Fordham University | May, 2013
Bachelor of Arts in Communications & Media Studies, Minor in Environmental Policy

ADDITIONAL SKILLS & INTERESTS

Proficient in Adobe Photoshop, Microsoft Office Suite, Cision, Meltwater, and all major social media
platforms; knowledgeable in AP style; proficient in basic Spanish.
Interests include science, technology, sustainability, conservation, hiking/camping, travel, poetry and
short story writing; I am currently on a mission to read the top 100 American novels by the end of 2018.