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after using the bathroom (another popular recipe), but, Fogg-Phillips tells Quartz, Youre rewriting your identity
as someone who succeeds.
More than 28,000 people have completed the ve-day free program. In exit interviews, 80 to 90% of graduates
say they feel condent about their ability to change their habits, according to Fogg-Phillips. More than two-thirds
of their participants report theyve also noticed other, unexpected improvements. One woman set a goal to pick
up one piece of garbage or misplaced item from her car every time she parked in her garage, for example; she
soon found she was straightening out her house, too.
According to Fogg-Phillips, the ripple eect is common, and psychologists arent sure exactly why it happens.
One theory: Thanks to the small victories, says Fogg-Phillips, people might consciously or subconsciously break
down other barriers in their lives.
Correction: A previous version of this article incorrectly stated that B.J. Fogg teaches at Stanfords computer
science department. In fact, Foggs current appointment is in the Graduate School of Education. He is the
director of the Persuasive Tech Lab, as was stated, and he previously taught in the computer science
department.
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