Professional Documents
Culture Documents
BUSINESS ABOUT
THE SILVER
MARKET
Connecting you to the 50+ market
the
ENEMY
is
APATHY
“MY PERFORMANCE
IS MEASURED
EVERY 3 MONTHS.
THE AGEING
MARKET CAN WAIT”
training workshop
or
USA: EUROPE:
demographics
culture
gender
attitudes
How to connect with the 50+ market?
1 universal design
2 ageless marketing
3 inclusive communications
Mapping the Experience
Retail experience
Online usability Product usability
Call centre
Explore /
Research Deciding / Shopping
Need trigger
Product Experience
Journey PAIN POINTS Preparing for
consumption
Cognitive dissonance
Consuming
Post‐ Consumption
Flavour, texture
CONSUMER EXPERIENCE EFFECTS OF AGEING
PRODUCT
RETAIL PHYSICAL
ONLINE SENSORY
AUDIT
TM
COMMUNICATIONS COGNITIVE
SALES SUPPORT
BUSINESS STRATEGY
understanding the 50+ market
1 SilverPoll
2 Silver3D
3 SilverOnline
SilverPoll™
online research panel
eight million 50+ online users in the region
enables effective and efficient research among
50+ online communities
Singapore 40,003
Japan 2,011
India 37,123
Hong Kong 32,109
China 3,553
Australia 55,332
TOTAL = 170,131
Denial
How do you think, feel and behave relative to your actual age?
How do you think, feel and behave relative to your actual age?
Same or older
100% 5 years or more younger
80%
60%
40%
20%
0%
ia
e
lia
n
na
K
or
pa
H
d
tra
hi
In
ap
Ja
C
s
ng
Au
Agree
Disagree
80%
60%
40%
20%
0%
Au
Ch
HK
In
Ja
Si
di
ng
pa
st
in
a
ra
ap
n
lia
or
SilverPoll™ Jan 2009
e
“Even in retirement my first priority will be to ensure the welfare of my family”
Silver3D™
Always read details on 61%
product labels 71%
When I find a brand I
68%
like I tend to stay with
56%
it
Sometimes buy a
55%
product due to good
43%
advertising
25‐44 45‐542
Silver3D - Japan
Attitudes - Japan
Active
Always Confident
Very Conscious Of My
Appearance
http://www.silvergroup.asia
http://www.silvergroup.asia/blog