Ray Edwards Web Copywriting Explained Sales Letter

:: Web Copywriting Explained ::
1 of 33
http://webcopywritingexplained.com/indexLAUNCHBAK7.php
The Simple Way to Write Copy that Sells
"Proprietary Copywriting Method

Increases Results, Turns Words into
Money. Statistically Tested Techniques
That Work ... Guaranteed!"
Over 16 hours of Audio & Video Teach You Excellent
Sales Copy Writing Methods... Starting From the
Headline and Going All the Way to the Order Link.
Click 'Play' for a :60-second

audio message
If you still need more information to make your decision... keep
reading.
But be aware: if you take the time to read every word on this
page, all 200 seats may be gone.
You are one of an estimated 338,375 people this week
reading this message (based on the estimated subscriber base
of our promotional partners...and not all of them would reveal
their numbers, so it's probably more). If only 0.05% of you
decide to join us...we'll be sold out. Best bet is to register
right now:
Click here now to claim one of the 200 total seats 139
available (just $597)
6/18/2007 10:49 PM
2 of 33
From: Ray Edwards

Date: Tuesday, February 20th, 2007
INRE: How to finally start making 6 figures...
Dear Friend,
If you aren't yet making six-figures in your
entrepreneurial business... if your solo
professional practice isn't providing you with the
freedom (and profits) you dreamed of... and if
you want to finally turn it all around...
...then I've got good news: the Web
Copywriting Explained tele-training series
explains why...and what you can do about it.
This tele-training series is right for you if:
You want to tap the profit-pulling power
of compelling copy, but don't want to shell
out $15,000 every time you need sales copy
written.
You're an entrepreneur or solo
professional and want to write your own
copy.
You want to train your on-staff
copywriter in the secrets of proven
direct-response copywriting that gets
results.
You plan to hire outside pro
copywriters, and want to know the "inner
secrets" of their craft - so you can know for
sure if you're getting the real deal (and
avoid getting ripped off!).
You're a freelance copywriter who wants
to learn dozens of new response-boosting
tricks, the latest "Web 2.0" copy techniques,
and how to attract higher-paying clients
by the dozen.
EVERYBODY LOVES RAY

"Thrilled With the Copy
You Wrote..."
"I am thrilled with the salesletter
you wrote for me! You not only
captured my personality, you also
wrote such a compelling letter
that the visitor is hooked into
reading every word."
Holly Cotter
"A Real Breath of

Fresh Air..."
"A real breath of fresh air. To
hear Ray on his calls and listen to
someone that is obviously very
intelligent, knowledgable and
ethical is truly an inspiration. Ray
tells it like it is and gives you no
nonsense ideas and tips that
have true value. I will be
recommending his services and
urge you to listen to what he has
to say. You will not be
disappointed."
Ronald Salon
"Ray...You're My
Go-To Guy...""
"Hey Ray, wanted to let you
know hey much I appreciate the
copy you've written for a couple
of my websites. You're my go to
guy when I need some quick,
quality copy written..."
Brad Callen
"Most Useful and

Up-to-Date"
"Ray provides you with some of
the most useful and up to date
Internet marketing techniques
available today. "
John Romano
"Great Advice on How to

Write Copy"
"Ray Edwards' ezine... usually
contains some great advice on
how to write copy effectively...
the fact that he wishes to help
you succeed shines through."
John Watson
"One of the
Hardest-Working
Copywriters to Hit the
Online World!"
6/18/2007 10:49 PM
3 of 33
Why You Should Believe Me

Without tooting my own horn too much, here's
why you can believe what I say when it
comes to copywriting...
You can believe me because of my persuasive
copy - or believe me because of who I write
for.
My list of clients who trust me to write their copy
reads like a "Who's Who" of the online marketing
world. Here's a partial list of my clients:
Mark Victor Hansen (Co-Author, Chicken
Soup for the Soul)
"I tell everyone I meet that if

they are looking for one of the
hardest-working copywriters to
hit the online world (whether
they are looking to increase sales
for their business or simply learn
how to write killer copy), then
they need to visit your website,
subscribe to your newsletter, and
soak up every bit of knowledge
they can from your teachings. "
Stephen Davies
"Content Rich and

Educational"
"Being a teleseminar addict, I
have listened to many a call
that's been primarily marketing
hype. Not so with Ray Edwards.
His teleseminar was content rich
and educational. I truly learned
something about sales letter
copywriting.."
Michelle Valentine
Frank Kern
Alex Mandossian
Willie Crawford
Joel Comm
Stu McLaren
Ed Dale
Ken McArthur
Dr. Mike Woo-Ming
Brad Callen
Frank Garon
Jack Canfield (Co-Author, Chicken Soup for
the Soul)
"Over $500,000 From

a Single Letter"
In fact, here's what Dr. Mike Woo-Ming had to
say about a single web page I wrote for his
"High-Speed, Low-Drag"
"Ray, your teleconference was
high-speed/low-drag. That was
an info packed 60 minutes.
The explanation of audio/video
use on squeeze pages, order
pages and thank you pages was
an eye opener. Thanks a
million...and I look forward to the
next teleconference."
Yancey Foster
"He Conveys...That We
Can Succeed..."
"He conveys a you-can-do-it
attitude. His acceptance of the
people on the teleconference call
comes from his assumption that
we can succeed."
Mary Cheatham
"Very Informative"
"Overall, very informative, and I
will attend more of these calls.
Ray I truly like your writing style
and have studied you and
watching all your videos, listen to
audios and will continue too."
Laurie Brandt
"Definitely Time
Well-Spent!"
"I have to admit that I was
skeptical going into Ray's
6/18/2007 10:49 PM
4 of 33
seminar (which brought in over $500,000)...
Click the "Play" Button Below to

Watch Dr. Mike Woo-Ming
Copywriting Success
Tele-Seminar call, I'd been
disappointed by so many calls
before that were just fluff or the
old bait-and-switch to get you to
spend hundreds (thousands!) of
dollars on their "real" program,
but this was different, Ray was
so generous both with his time
and with lots of useful
information. I started
implementing some of it the next
day. This was definitely time well
spent! "
Nannette Traetow
"Your Advice... is a
God-Send."
"Ray, your advice on writing copy
is a God-Send. I listen to you
often since your information on
many issues has always been
concise and direct. I highly
recommend you to all my friends
and customers."
Ken Burnett
"His Track Record Is Stellar!"

You may know Tom Beal because he's Mike
Filsaime's VP of Operations, running Mike's
multi-million dollar empire. Tom's also a talented
marketer who has multiple projects of his own,
and he had the following comments about my
copywriting abilities...
Click the "Play" Button Below

to Watch Tom Beal
"Great Content,
Wonderful Resources,
and Better Advice..."
"I have to admit I was a bit
skeptical about your ability to
stay on the phone and cover in
some detail all the topics you
said you would. Lots and lots of
other TS leaders give up early
and don't "stay the course", but
you delivered exactly what you
said you would.
Great content, wonderful
resources, and even better
advice for both the beginner as
well as the accomplished
copywriter. Keep up the good
work. I'm looking forward to
seeing more valuable resources
from you in the future."
Andrew Abernathy
"A Tremendous Help!"

"This is a tremendous help for a
new copywriter to align his
career goals in a manner that will
lead one to be a true
professional. From what text
books you need to have to the
practicalities of setting up a
copywriting business to your web
sites."
Francis Ardi
"Impressed and
Grateful"
6/18/2007 10:49 PM
5 of 33
"He Writes Fantastic

Copy That Sells!"
Stu McLaren manages the affiliate programs for
Armand Morin, Dan Kennedy, Alex Mandossian,
and many others. I wrote copy for Stu's Idea
Incubator seminar, and here's what Stu had to
say about it...

to Watch Stu McLaren
"Ray, thanks for sharing your

recordings. I was impressed and
grateful..."
Hal Cline
"Extremely Helpful"
"Thank you so much for your
feedback on my web site and
marketing approach. Not
only did you give me good
input on my web site copy,
but you shared your thoughts
on how I can make my whole
marketing strategy more
effective. You pointed me to
tools, resources and
strategies that I've been
searching for. You answered
my questions honestly and
frankly shared your opinions
and results you had tested.
All of it was extremely
helpful. Thanks for being so
generous with your
knowledge!"
Dianne Eble
"A Ton of Knowledge"

"Ray, you are such a
generous person. Your
knowledge and information
about copywriting is so
helpful. I could never thank
you enough, you gave me
aton of knowledge. Thank
You again, your the best!"
April Daugherty
"So Much Important

Information"
"Nobody Else Touches My Copy."

Frank Garon is a legendary online marketer, who
went from bankrupt truck driver to six-figure
earner virtually overnight. While we were in
England together, Frank had these thoughts on
the copy I wrote for him...

to Watch Frank Garon
"Ray shared a ton of really

useful information on this
call. Enough to allow any
aspiring copywriter to start a
high-quality, lucrative
copywriting business within
a reasonable amount of time.
He answered every question
I could think of. Im excited
about putting all this into
practice! A little
overwhelmed because
there was so much important
information but excited!."
Janet Beatrice
"Entertaining and
Educational"
"It was presented in a way
that it was entertaining and
educating and kept my
interest. This will help me
put something together...
6/18/2007 10:49 PM
6 of 33
thanks again for helping me

with information that can be
used. "
Esten Harned
"Man Was I Impressed!"
The "Infamous" Frank Kern Email
"What can I say...Your work

is top-notch! Your
enthusiasm and marketing
prowess was amazing on the
tutorial videos you made for
me. After I gave you my
ideas, you went to work. And
man was I impressed with
the results. I don't know
how you do it, but you have a
way with your words. I
know that if I ever need
videos or salescopy written
in the future, you're my man!
"
Matt Callen
Frank Kern, one of the best copywriters alive,

and the guy behind the biggest launches
(millions of dollars in mere minutes) in the
Internet Marketing world, sent me the following email when he
received the first piece of copy I wrote for him...
That's an actual screenshot from my Mac...I did blur out one of the
words. Frank uses somewhat colorful language from time to time...
If these top-notch professional marketers trust me with their
copy...it tells you just this one thing: they know my copy gets
results.
I Show You How I Do It

6/18/2007 10:49 PM
7 of 33
Now, I'm going to show you how I write those words; and you can
write them yourself, for your own products and projects...you can even
write for others if you choose (I don't mind... there's plenty of work for
everyone).
In fact, for some Internet Marketers, writing for clients is the fastest,
easiest way to break free from their job and start their own online
business. If you choose that path, you can always transition from being
a writer-for-hire to just writing copy for your own businesses and
products.
Great News: It's Not That Tough

Copywriting is a skill that can be learned by just about anybody.
Even if you don't consider yourself a "writer".
Even if you didn't get good grades in English.
If you can write good basic English, you can learn the skill of
copywriting. Ever write a memo at work? A love letter to your sweety?
Then chances are you have what it takes to be a copywriter.
All you need now is someone to show you the proven formulas,
the hidden structures, and the time-tested tactics of sales copy.
And that's exactly what I'm going to do in this tele-series.
What The So-Called "Gurus"

Won't Tell You
Here's the "dirty little secret" most of the so-called gurus simply
won't tell you: they're almost all great copywriters.
Even though many of them may now hire others (like me, for instance)
to write their copy, every single one of them knows: it's the copy that
makes them rich.
That's why they're willing to pay big bucks to have their copy written. I
know - I get paid large sums of money to write copy for websites and
marketers.
My minimum fee for a new sales letter is $7,500 (that's not B.S. - it's
publicly posted on my copywriter-for-hire website).
6/18/2007 10:49 PM
8 of 33
You may not want to be a copywriter for hire... but if you learn
the skill of copywriting, you can use the power of copy to multiply
your sales and profits.
And if you need some quick cash, you can always take a client or
two...it's the ultimate "safety net".
Why Would I Teach My "Secrets"?

If I were you, right about now I'd be wondering, "If this guy is making
so much money as a big-shot copywriter, why on earth would he teach
other people how to do it themselves?" Here's the reason(s) why...
1. My top-tier clients already know how to write copy. Some of
them are better copywriters than me. But they don't have time to
write their own copy, so they call on me. That won't change, no
matter how many people I teach to write their own copy.
2. Many people can't afford me. I get calls and emails each week
from people who just can't pay me the $7,500 - $30,000 it takes
to get me on a project. This group teaching method lets me help
you with your copy (including one-on-one time) for a fraction of
the investment. you win, I win...everybody wins!
3. There's plenty to go around. Some have asked, "Ray, won't this
creat a lot of 'mini-Rays' who will compete with you?" There are
more than enough clients and JV partners to go around. Not only
am I happy to teach you how to write copy... I will teach you to
get clients and get paid for your copywriting! I'm not worried about
so-called competition. There's more than enough for all of us
(heck, I turn away jobs every week as it it is).
Six-Figure Annual Income

...For Life.
Now, this is not some "get rich quick" scheme.
This is a serious business skill than can provide you with a comfortable
six-figure annual income for the rest of your life.
You can run your business from anywhere. You can dream up
promotions and campaigns, write the copy, and put the plan into
profit... all in the same day.
6/18/2007 10:49 PM
9 of 33
And yes, you could "retire" from your present job, and use your
copywriting skills to build your own marketing empire - working
wherever and whenever you want.
I have run my business from all over the USA and Europe:
Working form home in the Northwest US (sometimes at my house,
sometimes from my office 5 minutes away, and sometimes from
Starbucks!)...
On the road in my 32' motorhome (I sold the coach this year,
and we're looking at new ones now)...
Traveling to Chicago, San Diego, Los Angeles, Seattle, and New
York...
On vacation with family in Michigan, the Carolinas, Utah, and
Montana...
And from England and Scotland...
And that's all just in the past year (2006)!
My results are not typical - you'll have your own results. Want to join
me in the "not typical" club? Want to know how I managed to get these
unusual results?
I owe all of it to copywriting.
What will you do with your copywriting skills?
Will you finally get your online business started?
Will you write copy freelance, and live a life free from offices,
meetings, and memos?
Will you take your existing online business and multiply
your profits using the power of copy?
Or will you keep struggling along like most "Internet Marketers"?
How Almost Every Online

Business Goes Wrong
It's easier to understand how to fix a business if we first understand
6/18/2007 10:49 PM
10 of 33
how it got messed up to begin with. Here's how it happens for most
online businesses:
1. Someone has an idea for a product or a service.
2. That same someone plans their businesses carefully.
3. Then they slap up a website...and wait for the orders to roll in.
Guess what happens?
Nothing, that's what.
Most websites are like a Western Ghost town. You can practically
see the tumbleweeds blowing down the empty streets.
A Gun To Your Head: Which

Will You Choose?
What's the most important thing on your website?
Is it the pictures? Or is it the words?
If someone put a gun to your head and said, "Choose! You either
get pictures, or you get words - but you can't have both. Which is it?"
The hammer on the gun clicks back...
I hope you answered, "The words."
It's The Words On Your Site

That Do The Selling!
The problem is, of course, coming up with just the right words.
Direct response advertising experts know that changing just one word
in a headline, or "tweaking" one paragraph or layout element, can
result in sales increases.
But before we get into the secrets of what makes a great ad (and make no
mistake, your website itself is indeed an ad), let's ask (and answer) a more
basic question...
Why Other Businesses Fail, And

6/18/2007 10:49 PM
11 of 33
How You Can Avoid The Same Fate

I estimate that maybe as many as 90% of all business people, ad
copywriters, speakers, salespeople, and media salespeople just don't
follow the AIDA formula. Amazing, but true.
Most business people, copywriters, and marketers get hung up on the
wrong things, like:
Making sure the site/letter/mailer/brochure looks slick and
"big time".
Looking impressive to their peers.
Talking about themselves ("we've been in business 20
years"... "we're the Number One company in our field"...).
Being "creative" or "funny" without knowing if that helps get them
to their goal.
Being "professional" while sacrificing sales and prospects.
Being lazy and using the same tired formula approach for every
piece of copy.
Writing the copy themselves without knowing what really
works in copy, and why.
And yet - with just a little bit of work, and perhaps some help from
someone who knows what they're doing, it could all be so different.
If you get nothing else out of reading this letter, I hope you'll get this...
...analyze every advertising and sales activity in your business, and ask
yourself: does this follow the AIDA sequence? If it doesn't - change
that activity or advertising, or get rid of it altogether.
It's possible that this alone will turn around your business.
What if the only thing between you a pile of money... is words?
Take this training that we're offering in Web Copywriting Explained, and
learn to turn your "words into wealth". You could be just one sales
letter away from financial freedom!
Are You One Sales Letter Away

6/18/2007 10:49 PM
12 of 33
From Financial Freedom?

One of my copywriting colleagues says youre only one salesletter
away from wealth. I happen to think thats true. But lets even tone
it down just a bitmaybe believing youre a salesletter away from
wealth is a little too much of a stretch for you.
But can you get your mind around this: you very well may be one
(or two or three) sales letters away from financial freedom.
Think about that: could one salesletter give you the freedom to quit
your day job?
Could one successful sales letter pay off your debts?
Because I believe good sales copy is the one critical piece of
leverage that can mean the difference between success and failure
online I call Copywriting a Master Skill. Once you can write
compelling sales copy, you can create money virtually on demand.
Need some cash for a vacation? Come up with a promotional
idea, write the copy for it, and put your copy up on the web!
Tax man knocking at your door? Write some copy making a
compelling offer, send the email, and watch the dollars flow into
your inbox.
Want to increase your income dramatically, without
increasing your ad budget? Write a new piece of copy that
coverts browsers into buyersand your bank balance fattens up
like magic.
Just need cash FAST? Write copy for someone else and pocket
$3,000 or more for writing a simple letter like this one! (I'll show
you how to get these clients)
Gary Halbert (a copywriting great) says there is no such thing as
a starving copywriter. And when you jump on board for Web
Copywriting Explained coaching program you will
Understand why some copy works and other copy fails.
Knowing this can save you the heartbreak of writing loser copy
that doesnt make sales!
The Mental Radar Method for learning exactly what your
prospects want, and knowing exactly how to say it in words that
6/18/2007 10:49 PM
13 of 33
will persuade them. Madison Avenue spends thousands to learn

this information you can learn it for less than $100 when you
know about this top-secret tool.
How to find what writers call your voice. Its easier than
you think, and you can find yours in just an hour.
3 rookie mistakes that turn copy into a Prospect Repellant
that sends potential buyers running away from you as if you had
the plague. Are you making these mistakes right now?
Why some copy seems cheesy and hokey and how you
can make sure your copy never does.
Not Everyone Who Applies

Will Be Accepted
This program may be right for you if:
You want to learn to write copy for your own products and
services (saving you many thousands of dollars in copywriting
fees!).
Plan to hire someone and "train them" as your in-house
copywriter (saving you both money and time).
Need to learn what makes effective copy work so that when you
hire a professional copywriter you won't get ripped off.
But...not every person who applies will be accepted (no, I'm not
making that up!). There really is an application process (many people
have already applied and been approved). And we really will turn some
people away.
So...what are the requirements?
Here Are The Requirements

1. You need to have access to a phone, a computer, and the
Internet. We will be using our computers during the training calls.
(Dont worry, if you miss a call we will be recording thembut for
maximum benefit you need to be on the calls live if at all possible).
2. You must have a copy project youre going to be working on
during the series. This Coaching program is about DOING, not
6/18/2007 10:49 PM
14 of 33
just learning. Yes, you will learn; but my goal for you is to
complete a project during the course itself. We learn best by doing.
3. You must complete the Application. This is not meant to
intimidate you, but rather to make sure this Coaching Program is a
good fit, and to let me know what your needs will be during the
course of study and work. You'll get a copy of the application after
you've paid your fee; if your application is rejected, we'll promptly
refund all of your money before the course begins.
And Heres What You Get...

I have more details and answers to frequently-asked questions
later on in this page...but you may already know you want to claim one
of the seats in this tele-series.
If you're like me, and you want to just know the deal right up
front, here are the details...
The 8-Module Copywriting Series Outline

Module 1 Sales Letter Structure Explained
Tuesday, February 27th, 2007. (5pm PST - 7:30pm PST)
Module 2 Headlines, Deck Copy, and Subheads Explained
Tuesday, March 6th, 2007. (5pm PST - 7:30pm PST)
Module 3 Autoresponders & Email Marketing Explained
Module 4 Bullet Points Explained
Module 5 The Triad of Selling: Offer, Risk Reversal, and Close
Module 6 Audio & Video Copy Explained
Tuesday, April 10th, 2007. (5pm PST - 7:30pm PST)
Module 7 Adwords and PPC Copywriting Explained
Module 8 Launch Copy, Promotions, and Story Selling Explained
NEW: BONUS Module 9 Marathon Question & Answer Session
6/18/2007 10:49 PM
15 of 33
Tuesday, May 8th, 2007. (5pm PST - 7:30pm PST)

NEW: BONUS Module 10 Marathon Question & Answer
Session
Tuesday, May 15th, 2007. (5pm PST - 7:30pm PST)
Plus, You Get All of This...

Two (2) phone consultations, one-on-one with me
personally. You get two consultations with me during the 8
weeks. If you have ever wished you could hire me, get my
personal feedback and critiques, or just run some copy by me, this
is the best way to get it. And at an eye-popping discount, I
promise you! This will be the least expensive personal time you
can get with me. (VALUE $394)
8 group calls with 8 Learning Modules...giving you a complete
copywriting system. This will be an 8-module series that
systematically outlines a step-by-step method for writing your own
copy. Nothing will be left out. No guesswork. Plus...more live
interaction with me. We'll have live "Q&A" time on each call.
(VALUE $776)
8 Complete Transcripts of all the calls. Some of us learn best
by readingso let me take all the notes for you. Im paying a
professional transcriptionist to take down every word of each call,
plus edit them and organize them into a coherent whole. Well
make these available ASAP as soon as theyre done after each call.
This service costs me $120 per hour of transcription you get it as
a bonus for free. (VALUE $960)
PLUS...8 Training Videos, One for Each Module. For those who
learn best by watching a video, each module will come complete
with a training video that shows you exactly how to write your own
copy. So you won't be left to just wade through a bunch of
recordings or transcriptions (though you'll get those too)... you'll
have clear, professional videos to watch that contain each module's
material. (VALUE $776)
AND...a special Members Only website. You get access to a
special member's area that will contain all the MP3 recordings,
transcripts, notes sheets, templates, and video files. FOR LIFE.
They're yours to keep and refer to again and again. You also get a
private Member's Forum, where you can exchange ideas, tips,
critiques, etc, with other students. (VALUE $588)
6/18/2007 10:49 PM
16 of 33
Your Own Personalized Copy Critique. You get a one-time total

copy critique coupon good for an entire year. This entitles you to
having me review and critique a sales letter (or other copy) for you
in addition to any feedback you get during the 8 weeks, or during
one of your one-on-one calls. Youll get a video critique as I walk
line-by-line through your copy and point out the corrections and
adjustments I recommend to increase your response. (VALUE
$497)
All segments recorded and available for download (if you
need to miss a class, no problem... You'll have the recording ready
& waiting for you within 3 business days!).
Lifetime Alumni Status (come back every year for life, and get
all the latest updates completely FREE!)
Total Value of all Components is $3,991
Your Investment is Only $597

(includes everything!)
Click here now to claim one of the 200 total seats 139 seats
available (just $597)
Click Here to Claim Your Seat Now

Still need more information? Then keep reading...but don't blame
me if all 200 seats are gone before you finish..
The 7 Most Common Reasons Why You

May Resist This World-Class
Web Copywriting Training
Resistance Reason #1: I don't know if copywriting is really part of
my marketing mix, and anyway I heard that long, hypey salesletters
are dead."
Rays Response: It doesn't matter what business you're in, you

need to know the powerful secrets of great copy. Salesletters are far
from dead; but the game has changed. Tap into the knowledge I've
gained working with my "Superstar Clients" to learn what works today.
In Module 1, you'll gain a complete insight into the structure of
successul and powerful sales letters - putting you far ahead of 99% of
6/18/2007 10:49 PM
17 of 33
other marketers.
Click here now to maximize your profits with powerful copy
"110% Increase In Conversions...

197% Increase In Sales!"
"Ray, since you helped with my marketing letter I
have had a 110% increase in conversions.. and have
had a 197% increase in sales."
Aden
Rusfeldt
"I paid out $29,737 in affiliate commissions last

month and that was only my 3rd month in business."
THANK YOU!"
Aden Rusfeldt
http://www.easytrading.biz
Resistance Reason #2: I don't have a big list and can't do any kind
of online salesletters or direct marketing types of promotion.
Rays Response: The size of your list doesn't matter. It doesn't

even matter if you don't have a list at all. In Module 2 of the course,
you'll get 11 time-tested tactics to build a very responsive list from
scratch...and over half of them are free.
Click here now to grow your online database with the right
copy
Resistance Reason #3: I'm not sure how to go about getting people
motivated to read long copy - or short copy for that matter.
Rays Response: Whether you're a new marketer or you're a

grizzled veteran, when you dig into Module 3 you'll get 15 proven
tactics for formatting web pages and sales letters that keep people
reading from start to finish!
Click here now to get people to read your web pages and sales
letters from top to bottom
6/18/2007 10:49 PM
18 of 33
"First Sale In One Hour!"

"Ray, The sales letters you have written are great,
and I am really satisfied. Just one hour after I
uploaded the PBH minisite copy to my server, I got
the first sale! That definitely depends on the new
sales letter.
Thomas
Breher
"Thanks for your great work, I will definitely come

back to you when I need another piece of copy for a
new project."
Thomas Breher
http://www.rebrandit.com
http://www.pbhminisites.com
Resistance Reason #4: I just don't think it's possible to make small
changes in your copy that lead to big changes in my sales results....
Rays Response: Ask Aden Rusfeldt, one of my clients, who

made small changes I suggested to his web site and saw a 197%
increase in his sales! Ask Dr Mike Woo-Ming, who made over $500,000
in a single weekend using my copy. In Module #4, youll encounter 11
no-nonsense secrets on how to increase sales response by
making small changes that take only minutes...and all of them are free.
Click here now to make small copy changes that bring great
big sales increases
Resistance Reason #5: I dont have any products to sell that

require 'copywriting'... or I just don't have a product to sell, period.
Rays Response: Whatever you do, don't let this one stand in
your way! In fact, if you don't have product in many ways you are
ahead of the game. In Module #5 you'll learn how you can use the
powerful techniques of copywriting to create your product fast, and
from scratch! The best part: you can create a product in an hour for
free, and I'll show you exactly how to do it.
Click here now to learn "1 Hour Product Creation" using
copywriting secrets
Resistance Reason #6: I'm worried that this is just more of the
6/18/2007 10:49 PM
19 of 33
same old copywriting 'crap' so many people seem be peddling online

these days...
Rays Response: Let's dissolve this fear right now: the entire
tele-course is the freshest, newest information about what works now,
online and offline. Yes, we'll cover the basics...but in a fresh way,
based on my latest research and test results that show what works
now, and what doesn't. This is 2007, Web 2.0 copywriting at its best.
No other copywriter will show you this, but in Module #6 I will give you
all my 'secrets'...and explain why I'm willing to make myself
obsolete!
Click here now to learn what works TODAY, in 2007 and
beyond
Resistance Reason #7: I don't want to write copy, and just plan to
hire a copywriter to do the work....
Rays Response: You should get registered and get access to

my Bonus Module to find out how to avoid getting ripped off by
sleazy copywriters. I hate to admit this, but there are some real
sleazy people pretending to be professional copywriters online. You
need to know the information in this entire tele-class series before you
go spend $5,000 or $25,000 on a copywriter.
Click here now to avoid getting "ripped off" by sleazy
copywriters...
"If You're Serious About

Making Real Money..."
Stephen
Davies
"If you're serious about making real money from your

direct-market campaign or simply need only the best
copywriting for your business, then you owe it to
yourself (and your business) to contact Ray Edwards."
"Ray is a master at not only knowing the right words to
use and in the right sequence, but he is a fanatic tester
of online marketing."
"In my book, Ray is one of the best-kept secrets in
the direct-marketing world today, hands-down!
6/18/2007 10:49 PM
20 of 33
Stephen Davies
http://contextcash.biz
Two Words Describe The Frightening Reason

For Your Resistance To This Training...
CONSIDER: If you're still not sure about getting this training in

copywriting, chances are it's not one of the Resistance reasons above.
Chances are it's the worst of all possible reasons...
The "reason" I'm speaking of is a robber. A thief.
The same thief that has robbed you of the happiness, joy,
relationships, and accomplishments you deserve.
This thief is so insidious, so stealthy, you may not even realize you're
being robbed.
I learned of this thief through one of my mentors and teachers...a man
named Alex Mandossian. Alex gave the thief a name... can you guess
the two-word name of this thief?
It's your "Comfort Zone".
"Ray... Freakin' Genius!"

Hey Ray,
You are a freakin' genius!
Frank Garon
http://www.InternetCashPlanet.com
Step out for just the next 10 minutes. Just for that short time, let your
"Comfort Zone" fade away.
The only thing I want you to do in this next 10 minutes is to allow for
the possibility that stepping out of your "Comfort Zone" will let
you change your life.
Just read the rest of this page, and ask yourself what might happen
6/18/2007 10:49 PM
21 of 33
if you took this training. How might it change your life for the better?
You can always go back to your "Comfort Zone" after you leave this
page.
If anything you've read so far seems like it might be true for you,
be open enough to read the rest of this letter.
Realize that your Resistance may be coming only from one place: fear.
The One Simple (but Profound) Marketing Skill That

Turns Your Business Around Overnight!
Let's try a little "thought experiment".
Imagine yourself waking up on a bright, sunny morning.
You don't wake up to an alarm. You wake up when you're finished
sleeping. You get out of bed, slip on your robe, and make yourself a
cup of coffee (or your favorite morning beverage).
Maybe you're leaning back in your chair, sipping your beverage,
enjoying the morning sun. Your check your email, and discover you've
made thousands of dollars overnight, while you were sleeping.
In fact, you made more money overnight than you used to make in
a month.
"Thanks For Your

No-Punches-Pulled Critique!"
Hi Ray,
Thank you for your hard-hitting,
no-punches-pulled critique. Your
comments ring true because they had
me mentally slapping my forehead.
I agree that great copywriting rules
the Net. That's why I hired a
professional copywriter to edit my home
page.
Anyway, I again thank you for the
6/18/2007 10:49 PM
22 of 33
critique.
Best wishes,
David Geer
http://www.cashflowseller.com
You decide to spend the day doing what you want, spending time with
your friends, instead of "working". Life is surely different than it was in
the days when you had a "job".
Fast-forward to the next day. You wake up, have your breakfast, and
look at your email again.
Imagine your delight as you realize you made $11,300... just
by sending out one email the night before!
"All Future Copy Done By You!"

Ray,
The copy you wrote is awesome!
Very nice flow, strong headlines and
action callouts.
The best thing is you get to know
exactly what I want in the copy. I
look forward to all my future sales copy
done by you!
Micky Multani
http://www.1ClickPromotion.com
Alright, step back from this scene for a minute and ask yourself a very
important question. Just one question.
What if this could be your new way of life?
If that could really be true... aren't you the least bit excited?
Can you feel the happiness that comes from knowing something
good is about to happen?
How much more freedom, happiness, and joy could you be
6/18/2007 10:49 PM
23 of 33
experiencing right now if your life was like the scenes you were just
imagining?
"Definitely Using You Again!"

Ray,
Thanks Ray for a great job. First class!
I was actually surprised that you got it
right first time as I wasn't sure I had
given you enough info to work with....
You were bang on target though, just
like you read my mind. I'll be definitely
using you again in the future.
Mal Keenan
http://home-business-tips-newsletter.com
Here's another question to consider: What if you could go through life

without worrying about what things cost?
I can certainly remember a time in my life when I couldn't go to a
restaurant without ordering from the right side of the menu...you
know, the side with the prices. I always had to check and see how
much the food cost before I ordered it.
Do you know what it's like to never worry about the prices?
Or... what if your annual income became your monthly income?
Think about it - making the same income in a month that you now
make in a year. It happened for me.
It's happened for plenty of others. It can happen for you, too.
"An Amazing Transformation!"

Ray,
Before you wrote my salesletter, I
hadn't even sold one of this particular
product online, even though it had
6/18/2007 10:49 PM
24 of 33
gotten great reviews from people

who've seen it in person.
Within a week after I posted your
newly created page, I had heard from
5 potential buyers, and two
companies actually purchased one.
It was an amazing transformation of
my business. Ray, I can't thank you
enough for working on this project for
me.
Mitch Mitchell
T.T. Mitchell Consulting
So you may be wondering...how do you increase your income so

dramatically? What skill can you learn that can turn your financial life
around like this?
There is one skill, above all others, that can change your income.
Copywriting is the fastest, easiest, and surest way to boost your
sales and profits without increasing your advertising or
promotional spending.
Are you ready to boost your sales and profits by improving your sales
copy?
The Skill That Creates Fortunes

These skills - the skills of copywriting and direct marketing - have
a proven track record of making fortunes for marketers like Frank Kern,
Gary Halbert, Jay Abraham, Armand Morin, and Marlon Sanders.
By using the skills of scientific marketing and copywriting, you too will
be able to consistently and repeatedly...
Craft profit-pulling sales copy that makes sales happen.
Give yourself a raise every week - week after week.
Cause your customers to buy on command.
Create information products in less than an hour.
6/18/2007 10:49 PM
25 of 33
Generate income when you need it, at the push of a button.

You can start using these tools and tactics, by unlocking the power of
the written word... turning words into wealth.
5 Guarantees -- Before You

Start Your Training
You wouldn't let your so-called "Comfort Zone" rob you of the life I just
described, would you?
Click here now if youre ready to get started with your Web
Copywriting Explained training. You could double your income and
triple your time-off.
Maybe some of those reasons for Resistance I mentioned earlier are
pulling at you, to hold you back from the life you deserve.
If that's the case, let me give you 5 more guarantees to dissolve
those reasons for Resistance, one by one...
No Copywriting Experience Needed: You don't need to know the
first thing about how to "write copy" because my training will
spoon-feed you every step of the way.
Click here now to get started with Web Copywriting
Explained training with Ray Edwards, even with no
previous writing skill.
No Marketing Experience Needed: Maybe you don't have a product

to sell, or you don't have an identity yet in your chosen niche. Doesn't
matter. My training shows you how to create virtually "instant"
products, or how to take "tired old products" and give them new life with new copy. You'll have those "dead" products (or brand new ones
you created in less than an hour) flying out the virtual doors at
jaw-dropping speed.
Click here now to get started creating virtually instant
products with Ray Edwards.
No Writing Skills Needed: Even if you think you "can't write",

you can still create killer sales copy that will create your fortune.
I'll show you every trick, tactic, and technique you need to know.
Explained training with Ray Edwards.
6/18/2007 10:49 PM
26 of 33
No Big List Needed: Probably the best reason to start this training is
not having a list. There's no quicker, more reliable, more time-tested
way to build your list than using the copywriting "tricks" I'll teach
you in this tele-series. We'll get into specific techniques on how to
quickly build highly-responsive lists from scratch.
Click here now to get powerful list-building copy
skillsfrom Ray Edwards.
No Technology Experience Needed: You don't need to know the first

thing about technology to make the secrets of copywriting work for you,
because copywriting is about persuasion, not about technology. There
are plenty of ways to get the technology parts handled by someone else
- either cheap, or free. We'll get into the specifics of exactly how to do
that.
Explained... even if you're a technical "newbie".
"Ray, You Are Talented!"

Dear Ray,
This is fantastic! For me, it sets a good
balance between "salesy" and
professional, which seems difficult, so I
dont know how you did it.
And you seem to understand our tool
straight away most writers make a lot
of accuracy mistakes when trying to
write about this, but you are spot-on
even though you have never been in
this area before.
I am very impressed. THANK YOU. I
want to use you for writing regularly.
Ray, you are talented!
Dr. Andree Bates
Campbell Belman UK
http://www.campbellbelman.com
Ready To Take That First Step

6/18/2007 10:49 PM
27 of 33
To Prosperity?
The first step down a new road can be the scariest one to take
-- but don't let fear steal your dreams.
After you take the first step, the rest is just as easy as putting one
foot in front of the other. And it won't be long until you're living that
"dream" we talked about earlier.
So...whichever of those "7 Reasons for Resistance" is holding you back
- banish them from your path.
Blow through them, break down the barriers, and accelerate toward
your future.
Your future filled with prosperity.
Claim Your Ticket to Prosperity Now >>
The only way any products ever get sold is through the power of great
sales copy.
In fact, can you imagine trying to sell anything if you weren't able to at
least explain what it is and what it does?
I challenge you to try. It just doesnt happen.
Great sales copy is just that "explaining" - that salesmanship - put into
print. And there are definite ways to do that - putting your case into
words - that work better than others. That's what you're about to
learn.
So this is my "call to action" for you: Picture that ideal life in your
head right now.
The one you dream of living.
Make it real.
Feel how you would feel if you were already living that life.
Breathe the way you would breathe if that life was already yours,
already a reality.
Now, step through into that picture by taking action and beginning
your training...
6/18/2007 10:49 PM
28 of 33
Learn the Secrets of Copywriting Now >>

Thats all there is to it...the rest is laid out for you every step of the
way...
Click here to claim your place in the Tele-Series!
"Rock-Solid, Money-Back,
Guarantee"
Claim your seat.
Go through the 8 modules (plus the bonus modules and
materials) and learn all the secrets I teach about
copywriting over the course of 8 weeks.
At the end of the program youll have my entire
copywriting system at your disposal. Put just 3 of my
tactics to work in your marketing - and I mean, in fairness,
really try them.
If you do that, and don't see the results you're expecting,
just ask and Ill write you a check for your 100% money
back refund...
Register Now And Get These "Charter Member"

Bonus Gifts Valued At $1,391
This is the "Charter Year" for Web Copywriting Explained. Our plan is to
do this class every year...and each year it will get bigger and better,
with fresh updates, new freebies, and a ton of bonus gifts. Because
you're going to register now I'm including the following free bonus
gifts for you (as a "Charter Member"):
FREE BONUS GIFT #1
(Value $997 per year)
6/18/2007 10:49 PM
29 of 33
Lifetime Alumni Status: After your first paid year, get to come
back to each year's series free. Next year we plan to raise the
price to $997. By joining us now, you get lifetime access (my
lifetime...not yours!) to the class series, all the archives, and
bonuses.
FREE BONUS GIFT #2

(Value $197)
How to Make Six-Figures Writing Copy From Home: This is a

bonus session in which I will lay out a step-by-step system for
making a living as a freelance copywriter working from home.
These are the same techniques I used to build my own six-figure
copywriting business...and you can "steal them". From getting
your first client to setting up and automated "lead funnel", this is
one of my most requested sessions.
FREE BONUS GIFT #3

(Value $197)
Fundamentals of Online Success: Because I've worked with so

many top marketers, I've had a chance to study each of their
systems and organizations...and I've identified the common
principles that underly all online marketing success. In this
tell-all session, I'll show you what they are, and how you can
start using them today (no matter how large or small yor
business may be).
Total Value of Bonus Gifts = $1,391
Lets Wrap This Up

You have learned on this page that it is entirely possible to make the
income you desire - even six figures or more - using your computer
and internet connection. Sitting at home, in your pajamas if you
6/18/2007 10:49 PM
30 of 33
wish.
Think about that. You could make hundreds of thousands of dollars
with no employees, no overhead, no advertising and marketing
costs...just a computer and an internet connection.
There's only one way to find out what it feels like to put the power of
copywriting to work for you all you have to do is click here to get
started now!
Only 200 Total Only 139 "Seats" Available for

this NO-TRAVEL Seminar Series!
Because this is a unique series of tele-classes, you get all the
benefits of live teaching, without the expenses of airline tickets,
paying for a hotel room, or buying lots of meals, etc...
There are only 200 total seats 139 seats available (and no, this is
not some "tricky" rotating Javascript!).
Why are there only 200 total seats? That's how many lines I have
reserved with the tele-conference company. It's that simple.
Tele-conference lines are not cheap, and this is the first year for WCE,
so I had to pick a number. I picked 200.
If you already know you're ready to get started, please click
below to reserve your seat. Plus, you'll be claiming your Free Alumni
status for life (come back for each year's new, updated course at no
charge).
Claim Your Spot on the
Web Copywriting Explained

Tele-series... Right Now
"PRIORITY" VIP Registration Form
YES, Ray! I want to learn how to write

powerful, profit-pulling copy...whether it's for my own
products, or as a writer for hire (which is a simple way
6/18/2007 10:49 PM
31 of 33
to pull in as much as six figures annually...working

from anywhere I choose!). When I register now for
the low investment of just $597, I get all of the
following:
8 tele-training sessions, starting February 27th,
2007. Plus two new bonus sessions (and more to be
added based on what you need to learn!) (Value
$776)
8 training videos (one for each of the 8 modules)
for those who like visuals. Plus you get to "look over
my shoulder" to see how copy is written! (Value
$776)
2 personal coaching calls (one-on-one) where we
walk through your copy and your business,
answering your specific questions. (Value $394)
Member's website area where you can interact
with other students, network, plus...download all the
call recordings, transcripts, study sheets, templates,
videos, etc. (Value $588)
1 personal copy critique. I will walk through your
copy line-by-line, identify the weaknesses, show you
opportunities for improving response, and even
suggest specific changes. Plus, I'll make a
screen-capture video of your critique so you get all
my thoughts and ideas, captured "live". (Value
$497)
Lifetime Alumni Status: as a "Charter Member",
you get to come back through the course each year
for no additional charge! Next year we plan to raise
the price to $997...so this benefit alone is worth at
least $997 per year. (Value $997)
"Six-Figure Freelance Copywriting Success":
this bonus session is one of our most requested
modules. Learn the system I used to build a
six-figure copywriting business... and how you can
use the same methods to build yours. (Value $197)
"Fundamentals of Online Success": another
bonus session, where I outline the common
ingredients to online success used by all of my
6/18/2007 10:49 PM
32 of 33
top-level marketing clients... and how you can apply

them in your own marketing. (Value $197)
Searchable PDF Transcripts. Are you more of a
reader than a listener? Want to be able to search for
specific content? I'm having every word of all the
sessions transcribed for you. (Value $960)
The RETAIL VALUE of all this is $5,382.
Your Investment is only $597.

Iron-Clad, 100% Money-Back Guarantee. You're
fully protected by our Guarantee policy. You put
nothing at risk.
Click here to reserve your seat right now!
Speak To You Soon,
Ray Edwards, Chief Instructor

Web Copywriting Explained
P.S. One year from now, you will surely arrive...the question is,
where? If you want to arrive at the success you've always dreamed of,
you need to take action NOW!
6/18/2007 10:49 PM

Ray Edwards Web Copywriting Explained Sales Letter

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ray Edwards Web Copywriting Explained Sales Letter

Uploaded by

Copyright:

Available Formats

:: Web Copywriting Explained ::

The Simple Way to Write Copy that Sells

"Proprietary Copywriting Method

Click 'Play' for a :60-second

:: Web Copywriting Explained ::

From: Ray Edwards

EVERYBODY LOVES RAY

"A Real Breath of

"Most Useful and

"Great Advice on How to

:: Web Copywriting Explained ::

Why You Should Believe Me

"I tell everyone I meet that if

"Content Rich and

"Over $500,000 From

:: Web Copywriting Explained ::

seminar (which brought in over $500,000)...

Click the "Play" Button Below to

"His Track Record Is Stellar!"

Click the "Play" Button Below

"A Tremendous Help!"

:: Web Copywriting Explained ::

"He Writes Fantastic

Click the "Play" Button Below

"Ray, thanks for sharing your

"A Ton of Knowledge"

"So Much Important

"Nobody Else Touches My Copy."

Click the "Play" Button Below

"Ray shared a ton of really

:: Web Copywriting Explained ::

thanks again for helping me

"Man Was I Impressed!"

The "Infamous" Frank Kern Email

"What can I say...Your work

Frank Kern, one of the best copywriters alive,

I Show You How I Do It

:: Web Copywriting Explained ::

Great News: It's Not That Tough

What The So-Called "Gurus"

:: Web Copywriting Explained ::

Why Would I Teach My "Secrets"?

Six-Figure Annual Income

:: Web Copywriting Explained ::

How Almost Every Online

:: Web Copywriting Explained ::

A Gun To Your Head: Which

It's The Words On Your Site

Why Other Businesses Fail, And

:: Web Copywriting Explained ::

How You Can Avoid The Same Fate

Are You One Sales Letter Away

:: Web Copywriting Explained ::

From Financial Freedom?

:: Web Copywriting Explained ::

will persuade them. Madison Avenue spends thousands to learn

Not Everyone Who Applies

Here Are The Requirements

:: Web Copywriting Explained ::

And Heres What You Get...

The 8-Module Copywriting Series Outline

:: Web Copywriting Explained ::

Tuesday, May 8th, 2007. (5pm PST - 7:30pm PST)

Plus, You Get All of This...