MINI

United Kingdom
Corporate
Communications

Media Information
28th June, 2010

99 reasons to buy the new MINI family

• The non-stop world of MINI brings a refreshed and revised

range to the UK

• Design changes, new models and a completely new range of

diesel engines project MINI into the 2011 model year

• MINI breaks new ground with its first sub-100g CO2/km model

• First MINI Convertible with diesel power breaks cover

• MINI goes digital across the range

• MINI Connected – a whole new world of connectivity to MINI

owners

MINI UK has announced that from this August all MINI models will
bear fresh design features both inside and out. Also, two brand new
diesel engines that achieve CO2 emissions of 99 grams/km and the
first MINI Convertible powered by a diesel engine will also make their
debuts at the same time. This range makeover comes hot on the
heels of the new, more economical petrol engines announced in
March and the forthcoming MINI Countryman. Like the Countryman
all these changes that refresh MINI will be available in MINI
BMW Group
Company
showrooms during September 2010. The pace of MINI change never
Postal Address slackens.
BMW (UK) Ltd.
Ellesfield Avenue
Bracknell Berks
RG12 8TA

Telephone
01344 480320 “The pace at which MINI is bringing new technology to the market is
Fax
01344 480306
breathtaking” said Jochen Goller, Director of MINI UK. “The current
Internet
www.bmw.co.uk
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 2

generation of MINI Hatch, Clubman and Convertible are all quite

recent cars and were state of the art when they were launched. With
the refreshment of MINI design and the extraordinarily economical
new diesel engines MINI has moved the game forward even further.”

“With the introduction in August of the Model refresh and MINI’s

strong MINIMALISM strategy it now positions the MINI Brand having
26 core models (including Countryman), 23 of which are underneath
160 g/km CO2, 14 under 130 g/km and 8 under the 120 g/km
threshold, in addition to the MINI Hatch One D and Cooper D now
having 99 g/km and being congestion charge exempt. We are
extremely confident that MINI can continue to hold its market
leading position in an ever increasing competitive sector”, said Lee
Connolly Product and Planning Manager, MINI UK.

New diesel engines bring MINI record low fuel consumption

and 99 grams of CO2

Following the March introduction of new, more efficient petrol

engines for the MINI range, two all new diesel engines make their
debut in the revised and refreshed range. The 1.6 litre, four cylinder
engines are based on the accumulated development prowess of
diesel power units by the BMW Group. Accordingly they share the
efficient bore/stroke ratio of BMW’s two litre units, all aluminium
construction for light weight, common rail direct injection and a
turbocharger with variable turbine geometry. The result is a state of
the art diesel engine that marries strong power delivery, high torque
from low down the rev range that delivers pulling power whenever it
is called for, supreme economy and low emissions and engine
acoustics that set new standards in the premium compact car
segment.
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 3

The results are nothing short of amazing. Both the MINI One D and
MINI Cooper D achieve the same low fuel consumption of 74.3 mpg
and CO2 emissions of 99 g/km. These values are an absolute record
for any series production car produced by the BMW Group. However,
such is the efficiency of both engines that the driving qualities
deliver MINI brio in spades. The Cooper D Hatch accelerates from
zero to 62 mph in 9.7 seconds and goes on to a top speed of
123mph. The huge torque of 270 Nm is available from 1,750 rpm
ensuring that it is always ready to harness the engine’s power. The
less powerful MINI One D Hatch (90hp as compared to the Cooper
D’s 112) has a torque value of 215Nm available from the same low
engine rev range but still reaches 62mph in 11.4 seconds and hits a
top speed of 115 mph.

The new diesel-powered MINIs are MINIMALISM personified. In

addition to the high efficiency of the new diesel engine, they employ
fuel-saving and emission-lowering technology including Brake Energy
Regeneration, Auto Start-Stop, Gearshift Indicator, Electromechanical
Power Steering and demand-controlled auxiliary units such as the
alternator. All of these technologies and the standard six-speed
manual gearbox play a role as it ekes the most out of every drop of
fuel while also minimising the tailpipe emissions.

In the same vein a diesel particulate filter and an oxidation catalyst

is standard fitment on all the new MINI diesel models. They share the
same housing and operate maintenance-free for life. As with all MINI
models they all comply with the EU5 emission standard.

New models: MINI Convertible with diesel power for the first
time

For the first time in MINI history a diesel engine will appear under the
bonnet of an open MINI when the MINI Cooper D Convertible joins the
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 4

range in August. Using the same 112hp engine as the Hatch, the
Convertible accelerates to 62mph in just 10.3 seconds and can reach
a top speed of 121mph. Despite this performance potential, the MINI
Cooper D Convertible sips diesel fuel at a parsimonious 70 mpg and
emits just 105g/km of CO², the lowest emitting and most economical
‘full’ convertible vehicle on the UK market today.

Like the Convertible models, the fresh visual cues apply to the
Clubman models as well. Similar record efficiency values apply to
the diesel-engined Clubman range that includes the all new MINI One
D Clubman for the first time. Both display comparable performance
to the Hatch as well as similar miserly fuel consumption and low
emissions. The Clubman is also equipped with a new retractable
cargo cover in the luggage compartment.

Full performance data is contained below:

Powe Torque 0-62 Top Cons. Mpg Emissions

r (hp) (Nm) mph speed (Combined
(s) (mph) ) (g CO2
/km)

MINI ONE D 90 215 11.4 115 74.3 99

Hatch

MINI Cooper 112 270 9.7 123 74.3 99

D Hatch

MINI One D 90 215 11.8 114 72.4 103

 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 5

Clubman

MINI 112 270 10.2 123 72.4 103

Cooper D
Clubman

MINI Cooper 112 270 10.3 121 70.6 105

D
Convertible

Design changes - all the fun of the flair

All existing MINI models – Hatch, Clubman and Convertible – benefit

from design refreshments to both exterior and interior that bring a
fresh, dynamic style to the range. At the front, a new bumper with a
lower air intake serves not only to update MINI’s face but also to
improve pedestrian protection courtesy of larger deformation zones.
New style fog lamps adorn either side of the air intake which on MINI
One and Cooper features a black cross bar to emphasize the car’s
low, wide stance. On the Cooper S two purposeful air intakes feed
the brake discs and enhance the sporting intent of this model.

The typical round MINI headlights display new light elements, with
optional Xenon lamps featuring Adaptive headlights (bendy lights) as
an option. A new side indicator has a distinctive design of concentric
circles and sits in the redesigned side gill housings.

At the rear, a new bumper the tail and brake lights are now LEDs
while the brake lights use dynamic intensity lighting that varies
according to the deceleration force applied. Pulsating light affords
following drivers an opportunity to gauge the urgency of the braking
manoeuvre. The LED design also gives a distinctive light design at
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 6

night. Integrated reversing and rear fog lamps are also new and are
housed in the rear bumper.

Along with five new dynamic paint colours and five new alloy wheel
designs the new MINI models are subtlely different, yet immediately
distinctive.

Interior style

The interior of all MINI models has undergone a significant makeover

too. The centre console, the steering wheel and the air conditioning
and audio controls have all been modified to enhance the elegance
and premium quality of the MINI range. They also serve to add
functionality and improved ergonomics for MINI owners. Apart from
the practical benefits of the new interiors, the ambience is further
enhanced by new materials and colour lines. In total there are six
new upholstery choices, three new fascia options and two new
interior colour lines for door and side panels.

Inverse colour option for MINI JCW

The MINI John Cooper Works and JCW Clubman have not been left out
of the changes. For the first time a MINI model will be offered with
an Inverse colour option. It is Chili red with a contrasting colour for
the roof and door mirrors. Complementing this unique and striking
body treatment will be the option of Black Challenge alloy wheels,
while inside the standard equipment includes anthracite instruments,
a Chili red fascia, black lounge leather seats with red piping, red
stitching on the gear-and hand-brake lever and red trim on the
ignition key.

The world is Connected with MINI

 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 7

Information and entertainment on the move are a growing element

in 21st century living. MINI has responded in the refreshed range
with a new audio, Bluetooth and navigation systems that offer
countless opportunities for the integration of external audio sources
and mobile phones.

All radio systems in the refreshed MINI range are equipped with a CD
player and AUX-in connection that supports MP3 players and
features DAB radio standard across the MINI range with the
exception of the MINI First model. The optional MINI Radio Visual
Boost and MINI Navigation system use a 6.5” high resolution
widescreen colour monitor in the centre of the dashboard and the
redesigned navigation system now incorporates an much improved
map display layout. The Centre console, meanwhile, houses
Bluetooth hands-free phone preparation including a USB interface.
These interacting technologies permit audio streaming from
appropriate mobile devices and the display of album covers and
innovative office functions. Apple iPod compatible videos can also
be stored on the board monitor.

MINI Connected (optional) now offers owners of an Apple iPhone a

range of functionality including web radio, which allows you to listen
to any radio station in the world that has a web address, Google
Local Search and Google Send to Car. The system can also receive
RSS news feeds (such as Reuters, BBC, Channel 4, Yahoo , Google
and many more) and uses a range of MINI services. Users can even
call up Facebook and Twitter messages or play videos on the central
display as well as send standard text messages. With the voice
control option messages can be readout on a text-to-speech
function.

The world does indeed come into your MINI.

 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 8

Enhancements to standard specification:

• All Cooper S models now have a 3 spoke sports leather

steering wheel as standard

• All MINI models (except MINI First) have DAB radio as standard
equipment

• All MINI models now have heated mirrors and washer jets as
standard equipment

Options to go

MINI has also introduced new optional equipment usually found on

cars in higher segments. Here are just three:

• Adaptive headlights that ‘steer’ round corners to give the

driver a better view when turning in the dark.

• Ambient lighting uses LEDs using a wide spectrum of colours

inside the cabin.

• Automatic dimming exterior rear view mirrors.

• MINI Visual Boost Radio with 6.5” windscreen display

• MINI Connected

“Within six months all MINI models, both petrol and diesel, will have
been equipped with new engines, a fresh new face and sub-100
gram CO2 emissions” said Goller. “With MINI Countryman joining the
range in September too I seem to be blessed with more good news
than I could ever hope for. It is going to be an exciting time in MINI
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 9

and also for MINI fans and customers” he concluded.

Ends

The BMW Group

The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI and
Rolls-Royce brands. As a global company, the BMW Group operates
24 production facilities in 13 countries and has a global sales
network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately

1.29 million automobiles and over 87,000 motorcycles for the 2009
financial year. The pre-tax profit for 2009 was euro 413 million,
revenues totalled euro 50.68 billion. At 31 December 2009, the
company employed a global workforce of approximately 96,000
associates.

The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore
established ecological and social sustainability throughout the value
chain, comprehensive product responsibility and a clear commitment
to conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last five years.
 MINI
United Kingdom
Corporate Communications

Media Information
Date

Subject 99 reasons to buy the new MINI family

Page 10

For further information and photos please contact:

Press office: 01344 480110
Media website: www.press.bmwgroup.co.uk
Customer website: www.mini.co.uk