20170116

3 2016 Global Digital Future in Focus

IX Survey
19

2017 01 16

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2016 Global Digital Future in Focus

2017 01 16


40 comScore

PC


App

2017 01 16

2016 Global Digital Future in Focus

PC

PC (APAC) (EMEA)
33 %45 % (NA) (LATAM)
2017 01 16

comScore Media Metrix : GlobalARO

2016 Global Digital Future in Focus

PC

PC
4% (LATAM)
2017 01 16

comScore Media Metrix : GlobalARO

2016 Global Digital Future in Focus

PC

71%

65%

64%

B2B

63%

80%

74%

72%

64%

78%

74%

74%

73%

: 61%

70%

69%

60%

PC PC
PC
2017 01 16

comScore MMX Multi-Platform : GlobalARO

2016 Global Digital Future in Focus

PC

PC
(CANADA) (BRAZIL)
2017 01 16

comScore MMX Multi-Platform : GlobalARO

2016 Global Digital Future in Focus

PC (Total Digital
Population) PC

2017 01 16

comScore MMX Multi-Platform : GlobalARO

2016 Global Digital Future in Focus

PC (Desktop Only) (Mobile Only)

(Multi-Platform)
2017 01 16

comScore MMX Multi-Platform : GlobalARO

2016 Global Digital Future in Focus

18-24 13% 7%25-54

79% PC PC 26%
2017 01 16

comScore MMX Multi-Platform : UKARO

2016 Global Digital Future in Focus

(Mobile Only)
(Multi-Platform) PC
2017 01 16

comScore MMX Multi-Platform : BrazilARO

2016 Global Digital Future in Focus

PC PC

2017 01 16

comScore Video Metrix : GlobalARO

2016 Global Digital Future in Focus

2017 01 16

comScore Video Metrix : GlobalARO

2016 Global Digital Future in Focus

2015
18-24 16% 45
50%
2017 01 16

comScore MobiLens : SpainARO

2016 Global Digital Future in Focus

Mobile App

App
Mobile App
2017 01 16

comScore MMX Multi-Platform : GlobalARO

2016 Global Digital Future in Focus

Mobile App Mobile App

App App
App
2017 01 16

comScore MobiLens / MobiLens Plus : GlobalARO

PC PC

PC

App App App

App App
App

2017 01 16

IX

2017 01 16

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2016 12 16 19 15-64
1,393

2017 01 16

Key Findings

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X

2017 01 16

I
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2017 01 16

2017 01 16

I
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10

20

30

40

I
X

10

2017 01 16

TOP 3

QQ

QQ

() QQ

2017 01 16

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I
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QQ

2017 01 16

(IX Survey)

CyberPanel
15-64

2016/12/162016/12/19
N=1,393
95%,2.63%
201611

2017 01 16

697

50.0%

696

50.0%

15-19

117

8.4%

20-24

129

9.3%

25-29

128

9.2%

30-34

146

10.5%

35-39

164

11.7%

40-44

147

10.5%

45-49

147

10.6%

50-54

150

10.8%

55-59

141

10.1%

60-64

125

9.0%

637

45.7%

365

26.2%

391

28.0%

I
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marcom@insightxplorer.com