P a g e | 39

Chapter VII
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT)
ANALYSIS
SWOT
Stren

Marketin
g
Durabili

gths

ty
Uniquene

Organization

esses

Time

l
operated Financia

Highly

and
Loyal

employees
An
excellent

cost
Production

management

increase without

team

investment

Workers

new facilities
Natural disaster
Lack
of

skilled

Financia

ss

Weakn

Production

consumin

causing

absenteeism.

Lack
of

interest

of

Owner

business
Low
production

l
resource
s

of
Criminal
offence

resources
Deterioration of
market function

their job.
Oppor
tunities

Technolo
gy

New

staff

expertise

and

Development
cities

of

Investme
nts

P a g e | 40
Threa
ts

Competit
ive

Conflict

of

interest
Labor movement

Competitors

Boycott

market

A. Strengths
Marketing

Durability. The long lasting resistance of wood furniture

against decay or pest.

Uniqueness. Furniture must

have

its

own

originality:

in

design, color, wood and texture, to have its own brand.

Organization

Highly skilled and loyal employees. Employees are the

workforce of the business that mainly contributes for the

P a g e | 41
production of wood furniture. Management must establish a
cooperative relationship with its employees in order to

have good management set-up.

An excellent management team. To be successful in wood
manufacturing

business,

employment

relationships

are

established. In order to avoid any tight segregation of

duties, collusion and other types of employee frauds.
Production

Owner operated business. A business managed and operated

by the owner, can lessen the cost of employment and at
the

time

have

better

understanding

of

the

objectives and goals.

Low production cost. Custom made wood furniture lessens
the

same

cost

of

production

since

the

materials

used

are

indigenous product.
Production increase without investment of new facilities.
Equipments used are only hand tools that are maintained
daily to provide high quality products.

Financial resources

New businesses must be managed carefully to ensure its

sustainability. Entrepreneurs must identify their startup

capital

needs

and

cash-flow

requirements.

It

will

determine the total amount needed to open a new business.

P a g e | 42
Never underestimate the amount of money it takes to get
started.
B. Weakness
Marketing

Time consuming. Dealing with a custom made wood furniture

business; time can be at disadvantage when customers are
in hurry to buy new furniture.

Organization

Workers

causing

absenteeism.

Failure

of

employees

to

report for work when they are scheduled to work affects

the business production. Employees who are away from work
on

recognized

absence,

or

holidays,

leaves

of

vacations,
absence

approved

allowed

for

leaves
under

of
the

collective agreement provisions would not be included.

Lack of interest of their job. A drop in staff motivation
can become contagious if the cause is not identified and
addressed. Management needs to be conscious of employee
motivation, and that means being able to identify the
factors that cause a lack of motivation in the workplace.
Become familiar with the factors that can degrade staff

P a g e | 43
motivation and design plans to combat these productivity
killers.
Production

Natural
storms

disaster.
results

largest

for

owners

businesses'

number

this

often

of

vulnerability

factors.

vulnerability

fail

to

take

One

is

of

that

the

to
the

small

necessary

preparation and planning steps.

Lack of resources. Insufficient supplies of raw materials
to

from

reasons

business

Small

convert

into

finished

products.

Results

to

slow

production of the business.

Deterioration of market function. Degradation of supplies
due to unexpected circumstances led to higher risk of
loss.

Financial

Criminal offence. Common victims of criminal acts are

small

time

businesses

that

are

usually

cheated

and

manipulated to obtain certain items for their interests.

Experiencing
bankruptcy.

this

situation

Therefore

securities

provided to ensure protection.

C. Opportunities
Marketing

can

lead

business

personnel

must

to
be

P a g e | 44

Technology. Living in the 21st century, technologies are

developing faster, and most of the works today are being
efficient. And thus, manufacturer of wood furniture will
have a better opportunity of speeding up production ahead
of deadline.

Organizational

New staff and expertise. Regular training and development

opportunities

can

help

boost

employee

motivation

and

engagement. Most employees will value ongoing learning

potential

and

improving

their

feels

the

stagnant,

employees

sense

skills

that

and

theyre

knowledge.

non-progressive

motivation

levels

and

will

expanding
If

workplace

uninspired
soon

and

dwindle.

your
Get

regular feedback from your team to see where increased

training

or

development

opportunities

would

be

best

placed and appreciated.

Production

Development

of

cities.

As

Calbayog

city

develops

economically, investors will be encouraged to invest in

P a g e | 45
local businesses in the city. Hence the production flow
of manufacturer will increase as demand will increase.

Financial

Investments. Business expansion allows for an existing

organization to experience new possibilities and overall
growth. It can be in the form of further development of
these,

giving

the

customer

better

choices,

more

alternatives and all in all a worthwhile decision that

will make them feel the worth in every penny they spend.
The improvement of the quality and quantity of either
product

or

innovative
equipment,

service

may

be

techniques or
machinery,

in
the

tools

the

adaptation

purchase
and

supplies

of

of

new

better
for

the

implementation of a particular service or the production

of a given product. The business will be able to sell
more of what it provides and reach more people. Opening a
new location or several other locations or branches of

P a g e | 46
business, however costly if done at the appropriate time
in the business and at the essential place can reap more
and more profits into the company and overall improve on
the business.

D. Threats
Marketing

Competitive Market. Competitive markets exist when there

is genuine choice for consumers in terms of who supplies
the

goods

and

services

they

demand

in

which

large

numbers of producers compete with each other to satisfy

the wants and needs of a large number of consumers. It is
characterized by various forms of price and non-price
competition between sellers who are bidding to increase
or

protect

their

market

share.

There

is

no

single

producer, or group of producers, and no single consumer,

or group

of

consumers,

can

dictate

how

the

market

operates. Nor can they individually determine the price

of goods and services, and how much will be exchanged.

P a g e | 47
Organization

Conflict

of

interest.

when

person

has

multiple

objectives lead to unethical behavior it may difficult in

fulfilling professional obligations that can lead to bad
decisions,

additional

expense,

and

increased

risk

in

operations in the business and can reduce the quality of

information

in

financial

markets,

thereby

increasing

asymmetric information problems.

Labor movements. In a free market economy, employers must
pay labor wages,give benefits and provide aid to workers
who

were

injured

or

retired

in

accordance

with

the

prevailing norm for similar workers, with similar skills,

in

similar

industries,

or

job

classifications.

If

an

employer chooses to pay lower wages than the competition,

for similar work skills and job classifications, and not
in good faith with their employees the employer will soon
find

worker

workers.

shortages

Generally,

or

less

must

accept

skilled,

less

less

skilled

educated,

or

poorly trained workers, tend to produce inferior goods or

services at higher costs, with the negative results being
lower

productivity,

higher

return

rates,

and

greater

customer dissatisfaction. Competitors take advantage of

this

gap,

and

eventually

the

business

bankruptcy, sells the business,or closes shop.

files

for

P a g e | 48
Production

Competitors. These competitors will either make a similar

product in a way that makes it superior , or they will
offer goods or services at a lower price and

better

value to the customer. They will observe by entering the

stores or manufacturing to see how a business operates
and talk to the customers of a competing business and
find out directly from them what makes them choose one
business

over

another.

It

could

be

value,

quality,

service or reputation.
Financial

Boycott. A planned action by two or more individuals or

entities to avoid commercial dealings with a business or
to persuade others to take the same action. This may
include the refusal to work for the business and to stop
buying

or

using

the

company as a protest.

goods

or

services

of

certain

P a g e | 49

BIBLIOGRAPHY

A. BOOK/S
Carter, William K., Cost Accounting. 14th. Edition;
2006 Cenegage Learning Asia Pte. Ltd.
Eightv Philippine Reprint 2011
Franklin

T.

Agamata,

MBA,

CPA,

Management

Advisory

Services 2012 edition;

GIC ENTERPRISES & Co. Inc.
B. WORLD WIDE WEBSITES
Source: Chamber of Furniture Industries of the Philippines and
Department of Trade and Industry
http://en.wikipedia.org/wiki/Calbayog

P a g e | 50
http://www.chris-proba.org.uk/importance-of-quality-furnituremanufacture.html

C. OTHER SOURCES
Excerpts from interviews with owners of manufacturing and
furniture shops.

Christ the King College

Office of the Undergraduate Studies

COLLEGE OF ACCOUNTANCY
Pioneer Catholic Educational Institution of Samar and Leyte
Founded 1905

Dear SIR/ MAAM:

Warmest Greetings!
In compliance with the course requirement in Accounting 16,
which is Accounting Research, we the students of the College of
Accountancy in Christ The King College, would like to conduct a
survey with your business establishment. Below is the signature
of our Dean Ancheta which represents his approval and permission
of this project. We need your help in achieving this objective.
As a representative of this furniture shop, would you be so
kind enough to lend us your time and attention for a moment and
be cooperative to our request. This is a matter of conducting a
thorough research about furniture shops in Calbayog City.
Inview of this, we would like to request your participation by an
swering our questionnaire and rest assured that all information
derived herein will be treated with utmost confidentiality.
Your input is vital to our financial study, Thank you for
your help and God bless!
Respectfully yours,

P a g e | 51
RENALYN ABENIR
VANESSA JEAN SEPEDA
HAIDE CONTRATA
STEPHANIE MAY GUIRET
MA. JESSA JACALA
Noted by:
LEOVIGILDO GIL ANCHETA
Dean of the College of Accountancy
SURVEY QUESTIONNAIRE
Part 1: Personal Information
NAME:

ADDRESS:

AGE:

SEX:

CIVIL STATUS:

HIGHEST EDUCATIONAL ATTAINMENT:

OCCUPATION:

NAME OF ESTABLISHMENT:

Part 2: Profile
1. What are the products offered by your business and its
current prices?

P a g e | 52
PRODUCTS

2. What is the primary in demand

consumers?

PRICES

wood furniture of the

3. Who are your top consumers of wood furniture?

4. Does your business have economic contribution to the

community?

5. How would you compare your furniture from other types of

furniture?

6. Are the customers satisfied with the kind of services you

offer?

7. How much was your initial investment and annual sales?

P a g e | 53

8. What are the primary kinds of wood

furniture?

used in manufacturing

9. Which is more productive, the wood furniture or other kinds

of furniture?

10.
Which is more reliable, wood furniture or other kinds
of furniture?

P a g e | 54
Supply: Please put check (/) on the space provided the current
supply of different furniture.
High
Aparador/Closet
Custom-made
Ready-made
T.V Stand
Custom-made
Ready-made
Dining Set
Custom-made
Ready-made
Sala Set
Custom-made
Ready-made
Shelves
Custom-made
Ready-made
Study Table
Custom-made
Ready-made
Computer Table
Custom-made
Ready-made
Bed
Custom-made
Ready-made
Cabinet
Custom-made
Ready-made
Chairs
Custom-made
Ready-made

Average

Low

P a g e | 55
Demand: Please put check (/) on the space provided the current
demand of different furniture.
High
Aparador/Closet
Custom-made
Ready-made
T.V Stand
Custom-made
Ready-made
Dining Set
Custom-made
Ready-made
Sala Set
Custom-made
Ready-made
Shelves
Custom-made
Ready-made
Study Table
Custom-made
Ready-made
Computer Table
Custom-made
Ready-made
Bed
Custom-made
Ready-made
Cabinet
Custom-made
Ready-made
Chairs
Custom-made
Ready-made

Average

Low

P a g e | 56
SURVEY QUESTIONNAIRE FOR CUSTOMERS
PART 1: Personal Information
NAME:

ADDRESS:

AGE:

SEX:

CIVIL STATUS:

OCCUPATION:

PART 2:
Kindly supply the needed information by placing a
check
mark on the box of appropriate answers
:
1. Which of the following furniture store will come across your
mind, when you are about to buy furniture in Calbayog City?
Calutan
Home style
Our home
Five star
Others:
2. Why do you buy from them?
Design
Price
Quality
Free delivery
Customer service
3. How satisfied are you about the product?
Satisfied
Not satisfied
Very satisfied
Extremely satisfied
4. Which member of your family usually makes the decision when
buying furniture?

P a g e | 57
Husband/wife
Sons / Daughters
Friends
5. What do you think about wood furniture product quality when
compared to other kinds of furniture product sold in the market?
Very poor
Poor
acceptable
Good
Very good
6. What type of furniture is more reliable?
Wood
Plastic
Metal
Others:
7. What kind of wood do you prefer in a furniture?
Narra
Mahogany
Coconut
Rosewood
Teak
Acacia
Others:
8. How much is your price range when buying a furniture?
1,000 10,000
11,000 20,000
21,000 30,000
31,000 50,000
50,000 above
9. What kind of furniture are you using?
Plastic
Wood
Metal
Others:
10.

Which do you prefer?

Custom-made
Ready-made

MA. JESSA LAURE JACALA

P a g e | 58
P2, Brgy. Palanas Cara
Calbayog City W. Samar, 6710
Email: sanggie18@yahoo.com
PERSONAL INFORMATION:
Civil Status

Single

Date of Birth

September 18, 1992

Place of Birth :

Brgy. Palanas Cara,Calbayog City, Samar

Sex

Female

Parents

Joel Escleo Jacala

Marilyn Laure Jacala

EDUCATION:
Tertiary:

Bachelor of Science in Accountancy (BSA)

Christ the King College
March 2014

Secondary:

Christ the King College

Calbayog City
March 2009

Elementary:

Calbayog Pilot Central School

March 2005

HAIDE GALOSO CONTRATA

Brgy. Balite

P a g e | 59
San Isidro Northern Samar
Email: haidecontrata@yahoo.com
PERSONAL INFORMATION:
Civil Status

Single

Date of Birth

June 01, 1994

Place of Birth :

Balite San Isidro Northern Samar

Sex

Female

Dominador Contrata

Parents

Helen Contrata
EDUCATION:
Tertiary:

Bachelor of Science in Accountancy (BSA)

Christ the King College
March 2014

Secondary:

Alegria National High School

March 2010

Elementary:

Alegria Elementary School

March 2006

STEPHANIE MAY RABI GUIRET

P3, Brgy. Begaho, Oquendo District
Calbayog City, W. Samar, 6710

P a g e | 60
Email: stephanie_guiret@yahoo.com
PERSONAL INFPRMATION
Status

Single

Date of Birth

May 1, 1994

Place of Birth :

Brgy. Begaho, Calbayog City, Samar

Sex

Female

Parents

Pio Lavendia Guiret II

Hilda Rabi Guiret

EDUCATION
Tertiary:

Bachelor of Science in Accountancy (BSA)

Christ the King College
March 2014

Secondary:

Oquendo National High School

March 2010

Elementary:

Oquendo Elementary School

March 2006

Vanessa Jean M. Sepeda

P3, Brgy. Matobato, Calbayog City
Calbayog City, W. Samar, 6710
Email: hampang_vj@yahoo.com

P a g e | 61
PERSONAL INFORMATION
Status

Single

Date of Birth

Feb. 18, 1994

Place of Birth :

Brgy. Matobato, Calbayog City, Samar

Sex

Female

Parents

Virgilio P. Sepeda
Melchora M. Sepeda

EDUCATION
Tertiary:

Bachelor of Science in Accountancy (BSA)

Christ the King College
March 2014

Secondary:

Calbayog City National High School

March 2010

Elementary:

Matobato Elementary School

March 2006

Renalyn M. Abenir
Brgy. Buenavista, San Isidro, Northern Samar
San Isidro, N. Samar 6409
Email: haleyvril_aby@yahoo.com
PERSONAL INFORMATION

P a g e | 62
Status

Single

Date of Birth

Aug. 16, 1993

Place of Birth :

Brgy. Buenavista, San Isidro, N. Samar

Sex

Female

Parents

Gaspar C. Abenir
Luciana M. Abenir

EDUCATION
Tertiary:

Bachelor of Science in Accountancy (BSA)

Christ the King College
March 2015

Secondary:

San Isidro National High School

March 2009

Elementary:

Buenavista Elementary School

March 2005