aio FMCG Industry Ininaia 2016 Trends, Overview, Aralysis- Shine.com
FMCG Industry ree :
overview Workplace Diaries, companies
‘The ast moving consumer goods (FMCG) segments the fourth largest sector inthe Indian ecnomy, The marke sizeof FMCG in India is estimated co grow from US$ 30
bilion in 2011 to USS 74 ikon in 2018.
Food products theleading Segment, accountng for 3 per canto the overall market, Personal care (2 per cent and fabic cre (12 per cent come next interns of
rarket share
GGroning awareness ease acces, and changing Mexsyles have been the key growth vers forthe sector,
Whatare FMCG goods?
FACE foods are popully known as consumer packaged rood es in this category include al consumables other than gracerles/pulses) people buy a rege
Intervals. The most common in thes are olet soaps, detergents, shampoos, toathpaste, shaving products, shoe posh, packaged ‘ood and heuseholdaccessares
and estendso certain eletronic goods, These lems are mean for day of fequen consumption and hove a igh en
ural -sectorise
ural areas expected tobe the major diver for FMCG, as growth continues tobe high n these regions. Rural areas awa 1 pe cent 25 against 12 per centis in urban
ar685, Most companies rushed to eapitaise on eis, as they quickly went abou nereesing direc strbution an proving beter infrastructure, Companies are a0
working towards resting specie products special targeted forthe ural marke,
‘The Goverament of India has aso been suppartng the rural population with higher minimum support prices (MSPS, oan waivers, and dsbursements tough the
National Rural Employment Guarantee ct NREGA) programme. These measures have helbedn reducing poverty in rural Inca an elven a boost rural purehasing
power
Hence rural demands set re with sing incomes ane greater awareness of brands
Urban trends
{Wah ris in csposable incomes, mid- and high-income consumersin urban areas have shied their purchasing rene from essential to premium products. n response,
‘rms have stared enhancing ther premium products parol, Indian and mukiatonal FMCG players areleveraging Inda ae 8 strategie sourcing hub for cest-compethive
product development and manufacturing to eater to international markets
Top Companies
Accoraing tothe stusy conduct by AC Nilsen, 62 ofthe top 100 brands are cued by MNCs, and the balance by Indlan companis. teen comparies own these 62
brands, and 27 of these are owned by Hindustan Unilever
“The top ten India FMCG brands are
‘Hindustan Unilever Lis.
2.17 an Tabacco Company)
4 Nestle nas
4 GCM (AML
Dabur India
Asian Paints (a)
7. Casbusy raa
28. Breanna Industries
Procter & Gamble Hygiene an Heath Care
10. Marco ioustries
What the millenniums expect
Accoraing toa study by THAW and Marketing Sciences tha surveyed 2,000 people across ifferent age groups ranging young consumers are the most rational anally to
spend more time weighing up potential puehases, The survey ale suggest that younger people ae using recommendations fom thelr peers about prodits and
servicesin order to make ratonal purchase decsions. According othe sty, shoppers aged 18 to 24 are 174 percent more ely to use recommendstons on socal
‘media than shoppers aged 25 and over.
Another key factor today is~ speed, Tokay consumer wants packaged goods that work beter, aster, and smarter, The“ned for speed end highlights the importance
cof speed as a potently decisive purchase attr fr packaged goods procues in a world where disnctions between produc are shins.
pdf stine comindt yep ml 48swrvz0%7 FMCG Industry Ininaia 2016 Trends, Overview, Aralysis- Shine.com
Younger consumers express the greatest nes or speed nat a huge surprise forthe smariphone generation, Datamoritr’s 2013 Consumer Survey found that younger
consumes those inthe 15:28 year old age group were wice as kal to Say that results are achlevea quickly" has avery high amour® of influence" on their heath and
beauty product choices than consumers in the olest age group, those aged 6S or older, Speed mater, and 2014 will almost certainly see the introduction of New game
changlogtmesavers
Road Ahead
FIVCG brands would need to focus on RED and innovation asa means of growth. Companies tha continue to do well oul be the ones
using customer insights to ceat ether the rext generation of products or in some cases, ew produc categories.
‘one ea hat we see global and local FMCG brands invasing mere ins heath and wellness. Heath and wellness i 2 mega trend shaping consumer preferences and
shopping habits ane FMCG brands are Iatening Leading lbs an Indian feod and beverage brands howe embraced ths Wend ana are foeused an erating New emeraiN
brandsin neal and wales
Accoraing othe PwCFICCI report Winds of change, 2013:the wetness consumer, utrton foods, beverages anc supplements comance INR 14S bilan to 150 tlhon
marke in Ina, growing ¢ 9 CAGR of 100 12%,
8, Shaja Shab Purobit.
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FMCG Articles
Finnish smartphone maker oll set to enter Indian market Jartele/finnsh-smarpone-rmaker-jlia-set-o-enterindlaemarket3589 htm)
Moy a2, 20% Source: ANt
ola has signe an excave deal with the ntne shopping website Snapes|com to vaduce ther smarphone inthe Indian markets Rees more Vartdeinish-marhone- maker
Revlon eyeing 305 growth, Rs 250 core sales this f'scal Vartie/revlon-eyelng-30-growrhrs-250-crore-salesths-scal/340% em
‘Cosmescs tm Reon eying 39 per cnt promt nsunover at 280 cor, Reed more Varedatredon-ayerg Staromhesastroresalesshistsc401 Mel)
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