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aio FMCG Industry Ininaia 2016 Trends, Overview, Aralysis- Shine.com FMCG Industry ree : overview Workplace Diaries, companies ‘The ast moving consumer goods (FMCG) segments the fourth largest sector inthe Indian ecnomy, The marke sizeof FMCG in India is estimated co grow from US$ 30 bilion in 2011 to USS 74 ikon in 2018. Food products theleading Segment, accountng for 3 per canto the overall market, Personal care (2 per cent and fabic cre (12 per cent come next interns of rarket share GGroning awareness ease acces, and changing Mexsyles have been the key growth vers forthe sector, Whatare FMCG goods? FACE foods are popully known as consumer packaged rood es in this category include al consumables other than gracerles/pulses) people buy a rege Intervals. The most common in thes are olet soaps, detergents, shampoos, toathpaste, shaving products, shoe posh, packaged ‘ood and heuseholdaccessares and estendso certain eletronic goods, These lems are mean for day of fequen consumption and hove a igh en ural -sectorise ural areas expected tobe the major diver for FMCG, as growth continues tobe high n these regions. Rural areas awa 1 pe cent 25 against 12 per centis in urban ar685, Most companies rushed to eapitaise on eis, as they quickly went abou nereesing direc strbution an proving beter infrastructure, Companies are a0 working towards resting specie products special targeted forthe ural marke, ‘The Goverament of India has aso been suppartng the rural population with higher minimum support prices (MSPS, oan waivers, and dsbursements tough the National Rural Employment Guarantee ct NREGA) programme. These measures have helbedn reducing poverty in rural Inca an elven a boost rural purehasing power Hence rural demands set re with sing incomes ane greater awareness of brands Urban trends {Wah ris in csposable incomes, mid- and high-income consumersin urban areas have shied their purchasing rene from essential to premium products. n response, ‘rms have stared enhancing ther premium products parol, Indian and mukiatonal FMCG players areleveraging Inda ae 8 strategie sourcing hub for cest-compethive product development and manufacturing to eater to international markets Top Companies Accoraing tothe stusy conduct by AC Nilsen, 62 ofthe top 100 brands are cued by MNCs, and the balance by Indlan companis. teen comparies own these 62 brands, and 27 of these are owned by Hindustan Unilever “The top ten India FMCG brands are ‘Hindustan Unilever Lis. 2.17 an Tabacco Company) 4 Nestle nas 4 GCM (AML Dabur India Asian Paints (a) 7. Casbusy raa 28. Breanna Industries Procter & Gamble Hygiene an Heath Care 10. Marco ioustries What the millenniums expect Accoraing toa study by THAW and Marketing Sciences tha surveyed 2,000 people across ifferent age groups ranging young consumers are the most rational anally to spend more time weighing up potential puehases, The survey ale suggest that younger people ae using recommendations fom thelr peers about prodits and servicesin order to make ratonal purchase decsions. According othe sty, shoppers aged 18 to 24 are 174 percent more ely to use recommendstons on socal ‘media than shoppers aged 25 and over. Another key factor today is~ speed, Tokay consumer wants packaged goods that work beter, aster, and smarter, The“ned for speed end highlights the importance cof speed as a potently decisive purchase attr fr packaged goods procues in a world where disnctions between produc are shins. pdf stine comindt yep ml 48 swrvz0%7 FMCG Industry Ininaia 2016 Trends, Overview, Aralysis- Shine.com Younger consumers express the greatest nes or speed nat a huge surprise forthe smariphone generation, Datamoritr’s 2013 Consumer Survey found that younger consumes those inthe 15:28 year old age group were wice as kal to Say that results are achlevea quickly" has avery high amour® of influence" on their heath and beauty product choices than consumers in the olest age group, those aged 6S or older, Speed mater, and 2014 will almost certainly see the introduction of New game changlogtmesavers Road Ahead FIVCG brands would need to focus on RED and innovation asa means of growth. Companies tha continue to do well oul be the ones using customer insights to ceat ether the rext generation of products or in some cases, ew produc categories. ‘one ea hat we see global and local FMCG brands invasing mere ins heath and wellness. Heath and wellness i 2 mega trend shaping consumer preferences and shopping habits ane FMCG brands are Iatening Leading lbs an Indian feod and beverage brands howe embraced ths Wend ana are foeused an erating New emeraiN brandsin neal and wales Accoraing othe PwCFICCI report Winds of change, 2013:the wetness consumer, utrton foods, beverages anc supplements comance INR 14S bilan to 150 tlhon marke in Ina, growing ¢ 9 CAGR of 100 12%, 8, Shaja Shab Purobit. 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