A study on customer preference towards selected FMCG with special reference

to GUJARAT
Questionnaire
1. personal details
Name: _____________________________
Location: ____________________________
Age:

below 20 years __

Sex :

21 -30 years__

31-40 years__

above 40 years__

male__

female__

Marital status:

married__

unmarried__

Educational qualification: school level__

PG __

Degree/Diploma__ Professional__

Occupational:

student __

housewife__

employed__

Monthly income:

upto 5000__

business__

R.S. 5000 to 10000__

10000-20000__

Above 20000__

No. of members in the family?

Upto 2 __

2 to 4__

4 to 6__

above 6__

2. Which of the following format you prefer to make purchase?

Department store__
Convenient store__

super market__

kirana store__

3. (A). which of the following retail stores do you prefer most for buying
soaps & detergent?
Store & ranks 1

ADITYA
BIRLA
MORE
RELIANCE
FRESH
BIG BAZAR
D-MART
LOCAL
4. Select the reason for making purchase in your preferred store?
Discount__ variety__ service__ proximity__
4(A).Mention the frequency of purchase for the following products?
no

Merchandise

1.
2.
3.

Toilet soaps
Toothpaste
Soaps
&detergent
Skin & Hair care

4.

always

often

sometimes

Not at
all

4(B)
How often discount & incentives are provided by the departmental stores?
Always__ often__

sometimes__ not at all__

5. Are you aware of these brands available in the market?

7. Do you think branded products are better than unbranded products?

Yes__ no__
8. Rank the preference for the following brands?
Brands & Ranks
Soaps:
LUX

DETTOL

Patanjali
Lifebuoy
Other_______

Detergent:
TIDE
NIRMA
WHEEL
SURF EXEL
Other_______

9. How long you have been using above stated brands?

Last six months__
1-2 year__

6 months to 1 year__
More than 2 years__

10. Rank the factors that influence you most for the purchase of the following
brand (rank from 1 to 10)
Brands
factors
Soaps
LUX

& price availability Brand Promotional advertisement quality

image offers

DETTOL
Patanjali
Other_______
Detergent:
TIDE
NIRMA
SURF EXEL
Other__
11. Do you look for various schemes in the soaps & detergent products?
Yes__

no__

12. If yes which schemes?

Coupons__

price off__

Lucky draws__

extra quantity__

scratch cards__

13. Will you like to switch your brand preference if you get some promotional
scheme with another brands?
Yes__

no__

14. Give reason for the same?

Cost__ quality__ satisfaction__ more benefit__ seasonal change__
15. Had you used any other brands before this current brand?
Yes__

no__

16. Who influence your preference for brands?

Family__ friends__ advertisement__ self__
17. Does the advertising play any role towards brand preference?
Yes__ no__
18. If yes which media influenced your brand preference?
Television__

News paper__

Pamphlets__

Word of mouth__

19. Have you purchase any soaps & detergent brands recently after coming across
any advertisement?
Yes__

no__

20. In what way advertisement has influenced you?

Better recall__
Better exposure__

positive impression__
interest__.