Factors Influencing Consumer Behavior of

Smartphone Users

Edwin Lakra

Degree Thesis
Bachelor In Business Administration (BBA)
2013-16

DEGREE THESIS
Arcada
Degree Programme:
Identification number:
Author:
Title:

Bachelor In Business Administration

20
Edwin Lakra
Factors Influencing Consumer Behavior of
Smartphone
Users

Supervisor (Arcada):

S.K Prajapati

Commissioned by:

Rajnish kumar Jha (Area Circle Manager)

Abstract:
The aim of the study is to know about the factors influencing consumer
behavior of Smartphone users. Under this study, the main focus is to
identify whether Smartphone users buy Smartphone because of their
need or wish, reasons to buy expensive smart phones, how social and
personal factors affect them to make purchasing decision, for what
purposes they use Smartphone, where and how long a day, change in
usage of com-puters due to Smartphone and how high is the phone bill
after using Smartphone.
The theoretical part is framed through the books, journals and articles
whereas the empir-ical part is concluded by conducting focus group
interviews. Two focus group interviews were done with the Smartphone
users under the age group of 20-30 from the Helsinki re-gion. There
were 6 voluntary participants in each focus group interview.
The main limitation of this research is that only social and personal
characteristics are included to check the influencing factors for
Smartphone users while purchasing Smartphone. Besides the research
is just analyzed just on the basis of focus group inter-viewees from the
age group of 20-30 from Helsinki region which may not valid to larger
population.

Keywords:

consumer behavior, smartphone, social

factors, personal
factors, smarphone users,smartphone use

Number of pages:
Language:

42
English

Date of acceptance:

Certificate by
Guide
This is to certify that major research project work
done on CONSUMER PERCEPTION TOWARDS
CONSUMER DURABLE BRANDS
(SMARTPHONES) submitted to Gossner
college, Ranchi University by Edwin lakra, in
partial fulfilment of the requirement for the NonClass Participation - 2. This is a work carried out
by all of them under my supervision and
guidance. This work has not been submitted
anywhere else for any other degree/diploma. The
original work was carried at Krishna Infotech City
Centre.

SR NO.

CONTENTS

INTRODUCTION

COMPANY PROFILE

LITERATURE REVIEW

USE OF SMARTPHONE

RESEARCH METHODOLOGY

RESULTS AND DISCUSSION

LIMITATIONS

REFFERENCES

ANNEXURE
OBJECTIVES AND HYPOTHESIS OF
THE STUDY

We hereby declare that the research project work

entitled CONSUMER PERCEPTION TOWARDS
CONSUMER DURABLE BRANDS (SMARTPHONES)
is submitted to GOSSNER COLLEGE, RANCHI
University, Krishna Infotech is a record of original
work done by us under the guidance of Mr. S.K
Prajapati , HOD Professor, Marketing &
Strategy,Krishna infotech, RANCHI and this
research project work has not been performed
for the award of any other degree or diploma and
similar project if any.
EDWIN LAKRA
VISHAL RAJ KHALKHO
ABHILASH THAKUR
BBA BATCH (2013-16)

We would like to express our deep gratitude to Mr.

RAJNISH KUMAR Area Circle Manager (Marketing &
Strategy), Gossner college, RANCHI University for his
constant support, guidance and motivation which helped
us immensely in completing this project. The insistence
on taking up a relatively new topic helped us to
understand the prospects how the consumer perceived
about the consumer durable brands. We also would like
to thank our respondents for giving us their valuable
time and providing us with the information needed to
carry out the research successfully.

EDWIN LAKRA
BBA BATCH (2013-16)

The rapidly growing demand of Smartphone has created a buzz

around the world. Now-adays, most of the consumers opt to have
a Smartphone. The increasing innovation in mobile phone
industries

has

brought

this

craze

among

the

people

on

Smartphone. Smartphone is configured by an operating system

with advanced computing capability and connectivity. Generally
Smartphone has high sensor big touch screens and high pixel
cameras with lots of features and applications. Mostly people use
applications for internet browsing, email, navigation, social
media, listening music, reading news, games, finance, health and
fitness, taking notes, calendar, weather forecast and lots of other
things. These features and applications in Smartphone somehow
have made peo-ples life easier either in daily life, at work or for
entertainment purpose. As a result, the market of Smartphone
has been escalating every year with increasing innovations. In the
third quarter of 2012, the number of Smartphone use totaled 1.03
billion, a 47 % in-crease from third quarter 20111.
Irrespective of the high price of the Smartphone, still the demand

is increasing. It is true that hi-tech technology has played a vital

role in attracting the people towards Smartphone. There are
variety of smart phones with different names and brands available in the market such as Apple, Nokia, Samsung, HTC, Sony, ZTE
etc.

Brand

is

anoth-er

factor

that

drives

people

to

buy

Smartphone. Besides, technology and brand there could be other

so many marketing and stimuli factors that could influence the
consumer

behavior

of

Smartphone

buyers.

Moreover,

the

characteristics of the buyer itself also affect the buying behavior.

All these things created an arousal in the authors mind to study
about the consumer behavior regarding Smartphone. Therefore
this research is primarily focused to find out whether Smartphone
that people buy is because they really need it or they just want it?
According to Kotler et al 2008, cultural, social, personal and
psychological factors are the main characteristics that influence
the consumer behavior. In this research, the researcher is also
interested to find out how social and personal fac-tors especially
affect the buyer behavior during the purchase of Smartphone.
Besides, study is also carried out to find for what purpose people
specially use their Smartphone, how long a day, cost of using a
Smartphone and change in use of computers because of
Smartphone.

To

bring

this

research

into

conclusion,

the

researcher has carried out two focus group interviews under

qualitative research method, 6 persons in each group un-der the
age group of 20-30 from Helsinki region of Finland.

ASUSTeK Computer Inc., known as ASUS, is a Taiwanese

multinational computer hardware and electronics
company was founded in 1989 in Taiwan. ASUS is one of
the world's largest computer hardware companies. Its
products include desktops, PC peripherals, laptops,
smartphones, tablets and hybrid devices. The company
has made Android phones powered by Intel and
Qualcomm SoCs. Asus's latest mobile launch is the
ZenFone Go 4.5.The smartphone was launched in
December 2015. The phone comes with a 4.50-inch
touchscreen display with a resolution of 480 pixels by
854 pixels.
The Asus ZenFone Go 4.5 is powered by 1.3GHz quadcore MediaTek MT6580M processor and it comes with
1GB of RAM. The phone packs 8GB of internal storage
that can be expanded up to 64GB via a microSD card.
As far as the cameras are concerned, the Asus ZenFone
Go 4.5 packs a 5-megapixel primary camera on the rear
and a 0.3-megapixel front shooter for selfies.

The Asus ZenFone Go 4.5 runs Android 5.1 and is

powered by a 1600mAh removable battery. It measures
135.00 x 67.00 x 10.70 (height x width x thickness) and
weighs 133.50 grams.
The Asus ZenFone Go 4.5 is a dual SIM (GSM and GSM)
smartphone that accepts two Regular SIMs. Connectivity
options include Wi-Fi, GPS, Bluetooth, FM, 3G.Sensors on
the phone include Proximity sensor, Accelerometer, and
Gyroscope.
Asus is one of the worlds largest computer harware
mobile companies. Its prouuct include destops, pc,
laptops , smart phones tablets and hybrid device. The
company has made Andriod phones powered by Intel.
The Mobile laptop computer are increasing the
convenience of users
The mobile laptop computer is portable equipment. The
mobile laptop computers are portable due to light
weight. They have many features when they are
compared with desktop computers. Laptop computers
are operated using built in batteries. These batteries are
made for long life. The laptop computer has a built in
touch pad so that it can be operated without a mouse.
The key board and monitor have also been built in so
that the equipment facilitates all functions.
The mobile laptop computers are smaller and energy
efficient. The parts used to make them are expensive.
The facilities provided in a laptop computer are similar
to that of a desktop computer. Different versions of
laptops and mobile are available in the market with
large screens, high capacity graphic cards etc.The
specialty in mobile laptop computers includes light
weight and lower energy consumption. Also they are
less noisy and easy to handle. Similar to desktop
computers the laptop computers include mother board,
processor, hard disk, memory, graphic card, keyboard,
mouse and display device.The major benefits of a laptop
computer are that it is lighter in weight and can be used
while travelling. The disadvantage of a laptop computer
is that it does not support for expansion or upgrade. The
laptop computers are equipped with built in wireless
network cards. It facilitates users to connect to the

Internet without a cable.

Asus to Start Contract Manufacturing of Smartphones in

India
NEW DELHI: Asustek Computer, the Taiwanese company
that sells handsets under Asus brand, is actively
considering scope for manufacturing in India, as it seeks
to tap more of the country's fast growing smartphone
market by leveraging the government's Make in India
initiative.
"With the new government policies, we do see some
benefits of manufacturing devices in India," Peter
Chang, country manager at Asus India, told ET.

In this project we are going to discuss about the perceptions of

consumer towards durable brand for which we have taken the
example of Smartphones to analyse how the consumer perceive
and what are the factors which affect the consumer perception
regarding a particular product.
Perception:Perception is the process by which we select,
organise, and interpret information input to create a meaning full
picture of the world. It depend not only on physical stimuli but
also on the stimuli relationship to the surroundings environment
and on condition within each of us. One Person might perceive a
fast talking sale person as aggressive and in sincere another
person might perceive that as intelligent and help full. Each
person will respond to the sales person differently. People
perceive differently because of three perceptual processes
1. Selective Attention
2. Selective Distortion
3. Selective Retention
4. Subliminal Perception
Selective Attention:Attention is the allocation of processing capacity to some
stimulus. An average person may be exposed to different ads
brand communication a day. But we cannot possible attend these;
we screen most stimuli out a process called Selective Attention.
Selective Distortion:Even noticed stimuli dont always come across in the way the
sender intended. Selective distortion is the tendency to interpret
in a way that fits our preconception. Consumer will often distort
information to be consistent with prior brand and product belief
and expectations.
Selective Retention:Most of us dont remember much of the information to which we
are exposed, but we do retain information that supports our
attitude and beliefs. Because of selective retention , we are likely
to remember good points about a product we like and forget good
points about competing products. Selective retention again works
for the strong brands.

Subliminal Perception:The selective perception mechanism

require consumers; active engagement and thought . A topic that
has fascinated armchair marketer for ages is subliminal
perception. They argue that marketers embed covert , subliminal
message in ads or packaging .consumers are not consciously
aware of them, yet they effect behavior . although its clear that
mental process include many subtle subconscious effects , no
evidence support the notion that marketers can systematically
control consumers at that level , especially enough to change
moderately important or strongly held beliefs. Consumer
perceived value of the Smartphone tradeoff between benefit and
sacrifices perceiver by consumer, in which benefits are adopted
from the technology of acceptance model.

Product Level:Kotler indicates that marketer needs to consider five product

levels when planning market offering. Each level increases more
consumer value. Five product levels are as follows:

Core benefits
Basic Product
Excepted Product
Augmented Product
Potential Product

In case of Smartphone market the Core Value for the most buyers
could be the convenience and timeliness of communication,
including multi-media communication; at the second level, the
basic might be concrete, communicable, and multi-function
Smartphone product; at the third level, Smartphone user expect
that the Smartphone is useful and quality, for example
performance, camera, and screen pixels; at the fourth level, the
augmented product can be the pleasing design and diversity. At
the fifth level, the potential product is possibly the voice control
system.
According to our survey the major determinant of mobile phone
include branding, price, feature, appearance, & lifestyle.
Therefore in this study branding, price, feature, appearance,
lifestyle, & accessories are sub-assumed into the independent
variable.

1. Branding:Kotler and Keller suggested that branding could be divided in two

parts brand awareness & brand image. Brand awareness refers
to the ability of the customer to consider a brand under different
circumstance. On the other hand Brand Image refers to the
perception about the brand which is reflected by the bran
associations held in consumer memory. Consumer often choose
that product brand that they are familiar with because a well
known brand gives people perception of being safe.

2. Price:Price of a product is nothing but the cost of product. Which is the

reason the people compare price with the quality of product,
consumer generally perceived that if the price of the product is
high then the quality of the product is better. When the utility of
the two product is similar and their prices differ, consumer will
choose the option which choose the product with lower price to
maximise the utility.
3. Feature/ Appearance:-

Appearance of the product can influence the consumer

perception easily because products with appealing look are able
to catch consumers eyes and get once attention. Appearance of
the product is now only satisfied by the needs visually but also a
critical factor in marketing strategies, for example:- Apple made it
product look appealing to a consumer with a snow white industrial
design, which save the appearance of Apple product four years.
4. Lifestyle:Some people think that if they have a good quality Smartphone it
represent their lifestyle. So lifestyle can be considered as the
factor which distorted consumer perception.

Objective of the study is to study the consumer perception

towards durable brands. Here we have to study how consumer
perceive durable brands, how consumer behaved and what are
the factors which effect the consumer perception regarding
durable brands. The study is based upon the primary data
collected through an online survey.
HYPOTHESIS OF THE STUDY
H0: 0= 1= 2= 3= 4= 5= 6= 7=0
Ha: 0 1 2 3 4 5 670
0 = intercept
1 = Smartphones Technology
2 = Appearance
3 = Features
4 = Brand Value
5 = Size
6 = Accessories
7 = Price
H0 : These factors does not affect the perception of the purchasing
behaviour of the consumers.
Ha : These factors does affect the perception of the purchasing
behaviour of the consumer.

Use of Smartphone
"People view their Smartphone as an extension
of themselves, taking them everywhere they go
-- even the most unorthodox places -- from the
shower to their commute, from the dinner table
to the bedroom," Marc Barach, Jumio's chief
marketing and strategy officer(Source:
CNN.com.http://edition.cnn.com/2013/07/13/TEC
H/SMARTPHONE-USE-SURVEY/)"
People use Smartphone less for the phone calls
and more for internet browsing, social media,
emails, online shopping, navigation and so many
other things. Smartphone are replacing more of
our gadgets like digital cameras and alarm
clocks.
Smartphone are now being used like a digital
Swiss Army Knife, replacing posses-sions like
watches, cameras, books and even laptops.
David Johnson, general manager of devices for

O2 in the UK. (Source: The Telegraph. Assessed

from:
http:www.telegraph.co.uk/technology/mobile
phones/9365085/Smartphones-hardly-used-forcalls.html)

A research done by The Telegraph on the topic

Smartphones are hardly used for phone calls
shows following result:

Figure 8.
Activity by average time per day
(Source: http://www.telegraph.co.uk/technology/mobilephones/9365085/Smartphones-hardly-used-for-calls.html)

Focus group is a technique to collect the qualitative data through

group interactions on a certain topic. A group of individuals are
brought together by a moderator and are en-couraged to interact
for sharing their views and opinions. By putting the people
togeth-er in a focus group, they can be encouraged to respond
each others comments and go beyond their initial response to a
question Kolb 2008, p 30. Generally, a group of 6-12 people are
used for the focus group interviews. The selected participants of a
focus group should have certain characteristics in common
related to the topic of the focus group. A permissive and
nurturing environment is created by a moderator or interviewer
that encourages different perceptions and points of view, without
pressuring participants to vote, plan or reach consensus (Krueger
1988). Focus groups help the moderator to explore the important
issues in more detail to gain greater clarity. As a part of qualitative research method, focus group is used widely across
disciplines such as marketing, education, business, health,
psychology and social sciences.
According to Barbour & Kitzinger, 1999, Focus groups are group
discussions explor-ing a specific set of issues. The group is
focused in that it involves some kind o f col-lective activity.
Professionals extensively uses focus group interviews in the field
of marketing and business because they offer opportunities for
business to connect to their consumers perceptions and interests
by attempting to ascertain about what consumers think about
specific product and issues (Vaughn et al 1996 p 2-3)

discussion

In this modern era, a Smartphone is just not only the want but
also a need if you know how to make proper use of it. All the
participants of the focus group also mentioned Smartphone as
their need. Obviously, Smartphone have changed the ways that
we used to live, communicate and connect with people all over
the world. With it, you can surf the web with just a touch in the
palm of your hand whether to read the breaking news,
or compare the prices or features of a product while shopping,
book the travel tickets, keep track of your parcels delivered
wherever you are and so on. Its just like a techno-logical Swiss
Army knife from which you can do most of the things you need
and most important is it dont more space in your pocket.
All the focus group participants have expensive smart phones.
According to them, ex-pensive smart phones are more durable,
reliable, have higher processing ability, provide large selection of
applications, better hardware and multifunction ability. They also
pay huge money in smart phones for latest technology and for
brands too. As all the partici-pants of both focus groups are from
20-30 age groups are students who have their part-time job and
most of them are unmarried, this could be the reason that all of
them own expensive Smartphone.
As Smartphone have become somehow the need in the present
time, it seems that social factors especially for male participants
have no effect on their purchasing behavior. Ex-cept one male
participant, all male participants said that they made their own
independ-ent decision for purchasing Smartphone. Only one male
participant and two female par-ticipants out of 3 mentioned that
their decision were influenced by groups especially friends while
buying Smartphone. It seems that Smartphone is nowadays no
more taken as a fashion that people decision get affected by
other people. May be it has become a mere essential product that

people make their independent decision in selecting it.

Personal factors also shape the buying pattern of a person.
Regarding the purchase of Smartphone, the focus groups
participants showed that their buying decisions were af-fected by
one or more characteristics of personal factors. As most the
participants of both focus groups are single and between the age
group of 20-30, some of them said that they were affected by age
and life-cycle stage. In young age people dont have to take any
responsibility of their family and just want to live their life how
they like and thats how they got influenced by age and life-cycle
stage factor. Meanwhile one partic-ipant who is married and have
childe also mentioned that his decision was affected by his lifecycle stage as he has to take care of his children before buying
expensive prod-ucts for himself. Similarly, economic circumstance
is also another factor that influences the focus group while buying
Smartphone. Obviously one has to think his/her purchas-ing
capacity before buying expensive products and on the other hand
all the participants. in both focus groups are students with their
part time job, so no doubt that they are af-fected by economic
circumstances. However one participant expressed that economic
factor may not affect that much nowadays while purchasing
Smartphone because one can buy it in various monthly
installment schemes form different stores. Indeed this kind of
scheme had made convenient to those buyers who couldnt pay
whole lump sum money at the time of purchase. Another factor
that influenced the focus group is per-sonality and self concept.
Participants who were affected mentioned that brand, their
excitement for latest product or being up-to-date and strong
personalities are reasons for getting influenced. Only one
participant stated that lifestyle influenced his decision to manage
his busy life. It was quite surprising that no one mentioned about
occupation as a factor to influence their decision even if all the
participants are students.
The most common things that focus group usually do with their
Smartphone are updat-ing facebook, phone calls, text messages,
weather forecast, news reading and travel planner. Beyond that
they also use Smartphone for other social medias such as twitter,
viber, skype, whtsapp etc, online shopping, booking a flight ticket,
playing games, online banking, online postal services, playing
videos, listening songs, managing every-day finance, making
schedules, internet browsing, emails, health and fitness, calendar,
checking time, alarm clock, programming purposes, navigation,
taking pictures, calcula-tor and checking sports information.
Apparently, there are so many applications that can be used for
various purposes through Smartphone, it just depends upon the
person what he/she needs to use.

Participants exactly didnt mention which application they use

how many time a day but they mentioned that they use it if they
need to check something, feel bored or have free time. They said
that they might use Smartphone around 10 to 20 time a day.
The average time that focus groups spend on Smartphone is 2-3
hours per day. The min-imum hour mentioned was 1 hour and
maximum is 5-6 hours per day.
Since Smartphone is handy and could be taken everywhere,
participants use it wherever they are. Usually, they use it in
home, school, work, bus, train, coffee shop, restaurants, cinema,
supermarket, shopping malls, waiting time, caf, walking, gym
and parks. This is quite positive side of Smartphone that it can be
used for information seeking wherev- er you are and whatever
you are doing. This is why people take it wherever they go and
use it right away if they feel to use it.
After starting to use Smartphone, focus group participants didnt
feel increase in their phone bill at all. They mentioned that there
has been a negligible increase in the phone bill with the added
cost of internet package but still it is fixed and quite cheap too.
Defi-nitely there are so many corporations that is providing
telecommunication service in Helsinki and the competition among
them is also the possible reason for the cheap ser-vice. Moreover
participants mentioned that they prefer to use free apps like viber
for calling and text messaging rather than cellular service which
will also decrease the cost of phone bill. About the use of
computers, participants said that there has been slight decrease
in use of computers because for some purposes they rather
prefer using Smartphone even at home.
All the focus participants agreed that Smartphone is really
essential to make the daily life easier. Indeed Smartphone have
made people smarter by organizing their lives with a single
device and providing access to the world wide information at the
fingertips. It doesnt only organize daily life by putting calendars,
to do list and shopping list at one place but also helps people
connected from all over the world by integrating contacts, emails,
social networking, messaging and even video chats. It has made
lives easier for everyone. One can use it for education purpose,
job related tasks, information search or entertainment purposes.
That is the main reason that everyone carries a Smartphone
nowadays.

Consumer behavior is the action and decision processes of people

who purchase goods and services for personal consumption.
Consumer decision making is influenced by social, psychological,
and personal factors. Social factors are forces exerted by other
people that affect consumer behavior. A social class is a relatively
homogeneous and stable group of people with similar values,
attitudes, and behaviors. A role is a set of functions and activities
that a person in a particular position is expected to perform.
Culture is learned values, behaviors, and meaningful symbols
shared by members of a society. A culture is further divided into
several subcultures.
Psychological factors are internal forces within people that affect

buying decisions. These factors are motives, perception, learning

and personality etc. Motivation research involves analyzing the
major motives that influence buying behavior. Perception is the
process by which an individual selects, organizes and interprets
information inputs to create meaning. An attitude is a persons
overall feeling towards some object.

1: Some of the people were not responsive.

2: Possibility of error in data collection because
many of the
respondents may have not
given a answer to the questionnaire.
3: Sample size is less to represent the whole

population.
4: The time period of research was short.
5: Respondents behaviour may be casual.
6: Financial resources are not available.

Marketing Management Philip Kotler 14e

Marketing Research Naresh K. Malhotra
Fourth Edition
Statistics for Business and Economics
Anderson, Sweeney, Williams

BOOKS

Research Methodology :

C.S.R. Kothari

Principles of Marketing :

Philip Kotler, Prentice Hall of India

Fundamentals of Marketing
Hill, New Delhi

William J. Stanton, Mc Graw

Websites:1) www.scribd.com
2) Asus.com/in/phone
3) Wikepedia.com

ANNEXURE - 1
Questionnaire
RESEARCH SURVEY QUESTIONNAIRE ON LABOR WELFARE
FACILITIES
I am a student of GOSSNER COLLEGE, pursuing B.B.A. with
Marketing Specialization. I am currently doing a survey regarding
A STUDY OF CONSUMER BUYING BEHAVIOUR IN
SMARTPHONE COMPANY WITH THE HELP OF ASSUS INDIA
DISTRIBUTER OFFICE KRISHNA INFOTECH RANCHI.Please
spend your precious time by filling up this questionnaire. Your
feedback will be kept confidential. Your answers are valuable to
my research. Thank you for your kind cooperation.
N a m e:
Age:

Sex:
Occupation:
Q1. Which mobile do you prefer?
i.
Nokia
ii.
Sony Ericson
iii.
Motorola
iv.
Samsung
v.
Vodafone
vi.
Micromax
Q2. Reference that you chose the brand?
i.
Friends
ii.
Brand
iii.
News
iv.
Budget
v.
Social Media
vi.
Other
Q3. What is your budget for new Smartphone?
i.
> 10,000
ii.
10,000 20,000
iii.
20,000 25,000
iv.
25,000 30,000
Q4.Which of the following Facilities/Services do you expect from
the dealer?
Quick Service
[]
1 year free Insurance
[]
Discount on Accessories
[]
Vehicle Registration Process [ ]
Installment Payment Facility
[]

ANNEXURE - 2
Sl.No DATE

COUNTER NAME ADDRESS

OWNWRS
NAME
SHOP NO-120,
ABHISHEK
HARI OM TOWER, AGARWAL
LALPUR

CONTACT
No.
9334086885

19/11/15 BALAJI SALES

19/11/15 ANAND SALES

HARI OM TOWER, ABHISHEK

LALPUR
AGARWAL

9338062220

19/11/15 PROMISE

HARI OM TOWER, MR. AYUSH

LALPUR

9097572711

19/11/15 MOBILE $
MOBILE

HARI OM TOWER, RITESH

LALPUR
KUMAR

9709251238

19/11/15 IMPACT
TELICOM

HARI OM TOWER, RAJ KUMAR

LALPUR
TATIA

6512330700

19/11/15 DIPAK AGENCY

HARI OM TOWER, DIPAK

LALPUR

6512331297

19/11/15 HAPPY FET

HARI OM TOWER, VIKRAM

LALPUR
BHATIA

9852277708

19/11/15 TEJ COMP.

SAINIK MARKET
MAIN ROAD,
RANCHI

RUPESH
AGARWAL

9334383337

19/11/15 CRAME RETAIL

BESIDE PANJAB
SWEET, MAIN
ROAD RANCHI

PRINCE
KUMAR
SHARMA

0651
2332525

10

19/11/15 MOBILE
SOLUTION

BESIDE PANJAB
SWEET, MAIN
ROAD RANCHI

AMAN KUMAR 9608300054