Professional Documents
Culture Documents
Language
3-9
10-12
Unit-3 : International
Marketing
Language Review (Grammar))
13-18
(Vocabulary-
19-22
23-27
Unit-6 : Building
relationships
Communication Skills)
(Reading-
28-31
Review
32-38
Unit-7 : Success
(Vocabulary-Language
(Grammar))
39-45
Unit-9 : Job
satisfaction
Review (Grammar))
(Vocabulary-Language
46-47
48-51
Unit-11 : Risk
(Vocabulary-Language
(Grammar))
52-58
Review
59-63
64-68
69-72
Topic 1: Communication
Introduction:
Communication is very important to businesses. Communication can be
in the form of presentations, emails, a phone call or a meeting. Having a
good communicator can motivate staff and improve business
performance.
Unit 1 - Vocabulary:
In all types of businesses, managerial, educational etc, there are good
communicators and bad communicators, whether they are teachers,
sales people or secretaries.
Exercise A: These words apply to a good communicator.
Articulate
Coherent
Eloquent
Fluent
Focused
Responsive
Succinct
Persuasive
For example:
- The meeting went well. He was very articulate in the meeting!
- She was really coherent when she gave the presentation.
Hesitant
Sensitive
Reserved
Rambling
Inhibited
For example:
- The meeting was really boring. The presenter just kept rambling.
- I felt she was too hesitant. I couldnt understand what she wanted to
say!
Exercise B:
Match the words from Exercise A to their meanings below:
Articulate
Rambling
Reserved
Persuasive
Eloquent Succinct
1. Concise =
2. Reluctant to speak =
3. Able to express ideas well =
4. Talking in a confused way =
5. Good at influencing people =
6. Clear and easy to understand =
succinct
2. Reluctant to speak =
reserved
eloquent
rambling
persuasive
Idioms
Idioms are words, phrases or expressions that have a meaning
other than their literal meaning. Every language has its own idioms.
Learning them and using them makes language fun and easy!
For example:
- Break a leg = Actually means do your best.
- Out of the blue = Actually means something just happened
unexpectedly.
- Its raining cats and dogs = Actually means it is raining very hard or
there is a lot of rain just now.
Exercise A:
Complete these idioms with the missing words from the box
purposes
picture
point
wavelength
nutshell
wires
bush
tail
1. To put it in a
2. To get straight to the
3. To put you in the
4. To be on the same..
5. Cant make heads or of it.
6. To beat about the ..
7. To get our wires..
Exercise C:
Which of the following idioms in Exercise A mean the following?
1. To fail to understand anything
2. To share similar ideas and opinions
3. To summarise briefly
4. To misunderstand
5. To delay talking about something
6. To talk about the most important thing
Exercise D: Now check your answers below:
1. To fail to understand anything
Cant make heads or tails of it.
2. To share similar ideas and opinions
To be on the same wavelength.
3. To summarise briefly
To put it in a nutshell.
4. To misunderstand
To get our wires crossed.
5. To delay talking about something
To beat about the bush.
6. To talk about the most important thing
To get straight to the point.
6
Exercise E:
Complete these sentences with the idioms in Exercise A
Exercise F:
Now check your answers below:
1. OK, Ill get straight to the point, Im afraid were going to let
you go.
Unit 2 - Reading:
Communication its much easier said than done.
See the article below.
Communication - it's much easier said than done
Getting staff to talk to each other ought to be the least of your problems, but internal communication can
be one of the hardest nuts to crack in business.
"Communication comes up in every department. The repercussions of not communicating are vast," says
Theo Theobald, co-author of "Shut up and Listen! The truth about how to communicate at work". Poor
communication can be a purely practical problem.
Gearbulk, a global shipping business with branches around the world, faced language and geographical
difficulties, as well as a huge amount of paperwork. With up to 60 documents per cargo, it was a logistical
nightmare to track and monitor jobs, while tighter security regulations after 9/11 meant customs
documents had to be ready before a ship was allowed to sail. Installing an automated system means data
is now entered only once but can be accessed by anyone in the company, wherever they are.
"Reporting is faster by a matter of months," says Ramon Ferrer, Vice President of Global IT at Gearbulk.
"An operational team carrying a voyage all the way across the world doesn't always have to be talking to
each other - and we don't waste time duplicating the same information."
Given today's variety of communication tools, it seems strange that we still have a problem
communicating. But the brave new world of high-tech can create barriers - senior managers hide behind
their computers, staff use voice mail to screen calls, and employees sitting next to each other will send
emails rather than speak.
"Managers should get up, walk round the office and talk to people," says Matt Rogan, Head of Marketing
at Lane4, a leadership and communication consultancy. "Face to face communication can't be beaten."
Theobold recommends checking e-mail only three times a day, allocating a set period of time to deal with
it. "If you leave the sound on, the temptation is as great as a ringing phone. People will interrupt meetings
to check their e-mails."
Another problem is simply hitting the "reply all" button, bombarding people with information. "We had
unstructured data coming at staff from left, right and centre, leaving it up to individuals to sort out," says
Gearbulk's Ferrer. "Our new system has reduced e-mails and changed the way people work. It will remind
you about work flow."
Information overload also means people stop listening. But there may be a deeper reason why a message
fails to get through, according to Alex Haslam, Professor of Psychology at Exeter University.
"Everyone thinks a failure to communicate is just an individual's error of judgment, but it's not about the
person: it's about the group and the group dynamics" he says."Just training people to be good
communicators isn't the issue." The problem is that employees develop common loyalties that are far
stronger than the need to share information. This can even extend to questions of safety. In the mid-1960s
there were a lot of light air crashes in Australia because the two government departments responsible for
air safety weren't communicating," says Haslam. "The government was trying to save money and both
groups felt threatened. The individuals were highly identified with their own organisation and unwilling to
communicate with the other department."
A company is particularly at risk when cost-cutting is in the air. Individuals withdraw into departmental
loyalties out of fear. Sending such people on yet another "how to communicate" course will be pointless.
Instead, Haslam believes that identifying the sub-groups within an organisation and making sure each
group feels valued and respected can do far more to encourage the sharing of information. The key to
communication, he says, is trust.
From the Financial Times
Reading Summary:
The article is talking about how important communication is in
organisations.
called Gearbulk and how it had problems with language and a lot of
paperwork and how it overcame its problems.
Exercise A:
1. What communication problems did Gearbulk have?
the
two air
safety government
departments
communicating?
4. Who is the author of the article?
the
two air
safety government
departments
communicating?
The government was trying to save money and both felt
threatened and so staff identified with their own departments.
4. Who is the author of the article? Clare Gascoigne
2
Exercise A:
What would you say when asking for clarification?
- What do you mean by?
- Sorry, I dont follow you.
- Could you clarify that?
- Could you be more specific please?
- Could you explain that in more detail?
Exercise B:
What would you say asking for repetition?
- Sorry, could you repeat that?
- I didnt (quite) catch that.
- Could you say that again please?
Exercise C:
What would you say when summarising a call?
- Let me just summarise..
- To summarise
- Let me go over what weve agreed.
Introduction:
Marketing is very important to organisations. It helps them sell their
products and services.
Unit 3 - Vocabulary:
When it comes to international marketing, there are some statements
that must be understood. These are shown in the box.
Buying habits
Monetary regulations
political stability
government bureaucracy
economic situation
income distribution
Exercise A:
Complete the statements with suitable expressions from the box.
1. The country is attractive to exporters because it has enjoyed
.for the last 50 years.
2. Because of tight. company profits could not be taken
out of the country.
Exercise B:
Now check your answers:
Exercise C:
Look at the words and phrases below. Underline the odd one out.
1. a) growing market
c) expanding market
b) developing market
d) declining market
2. a) retailer
c) distributor
c) wholesaler
d) manufacturer
3. a) slogan
c) free sample
c) discount
d) special offer
4. a) launch a product
c) withdraw a product
c) introduce a product
d) bring out a product
5. a) market segment
c) market niche
c) market research
d) market sector
6. a) worldwide market
c) domestic market
c) international market
d) overseas market
3
Exercise D:
Now check your answers:
1. a) growing market
c) expanding market
b) developing market
d) declining market
2. a) retailer
c) distributor
c) wholesaler
d) manufacturer
3. a) slogan
c) free sample
c) discount
d) special offer
4. a) launch a product
c) withdraw a product
c) introduce a product
d) bring out a product
5. a) market segment
c) market niche
c) market research
d) market sector
6. a) worldwide market
c) domestic market
c) international market
d) overseas market
Compound
nouns are popularly used in business because they are shorter and more
convenient to use than noun phrases.
Exercise A:
One word in each group does not make a compound noun with the word
in bold. Can you find the wrong word?
1. Product
2. Marketing
campaign
3. Brand
4. Advertising
5. Sales
6. Price
Exercise B:
Now check your answers:
1. Product
2. Marketing
campaign
3. Brand
4. Advertising
5. Sales
6. Price
Reading Summary:
The article is talking about the culture of drinking coffee around the
world, where coffee usually comes from and discusses the success of
Starbucks.
Exercise A:
1. People in Chile would rather drink tea than coffee.
2. In contrast, people in Argentina would prefer a Cappuccino.
3. In Brazil, coffee is usually free after dinner in restaurants.
4. In the US, on average, people drink 345 cups of coffee a year.
5. When did Starbucks open? In 1971.
6. Where did they first open? In Pike Place Market, Seattle.
7. How many stores does it own in North America? 3,907.
8. When did it open a store in Japan? In 1996.
9. In how many countries does Starbuck have a presence in? More
than 30 countries.
10. In general what is this article discussing? Coffee and the success
of Starbucks.
Unit 4 Writing:
Exercise A:
Choose the correct answer to complete the letter from CEIMD.
Sincerely
To
From
forward
Dear
contact
Date
grateful
: (2)
: (3)
CEMID
whom it may concern.
Finally, I hope you and your staff find the brochure .(9).
Yours (10),
1. Date
2. From
3. To
4. Dear
5. grateful
6. forward
7. require
8. contact
9. interesting
10. sincerely
Introduction:
Building business contacts or professional relationships in business is
very important. Sometimes it can mean winning a contract or getting that
dream job.
Unit 5 - Vocabulary:
Words related to (company) relations:
break off
develop
build up
cut off
disrupt
improve
establish
strengthen
promote
damage
endanger
resume
Exercise A:
Use the verbs in the box to describe whether they have a positive (
+ / good) meaning or a negative ( - / bad ) meaning.
Positive meaning
Negative meaning
Exercise B:
Now check your answers:
Positive meaning
Negative meaning
Build up
Break off
Promote
Cut off
Develop
Disrupt
Establish
Endanger
Resume
Damage
Improve
Strengthen
Exercise C:
Now choose the correct word in each sentence.
1. Sales staff who are impolite to customers disrupt
reputation of a company.
/ damage the
Exercise D:
Now check your answers:
/ damage
For example:
1. Layla, please set up the computer system.
Exercise A:
Underline the multi-word verb in each sentence.
Exercise B:
Now check your answers.
AIG, American International Group, has grown from a small Shanghai-based underwriting
agency into the world's largest insurer by market value. It has a capitalisation of $166bn., and
is firmly embedded in Asia's corporate culture. Indeed, with roots dating back more than half a
century, and the constant focus on the region by Maurice Greenberg, its chairman, AIG has an
unrivalled scale of operations and a wealth of political and business connections.
For other US and European insurers, the company is both a benchmark and a powerful
competitor. "They know anyone who is anyone in Asia". However, in order to prosper, AIG will
have to succeed in China - probably the insurance market with the biggest untapped potential
in the world.
After 17 years of lobbying by Mr. Greenberg, AIG was the first foreign insurer to be allowed
into China in 1992. It now operates in eight cities but admits making only "a small profit" in the
country. Today, turning its pioneering presence into a commercial success is AIG's biggest
challenge. In China as with the rest of Asia, AIG's main advantage over its competitors is its
long-standing presence. The group was founded in Shanghai in 1919 by Cornelius Starr, a 27year-old American entrepreneur . That historical accident, and Mr Starr's quest to expand to
the rest of Asia in the ensuing 10 years, are still benefiting the company. Over the past nine
decades, AIG built on those foundations through endlessly pursuing close relationships with
Asia's governments, regulators and powerful businessmen.
Edmund Tse, who runs the Asian operations and life assurance worldwide, says AIG's policy
is to build relationships with as many influential people as possible. "If you want to do
business, you have to be friends with senior leaders," he says. "You need to be friends with
the head of the state, the minister of finance, the minister of trade, the central bank governor
and the
insurance regulator."
AIG believes its three decades spent courting China will be rewarded with unrestricted access
to its vast insurance market. "The Chinese always remember good friends," says Mr Tse. But
if its "friendship" with China is not enough to tap the country's potential, AIG may lose its main
growth engine. And without a strong Asia, AIG would be a much weaker company. AIG may
be a company of 80000 employees and 350000 affiliated agents in 130 countries but much of
its success is down to individual relationships. Many of those relationships have been forged
by Maurice Greenberg, the company's chairman and chief executive. Mr. Greenberg says that
playing the long game has given AIG an edge, particularly in terms of investing in emerging
markets. He courted the Chinese for 17 years before being granted a licence in 1992.
Mr Greenberg knows quite a few people. His style has always been to discuss big issues corporate, political and economic - with anyone he meets. One analyst refers to AIG as a
"sovereign corporate nation" as Mr Greenberg insists on representing the company in highlevel discussions. "If you are dealing with the premier or president of a country, he is not
thrilled to have a deputy come and see him. Even if a country is not one of the leading nations
in the world, that country is important. It's important to him and its important to us."
1
From the Financial Times
Reading Summary:
In general, this article is discussing AIG insurance company. It discusses
how AIG came to be a very successful organisation in Asia, what they
did and what their strategy was to break into the Asian market. They
later became the first foreign insurance company to enter China in 1992.
Exercise A:
Answer the following questions
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Exercise B:
Now check your answers:
1. What does AIG stand for?
American International Group.
2. AIG is the worlds. insurer by market value. largest
3. Who founded the company?
A 27 year old American entrepreneur called Cornelius Vander Starr.
4. When was the company founded?
In 1919.
5. Who is the company chairman?
Maurice Greenberg
6. It took Mr. Greenberg of lobbying to be allowed to open an
office in China.
17 years
7. When did AIG open its first office in China?
In 1992
8. How did AIG become successful in China?
By pursuing relationships with governments, regulators and
powerful business men.
9. AIG has over ..employees in countries.
10 . Who wrote the article? Shawn Donnan et al.
3
Exercise A:
What would you say when giving advice?
- I suggest you call her.
- You could check your email.
- You should start work on time, everytime.
Topic 4: Success
Introduction:
There are many things that define success. Success can be defined by
educational achievement, the size of our house, the amount of money
we have, the type of job, the salary we earn or the way in which we live
our lives.
Unit 7 - Vocabulary:
Exercise A:
Below are prefixes which were taken from the reading article on Steve
Jobs. Match the common prefixes from the box with the correct meaning
below
underselling
ex-president
overproduce
ultra-sophisticated
renamed
1. Former
2. With
3. Better / more than
4. Too much
5. Too little
6. Again
7. Extremely
1
out-vote
co-founder
Exercise B:
Now check your answers:
underselling
ex-president
overproduce
ultra-sophisticated
renamed
1. Former = ex
2. With = co
out-vote
co-founder
Exercise C:
Now underline the odd one (the wrong word) out in each group
1.
Under
2.
Ex
3.
Over
4.
Under
5.
Co
6.
Out
7.
Ultra
Exercise D:
Now check your answers:
1.
Under
2.
Ex
3.
Over
4.
Under
5.
Co
6.
Out
7.
Ultra
Exercise E:
Now complete the sentences with the appropriate words from the
choices below:
1. Mr. Harbi and Miss Rahaili were the twoof the report.
co-authors / co-producer / co-bosses
Exercise F:
Now check your answers:
1. Mr. Harbi and Miss Rahaili were the twoof the report.
co-authors / co-producer / co-bosses
In English:
1. We use the present simple to describe actions and situations
which are generally true. We work in advertising, Saudi Arabia
is an oil producing country and Taibah University is in Medina,
Saudi Arabia.
2. We use the past simple to describe finished actions at a particular
point in the past. He sent the fax yesterday, She went to the
conference in Jeddah and Dr. Sara reorganized the department.
3. We use the present continuous to describe events that are
current or temporary situations. We are travelling to the sales
conference tonight, They are working on the project and Mr. AlHarbi is checking the plan.
Exercise A:
1. Which statement is an example of the past simple tense?
a. I met the client in Singapore.
b. Sara and Layla are meeting the client in Singapore.
c. We meet clients in Singapore
Exercise B:
Now check your answers:
Reading Summary:
This article is a profile of Steve Jobs, the co-founder of Apple and the
success behind Pixar, the creators of movies like Toy Story and Finding
Nemo. It discusses his education, early success with the Apple I and his
continued success working with other companies.
Exercise A:
Answer the following questions
1. Jobs was.of Apple.
2. Steve Jobs grew up in ..
3. Steve Jobs only studied .term at Reed College.
4. Steve Jobs met Steve Wozniak in a computer club called
5. Jobs and Wozniak started Apple in.
6. They started the business in Steve Jobs family.
7. The first Apple computers were called..
8. When Jobs was 25 he was worth..
9. Jobs left Apple in ..and went back in
10. Jobs started an animation company called Pixar which made Toy
Story and ..
Exercise B:
Now check your answers:
Exercise A:
What would you say when giving signaling?
- I would like to ask a question.
- Excuse me, Id like to make a suggestion.
- I think we should leave this point and come back to it later.
Unit 9 - Vocabulary:
Exercise A:
bureaucracy
autonomy
appraisal
burnout
pay
golden handshake
perks
Now match these words to the items which have a similar meaning:
1. bureaucracy
a) independence
2. autonomy
b) red tape
3. burnout
c) breakdown
4. pay
d) severance package
5. appraisal
e) fringe benefits
6. golden handshake
f) remuneration
7. perks
g) assessment
Exercise B:
Now check your answers:
1. bureaucracy
a) independence
2. autonomy
b) red tape
3. burnout
c) breakdown
4. pay
d) severance package
5. appraisal
e) fringe benefits
6. golden handshake
f) remuneration
7. perks
g) assessment
Exercise C:
Complete the sentences with words from Exercise A.
1. Overwork can lead to..
Exercise D:
Now check your answers.
3. She received a very generous golden handshake when she left the
company.
For example:
Exercise A:
Complete the following sentences with words from the box:
product
The presentation
The office
was taken
Exercise B:
Now check your answers:
product
The presentation
The office
1.
was taken
Reading Summary:
The article is generally discussing the perks that two companies offer its
employees to perform well at work and to increase job satisfaction rates.
It discusses the point that cars, holidays and money are not the only
motivating factors for employees. It notes that employees also find other
non-monetary factors important like assistance with solving problems
that may not be work relates, help with child care and financial planning
etc.
Exercise A:
Sample questions:
1. In general, what topic is the article discussing?
2. Who does Jay Doherty work for?
Exercise A:
What would you say when saying no politely?
- Its very kind of you, but.
- Its very nice of you, but
- Im very sorry, but
Exercise B:
What would you say when apologising?
- I must apologise.
- Im terribly sorry, but
Exercise C:
What would you say showing sympathy?
- I quite understand
- I know how you feel
Exercise D:
What would you say when ending a conversation?
- Please excuse me, I really have to leave.
- Sorry, I really must be off.
Topic 6: Risk
Introduction:
An individuals and organisations, risk is everywhere whether
is it when we do business, sign a contract, buying online or
buying property, sell products etc.
There are many words that are associated with the term risk. These
words are used to analyse risk.
Unit 11 - Vocabulary:
Exercise A:
face
eliminate
reduce
encounter
minimise
estimate
prioritise
calculate
foresee
Predict
Manage
Assess
Meet
Exercise B:
Now check your answers:
face
eliminate
Predict
foresee
reduce
encounter
minimise
estimate
Manage
prioritise
calculate
Assess
foresee
Meet
prioritise
estimate
face
minimise
calculate
encounter
eliminate
reduce
Exercise C:
Now match these incomplete sentences with an appropriate ending.
a) is an important part of
business strategy.
1. Internet business
4. It is impossible to..
5. It is difficult to foresee
Exercise D:
Now check your answers.
a) is an important part of
business strategy.
1. Internet business
b) face increasing risk of
running out of money.
4. It is impossible to..
5. It is difficult to foresee
Exercise E:
Great
- Substantial
- Huge
- Serious
- Terrible
- Significant
-
Tremendous
Faint
- Slight
- Remote
- Minuscule
Entering the stock market and not being fully prepared is a risk.
For example:
- The manager of slightly critical of the sales meeting.
- The sales figures were fairly good.
Exercise A:
From the words in the box, which adverbs are the strongest (S) and
which are the weakest (W)?
a bit
highly
entirely
quite
extremely
rather
fairly
totally
very
slightly
Exercise B:
Now check your answers:
a bit (W)
entirely (S)
highly (S)
quite (W)
extremely (S)
rather (W)
fairly (W)
totally (S)
very (S)
slightly (W)
Reading Summary:
The article is generally discussing the risk involved in 21st business. It
points out to the complex nature of risk and how companies are in
constant battle with risk. The article point highlights that most loss can
be prevented or minimised through a disaster recovery plan.
Exercise A:
Sample questions:
1. In general, what topic is the article discussing?
2. Who is Shivan Subaramaniam?
3. Who or what is FM Global?
4. What increases risk?
5. FM Global believes most of risk can be.
6. Research shows that .of the worlds leading companies are not
prepared enough to protect their revenues.
7. Lord Levene says that there needs to be a change in. at the board
level now.
8. , the worlds largest insurance broker found that 50% of
European companies did not know how to manage risk to their
businesses.
Exercise A:
What would you say when saying asking for opinions?
- What do you think about..?
- Whats your opinion about the..?
- Does anyone have any strong feelings about.?
Topic 7: e-commerce
Introduction:
e-commerce means any business transaction that is done over the
internet. This could mean buying and selling goods over the internet,
agreeing a contract or a business deal on the internet. E-commerce
companies include:
www.haraj.com
www.ebay.com
www.amazon.com
There are many words that are associated with the term e-commerce.
These words are used to talk about e-commerce.
Unit 13 - Vocabulary:
Exercise A:
Internet terms
search
search engines
Net
surfers
site
browse
hits
locate
online
traffic
keyword
directories
Taibah.net
Has your company started doing business on the ..? (1)
Have you spent thousands on a website, more money to register it with all the major ....
, (2) and .. (3) but youre still getting little or no? (4)
Whats more, Taibah.net delivers targeted customers. These are not .(9) who shop
.(10) but are people who actually searched for your business. So when your
potential customers.(11) the Internet, we make sure they can ..(12) your
website.
Exercise B:
Now check your answers:
Exercise A:
Internet terms
search
search engines
Net
surfers
site
browse
hits
locate
online
traffic
keyword
directories
Taibah.net
Has your company started doing business on the Net? (1)
Have you spent thousands on a website, more money to register it with all the major
.... search engines (2) and directories (3) but youre still getting little or no
traffic? (4)
Whats more, Taibah.net delivers targeted customers. These are not surfers (9) who
shop online (10) but are people who actually searched for your business. So when
your potential customers browse (11) the Internet, we make sure they can locate
(12) your website.
For example:
Heading 1: Promise
Heading 2: Bargaining
Heading 3: Invitation / request
Heading 4: Reflecting on the past
Heading 5: Speculating about the future
Heading 6: advice / warning / threat
Sentences 1 10:
9. They would have gone bankrupt if they didnt take her advice.
Exercise B:
Now check your answers:
Sentences 1 10:
Reading Summary:
(edited) From the Financial Times
Reading Summary:
The article is generally discussing businesses on the internet and how
important it is to have an online presence. It has offered new ways for
customers to shop and at times, with better prices. It shows how much
revenue can be made from having an online presence and gives
examples of popular supermarket companies and both in the UK and
Japan.
Exercise A:
Sample questions:
1. In general, what topic is the article discussing?
Exercise A:
What would you say when saying changing the subject?