Professional Documents
Culture Documents
ROMANIA
Euromonitor International
February 2014
Definitions................................................................................................................................... 14
Sources ...................................................................................................................................... 15
Summary 1
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PERSONAL ACCESSORIES IN
ROMANIA
EXECUTIVE SUMMARY
Positive Growth Is Recorded in Personal Accessories in Romania
After the shopping behaviour of Romanian consumers was highly influenced by the economic
recession, personal accessories managed to show the first signs of recovery in 2012 after four
years of decline. Although only marginal growth was registered, personal accessories is a
consumer goods industry which reflects a series of improvements ranging from more relaxed
spending on personal accessories to the increasing variety of brands which are available, which
is limiting the influence of the trade in counterfeit goods.
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superior coverage of major chained retailers, is set to boost growth in personal accessories
during the forecast period.
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real estate in the country. Many of the companies operating in personal accessories have
commented that the owners of Romanias commercial real estate have failed to adapt to the
economic crisis and continue to demand unjustifiably high rents. There were no significant
declines in rent levels on Calea Victoriei, Bucharests main thoroughfare for luxury goods
retailing over the course of 2012. Consequently, as brands such as Hugo Boss and Gucci
witnessed declines in their sales over the course of 2011, their profitability took a massive hit as
their rents did not decline accordingly. Moreover, Louis Vuitton, one of the best performers in
luxury goods in Romania, recorded declines in luxury goods during 2011 for the first time since it
entered Romania.
Outlook
During the forecast period, the leading retailers of personal accessories were generally
engaged in the retailing of a combination of apparel and personal accessories. These
companies are all expected to increase the range of products which they offer, with brands such
as Adidas and Mango likely to lead the way in this respect. For example, Romanias leading
sports good stores are set to focus more on selling crossbody bags and backpacks. As more
umbrella lifestyle brands are likely to intensify their activities in Romania, the products they offer
are likely to be more in line with those on offer in other European countries, in terms of
marketing campaigns and the prices charged.
Future impact
As consumer loyalty for strong brands is set to continue building during the forecast period,
the leading players in personal accessories are set to focus on new marketing approaches such
as the establishment of VIP clubs and the offer of loyalty cards. A more congruent marketing
approach which takes the entire product portfolios of the leading umbrella brands is also likely to
be prevalent. In addition, due to the highly seasonal nature of demand for personal accessories,
various special offers and discounts are likely to be more common during August and January,
while the periods with the highest sales are likely to witness large numbers of limited editions of
personal accessories, specifically February and December.
The competitive landscape in personal accessories is expected to be characterised by intense
battles between umbrella brands as increasing numbers of companies are expected to be highly
active in the industry. As a result, the marketing campaigns in personal accessories are likely to
become more innovative, embracing a wider range of communication channels. In addition, the
growing presence of umbrella brands is likely to place more pressure on smaller players, thus
well-established brands are expected to increase their value shares during the forecast period.
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Romanians remain rather conservative with regards to product design, especially women living
in Transylvania, Romanians are tending to become more non-conformist, gravitating towards
products which are characterised by asymmetry, unusual combinations of colours and different
materials and textures. For this reason, trends in costume jewellery, for example, are shifting
towards larger items.
Current impact
The personal accessories categories in which these changes in consumer tastes have been
most prominent are handbags and costume jewellery. New materials and designs are
characteristic of what has become an increasingly heterogeneous industry in terms of product
features. These trends are also being influenced by the increasingly divergent demand among
Romanias various consumer segments. Younger consumers, for instance, remain more likely to
embrace innovative and purchase more daring products. Recent product developments in
personal accessories have been based largely on this propensity among the general population
of Romania and for this reason the countrys personal accessories industry has recently
witnessed a major increase in the use of metallic elements such as chunky chains with large
links and massive crystals. These aesthetic trends apply not only to costume jewellery but also
to products in other personal accessories categories such as handbags. Handmade personal
accessories and products with various handmade elements remain highly popular in Romania
as they give the user a certain feeling of uniqueness and authenticity.
Even though costume jewellery was initially rather unsuccessful in Romania due to the fact
that consumers tend to perceive costume jewellery as low-quality products with little or no
intrinsic value, various benefits are deriving from the soaring popularity of costume jewellery
among Romanias female consumers. The relatively strong demand for costume jewellery
among young Romanian women is supported by the fact that costume jewellery can easily be
combined with and adapted to every outfit. Changes in the predominant trends in costume
jewellery are developing more slowly now than in previous years as the numbers of products
present in the category has been expanding for several years. The development of themes such
as ethnic, retro, futuristic, architectural and natural qualities have meant that costume jewellery
remains a highly attractive category for a wide variety of Romanian consumers during 2013,
especially those who are willing to wear provocative jewellery designs in an attempt to catch the
eye of their peers and impress with their style choices. In addition, the innovations of the leading
retailers of costume jewellery in Romania continue to stimulate the consumer appetite for
personal accessories. For instance, Pandora offers its customers the possibility to customise
their purchases, thus giving consumers a sense of exclusivity, enabling them to choose the
individual components of their jewellery. Double rings which fit over two fingers in the same time
were recently launched in Romania, with players such as Meli Melo already speculating on the
potential value of this untapped segment by offering a wide range of such products.
Innovations in real jewellery, meanwhile, include the rise of pink gold, one of the most recent
developments in the industry. Sales of real jewellery produced using pink gold are expected to
increase during the forecast period as Romanian consumers become more familiar with this
type of material. Romanian consumers are very traditional when it comes to real jewellery and
the majority of them continue to prefer yellow gold as the primary material for their real jewellery,
while younger consumers are more inclined to choose silver jewellery. White gold remains
favourite material for real jewellery in Romania as it is associated with high quality and
affluence.
Handbags with prints, mostly floral or geometrical, remained popular in Romania during 2013,
while crossbody bags continued to attract more consumers, with especially significant growth
observed among the male population. In the case of handbags, the use of nude colours has
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recently become one of the leading fashion trends and the Moschino brand has led the way in
the development of this trend.
Outlook
While Romanian consumers continue to benefit from their increased exposure to information
about the latest fashion trends in other countries, there remains more room for them to become
educated about the prevailing trends in other countries. There was once a time when Romanian
women had a reputation for dressing in a tacky and flashy fashion, wearing personal
accessories suggested a lack of taste. In addition, it was once common for young women in
Romania to wear a lot of accessories which could be considered unsuitable for someone so
young. Although the situation in this respect has changed in recent years, there remains room
for improvement. Much of this is related to the shift towards higher quality products in personal
accessories, a trend which is set to remain in evidence throughout the forecast period.
Nevertheless, the leading retailers of personal accessories in Romania have already begun to
base their marketing on the quality of their products, including more focus on the use of highmaterial qualities and the superior durability and ecological credentials of certain items. In this
respect, marketing in the industry is set to go much further beyond focusing solely on the image
of certain personal accessories brands. In addition, the Romanian population is slowly becoming
better informed in terms of the latest fashion trends and style rules.
The shift towards Romanian consumers becoming more sophisticated is set to boost demand
for environmentally friendly personal accessories. As a consequence, eco-labelling is expected
to become more prevalent in personal accessories in Romania as the majority of Romanian
consumers still need to more information about the ecological impact of the products they
purchase. Furthermore, organic themed products and those made from recycled raw materials
are likely to attract more consumers during the forecast period. Furthermore, handmade
products are likely to continue enjoying high demand during the forecast period, especially in
handbags and costume jewellery. This is likely to see an increase in the popularity of traditional
Romanian motifs in personal accessories during the forecast period.
As the average age of Romanias personal accessories consumers is set to decline over the
forecast period, the companies present in the industry are expected to focus more on making
certain products more appealing to a younger audience. Handbags and costume jewellery which
are designed to appeal to teenagers are likely to feature more non-conformist themes,
becoming more colourful and better advertised through the most popular media channels
among young people such as the Internet and specialist magazines. Moreover, in addition to
media advertising, some Romanian magazines aimed at teenage girls such as Bravo Girl and
Cool Girl also offer free gifts of costume jewellery. Moreover, customisable products are
expected to emerge in personal accessories over the course of the forecast period, in line with
the rising demand for unique, personalised products which highlight the creativity of the
consumer. It is likely that this will motivate consumers to become more attached to the personal
accessories they wear. This is likely to be especially popular among young and more dynamic
consumers during the forecast period.
Future impact
Non-conformism is set to become more popular in personal accessories over the forecast
period. 2014 is also expected to be a year during which demand increases for vintage,
Victorian-looking jewellery, while geometric forms and neon colours are also set to remain
popular. In addition, personal accessories with massive, brassy metallic chains are likely to
experience high demand as consumer tastes continue to change, while coppery shades are
likely to be become very popular in costume jewellery during 2014. Floral prints are also
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expected to encounter high demand as they are universally considered to be very feminine and
are able to benefit from their longstanding presence in the category.
The range of different materials used in the manufacture of various personal accessories
brands are expected to become more diverse over the course of the forecast period, both in
jewellery and handbags. Pink gold is one recently introduced material which is expected to
experience high growth in popularity during the forecast period, while products such as double
rings are likely to become increasingly popular. In terms of watches, the majority of Romanian
women are likely to prefer larger watches with more masculine touches which can also be worn
as bracelets.
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stationers/office supply stores have been forced to close down due to the fierce competition
coming from supermarkets. This led to the value share of stationers/office supply stores in
writing instruments declining to 31% in 2013, down from 37% in 2008.
In terms of geographical presence, the majority of personal accessories specialist retailers are
present in Bucharest, the Romanian city with the highest potential for sales of personal
accessories. The Romanian capital was also the first city to witness the entry of specialist
retailers, with other Romanian cities only seeing the entry of specialist retailers quite recently,
including Cluj-Napoca and Timisoara. These cities have recently become important hubs for
specialist retailers of personal accessories. Nevertheless, Bucharest remains the most attractive
location for personal accessories specialist retailers as it is home to the Romanias most affluent
consumers, an especially advantageous situation for luxury goods retailers. Thus, at the end of
2011, Pandora opened its first Romanian retail outlet in Bucharest, with a second outlet opening
in Constanta during 2012. Furthermore, 2012 was also the year during which the luxury writing
instruments retailer Montegrappa opened its first retail outlet in Romania.
Venue shopping is less developed in Romania, which is likely due to the fact that shopping
centres are the primary shopping destinations for the majority of Romanians. As a
consequence, the majority of Romanias leading chained personal accessories retailers such as
Samsonite, Cellini and B & B Collection are present mainly in shopping malls. This allows them
to take advantage of high levels of consumer foot traffic, while it also offers consumers the
possibility to shop for a wide variety of personal accessories in the same location.
Outlook
The shift towards specialist retailing is expected to remain a growing trend in personal
accessories over the course of the forecast period, with the rapid emergence of mono-brand
retail outlets likely to be another key trend in personal accessories over the forecast period.
During 2014, retailers which have recently entered Romania such as Tiffany and Chanel are
expected to open more mono-brand retail outlets due to rapidly growing demand. Luxury
retailing is expected to continue growing in Romania as many new players are expected to enter
the country during the forecast period. Romania is still regarded as a country with significant
growth potential for luxury goods as many consumers in the country are becoming increasingly
attracted to famous international brands.
Sales of personal accessories through sports good stores are set to continue growing as
mono-brand retailers such as Adidas and Nike are expected to diversify their product portfolios
to include more bags and luggage within their product ranges. Chained retailers such as
Decathlon are set to remain highly popular among Romanian consumers looking for backpacks,
duffel bags and luggage. Personal accessories are also set to become available in retail
distribution channels in which they were not previously present in significant volumes such as
hypermarkets. Kaufland and Carrefour have recently introduced costume jewellery into their
merchandise, while luggage is already sold through these and similar retail chains. While sales
of luggage and costume jewellery have been consistent through hypermarkets, these sales
remained marginal during 2013, with growth expected to accelerate during the forecast period.
Moreover, as the range of costume jewellery available in outlets of Carrefour or Kaufland is
expected to expand over the forecast period, chained grocery retailers such as Auchan and Billa
are also expected to being offering these products on their shelves.
Future impact
As a major future trend in the retailing of personal accessories, the expansion of the outlet
networks of Romanias leading chained retailers are set to increasingly encompass cities and
towns outside of Bucharest as more of the Romanian people living in remote rural areas are
migrating to these cities for work or study. The increasingly intense competition between
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Romanias leading chained retailers is also set to benefit consumers as various marketing
initiatives such as price discounting and loyalty schemes are likely to become more prevalent
within the retailing industry generally.
The scale and scope of non-store retailing is set to continue increasing in Romania during the
forecast period, mainly because of the rapid increase in the popularity of internet retailing in the
country. By the end of 2018, e-commerce is expected to account for almost 4% of total personal
accessories retail value sales, much higher than the 2% value share recorded in 2012.
Moreover, direct selling is set to evolve constantly over the forecast period, with Avon and
Oriflame set to become more prominent retailers of personal accessories during the forecast
period.
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months of 2013 than during the first two months of 2012, a year which was represented a nadir
in terms of foreign direct investment in Romania.
Furthermore, Romania remains a country in which there is a high level of economic
discrepancy between Bucharest and a handful of other major cities and smaller regional centres
and rural areas. According to the National Commission of Prognosis, the population with the
highest income per capita lives in the Romanian capital, where the average monthly wage was
RON2,300 in 2012. The regions of Romania with the highest average per capita incomes
include Ilfov with an average monthly income of RON1,900, Gorj with an average monthly
income of RON1,700 and Timis and Arges, each with an average monthly income of RON1,600.
Regions such as Harghita, Botosani and Satu-Mare, meanwhile, remain at the opposite end of
the price spectrum. As a consequence, consumption of personal accessories in Romania is also
highly focused on the areas of the country with the highest average income levels, with
Bucharest the city in which the majority of the key personal accessories retailers are also
present.
Outlook
The outlook for Romanias economic performance looks optimistic for the forecast period as
economic and political stability and new opportunities are set to mark the countrys economic
performance during the immediate future. The World Bank improved its forecast for Romania
during 2013, with economic growth of 1.7% projected for the year. For 2014, Romanias real
GDP growth is expected to increase by 2.2%, while the expectation for 2015 is for 2.7% GDP
growth. Several other positive indicators are also expected to emerge as Romanias economy
continues to head in the right direction. For instance, the countrys current account deficit is
expected to have settled on 3.7% of GDP at the end of 2013, an improvement on initial
predictions which placed this measure in excess of 4%. A marginal improvement is expected in
the current account deficit in 2014 and 2015, with 3.6% expected. In addition, according to the
National Commission of Prognosis, Romanias net average [Q: monthly?] income is set to
increase from the RON1,600 recorded in 2013 to RON1,800 in 2015.
The Romanian government expects consistent economic growth during 2014 as the country is
set to record the strongest economic growth in the EU after the Baltic states. While the coalition
governments political strategy for 2012 and 2013 centred on achieving more political and
macroeconomic stability, the government recently declared that the reinvigoration of the
Romanian economy will be its major priority between 2014 and 2016. Diversification of the
countrys key export territories is also set to be one of the major endeavours of Romanias
political and economic agencies, with a major focus on countries outside of the EU, especially
Latin American countries.
Future impact
The improving economic landscape in Romania is set to have a very positive influence on
growth in personal accessories during the forecast period, with a constant value CAGR of 3%
expected between 2013 and 2018, with total constant value sales rising to RON4.8 billion
Further improvements in Romanias fiscal solvency are expected to have a positive impact on
the countrys business environment in a variety of ways during the forecast period. For instance,
new measures requiring VAT payment upon cashing invoices rather than in advance without the
need to collect the value of the invoice which came into effect towards the end of 2013 are
expected to lighten the burdens which currently plague the business activities of the leading
players in personal accessories in Romania.
The vast economic disparity between Bucharest and a handful of Romanias other major cities
and the countrys much less affluent regional centres and rural areas is set to remain a major
feature of Romania throughout the forecast period, compromising consumer purchase power
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overall and making it difficult for personal accessories companies to expand outside of
Romanias major cities as many Romanians living in regional towns and rural areas do not lead
modern lifestyles. However, further developments in rural areas such as rapidly rising internet
access and higher employment rates among the rural population is likely to improve the
exposure of less privileged Romanians living in relatively remote regions to the latest global
fashion trends, in turn stimulating the consumption of personal accessories.
MARKET DATA
Table 1
'000 units
2008
2009
2010
2011
2012
2013
9,150.9
4,361.6
446.0
51,800.3
65,758.7
8,540.6
3,947.8
419.3
51,899.6
64,807.2
8,079.3
3,740.9
363.7
52,168.8
64,352.7
8,063.4
3,683.4
344.5
53,004.3
65,095.6
8,188.7
3,703.5
328.6
54,530.6
66,751.4
8,368.5
3,763.1
319.4
56,083.2
68,534.1
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2
RON million
2008
2009
2010
2011
2012
2013
631.2
1,992.2
147.7
114.8
2,885.9
638.8
1,760.7
147.2
122.3
2,669.0
655.8
1,743.7
142.7
132.2
2,674.4
705.7
1,797.1
144.0
144.0
2,790.8
752.0
1,818.0
147.6
154.6
2,872.3
820.1
1,897.6
156.6
168.9
3,043.3
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 3
% volume growth
Table 4
2012/13
2008-13 CAGR
2008/13 Total
2.2
1.6
-2.8
2.8
2.7
-1.8
-2.9
-6.5
1.6
0.8
-8.5
-13.7
-28.4
8.3
4.2
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Euromonitor International
2008-13 CAGR
2008/13 Total
10
Passport
9.1
4.4
6.1
9.3
6.0
5.4
-1.0
1.2
8.0
1.1
29.9
-4.7
6.0
47.1
5.5
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 5
2008
2009
2010
2011
2012
4.2
4.0
4.0
4.0
4.0
1.9
1.1
1.9
1.2
1.8
1.5
1.6
1.6
1.7
1.6
1.1
0.9
0.6
0.9
0.6
1.2
0.8
0.7
0.9
0.6
0.9
1.1
0.7
0.8
0.6
1.0
1.1
0.9
1.0
0.7
1.2
1.1
1.1
1.0
0.7
0.5
0.2
0.1
0.5
0.4
0.1
0.6
0.4
0.1
0.7
0.6
0.4
0.7
0.6
0.6
0.4
0.4
0.4
0.5
0.6
0.3
0.4
0.4
0.6
1.1
0.5
0.2
0.3
0.3
0.4
0.2
0.3
0.3
0.3
0.2
0.4
0.5
0.4
0.6
0.8
0.6
0.3
0.3
0.3
0.4
0.2
0.3
0.3
0.3
0.2
0.4
0.5
0.5
0.6
0.5
0.4
0.4
0.3
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.4
0.5
0.5
0.5
0.5
0.5
0.4
0.3
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.5
0.5
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
81.0
100.0
0.2
0.3
0.2
80.6
100.0
0.3
0.3
0.2
80.3
100.0
0.2
0.3
0.2
79.3
100.0
0.3
0.3
0.2
78.1
100.0
Source:
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 6
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Company
Cartier
Fossil Inc
Case Logic Inc
Nike Inc
New Yorker GroupServices International
GmbH & Co KG
Safir 94 Impex SRL
Burton Snowboards Inc
VF Corp
Safir 94
Burton
Jansport
Others
Total
Source:
Passport
2009
2010
2011
2012
2.5
2.3
2.3
2.3
1.9
1.2
1.8
1.5
1.6
1.6
1.7
1.6
1.1
1.2
1.2
1.2
0.8
0.7
0.7
0.6
0.5
0.4
0.4
0.4
1.1
0.7
0.5
0.5
0.6
0.4
0.4
0.5
1.1
0.9
0.6
0.7
0.7
0.6
0.4
0.5
1.1
1.1
0.8
0.7
0.7
0.6
0.5
0.5
0.6
0.6
0.8
0.5
0.3
0.3
0.3
0.3
0.4
0.3
0.6
0.4
0.5
0.5
0.4
0.3
0.3
0.4
0.4
0.2
0.5
0.5
0.5
0.4
0.4
0.3
0.4
0.4
0.3
0.3
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.2
0.3
0.3
0.3
0.2
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.3
0.3
82.3
100.0
0.3
0.3
0.3
82.1
100.0
0.2
0.3
0.3
81.5
100.0
0.3
0.3
0.3
80.5
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 7
Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt retailing
--- Supermarkets
Euromonitor International
2008
2009
2010
2011
2012
2013
99.3
3.4
3.4
99.0
4.0
4.0
98.7
4.5
4.5
98.2
4.8
4.8
97.8
5.2
5.2
97.5
5.5
5.5
0.3
0.4
0.4
0.4
0.4
0.4
12
--- Hypermarkets
--- Traditional Grocery
Retailers
- Non-Grocery Retailers
-- Apparel specialist
retailers
-- Health and Beauty
Specialist Retailers
--- Chemists/Pharmacies
--- Optical Goods Stores
--- Parapharmacies/
Drugstores
--- Other Health and
Beauty Specialist
retailers
-- Leisure and personal
goods retailers
--- Bags and Luggage
Specialist Retailers
--- Jewellery & Watch
Specialist Retailers
--- Stationers/Office
Supply Stores
--- Other Leisure and
Personal Goods
Specialist Retailers
-- Mixed Retailers
--- Department Stores
--- Mass Merchandisers
--- Variety Stores
--- Warehouse Clubs
-- Other Non-Grocery
Retailers
Non-Store Retailing
- Direct Selling
- Homeshopping
- Internet Retailing
- Vending
Total
Source:
Passport
3.0
-
3.6
-
4.1
-
4.4
-
4.8
-
5.1
-
95.9
7.7
95.0
8.3
94.2
8.5
93.4
8.7
92.7
8.9
92.0
9.1
1.9
1.9
1.9
1.9
1.9
2.0
1.9
1.9
1.9
1.9
1.9
2.0
76.3
75.4
75.0
74.7
74.2
73.8
7.4
8.6
9.1
9.6
10.1
10.4
63.3
60.8
59.8
58.9
57.8
56.9
1.5
1.6
1.7
1.7
1.7
1.7
4.1
4.3
4.4
4.5
4.6
4.7
4.1
2.0
2.1
5.9
4.3
2.0
2.4
5.1
4.3
1.9
2.5
4.5
4.4
1.8
2.6
3.7
4.4
1.6
2.7
3.3
4.4
1.6
2.8
2.7
0.7
0.2
0.1
0.4
100.0
1.0
0.3
0.1
0.7
100.0
1.3
0.3
0.1
0.9
100.0
1.8
0.4
0.1
1.3
100.0
2.2
0.5
0.1
1.6
100.0
2.5
0.5
0.1
1.9
100.0
Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 8
'000 units
Table 9
2013
2014
2015
2016
2017
2018
8,368.5
3,763.1
319.4
56,083.2
68,534.1
8,501.9
3,863.8
318.3
57,462.4
70,146.3
8,670.1
3,982.7
318.1
58,725.3
71,696.2
8,872.9
4,105.7
318.4
59,761.0
73,058.0
9,083.6
4,225.8
320.2
60,840.2
74,469.8
9,244.2
4,360.6
322.4
61,957.8
75,885.0
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Euromonitor International
13
Passport
RON million
2013
2014
2015
2016
2017
2018
820.1
1,897.6
156.6
168.9
3,043.3
852.2
1,924.0
159.4
175.3
3,110.9
883.6
1,972.4
162.4
181.3
3,199.6
917.7
2,027.6
165.6
186.7
3,297.5
952.5
2,090.2
169.0
191.9
3,403.6
983.2
2,152.7
172.6
197.0
3,505.5
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 10
% volume growth
Table 11
2017/18
2013-18 CAGR
2013/18 Total
1.8
3.2
0.7
1.8
1.9
2.0
3.0
0.2
2.0
2.1
10.5
15.9
0.9
10.5
10.7
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
2013-18 CAGR
2013/18 TOTAL
3.7
2.6
2.0
3.1
2.9
19.9
13.4
10.2
16.6
15.2
Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
GBO refers to global brand owner, which is the ultimate owner of a brand.
NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate
company. Share tables at both GBO and at NBO level are provided in the report. Reference
to shares in the report analysis is at NBO level.
Martisor traditional holiday which takes place on 1st of March, a celebration of spring during
which men usually offer women traditional brooches tied with a red and white string;
Euromonitor International
14
Passport
SOURCES
Sources used during the research included the following:
Summary 1
Research Sources
Official Sources
Eurostat
National Association of Consumer Protection
National Confederation of Operators with
Precious Metals & Stones
Trade Associations
Patronage of Diamonds
Patronage of Romanian Jewellers
Trade Press
9am.ro
Business Magazin
Business24
Businesscover.ro
Capital
Curierul National
Doingbusiness.ro
Doing-business.ro
Economica.net
Fin.ro
finantistii.ro
incomemagazine.ro
Ital Trade
Mediafax
Money.ro
Stiri.rol.ro
Wall-street.ro
WebPR
www.2luxury2.ro
www.amelie.ro
www.business24.ro
www.franchising.info.ro
www.incont.ro
www.romanianlifestyle.ro
Ziarul Financiar
Source:
Euromonitor International
Euromonitor International
15