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Price
S
D1
D2
MICROECONOMIC TOPICS
P2
P1
Q1 Q2 Quantity
The supply and demand model describes how prices vary as a result of a balance between product availability at each price (supply) and the desires of those with purchasing power at each price
(demand). The graph depicts a right-shift in demand from D1
to D2 along with the consequent increase in price and quantity
required to reach a new market-clearing equilibrium point on the
supply curve (S).
viously existed.
This is studied in the eld of collective action and public
choice theory. Optimal welfare usually takes on a
Paretian norm, which is a mathematical application of
the KaldorHicks method. This can diverge from the
Utilitarian goal of maximizing utility because it does not
consider the distribution of goods between people. Market failure in positive economics (microeconomics) is
limited in implications without mixing the belief of the
economist and their theory.
Elasticity is the measurement of how responsive an economic variable is to a change in another variable. Elasticity can be quantied as the ratio of the percentage change
in one variable to the percentage change in another variable, when the later variable has a causal inuence on the
former. It is a tool for measuring the responsiveness of a
variable, or of the function that determines it, to changes
in causative variables in unitless ways. Frequently used
elasticities include price elasticity of demand, price elasticity of supply, income elasticity of demand, elasticity of
substitution between factors of production and elasticity
of intertemporal substitution.
Consumer demand theory relates preferences for the consumption of both goods and services to the consumption expenditures; ultimately, this relationship between
preferences and consumption expenditures is used to
relate preferences to consumer demand curves. The
link between personal preferences, consumption and the
demand curve is one of the most closely studied relations
The demand for various commodities by individuals in economics. It is a way of analyzing how consumers
is generally thought of as the outcome of a utility- may achieve equilibrium between preferences and expenmaximizing process, with each individual trying to max- ditures by maximizing utility subject to consumer budget
imize their own utility under a budget constraint and a constraints.
given consumption set.
Microeconomic topics
2.9
2.5
Market structure
Costs of production
2.6
Perfect competition
2.7
Monopoly
3
competition leading to higher prices for consumers and
less overall market output.[5]
Benets of oligopoly market-As there is less competition
in the rm, it tends to have massive prot.It is also able
to easily compare prices forces these companies to keep
their prices in competition with the other companies involved in the market.Each company scrambles to come
out with latest and greatest thing in order to sway consumers to go with their company over a dierent one.
The market structure can have several types of interacting market systems. Dierent forms of markets is a feature of capitalism and advocates of socialism often critiMain article: Perfect competition
cize markets and aim to substitute markets with economic
planning to varying degrees. Competition is the regulaPerfect competition describes markets such that no partory mechanism of the market system.
ticipants are large enough to have the market power to
set the price of a homogeneous product. A good exam Monopolistic competition, also called competitive
ple would be that of digital marketplaces, such as eBay,
market, where there is a large number of rms, each
on which many dierent sellers sell similar products to
having a small proportion of the market share and
many dierent buyers.
slightly dierentiated products.
Benets of Perfect Competition- All the knowledge such
as price and information pertaining goods is equally dis Oligopoly, in which a market is run by a small numpersed among all buyers and sellers. As there are no barber of rms that together control the majority of the
riers to enter into the market it makes it monopoly to easmarket share.
ily occur. As all goods and products are same, advertise Duopoly, a special case of an oligopoly with two
ment is not required and it helps save the advertisement
rms. Game theory tends to govern duopoly and
cost.
oligopoly behavior.[6]
Benets of Monopoly Market- Prices in monopoly market are stable as there is only one rm and so there is no
competition. Due to the absence of competition there are
high prots and leads to high number of sales monopoly
rms tend to receive super prots from their operations.
Monopoly rms also oers services eectively and eciently.
2.8
Oligopoly
3 OPPORTUNITY COST
Information economics or the economics of information is a branch of microeconomic theory that studies how information and information systems aect an
economy and economic decisions. Information has special characteristics. It is easy to create but hard to trust.
It is easy to spread but hard to control. It inuences
many decisions. These special characteristics (as compared with other types of goods) complicate many standard economic theories.[8]
3 Opportunity cost
Main article: Opportunity cost
5
example, many decisions involve environmental impacts
whose monetary value is dicult to assess because of scientic uncertainty. Valuing a human life or the economic
impact of an Arctic oil spill involves making subjective
choices with ethical implications.
It is imperative to understand that no decision on allocating time is free. No matter what one chooses to do, they
are always giving something up in return. An example of
opportunity cost is deciding between going to a concert
and doing homework. If one decides to go the concert,
then they are giving up valuable time to study, but if they
choose to do homework then the cost is giving up the concert. Any decision in allocating capital is likewise: there
is an opportunity cost of capital, or a hurdle rate, dened
as the expected rate one could get by investing in similar projects on the open market. Opportunity cost is vital
in understanding microeconomics and decisions that are
made.
Applied microeconomics
5 References
[1] Marchant, Mary A.; Snell, William M. Macroeconomic
and International Policy Terms (PDF). University of
Kentucky. Retrieved 2007-05-04.
[2] Economics Glossary. Monroe County Womens Disability Network. Retrieved 2008-02-22.
[3] Social Studies Standards Glossary. New Mexico Public Education Department. Archived from the original on
2007-08-08. Retrieved 2008-02-22.
[4] Glossary. ECON100. Retrieved 2008-02-22.
[5] http://www.ftc.gov/bc/edu/pubs/consumer/general/
zgen01.shtm
[6] AP Microeconomics Review.
[7] Deardors Glossary of International Economics (2006).
Welfare economics.
[8] Beth Allen, 1990. Information as an Economic Commodity, American Economic Review, 80(2), pp. 268
273.
Kenneth J. Arrow, 1999. Information and the Organization of Industry, ch. 1, in Graciela Chichilnisky Markets, Information, and Uncertainty. Cambridge University
Press, pp. 2021.
_____, 1996. The Economics of Information: An Exposition, Empirica, 23(2), pp. 119128.
_____, 1984. Collected Papers of Kenneth J. Arrow, v. 4,
The Economics of Information. Description and chapterpreview links.
Jean-Jacques Laont, 1989. The Economics of Uncertainty and Information, MIT Press. Description and
chapter-preview links.
6 Further reading
Bade, Robin; Michael Parkin (2001). Foundations
of Microeconomics. Addison Wesley Paperback 1st
Edition.
Bouman, John: Principles of Microeconomics free
fully comprehensive Principles of Microeconomics
and Macroeconomics texts. Columbia, Maryland,
2011
EXTERNAL LINKS
Pindyck, Robert S.; and Daniel L. Rubinfeld. Microeconomics. Prentice Hall, 7th Edition: 2008.
Run, Roy J.; and Paul R. Gregory. Principles
of Microeconomics. Addison Wesley, 7th Edition:
2000.
7 External links
Open Source Introduction to Microeconomics (see
wiki article) by R. Preston McAfee California Institute of Technology
Amosweb.com homepage online economics dictionary
AP Economics Review - Place to learn and review
AP Microeconomics and AP Macroeconomics
X-Lab: A Collaborative Micro-Economics and Social Sciences Research Laboratory
Micro Economics the role of microeconomics in
supporting the social fabric of macro economies
Simulations in Microeconomics
http://media.lanecc.edu/users/martinezp/201/
MicroHistory.html a brief history of microeconomics
McGuigan, James R.; Moyer, R. Charles; and Frederick H. Harris. Managerial Economics: Applications, Strategy and Tactics. South-Western Educational Publishing, 9th Edition: 2001.
Nicholson, Walter. Microeconomic Theory: Basic
Principles and Extensions. South-Western College
Pub, 8th Edition: 2001.
8.1
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