Real Estate Entrepreneur Handbook

By Greg Pierce

Marketing is one of the very important part of any business organization. This will take a lot
of idea generation and brainstorming to come up with the best marketing strategies that will
make your business profitable and successful. In the real estate industry where
communicating with people is important to succeed, marketing is very crucial.

There are marketing ideas that you can consider as you envision a promising future for your
career in real estate:

1. Build Customer Relationship - Real estate agents need to have people skills so that they
can better serve their customers. You need to show your clients that you really care for them
and you are not just doing that because they pay you to do so. Customers need to feel a
personal sincerity with real estate agents so that they can learn to trust them. Today, many
customers complain about real estate agents because some are very rude and unfriendly.
Remember that customers are your lifeblood so you need to make them feel important if you
want to be successful.

2. Passion- Believing in what you can do and in your business will be best shown in your
genuine enthusiasm. Your facial expressions, non verbal responses and your confidence
will affect your power of persuasion, especially when you are in this business.

3. Gain the trust of the customer - Clients will only hire a company they believe to be
trustworthy. In real estate, clients spend money to buy or rent a property and would always
want to hire the best and the most trusted people. Giving your clients a guarantee that they
are in a good hands will bring positive results.

4. Avoid stalling- Postponement in sales is one of the hindrances that a real estate agent
may encounter. It is important that you talk to your customer and make sure that you both
agree on what date they will pay to avoid delays and for you as a real estate agent or
entrepreneur to profit.

Customers usually will find it hard to trust someone especially when it comes to money
matters or anything that is of value to them. It would take a lot trust that the client may or
may not choose to give you as well as in your willpower to get more clients. In the end, as
long as you persevere and diligently try to woo potential customers, you will surely make
sales. Remember, the most important ingredient of agent-client relationships is rapport.
Everything will just be like the breeze once you can establish that rapport.

If you want to be a real estate agent, you can research online on the steps that will take you to
become one. But among the basic things you may need to study are how to become a
good buyer agent and, of course, how to get the best deals you can through buyers agent
commission rebate and other perks that come along with a career in real estate.