Professional Documents
Culture Documents
INTRODUCTION
The way in which Magic tv Afrika presents itself to
the public through signage, interior design, store
marketing material, advertising, stationery and
multi-media influences the image that people
form of the entertainment group.
This influence is strongest if we always show
Magic tv Afrika in a consistent way.
Guideline standards are essential for providing
this consistency.
The aim of the corporate identity are:
* To create a single, unified, and clear visual
identity for Magic tv Afrika
* To protect Magic tv Afrika as upmarket,
contemporary and consistently reliable, with
quality entertainment and superior service
* To standardise Magic tv Afrikas visual
presentation in a number of applications,
thereby increasing efficiency and consistency of
the image projected.
It is important that the guidelines be strictly
followed. Any questions, special requirements, or
requests must be referred to ....
The corporate identity programme will help Magic
tv Afrika build a strong, readily recognisable and
well-respected image in the community.
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PRIMARY LOGO
The Magic tv Afrika logo is our unique identifier.
The logo is also known as the primary identity of
the company. It should always be applied
correctly to continually build and reinforce our
unified brand approach. It is Magic tv Africas point
of recognition and differentiation.
The Magic tv Afrika logo is made up of two design
elements, namely the logotype and the symbol.
The logotype may not be replaced with any other
typeface that appears to be similar nor may the
kerning (the space between the letters) be altered
in any way whatsoever. The symbol may on
occasion be used on its own; at all other times the
logo elements must be positioned as shown
alongside.
Logo
Symbol
SECONDARY LOGO
The M in Magic tv Afrika logo will only be used in
the various Scenarios that feature a specific
entertainment section.
This is also a Badge that signifies Magic tv Afrika. It is
made up of the same design elements that make up
the logo.
Badge
CLEAR SPACE
The minimum space surrounding the logo is
called the clear space or an area of isolation
which provides an exclusion area within which no
other typographic, graphic, photographic element,
text or headline may be placed. This clear space can
be determined from the height of the letters a, g, i
and c, which become the standard measure x.
The aim of the clear space is to allow the logos to
achieve maximum impact by ensuring clarity and
legibility throughout all applications.
1x
1x
1x
4x
3x
1x
Single Colour
Reversed out
Correct:
Incorrect:
TYPOGRAPHY
Typography specified for use within the Magic tv
Afrika corporate identity system presents a
consistent, unified look through all
communications.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!$%^&*()
The Primary typeface specified for Magic tv Africa is Sakkal Majalla - which ranges from a light to a
black variant to suit the context and create the desired effect when laying out copy. Where type is
reversed out os a colour, a heavier variant may be required to ensure legibility. Do not attempt to
replace with any other typeface that may seem similar.
CORPORATE COLOURS
The Magic tv Afrika colour palette has been
chosen to reinforce our brand image through
both intensity of application and consistency of
use. It is as important as any of the other brand
elements and requires the same consistency of
use throughout.
C - 100
M - 76
Y - 28
K - 13
R- 10
G - 80
B - 130
Hex - #0A5082
C - 84
M - 31
Y - 18
K-0
R- 37
G - 144
B - 181
Hex - #2590B5
C - 54
M-0
Y - 13
K-0
R- 1
G - 252
B - 253
Hex - #01FCFD
C-7
M - 35
Y - 100
K-0
R- 238
G - 173
B - 14
Hex - #EEAD0E
LETTERHEAD
The Magic tv Afrika logo is always placed at the
top of the page and centred horizontally.
Size: A4 (210mm x 297mm)
Printing: 2-colour
Paper stock: To be advertised
Templates can be found on the artwork CD.
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CONTINUATION SHEET
No logo appears on the continuation sheet - just
the band at the bottom in blue together with the
Magic tv Afrika symbol between.
Size: A4 (210mm x 297mm)
Printing: 2-colour
Paper stock: To be advertised
Templates can be found on the artwork CD.
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COMPLEMENT SLIP
The Magic tv Afrika logo is always placed at the
top of the complement slip and centred
horizontally.
Size: DL (210mm x99mm)
Printing: 2-colour
Paper stock: To be advised
Templates can be found on the artwork CD.
with complements
Magic tv Africa
tel 12345678
fax 12345678
Lagos, Nigeria.
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BUSINESS CARD
All business cards are double-sided and are diecut with rounded edges.
Size: 90mm x 55mm
Printing: 3-color front,
Front
w w w. m a g i c t v a f r i c a . c o m . n g
ABCDEFG
08000000000
name@magictvafrika.com
STAFF
NAME
RANK
www.magictvafrika.com
Back
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Body Page
End Page
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ID CARD
The Magic tv Afrika ID cards are double-sided
and are die-cut rounded corners.
www.MagictvAfrica.com
STAFF
N
AME
Rank
.............................
Holders Sign.
ID NUMBER: MTA/AB/014
DATE ISSUED: 08/10/2015
VALID: FOR ONE YEAR
MagictvAfrica
Back
If found, please return to:
Address or call:
08000000000
714121231514062
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FAX SHEET
The Magic tv Afrika logo is always placed at the
top of the page and centred horizontally.
Size: A4 (210mm x 297mm)
Printing: Single-colour (black)
TO.................................................................
FROM..........................................................
COMPANY....................................................
DIRECT TEL................................................
FAX...............................................................
FAX..............................................................
DATE.............................................................
NUMBER OF PAGES..................................
SUBJECT.....................................................................................................................................
CONFIDENTIALITY NOTICE: Any information accompanying this facsimile transmission may consist of confidential information, which may be legally privileged. The
information contained in this fax is intended only for the use of the addresses named above. If you have received this facsimile in error, please notify us immediately
by telephone to arrange its return to us. Any disclosure, copying, distribution or the taking of any action in relation to the contents of this faxed information by any
person (other than the address named above) is strictly prohibited.
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ENVELOPES
The Magic tv Afrika logo is placed on the flap,
along with the return address details.
The DL envelope can either have a window or be
windowless.
MagictvAfrica(ltd)
tel 0800000000
fax 12345678
Size:
DL (220mm x 110mm, excluding flap)
C4 (324mm x 230mm, excluding flap)
Printing: 3-colour
DL
MagictvAfrica(ltd)
tel 0800000000
fax 12345678
C4
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SOFTWARE APPLICATION
The Magic tv Afrika symbol is given a drop
shadow and a little reflective effects. This app
identity should be used always as a png format.
App symbol
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ADVERTISING
All advertising, regardless of size (full-page, half
page or double-page spread) must contain the
logo element and headline relevant to that
particular advert(This is always found at the dark
blue Bar). The bar motif must always appear at
the bottom of the page, either containing a blue
area or without (with contact details within).
Photography must be fresh, containing a high
number of pixels, appealing modern, hinting at
the high volume of entertainment from Magic tv
Afika.
ADVE
RT TI
TLE
08000000000
www.magictvafrika.com
Above:
single-page/portrait size advert
MagictvAfrika
Left:
double-page spread/landscape advert
ADVER
T TIT
LE
Please note that these two visuals are general examples only.
Headline and body copy to relate to final photography used.
conten
ts
conten here, conte
ts
conten here, conte nts here, co
nte
ts here,
nts her
conten
e, con nts here, co
conte
ts
conten here, conte nts here, co tents here, co ntents here
n
ts
conten here, conte nts here, co tents here, co ntents here
nte
ts here,
nts
n
conten here, conte nts here, co tents here
ntents
ts here.
nts her
here
e
000
000 om
0
0
.c
080 frika
tva
c
i
g
.ma
ww
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BROCHURE
The Magic tv Afrika logo is centred always at
header region and title at footer region.
BROC
HURE
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EXTERIOR SIGNAGE
The Magic tv Afrika logo is centred above contact
details with a bit of two theme colours at top most
part of signage.
MagictvAfrica(ltd)
tel 0800000000
fax 12345678
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CLOTHING
Front: Magic tv Afrika symbol showing partly
without affecting the full appearance of the
golden play button, with primary logo on right
side.
Back: Continuation flow of M symbol with full
and reduced sized M symbol at middle top .
Front
Back
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WI-FI STICKER
The Magic tv Afrika symbol is turned over
creatively (with the play sign still intact) to
achieve a sync with the message being relayed
to it potential clients.
Sticker
ZONE
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MOUSE PAD
Magic tv Afrika symbol showing partly without
affecting the full appearance of the golden play
button.
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VEHICLE LIVERY
Vehicle branding should have Magic tv Afrika
symbol showing partly by the side, revealing the
play sign in full. Also Primary logo on both front
doors, with website links inscribed at the front
(bonnet) and rear side of the vehicle.
w w w. M a g i c t v A f r i k a . c o m
side view
w w w. M a g i c t v A f r i k a . c o m
w w w. M a g i c t v A f r i k a . c o m
front view
rear view
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07064915279