MRAKETING MANAGEMENT (MKT201)

Group Assignment
MARKETING PLAN FOR Inhome Tutors
9/29/2011
Hewlett-Packard

Prepared by:
Ismail Zabeeh: 023956
Assad Mohamed: 024260
Mohamed Sameeh: 023958
Ahmed Simau: 017643

Markers Name:
Nuzha Nizam

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................ 3
Situational Analysis ........................................................................................................................ 4
Ansoff s matrix ...................................................................................................................... 4
Porters Five Forces ................................................................................................................ 4
Industry Analysis ........................................................................................................................ 5
PESTEL Analysis ....................................................................................................................... 6
Competitive Analysis .................................................................................................................. 7
Customer Analysis ...................................................................................................................... 7
SWOT Analysis .......................................................................................................................... 9
Marketing Objectives .................................................................................................................... 10
Marketing Strategy........................................................................................................................ 10
Product Life Cycle ........................................................................................................................ 11
Potential Strategies........................................................................................................................ 12
Positioning strategy................................................................................................................... 13
Marketing Programmes ................................................................................................................. 13
Product ...................................................................................................................................... 13
Price .......................................................................................................................................... 13
Place (Distribution) ................................................................................................................... 13
Promotion (Advertising) ........................................................................................................... 13
People........................................................................................................................................ 14
Physical Evidence ..................................................................................................................... 14
Implementation Plan ..................................................................................................................... 14
Performance Evaluation and Monitoring ...................................................................................... 14
Financial Information.................................................................................................................... 16
Contingency Plans ........................................................................................................................ 17
Appendix-1 ................................................................................................................................... 18
Appendix-2 ................................................................................................................................... 19
Appendix-3 ................................................................................................................................... 24
Minutes of the work ...................................................................................................................... 24
References ................................................................................................................................. 27

INHOME TUTORS- Marketing Plan

EXECUTIVE SUMMARY
Demand for tuition has been drastically increasing from the start of last decade. Parents feel to
give tuition for their children at home is much safer. The fact is demand for tuition centers has a
declining trend due to favorable trend on demand for private individual tutors. The golden
opportunity has attracted many college students and school leavers as a mean to earn income. So
here we are thinking that there is a profitable business (market gap) which is serving as a
middleman to bring the students and tutors in a professional manner.
For the opportunity, we have designed a product (Inhome Tutors) which will fulfill the needs of
students and their parents which will be served and all marketing activities will be implemented
in capital city of Maldives (Male). Inhome Tutors will play a middleman role in this service.
Our service will offer the advantage of knowing performance or progress of the students, and
they can change their tutor if they want. We are also eligible and trustworthy as we are registered
organization. We have planned to increase tangibility by having a website and customer care
office.
Our Marketing programmes comprises, participating in educational exhibitions, TV advertising,
billboards near schools, and brochures. We have to start these marketing activities immediately
after its launch in order to make awareness among the people. This plan will be implemented in
the year 2012 and we expect the results of these marketing programmes in first quarter.
As there is a robust demand in the industry, we are anticipating very high return. We expect to
achieve revenue of MRF 1500,000 within one year after commencing the business; that is in
2012.

INHOME TUTORS- Marketing Plan

Situational Analysis
Inhome Tutors is a new product to education industry which is planned to be launched in January
2012. We provide tuition services in the comfort of our customers home. Our service is not just
only an ordinary tutor service; we also have a website especially for our customers where they
can check their progress that they have achieved desired results over time. www.Inhometutors.com has a feature that allows seeing the profiles of tutors who are available and useful
resources for students. By the way the website is helpful for parents too. Our market area is
capital city of Maldives (Male City). The target market is high income parents who need tuition
for their children at home. We have four main packages created according to the affordability of
our potential customers. Those who need tuition at low cost can have a group of students which
can spread the burden on each parent.
Ansoff s matrix
Inhome tutors is a new innovative product which is to be introduced in an existing market.
Thereby our product falls under product development stage in Ansoffs matrix as we are
focusing our product to the students who take private tuition. We have to promote this service to
these potential customers. In this situation we have low moderate risk as our product is new to
this market. Product development is being used since there is a growing market for Home
Tuition.
Porters Five Forces
There are large number of new entrants and substitutes in the market due to less legal
requirements and low investments. As there are many substitutes, bargaining power of buyers are
very high. And bargaining power of suppliers (tutors) is very high. To overcome from these
threats we must keep differentiating our products based on market research. We can also conduct
continuous service audit to increase customer value and minimize the competitions from new
entrants.

INHOME TUTORS- Marketing Plan

Industry Analysis
Tuition industry in male is more of an Oligopolistic competition where there are few dominants
that have comparatively equal prices and market share. Market size is about 7300 students
according to ministry of educations statistics. We have conducted a market research where we
used a random sample of 250students studying in grade 8, 9, 10 in different schools. From those
250 students 136 students responded which is 54.4% of the sample. Research shows that 74%
students take tuition that and 26% says they do not take tuition. From this our target market will
be those who want home tutoring service.
There are few new entrants in to the market like SciCom Tuition Centre and Kiyeveni. And there
are very sound failures in the history of this industry. One of them is failure of Kinara Tuition
Centre which is probably the first tuition centre. After about two decades of existing in the
market they turn to be a failure because they could not meet or adapt the changes in customer
requirements. Another significant failure is Review Tuition Centre who failed since they failed to
manage tutors.
It is very important to have a PESTEL analysis in order to have an in-depth industry analysis.

INHOME TUTORS- Marketing Plan

PESTEL Analysis
There is a law stating that every Maldivian student has right or must get there textbooks and
stationeries for free. Primary and secondary education shall be freely provided by the state. It is
imperative on parents and the state to provide children with primary and secondary education.
(Chapter-2 fundamental rights and freedom, article 36, subsection B). Due to this; parents can
save their expenditure to buy those stuffs which will lead to spend more on other educational
purposes. This is because parents will feel that they should spend more on their childrens
education.
There is a Black market in this industry. Those expatriates are actually not allowed by
government to provide tuition services. But government cannot regulate this rules and
regulations as it is very difficult to regulate. We can force government on this issue and we can
make public aware on this issue.
We expect inflation will increase as in Maldives the main cause for inflation is imported inflation
and world prices are increasing day by day. Although there is an expectation of increasing
inflation rate in the economy, we believe that it will be controlled since government has
promised to do so.
In Male there is increasing trend of bullying on the street, rape cases, and other crimes. Since
our target market falls on teenage group who might choose a wrong path easily; their parents are
hesitant to let their children out of sight for any purpose. Most parents are very concern about the
education of their children, so that they spend a lot on education eventhough their disposable
income decreases. They are spending large percentage of their income on childrens education
especially for tuition.
Since the countrys administrative services is being started to decentralize, people started moving
back to their islands. However, still some people are migrating to Male to get the better services
which may not be available in island. And some families do send their children for education
purpose. Normally capital cities are high congested when we look on other parts of the world.
Now a days, Maldivian are getting aware and familiar with internet and its better uses. As our
service is a pure service, we planned to create a website to show our tangibility. In our website,
INHOME TUTORS- Marketing Plan

students can check their academic progress by participating exams. That means basically we are
available on 24hours through our website. For this we can provide possible question which may
appear in the exams, additional readings which can help students to be well aware about the
topics they cover in tuition class and schools and readings for parents too. Other services we can
include consist of helping and advising students about exam stress relief.

Competitive Analysis
There is a kind of oligopolistic competition in the industry since there are few registered
organizations providing tuition service. We have different group of competitors who are those
individual tutors serving in the market who has a great influence. Competitions from tuition
centres are more likely to be indirect competition and competitions from individual tutors who
are giving home tuition are direct competitors who have high influence on our business. There
are new entrants in market like Kiyeveni Tuition Centre and other individual mobile tutors.
There are an increased number of tutors who give home tutoring service. However we believe
that we will have a strong position in the market as we are registered organization when
compared to individual tutors who might be difficult to market their service individually.
It is very important to highlight that we cannot get into price competition as we cannot provide
the service at a lower price. Only the way we can compete in the market is providing quality
service and differentiating our products from competitors. In short, the potential source of
competitive advantage for us is unique features in our product. And the perception we can build
among the people.

Customer Analysis
We have two segmentation dimensions which are demographic and geographic. This is because;
we are only serving this service for students who are in grade 8, 9 and 10 who lives Male. Our
target market for the service is those who are in need of home tuition in Male.
With limited resources Inhome Tutors plans to target OLevel students who are in grade 8, 9, 10
and students who wants to have extra help to re-sit OLevel exam. According to a survey
conducted by us, 75 percent of those parents who hire a tutor to their child have monthly

INHOME TUTORS- Marketing Plan

household income above MRF 20,000. We have created packages according to customer
requirements at affordable rate.
SP1 (Student Package) is most premium package which is created for high income earners who
want give tuition for their child without having peers with their child. However we anticipated
that we will get a less revenue from this package compared to other packages. This is because
charging very high tuition fee from individual student may attract few customers and also
because we have to offer a better salary for the tutors for this package. We believe that if highly
focus on this group, we can make out better results from the students who prefer SP1. And our
image will brighten up and it will create positive perception towards us.
According to survey we have conducted, we understood that majority of the customers will
demand for SP3 and SP4 as they will have a group of students who share the total fee among
them. In our research, 26% of the students who go for tuition said they have a private tutor and
46% said they take tuition as groups.
We expected that there might be changes in target customer needs, buying behavior, perceptions
and attitudes. We assume that customers are in need of a professional organization which
provides tutor service to their door step. This is because, in many cases they find strange tutors
and paying in advance for them is very difficult since there has been known cases of tutors
faking around. There are no way students and parents can know how well are their children
performing and what kind of progress they are achieving. So customers need to have a way to
measure this and let them know on which area they are performing good and bad. That means we
expect the customers perception will change towards us, as better and trustworthy organization
and feel like avoiding the normal unregistered tutors.
If there is a registered organization providing tutor service, customers will tend to trust them and
so demand for such organizations will increase. Due to increase in demand new registered
mobile tutors will enter into the market and also existing registered tuition centres might also
bring up a service targeting these customers. So competition in the market will be high in future.
As this is a new service to Maldivian economy, at first we cannot start serving to all the
segments in the market. That is why we are targeting students who are in grade8, 9, and 10 to
INHOME TUTORS- Marketing Plan

know whether we can get enough tutors. However we are considering targeting new segments in
the future like A Level, middle school, primary and disabled children.

SWOT Analysis
WEAKNESSES

STRENGTHS

-difficult to recruit tutors

-Trustworthy

-high direct costs(tutors salary)

-Product differentiations

-high price

-Have industry experience owner

-inexperienced tutors

-innovation

-poor flexibility to market conditions

-very good perceptions

-earn

additional

income

by

placing

advertisements in our website

-may not be able to cope with current demand

-less brand awareness
-lack of communication

OPPORTUNITIES
-expatriates are prohibited to provide tuition
service
-have many segments that we can serve
-growing markets
-changing customer tastes
-increasing demand

THREATS
-high formalities
-high price competition from individual mobile
tutors and tuition centres
- new tax system
-new competitor
-declining population
-new regulations

INHOME TUTORS- Marketing Plan

Marketing Objectives
The overall goal of Inhome Tutors marketing program is to create enhanced public awareness
through comprehensive advertisements that will result in increased demand. Inhome Tutors will
have 50 tutors who are from different colleges and high schools. Inhome Tutors have following
objectives:

Achieve MRF 1,500, 000 revenue in 2012 (first year)

Get 115 clients in 2012(first year)

Increase revenue by 15% per year from 2012 for next two years

Achieve a high level of customer satisfaction among 95% of customers

Increase demand for SP3 and SP4 thus positively impacting revenues on an annual basis;
increase sale of these packages by 15 percent.

Increase retention of customers throughout the year thus positively impacting revenues;
increase length of retention from 6months to 10months.

Reduce marketing costs by 25% in year-2.

Marketing Strategy
Inhome Tutors has successfully identified and going to implement a creative marketing theme
entitled Tuition in the comfort of your home! our marketing message is selected to appeal to
the array of key target markets. The message resonates with consumers who have an interest to
get tuition in their home with fewer or no peers. Our logo shows a flying book which shows that
we can provide tuition any home in the capital city of Maldives. Our Ads will show how the
service works and it will be informative.
Haveeru classifieds do have high chances for our advertisement to reach our customers as most
of mobile tutors advertise their number there, stating the subjects they offer tuition. So we can
put half page Ad next to Haveeru Classifieds or bottom banner or content left banner so
customers usually get a perfect glimpse when searching for mobile tutor. Television Ads are also
a great way to attract the target market. Therefore chance of reaching our target audience is high

INHOME TUTORS- Marketing Plan

10

if we advertise our services in Haveeru Daily and MNBC One. However a large advertising
campaign is very expensive
Our market segmentation strategy is geographic (Male) and demographic segmentation. Main
market segments include A level students, OLevel students, Primary school students, Middle
school students and disabled children From these market segmentation strategies, our targeting
strategy is OLevel students as we want to test market before introducing the service for other
segments. However our marketing strategy is target marketing. Our target market is those who
are in grade 8, 9, and 10. Profile of our target market is as follows:

Age: between 12 and 18

Gender: Male and Female

Social Class:

Consumptions and use patterns

o They need tuition throughout academic year
o They want to take tuition at home with few fellow students
o Parents spend on tuition fees for their children

Marketing and brand dimensions

o They prefer the brand and they will also consider product attributes like price,
quality etc.

Nature of our relationship with customers

o Face-to-face, telephone, website or internet
o We will ask for feedback end of each and every month
o Customers can communicate with us 15 hours a day

Product Life Cycle

As our product is a new product it is in pioneering stage in product life cycle stage. Hence our
advertisements are based to make awareness about the product and changing the attitude and
perception of potential customers.

INHOME TUTORS- Marketing Plan

11

Potential Strategies
According to Porters Generic Strategy, differentiation and differentiation focus are potential
strategies for Inhome Tutors strategy formulation. In differentiation strategy we can differentiate
our product by using price, quality, features, customer services etc. We also can go for niche
marketing strategy in which we can focus on a very distinct and small market segment in which
all the marketing mix will be tailored on this segment. Advantages and disadvantages for us of
selecting these two potential strategies are as follows:
Strategy 1: Differentiation Strategy
Advantages: The major benefit we will get if we implement differentiation strategy is that we
can concentrate on achieving superior in an important customer benefit area valued by large part
of the market. Our services are quality leadership and we should match tutors with students
expertly, inspect them carefully and we also should communicate our quality.
Disadvantages: We cannot focus on more narrow market segments if we are having
differentiation strategy.
Strategy 2: Niche Marketing Strategy
Advantages: We can have differentiation within the narrow target segment.
Disadvantages: Our product is created for a huge target segment, so niche marketing may loss
market share for our product.
We have selected differentiation strategy after evaluating the two potential strategies. So core
strategy for our product is differentiation strategy to achieve marketing objectives which has
discussed in this plan.

INHOME TUTORS- Marketing Plan

12

Positioning strategy
Our positioning strategy is focused on both parents and tutors as parents have high influence to
buy our product. We will position our brand Inhome Tutors in the mind of consumers as a high
quality, convenient, trustworthy product. We also will use strong benefits offered by our product.
In short, we will position in consumers mind as a unique helpful product to meet their tuition
needs. So branding is necessary tool to differentiate our service from direct competitors who
does not have any brand for their service to differentiate.

Marketing Programmes
Marketing programmes for Inhome Tutors is based on 7Ps in marketing mix. This is very
important as we are a service provider.

Product
Superior features of our product consist of checking students progress before school exam,
match students and tutors depending on personality and need of students as this will have high
influence to on the results.

Price
We will use cost plus pricing as we have high variable cost (tutors salary). We have created
different packages and our customers can select according to their requirements.

Place (Distribution)
Our target market is in Male and we provide tuition service by sending tutors to students home.
Other distribution we use to deliver our products to customers using a website. We can use
website statistics to arrange future marketing programmes as well.

Promotion (Advertising)
Expenditure on advertising will have high influence on marketing programmes. We have
budgeted marketing budget for our service to promote. We will reach our target audience
through TV Ads, billboards near schools, brochures and internet (facebook).

INHOME TUTORS- Marketing Plan

13

People
As this is a highly personnel service, we should ensure that our tutors have right training process
before hand. We should carry some marketing activities in order to attract tutors towards our
organization. There will not be any customers for us if we do not have tutors to deliver our
service.

Physical Evidence
Inhome Tutors is likely to be a pure service and it is more intangible. We have to create some
tangibility to our product. We have done this by renting out small office premise, appearance of
tutors (they wear our business card when visiting to customers), and website.

Implementation Plan
The following milestones identify the key marketing programmes. It is vital to accomplish each
activity on time and fit within the budget.

Master Schedule
Milestones

start-date

end-date

Budget

Department

Marketing plan completion

billboards installation & brochures

1/7/2011
1/12/2011

29/09/2011
10/12/2011

25000
25000

Marketing dept
Marketing dept

website completion
Advertising campaign #1
Promotional Ad campaign
Recruitment Process

1/12/2011
1/13/2011
1/1/2012
1/1/2012

30/12/2011
30/12/2011
15/02/2012
7/8/2012

20000
20000
15000
5000

IT department
Marketing dept
Marketing dept
HR dept

Total expenditure

110000

Performance Evaluation and Monitoring

There will be quarterly marketing plan review meetings. A summary of costs against budget and
actual progress against schedule will be prepared in these meetings. A report on the
implementation of the action plans will be presented at these meetings. This plan is to be revised
every 12 months. And also we will have an eye on the tutors we are dealing with, because they
are the most important asset that makes us who we are. To do this a performance appraisal form
INHOME TUTORS- Marketing Plan

14

will be filled by the teacher, his/her students and we will compare it with others teachers and to
previous months.
Inhome Tutors will review its objectives once a year to evaluate the achievement of the goals. In
addition, Inhome Tutors keep detailed record of the customers information so it is easier to
handle other operations. We will monitor our Web site hits and the amount of time people spend
on the site. The figures are compared on a monthly basis, quarterly basis as well as a yearly
basis. In year two on a comparative monthly basis we will look at what happened the year
before; how did we market our product the year as opposed to last year; what special events
occurred to stimulate an increase (or decrease), and if the advertising might have been an
influence. When numbers go up, either on a month-to-month basis or quarterly basis or on a
yearly basis, Inhome Tutors cautiously feel marketing efforts have been successful. WE hope to
have an increase of 15 percent per year in all revenues and 90 percent students retain in Inhome
Tutors figures will consider as a success and will call our efforts a profitable success.

INHOME TUTORS- Marketing Plan

15

Financial Information
We are anticipating a favorable return in the future. So we expect that Inhome Tutors will grow
15% of its sales in 2013 and 2014.
sales forecast for three years

Sales Revenue
Direct costs

2011
MRF
0
0

2012
MRF
1579050
932760

2013
MRF
1815908
1072674

2014
MRF
2088294
1233575

Market Research
Billboards
TV ads
bus registration
total indirect costs
op profit

25000
25000
30000
5000
85000
-85000

388200
258090

427020
316213.5

469722
384996.5

15
22.52

15
21.75

sales growth rate

profit growth rate

We can achieve break-even at point of 36 customers. (It is explained in the appendix-1)

Major assumptions
1. We will manage have 115 sessions per day before the end of 2012
2. Television advertisement costs will increase in 2013
3. We do not have to spend on billboards

INHOME TUTORS- Marketing Plan

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Contingency Plans
If demand for our product is low, we can change our pricing structure. And if tutors are not
willing to work in our organization, we can change remuneration structure. For instance if we did
not get enough students registered in the promotional registration campaign or we did get lots of
negative comments about price we will follow the following contingency pricing strategy by
saying that its a promotion.

Contingency pricing plan

packages
std-4
std-3
std-2
std-1
customized
pack

INHOME TUTORS- Marketing Plan

total fee
2200
1800
1600
1500
negotiable

per head
550
600
800
1500

Tutors
salary
1560
1440
1320
1200

negotiable negotiable

17

Appendix-1
Break-even Analysis
The break-even analysis indicates that MRF 35864 is required in monthly sales revenue to reach
the break-even point
Monthly units break-even= 36 customers
Monthly sales Break-even= 35864

Assumptions that we made

Average unit revenue MRF = 2157
Average per unit variable cost MRF= 1274
Estimated monthly fixed cost MRF = 32500

Average per unit revenue =

1579050 = total revenue per year =

131588= average revenue per month = 2157
732= total unit per year
61= average per month
Average per Unit variable Cost=

=
=1274

INHOME TUTORS- Marketing Plan

18

Appendix-2
Here are graphical data which was drawn out of survey form results. Here, we are going to
analyze the outcomes from the survey questionnaires through bar graphs, pie charts and
doughnut charts.
Figure-1

Number of studdents take tuition

120
100
80
60

yes

40

no

20
0
yes

no

Figure 1

From the survey form results, Figure 1 shows, out of 136 students (100%), 101 students (74%)
are taking tuition and the rest 35 students (26%) are not taking tuition. Thus from this pie chart it
is clearly known that the majority of the students are taking tuition.

Figure-2

TYPE OF TUTION TAKEN BY THE NUMBER OF

STUDENTS
individual

group

tuition centre

28% 26%
46%

Figure 2

INHOME TUTORS- Marketing Plan

19

Figure 2 shows the type of tuition taken by the students and the number of students who are
taking a particular tuition. The types of tuition basically divide into three. They are individual (at
home) tuition, group tuition and tuition centre. From the above pie chart it is clearly shown that
54 students (46%) are taking tuition in groups, 33 students (28%) are taking tuition in tuition
centre and 30 students (26%) are taking individual tuition at their homes.

Figure-3

NUMBER OF STUDENTS

PREFFERED NUMBER OF STUDENTS IN TUTION

GROUPS
40
20
0
two

three

four

five

six

AMOUNT OF STUDENTS IN GROUPS

Figure 3 shows the preferred number of students in tuition groups. 34 students want to take
tuition in group which is based on four students, 32 students want to take tuition in group which
is based on three students, 17 students want to take tuition individually without forming groups,
13 students want to take tuition in group which is based on six students and only 5 students want
to take tuition in group which is based on five students.

INHOME TUTORS- Marketing Plan

20

Figure-4

NUMBER OF STUDENTS

STUDENTS ENROLLED IN DIFFERENT SUBJECTS

70
60
50
40
30
20
10
0

SUBJECTS

Figure 4 shows the amount of students who has enrolled in different subjects in tuition. The
name of the subjects and the number of students enrolled in those subjects are clearly labeled in
the figure above.

Figure-5

FACTORS CONSIDERING BEFORE TAKING TUTION

Tution Fee

FACTORS

Other

Time

Quality
School Teacher

Distance

Experience

Experience

Distance

School Teacher

Time

Quality

Tution Fee

Other
0

20

40

60

80

NUMBER OF STUDENTS

INHOME TUTORS- Marketing Plan

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Figure 5 shows the most important factors that students consider before taking tuition. Those
factors include; tuition fee, time, distance, experience, school teacher, qualification and other
important factors. The exact results from the survey forms are clearly labeled in the above figure.
Figure-6

IMPROVEVENT OF TAKING TUTION

Yes

No

11%

89%

Based on the survey results, figure 6 shows whether student achieve progress or improvements
when taking tuition. 90 students (89%) said that they achieve progress when they take tuition.
However, 11 students (11%) of the students said that they dont get any improvement even they
take tuition.

NUMBER OF STUDENTS

Figure-7

60

PROBLEM
FACES WHEN TAKING TUTION
a, 57

50

b, 42

40
30
20

c, 12

d, 12

e, 16

f, 20
Other, 9

10
0
a

Other

PROBLEMS FACES

INHOME TUTORS- Marketing Plan

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Figure 7 is based on the problems faces when taking tution. In the above figure it labeled only
the problem letters and the detail of those apply here.
a)
b)
c)
d)
e)

Class cancel
Tuition-teachers are not attending on time
Tuition-teacher cannot deliver the things you want
No improvements
There is no way to check improvements before school exam (tution teacher do not give
exams)
f) If not satisfy with teacher, difficult to change the teacher

Figure-8

IMPORTANCE OF HAVING PROFESSIONAL

REGISTERED ORGANIZATION
No
27%

Yes
73%

Figure 8

Figure 8 is based on whether they think it is very important to have professional registered
organization which supplies tuition teachers. The majority (73%) said yes and 27% said no.

INHOME TUTORS- Marketing Plan

23

Appendix-3
Minutes of the work
Bachelors of business
Purpose: to create a marketing plan for new product, that can be introduced in Maldivian
market.

Date
29th

Time
June 12:30

2011

16:00
7 July 2011

17:30

July 14:00

2011
17th

Selected a product

13:30

th

10th

Discussions

15:00
July 14:00

Discuss about brand name for the service

Discuss about competitors

Tuition centers
Individual tutors
Discussion about conducting a primary

venue

Participants

FMC

ALL

CL

ALL

CL

ALL

Central library

ALL

2011

15:1

research

4/8/2011

2:00-3:00

discussion about what product to select

FMC

ALL

11/8/2011

2:30-3:45

discussion about what product to select

FMC

ALL

13/8/2011

2:00-3:15

product finalization

FE

ALL

18/8/2011

3:00-4:00

service packages

FMC

ALL

INHOME TUTORS- Marketing Plan

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23/8/2011

1:30-2:45

making survey form

FHTS

ALL

25/8/2011

4:00-4:45

discuss about 7 p's

FE

ALL

31/8/2011

3:00-4:00

discuss about 7 p's

FE

ALL

4/9/2011

11:30-2:15

financial analysis

FMC

ALL

6/9/2011

4:00-6:00

financial analysis

FMC

ALL

7/9/2011

4:00-6:00

interview with media

11/9/2011

2:00-3:30

interview with tution centres

Tuition centre

ALL

14/9/2011

2:00-5:00

analysing survey forms

FHTS

ALL

22/9/2011

4:00-6:00

writing draft

FE

ALL

24/9/2011

12:00-3:00

writing draft

FE

ALL

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Haveeru,
MNBC

ALL

25

25/92011

2:00-6:00

writing draft

FMC

28/9/2011

2:00-4:00

review draft

FE

28/9/2011

9:00-11:00

review draft

Assad home

29/9/2011

10:00-1:00

report finalization

Assad home

22/9/2011

4:00-6:00

writing draft

FE

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26

References

Education, M. o. (2010). School Statistics. Male', Maldives.

Kotler, P., & Kevin, L. K. Marketing Management 12e. New York: Prentice Hall.
Nizar. (2011, September 20). Classic Tuition Centre Supervisor. (I. Zabeeh, Interviewer)
Saeed, G. (2011, September 20). Kieveni Owner. (I. Zabeeh, Interviewer)
Westwood, J. (2000). How to write a marketing plan. london: Clays Ltd.

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