TEACHERSNOTEBOOK(TNB)

MBA01
SEMESTER3

LifestyleMerchandising
ContactHours:4Hoursperweek
Week

Unit

Unit1

Topicstobecovered
IntroductiontoLifestyleMerchandising
TheDistinctionbetweenDemographicsandPsychographics
DistinctionbetweenPersonalityandLifeStyle
LifestyleRetailing
Roleoflifestyleinmerchandising
LifeStyleRetailingVsLuxuryRetailing
MarketCharacteristicsofLuxuryGoods
MajorRetailPlayers
IndianMarketforLifestyleretailing
LocationsforLuxuryRetailOutlets

Unit1

Unit1

TraditionalRetailingVsLifestyleRetailing
BasketSize:Tipsforgrowingbasketsizeinaretailstore
LifestyleMerchandisingVsTraditionalMerchandising
LifeStyleRetailingVsLuxuryRetailing
MarketCharacteristicsofLuxuryGoods
MajorRetailPlayers
IndianMarketforLifestyleretailing
LocationsforLuxuryRetailOutlets
SomeprominentBrandsinIndia

Unit2

LifestyleModelsAIO
IdentifyingConsumerActivities,Interests,andOpinions

Precautions:
DrawBacks
ILLUSTRATIONOFAMODELOFLIFESTYLE
UTILIZINGANDVERIFYINGTHEMODEL
5

Unit3

LifestyleModelsVALS I
SRIInternational,TheVALSprogram,
VALStypology
NeedDriven
Survivorlifestyle,Sustainerlifestyle
OuterDirected
Belongerlifestyle,Emulatorlifestyle,Achieverlifestyle
InnerDirected
IAmMelifestyle,Experientiallifestyle,SocietallyConscious
lifestyle
CombinedOuterandInnerDirected
Integratedlifestyle

Unit4

Lifestyletrendsinhardtimes
LifestyleModelsVALSII
Primarydimensionsused
Resourceshealth,education,andselfconfidence
Selforientationstatusoriented,actionoriented,principle
oriented
Eightconsumersegments
innovators,thinkers,achievers,strivers,

Unit4

Eightconsumersegments(Contd.)

Experiencers,believers,makersandsurvivors.
8

Unit5

LifestyleProductsJewellery
Functions,History,Materialsused,Finishes,Merchandisemix
,Indianmarketscenario,GovernmentInitiatives,Design&
development,TopJewelrybrandsinworld,TopJewelrybrandsof
India

Midsem

10

Unit6

LifestyleProductsCosmetics
History,Criticismandcontroversy,IndustryToday
,Commoningredients,PossibleHarmsofexcessiveuseof
cosmetics,IndianPerspective:
Mostpopularitems,ReasonsfortheincreaseddemandinIndia,
Greatpotential,FamousBrandsIndia,MajorPlayersIndia,Famous
BrandsInternational,TopTenBrands

11

112

Unit7

LifestyleProductsPerfumes

Unit8

History,Concentration,ClassificationofperfumesTraditional
Classification,ModernClassification,Fragrancewheel,Preserving
perfume,celebrityendorsedperfumes,ExpensivePerfumes
LifestyleProducts Watches
Historyoftimekeepingdevices,Moderndevicesofancientorigin,
Fashion/Industry,Brands,KindsofStraps,Modelsavailable,Top
tenluxurywatches,IndianWatchMarket

13

Unit9

LifestyleProducts Mobiles
Definition,History,MobilephonesasFashionandluxury,Major
players,IndianPerspective,EmergingRuralMobileMarketinIndia

14

Unit10

LifestyleProducts MiscellaneousAccessories
FashionPractical,functions,Men'sAccessories,Women's
Accessories,Kids'andBabiesAccessories
ProductdescriptionNeckTies&BowTies,HATS,BELT,GLOVES,
EYEWEAR,Scarves

15

Unit11

LifestyleProducts LuxuryRealEstateandHouseholdProducts
Definition,contextandmeaningofluxuryinrealestate
HousesVillas,Penthouses,ApartmentsbyFashionDesigners,Ten
mostexpensiverealestatelocationsintheworld
TenmostexpensiveHouses
IndianPerspective
Someoftherecentlaunchesacrossthecountry
DefinitionofHouseholditems,Originandassociationwithlifestyle,
MerchandisingMix,IndianPerspective

16

Unit12

ExperientialLuxuries
Types,RestaurantsandBarsdesignedbyfashiondesigners,Luxury
travel,IndianPerspective

RetailResearchII
ContactHours:2hoursperweek

Unit
UNITI

Contents
Introduction:
(a)Retailresearchasaninputindecisionmakingprocess.
(b)Retailresearchandmarketinginformationsystem.
Applicationsofretailresearch.
(c)Planningaresearchproject:Problemidentificationand
formulation.

Week

UNITII

UNITIII

UNITIV

UNITV

UNITVI

UNITVII

ResearchDesign
Exploratory
Descriptive
Experimentalresearchdesigns
CollectionandPresentationofdata

Collectionofdataandformationoffrequencydistribution.
(a) Graphicpresentationoffrequencydistribution
Histograms.
(b) Diagrammaticpresentationofdatabarandpie
charts.

Datacollectionmethods

Qualitative,ObservationandSurveyMethods
Questionnaireandprocesstopreparequestionnaire
Practicetopreparequestionnaire

MeasuresofCentralTendency
MeasuresofCentraltendencymean,median,mode
(a) Partitionvaluesquartiles,decilesandpercentiles.
(b) Measuresofvariationrange,IQR,quartiledeviation,
meandeviationandstandarddeviation.

CorrelationAnalysis

CorrelationCoefficient,Assumptionofcorrelationanalysis
(a) Coefficientofdeterminationandcorrelation.
(b) MeasurementofcorrelationKarlPearsonsmethods;
Spearmansrankcorrelation
Significanceofthecorrelationcoefficient
IndexNumbersandTimeSeriesAnalysis

10

11

12

UNITVIII

AggregativeandPriceRelativeMethods.Stepsinforecasting.
(a) Trendanalysisusingmovingaveragemethod.

ResearchpresentationandResearchprocessExamination

ReportwritingTypesofresearchreport.Examinationofthe
researchprocedure

MidTermExamination

13
14

15

IMPORTEXPORTMANAGEMENT
ContactHours:2hoursperweek
S.No.
1.

Week/Session
Week1

Topics

Unit 1 Import-Export Management: Overview

Import Export Management Introduction; Concept Key
Feature; Foreign Trade Institutional Framework and
Basics; Trade Policy; Foreign Trade; Simplification of
Document; Reduction in Document to Five for Custom
Purpose; Exporting; Importing Counter Trade; the Promise
and Pitfall of Exporting; Improving Export Performance;
Counter Trade.

2.

Week2

Unit-2 International Marketing: Environmental and Tariff

Barrier

3.

Week3

InternationalMarketing:Definition,Componentsof
InternationalMarketingManagement;TradeBarrier
Definition:ComponentsofTradeBarrier,ObjectivesofTrade
Barrier

Unit-3 Non Tariff Barrier

Non Tariff Barriers; Government Participation in Trade;
Quota; Advalorem Duty; Specific Duties and their
Differences

4.

Week4

Unit-4 Export and Import Financing, Procedure, and Primary

Consideration
Export and Import Financing Procedures; 14 Steps for
Conducting Export Transaction; Export Assistance; Export
Import Primary Consideration

5.

Week5

Unit-5 Import Export Documentation

Import and Export Documentation: Introduction, Freight

Forwarders Powers of Attorney, Bill of Lading,

Certificates of Origin, Letter of Credit.

6.

Week6

Unit-6 Processing of Export Order

7.

Week7

Processing
of Export Order; Nature and Format of Export Order;
Examination and Confirmation of Export Order;
Manufacturing or Procuring Goods; Central Excise
Clearance; Pre Shipment Inspection; Appointment of
Clearing and Forwarding Agents; Transportation of
Goods to Port of Shipment; Port Formalities and
Customs Clearance;

Dispatch of Documents by Forwarding Agent to the Exporter;

Certificate of Origin and Shipment Advice; Presentation of
Documents to Bank; Claiming Export Incentives; Excise Rebate;
Duty Drawback.

8.

Week8

Unit-7 Marine Insurance

Marine Insurance Introduction and Meaning; Principle of
Marine Insurance; Features & Types of Marine Insurance;
Insurance Claim Procedure for Filling Marine Insurance;
Documents for Claim; ISO9000

9.

Week9

10.

Week10

MID-TERM EXAM
Unit-8 Export Assistance of India

Export Assistance of India: Introduction, Importance

of Export Assistance, Export Promotion Measure in
India, Expansion of Production Base for Exports;
Relaxation in Industrial Licensing Policy / MRTP /
FERA / Foreign Collaborations; Liberal Import of
Capital Goods; Export Processing Zones (EPZ);
Export Oriented Units (EOU); Special Economic
Zones (SEZs);

11.

Week11

12.

Week12

Electronic Hardware Technology Parks (EHlTP)

and Software Technology Park Units (STP);
Assured Supply of RawMaterial Imports;
Eligibility for Export / Trading / Star Trading /
Super Star Trading Houses; Export Houses Status
for Export of Services; Rendering Exports Price
Competitive; Fiscal Incentives; Financial
Incentives; Strengthening Export Marketing Effort
UNIT-9 Export Promotion Organization

Export Promotion Organization; its Objectives;

Importance of Institutional Infrastructure; Govt.
Policy Making and Consultations; Indian Trade
Promotion Organization (ITPO); Indian Institute
of Foreign Trade (IIFT); Indian Institute of
Packaging (lIP); Indian Counsel of Arbitration
(ICA);
Federation of Indian Export Organization (FIEO);
Marine Products Exports Development Authority
(MPEDA); Export Processing Zones (EPZ); 100%
Export Oriented Units (EOUs); Facilities for Units
in EOUs, EPZs, EHTPs & STPs; M. Visvesvaraya
Industrial Research & Development Center
(MVIRDC); Chamber of Commerce (COC

13.

Week13

14.

Week14

Unit-10 Export Import Policy of India

15.

Week15

Unit-11 Risk Management and Business Continuity

Meaning of Risk Management; its Principle;

Process; Identification; Assessment; Potential
Risk Treatment; Risk Avoidance; Risk Reduction;
Risk Retention; Risk Transfer
Risk Transfer; Creating a Risk Management Plan;
Implementation; Review and Evaluation of the
Plan; Area of Risk Management; Enterprise Risk
Management; Risk Management and Business
Continuity; UCP600: Opportunity or Challenges

16.

Week16

Export Import Policy of India; its Meaning;

General Objectives; Highlight and Implication of
ExportImport Policy 19972000 and Export
Import Policy 20022007

CompanyLaw
ContactHours:2hoursperweek

Unit
UNITI

UNITII

UNITIII

UNITIV

UNITV

Contents
THEINDIANCONTRACTACT1872
a) Meaning&natureofcontract
b) Consideration
c) Freeconsent&fraud
d) Capacityofpartiestocontract

SALEOFGOODSACT1930
Definitionofsaleofgoodsact
a) Condition&warrantiesofsale
b) Doctrineofcaveatemptor
c) Rightsofunpaidseller&remedialmeasures

PARTNERSHIPACT1932
a) Power&dutiesnature&elementsof
partnership
b) Formationofpartnership
c) Provisionsrelatingtominorpartner
d) Rightsofpartner

COMPANIESACT1956
Definitionofcompany
a) Typesofcompanies
b) Procedureofformationofcompany
c) Memorandumofcompany&alteration
d) Articleofassociation&alteration

f)Sourcesoffinance/fundofcompanies

THECONSUMERPROTECTIONACT1986
Definitionofconsumer
a) Rightsofconsumers
b) Howtoredressedconsumerdispute

MidTermExamination

Week

1
2
3
4

6
7

10

11

12

13

14

15

STOREDESIGN
ContactHours:4Hoursperweek
Week

Unit

Content
Unit1:IntroductionofStoreDesign

a. WhatisStoreDesign?
b. WhyisStoreDesignimportant?
c. Whodesignsthestore?
d. HowdoesStoreDesignwork?
Class/GroupDiscussion:Initiatetheproject(ingroups)fornew
conceptofaretailstorewhichpreferablydoesnotexistinIndian
ModernRetailing

Unit2:SpatialOrganization

a. CirculationArea
b. ServiceArea
c. DisplayArea
Class/GroupDiscussion:Studentsshouldprepareaquestionnaire
whatinformationtheyneedtocollectasastoredesigners.
Smallpresentationbyeachgroupof5minutesfortheconceptofthe
store.
Unit3:StoreLayout&BasicsofArchitecture

a.
b.
c.
d.
e.

GridLayout
FreeflowLayout
LoopLayout
MinimalLayout
CombinationFloorLayout

Unit3:StoreLayout&BasicsofArchitecture

a. ArchitecturalSymbolsforreadingstorelayout(a
floorplan)
Andsymbolsusedforfixtures
b. BubblePlan

ClassDiscussion/Activity:Studentsshouldpreparearoughstore
layoutfortheprojectstore.
Unit4:StoreFront

a.
b.
c.
d.
e.
f.

StoreFrontDesign
StoreFrontElements
Glazing
Closure
FinishingMaterials
Signs(Branding&Directory)

Unit4:StoreFront

a. Closure
b. FinishingMaterials
c. Signs(Branding&Directory)
ClassDiscussion/Activity:Eachgroupwillworkonstorefrontforthe
projectandsubmita2Ddrawing.

Unit5:ProductDisplays

a. ProductQualities
b. DisplayTechniques

Unit5:ProductDisplays

a. DisplayFixtureProperties:Access&Support
b. DisplayFixtureTypes

MIDTERMEXAM
Unit5:ProductDisplays

10

a. DisplayFixtureMaterials
b. DisplayFixtureConstruction
c. DisplayComponents
ClassDiscussion/Activity:Eachgroupwillworkonselectionofwall
displayunitsandhowmerchandisewillbedisplayedin3Dmodelmock

store.Submit2Ddrawingofeachwallinretailstore.

Unit6:Materials

11

a. Floor
b. Walls
c. Ceiling
ClassDiscussion/Activity:For3Dstoremodelmockstoreeachgroup
willdiscussthematerialforwall,floorandceiling
Unit7:Lighting

12

a.
b.
c.
d.

LightingTaskAreas
LightingCriteria
LightingSources
LightingFixtures

Unit7:Lighting

13

a. LightingLocations
b. EmergencyLighting
c. ExitLighting
ClassDiscussion/Activity:Eachgroupwillprepareaceilingplanfor3D
modelmockretailstore.
Unit8:Systems

14

a.
b.
c.
d.
e.

Plumbing
FireProtection
HVAC
ElectricalSystems
SecuritySystems(Sensamatics)

15

3DModelMockRetailStore Convert2Ddrawingsintomockstore

16

3DModelMockRetailStore Convert2Ddrawingsintomockstore

RetailBranding
ContactHours:4hoursperweek
S.No.
1

Week/Session
1

Topics
UnitI
BrandingARetailStore
Needtodifferentiate,ProfitabilityofaBrand,
Differencesbetweenretailer&manufacturer,Battleof
thebrands,RelationshipbetweenShelfPosition,Mind
Position&MarketPosition

UnitI(Contd.)
BrandingARetailStore
StrengthofaRetailBrand,AdvantagesofaStrongRetail
Brand

UnitII
RetailBrandIdentity
BrandIdentity,BrandPositioning,BrandPersonality,
BrandCommunications

UnitII(contd.)
RetailBrandIdentity
PositioningonShoppingModes

UnitII(contd.)
RetailBrandIdentity

PositioningAttributes,Retailpositioningrequirements

UnitIII
PositioningonRange
Variouskindsofpositioningonrange,

UnitIII(contd.)
PositioningonRange
Variouskindsofpositioningonrange(contd.)

UnitIII(Contd.)
PositioningonRange
SuccessFactorsforprivateBrands

MID TERM EXAM

10

10

UnitIII(Contd.)
PositioningonRange
Functionsofmanufacturerbrands

11

11

UnitIV
PositioningonPrice
ImportanceofPrice,Lowpricebrands,HighValue
Brands,Onepricebrands,PremiumBrands

12

12

UnitV
PositioningonConvenience
AccessibiltyBrands,EfficiencyBrands


13

13

UnitV(contd.)
PositioningonConvenience
ServiceBrands,Waystoimproveservices

14

14

UnitVI

PositioningonStoreExperience
CreatingCustomerExcitement,TypesofBrand
ExperienceEntertainmentBrands,ExpertiseBrands,
DesignBrands

15

15

UnitVI(contd.)
PositioningonStoreExperience
HedonismBrands,LifestyleBrands,BargainBrands,
RequirementsforpositioningonStoreExperience

16

16

UnitVII
RetailBrandPersonality
BrandPersonality,PersonalityScale,HumanValues,
InfluencingfactorsforBrandPersonality

RetailStrategy
Contacthours:2hoursperweek
S.No.
1

Week/Session
1

Topics

Unit I
Concept of strategy, Strategic Retail
Planning,Strategic Intent-Vision ,Mission

2
3

Unit I (contd.)
Strategic Intent-Goals, Policies

Unit II
Environmental Scanning SWOT Analysis,
Competitive Forces, Poreters Model,
Mckinseys 7 S

Unit II (Contd.)
Internal Environment organizational Analysis,
Core Competency, Distinctive Competency

Unit II ( Contd.)
Corporate Capabilities,Sustainable competitive
advantage, value chain analysis.

Unit III
Corporate strategy: Market penetration, Market
Development, Product Development

Unit III (Contd.)

Corporate Strategy-Vertical, Horizontal integration

Unit III (Contd.)

Corporate Strategy - Diversification

MID TERM EXAM

10

10

Unit III (contd.)

Portfolio analysis: BCG matrix

11

11

12

12

13

13

14

14

Unit III (contd.)

Portfolio analysis :GE business screen Matrix.
Unit IV
Strategy implementation and control: Developing
programmes, budgets and procedures
Unit IV (contd.)
Strategy implementation and control: structure
Unit IV (contd.)
Control & Evaluation: Measuring performance

15

15

16

16

Unit IV (contd.)
Control & Evaluation: Reward System
Unit IV (contd.)
Control & Evaluation: Incentive Management
System

InternationalRetailing
ContactHrs:2.0hrsperweek
WeekDetail

UnitUndertaken

Topicstobecovered

Week1

Unit1

Week2

Unit1

Week3

Unit2

Week4

Unit2

Week5

Unit2

Week6

Unit3

Week7

Unit4

Week8

Unit4

Understandingthemeaningof
InternationalizationofRetailing
Geographyofretailing

Reasonsforinternationalization
Entrystrategies

Typesofinternationalization

InternationalgrowthStrategies

EPGModel

Globalretailersincomparisonto
Multinationalretailers

Electrictheory
Institutionaltheory

Productlifecycletheory
InternationalizationTheory
RiskininternationalRetailing

MidtermExamination
Week9

Week10

Unit5

Factorstobeconsideredininternational
locationdecision
Macroandmicrodecisionmakingframework

Week11

Unit5

Factorsinfluencinginternationaltrade
Worldtradeorganization

Unit6

Highandlowcontextcultures
Dimensionsofculture

Week13

Unit6

FactorsinfluencingCulture
HofstedesCulturalDimensionModel

Week14

Unit7

Week15

Unit7

OverviewofRetailingconceptsinUSA&
Canada
OverviewofRetailingconceptsinAsia

Week16

Unit7

Week12

OverviewofRetailingconceptsinEurope&
Australia

RetailOperations
ContactHours:4Hoursperweek
S.No.

Week/Session
Week1&Week2

UNIT
UNIT1

Topics
Whatisanoperation
Management?

Operationmanagementas
asetofdecisions

Operationmanagementas
afunction
Manufacturingandservices
Differencesinmanufacturingand
services
Similaritiesinmanufacturingand
services
Importanceofoperationsinretail

Week2&Week3

UNIT2

Whatarestandardoperating
procedures
BenefitsofS.O.Ps
PurposeofS.O.Ps
Dailystoreopeningguidelines
Dailystoreactivities
HouseKeepingguidelines
Storeclosingactivities
CashManagement

Week3&Week4

UNIT2

Controllingstoreexpenses
Storeauditing

Returnpolicies
Merchandisemaintenance
Backstoreguidelines
Controllingshrinkages

Week5

UNIT9

Importanceofreportsinretail
Dailyreportsstructures
Weeklyreportsmaintenance
Monthlyreportsmaintenance
Yearlyreportingstructures

Week6

Unit9

Weeklyreportsmaintenance
Monthlyreportsmaintenance
Yearlyreportingstructures

Week7

Unit4

Spaceparameters
Salesparameters

Week8&Week9

Unit4

Salesparameters
Stockparameters

Week10

Unit5

Managingretailspace
Trafficflowinaretailstore
Allocatingspacestoproducts
Measuringretailspace

Dividingspaceintosellingarea

Week11

Unit5

Dividingspaceintosellingarea
Determininglayoutandproduct
adjacencies
Allocatingspacetoindividual
products
Spaceallocationsystem

Week11&week12

Unit7

WhatisQuality?
Measuresofquality.
WhatisT.O.M?
CharacteristicsofT.Q.
SixSigma
ToolsofT.Q.M.

Week13

Unit8

Roleoftechnologyinretail
Barcodes
RFID
CRP
CPFR

Week13&Week14

Unit3

Manpowerplanninginretail
Determiningstoremanpower
requirement
Retailjobsdescriptions

Recruitment

Week15

Inductionandtraininginretail
Remuneration
Appraisal
MotivationandReward
Teambuilding
Leadership

Week16

Unit6

Productivitymeasuresinretail
Strategiclevelproductivity
measurements
Middlelevelproductivity
measurements
Operationalproductivity
measurements
Otherstaffmembersproductivity
measurements

RetailSoftware
ContactHours:4Hoursperweek
S.No.

Week/ Session
Week 1 & Week 2

UNIT
Unit 1

Topics
Types of IS
Transaction Processing System
Management Information System
Decision Support System
Executive Support System

Week 3

Unit 2

E-commerce
B2B
B2C
C2C

Week 3 & Week 4

Unit 3

What is an Enterprise Application?

Enterprise System, Business Value of
Enterprise system, Customer
Relationship Management
Application, Why Do Enterprise
Projects Fail So Often? Challenges of
Implementing Enterprise Systems,
Retail ERP Data Flow .

Week 5 & Week 6

Retail Module

Day begin
Counter opening
Retail invoice
Counter close
Day end
Reopencounter

Week 7 & Week 8

Retail Module

Credit note
Stock In /Stock out
Day summary
Sales Analysis

Week 9 & week 10

Purchase Module

Requisition
Quotation

Comparison
Week 11 & Week 12

Purchase module

Rate Contact
Purchase order

Week 13 & Week 14

Store & Inventory Module

Material Receiving
Material Return
Gate Pass

Week 14 & Week 15

Store & Inventory Module

Gate Pass
Goods Issue

Week 15 & week 16

Sales & Distribution Module

Re-Pricing
Discounting