Professional Documents
Culture Documents
FOOTBALL EXCELLENCE
FOR SUCCESS
January 2017
Disclaimer
IMPORTANT: This presentation is for informational purposes only. It is used to support confidential discussions with company management and a limited
number of selected prospective business partners and investors with the purpose of assessing the projects Business Plan, structure, positioning, strategy and
possible funding that may include capital subscription or debt in the to be formed investment company.
This presentation includes forward-looking information. Such information do not represent historical facts. This information includes financial projections and
estimates and their underlying assumptions, statements regarding plans, objectives and expectations with respect to future operations, products and services,
and statements regarding future performance. Although the management of Victory Soccer believes that the expectations reflected in such statements are
reasonable, readers of this presentation are cautioned that forward-looking information and statements are subject to various risks and uncertainties, many of
which are difficult to predict and generally beyond the control of management. This could cause actual results and developments to differ materially from the
ones expressed in, or implied or projected by, the forward-looking information and statements.
Information provided within this document is strictly confidential and disclosure is subject to a signed mutual confidentiality agreement.
Agenda
LOSC reputation stands as a structured and well organized Club with a strong
football identity supported by a passionate crowd, a modern stadium and the
best Academy infrastructure
Lille is the fourth largest urban area in France with 1.2m inhabitants
LOSC shows the best L1 track record in the last 10 years in terms of highest
trading balance between players sold and players bought amounts with a profit
of 199m
L1 League is set to benefit from recent large TV deals in both Premier League
(GBP2,4bn, 50% increase) and Bundesliga (1,4bn, 70% increase) L1 TV
rights will eventually catch-up soon
Opportunity to invest in LOSC to re-inforce its core assets such as: strong
football identity, pitch performance, scouting, academy, player trading, etc.
LOSC a
great
football
asset
A unique opportunity to
pioneer football in China
Invest in
Football
Excellence
China
business
opportunity
LO
SC
Best
Academy in
France
Revenue
expansion
Opportunity to invest in the LOSCs existing assets to go from a well run French club to a
reference global football entity with LOSC as a brand (not the city)
2017 Victory Soccer Ltd. Highly Confidential 6
GERARD LOPEZ
MARC INGLA
Early investor in
which turned
out to be a $3bn company
LUIS CAMPOS
Agenda
L1 as a main player
trading platform to
cash-rich PL
Strategically located
close by London,
Brussels and Paris
2. A Performing Club
Last 6 seasons top L1 Clubs
average ranking
1,7
6
5
Average
ranking:
4,3
OL
LOSC
3,2
4,3
3
OM
6,2
ASSE
6,2
2010/11
2011/12
2012/13
2013/14
2014/15
2015/16
Source: Lazard, Sept16
LOSC is a competitive Club in the context of L1 thanks to a consistent sporting strategy over time,
largely based on a good scouting network in Northern France and Belgium, self produced talents
from own Academy, and effective/competitive play style of the first team.
40
34
20
2
-7
14
09/10
10/11
22
26
8
-9
08/09
40
12
-3
-19
175
27
20
25
2 0
2
35
39
19
10
07/08
44
42
37
-23
11/12
Players sold
-21
12/13
13/14
Players bought
-8
14/15
-5
-13
15/16
(73)
16/17
(531)
Balance
Source: Lazard, Sept16
Sales:
Buy outs:
Balance:
306m
107m
199m
-668
-668
149
-645
820
756
482
363 last 10 years
324 ( m)
Player trading balance
Player
343 trading balance last 10 years ( m)
Premier
League
Jupiler Pro
League
122
112
Serie A
La Liga
33
13
Bundesliga
Championship
(ENG)
La Liga
Serie A
Ligue 1
Bundesliga
253
Eredivisie
Premier League (and even Championship) to become main market for LOSC in relation with the extension of the
sporting strategy (scouting, playstyle, coach selection, training, etc.). New ultra-Rich TV contracts in England to
further accentuate this strategy.
2017 Victory Soccer Ltd. Highly Confidential 12
5. LOSC as a Transition Club trading platform and a Flagship Club in the future
Player Life Time Value (PLTV) illustrative
numbers
> 30
20 - 30
FLAGSHIP CLUB continuously in
top spots in top leagues and playing
in European competitions
10 - 20
TRANSITION CLUB for good young
players to gain experience before joining
a top club
x5 - x10
2 - 10
0-2
ENTRY CLUB in Belgium or Portugal to attract
gifted non-EEC players
Early
career
1720
years
Progressi
on
2025
years
Maturity
25-30
years
Decline
30-35
years
LOSC as a Transition Club platform selling the dream to the best young talents to promote and sell them to
either Flagship Clubs or even Top Clubs highest player investment multiplier potential in Europe with Porto and
few others.
2017 Victory Soccer Ltd. Highly Confidential 13
Agenda
Balanced squad
composition to
guarantee playstyle and
ensure competitiveness
every season
Players picking to
maximize each PLTV
and their tradability at
the right sell-out
momentum
Execute LOSC
playbook
Shared
playbook of
first team
Intensity in
formation, less on
competing
Scouting network
Extraordinary capillary network of connected scouters in search for the global talent
Academy
Develop LOSC
playbook
Shared
playbook of
first team
3. LOSC Playbook
Playbook evangelists
Main contents
Coaches
Coaches of Coaches
Youth teams coordinators
Leading players
per zone
(defense, mid, offense)
Video
intensive
Smartphone
enabled
Personalized
dossiers per player
Unlike immense majority of Clubs (including top Clubs), LOSC will make an effort to document and make explicit its football
knowledge into LOSC playbook and share it systematically among all technical professionals and players.
LOSC playbook will be scalable to other geographies where LOSC might have an interest (e.g. China) this is unique and Victory
has the quality of staff to achieve. This was done in the US pro leagues generations ago. European football massively lags behind.
Still room for improvement on home grown players contribution to catch-up with main L1 Clubs like
PSG, Monaco or OL
Consistent with French Clubs who in general promote home grown player from own Academy
1
25%
22%
16%
14%
10%
Opportunity to build best football academy in France and abroad. Already a great magnet brand
to attract best young talents with the promise to promote to better and higher earning clubs
Opportunity to produce players at a marginal cost compared to buying them in the open market
Higher home grown players contribution to first team as a mean to protect a proprietary LOSC
playstyle , providing cohesiveness to the dressing room and promoting more identification with the
crowd
2017 Victory Soccer Ltd. Highly Confidential 18
Expanded team
Further expand core market influence: France,
Belgium and Netherlands coverage
Cover well the LatAm, Nordic and East Europe
countries
Brazil, Colombia, Chile, Ecuador, Argentina,
Venezuela, etc.
Sweden, Denmark, Iceland, Norway, Island
Poland, Czech R., Slovenia, Croatia, Serbia,
Hungary, Turkey
to ca 600
Agenda
Luchin
Students would receive both theoretical and practical trainings
Best football players could join LOSC Youth Academy at the end of the program
LOSC to benefit from Lille city strong positioning in the Universities domain
LOSC has planned significant improvements in the Domaine of Luchin to host foreign students, including:
Training center
Seminar center
Multisport gym
15 green lodges
Sporting facilities
Various landscaping
projects
Agenda
1. Strategic rationale
Beijing
Hong Kong
LOSC POSITIONING
AND PR STORY IN
CHINA
LOSC BRAND
EXPOSURE
FANS
ENGAGEMENT
REVENUE
GENERATION
TV rights & publishing
PR & Communication
Tours/Friendly games
Television
China Club/Academies
Internet/Mobile/SM
TV audience
Icon players/coaches IR
Tours/Friendly games
Internet/SM traffic
Sponsors/prom/IR
Tours attendance
Gaming
Fan base
Merchandising
Academies
Key areas
Media
Sports
Commercial
Social
Main focus
areas highest
revenue
generators
Ticketing / PPV
LOSC Fan card
Sponsors/promotions
Real Estate