Professional Documents
Culture Documents
Market Pulse
December 2016
Survey Methodology
Monthly online survey of more than 300
California REALTORS.
The survey was sent via email to a random
sample of 10,000 REALTORS throughout
California. The sample represented the
geographical distribution of C.A.R.
membership across the state.
Respondents are asked about their last
closed transaction and business activity in
their market area for the previous month.
Market Conditions
46
Index
50
40
30
41
39
20
10
0
Q: Compared to last month, the number of floor calls from potential clients in your market area this month was
Index
50
40
30
44
36
20
10
0
Q: Compared to last month, the number of listing appointments and presentations to clients in your market area this
month was
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS Market Pulse Survey
40
80
70
Index
60
50
45
40
30
33
20
10
0
Q: Compared to last month/year, open house traffic in your market area this month was
43
Index
50
48
40
30
20
10
0
Q: Compared to last month/year, the number of all cash purchases in your market area this month was
44
41
29%
21%
17%
12%
Housing bubble
5.7%
4.5%
3.8%
2.6%
0%
10%
20%
Q: What is your biggest concern about the current real estate market?
30%
40%
Affordability
50%
40%
30%
20%
10%
0%
Q: What is your biggest concern about the current real estate market?
Q: What is your biggest concern about the current real estate market?
Inventory
Index
60
50
40
30
20
10
0
Q: What are your expectations for market conditions over the next year?
65
65
58
12
Last Transaction
At
Over
100%
90%
18%
80%
70%
25%
60%
25%
23%
34%
31%
50%
40%
30%
20%
10%
0%
Q: Did your last closed transaction sell over, at or below asking price?
57%
44%
43%
Q: Did your last closed transaction sell over, at or below asking price?
-20%
11%
9.2%
8.0%
6.0%
4.0%
2.0%
0.0%
Q: At what percentage was your last closed transaction sold over asking price?
8.4%
Jul-14 Sep-14 Nov-14 Jan-15 Mar-15May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16May-16 Jul-16 Sep-16 Nov-16
0%
-5%
-10%
-11%
-13%
-15%
-20%
-22%
-25%
Q: At what percentage was your last closed transaction sold below asking price?
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS Market Pulse Survey
Q: How many offers did the seller in your last closed transaction receive?
65%
66%
64%
Average
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Q: How many offers did the seller in your last closed transaction receive?
2.5
2.4
2.5
Dec-16
33% 34%
30%
26%
25%
24%
20% 21%
20%
15%
9.0%
10%
7.6%
4.5% 4.6%
6.0% 6.9%
5%
0%
1
3
4
Number of Offers
Q: How many offers did the seller in your last closed transaction receive?
6+
100%
3+
90%
80%
40%
40%
36%
70%
60%
50%
64%
40%
30%
60%
20%
10%
0%
Q: How many offers did the seller in your last closed transaction receive?
60%
Dec-15
80%
75%
75%
70%
60%
50%
40%
30%
Dec-16
63%
55%
56%
47%
47%
33%
39%
27%
24%
20%
20%
14%
36%
20%
10%
0%
Q: How many offers did the seller in your last closed transaction receive?
17%
30%
31%
26%
25%
20%
15%
10%
5%
0%
Q: Were there any listing price reductions before escrow opened in your last closed transaction?
44%
39%
40%
30%
20%
10%
0%
Q: Was the buyer of your last closed transaction a renter immediately prior to purchasing the
property?
36%
19%
20%
14%
15%
12%
10%
5%
0%
Q: Did the seller of your last closed transaction become a renter immediately after selling the
property?
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS Market Pulse Survey
% First-time Buyers
40%
35%
30%
25%
20%
15%
10%
5%
0%
33%
30%
29%
Investment
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Vacation home
Other
Vacation home
30%
25%
20%
5.1%
3.1%
15%
10%
17%
5%
16%
0%
12%
10%
8.7%
8%
6%
6.4%
4%
2%
2.6%
0%
Q: Was the buyer an international client (one who was not a citizen or permanent resident of the U.S.)?
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS Market Pulse Survey
December 2016
Los Angeles
Los Angeles
San Diego
Orange
Orange
Riverside
Riverside
San Diego
Alameda
Contra Costa
Contra Costa
Alameda
San Bernardino
Kern
Sacramento
Ventura
San Francisco
Sacramento
10
San Mateo
San Bernardino
Q: Do you have any specific comments, professional observations, or information that you would like to share with us--such as
information on multiple bidding, changing buyer preferences, mortgage credit issues, or other topics?
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS Market Pulse Survey