Professional Documents
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0 Executive Summary
https://prezi.com/7thoygy8_jc5/business-plan/
1.1 Vision
Transforming RM1 Shop into a profitable, diversified, and valuable Grab N Go snack
stall as well forging a new inroad into this ever evolving field.
1.2 Mission
To promote optimum health for University students and staffs by encouraging the habit of
not skipping meals.
1.3 Objectives
1. To produce high quality and great tasting Grab N Go snacks in infrastructure
University Kuala Lumpur (IUKL).
2. Providing excellent customer services that enhances the rapport with students
through responsiveness to needs and requests.
3. Providing tasty and wholesome snacks at an affordable price.
1.4 Keys to Success
1. Having the visible Booth no.32 as our stall location has inevitably caught the
interest of many customers.
2. The uniqueness and affordable price of our Grab N Go snacks compared to other
stalls has drawn the attention of many.
3. Our friendly staff fully comprehend the meaning of Service with a Smile and has
served customers politely likewise professionally.
4. The fine reputation of our stall has gained recognition and was advertised through
the word-of-mouth of our loyal customers.
highlights the snack industry and offers Grab N Go snacks such as kaya, peanut butter
and butter toasts alongside curry fishballs, sausages, and seafood tofu.
2.2 Significant Trends
In this 21st century, people often miss meals because they are busy or to lose weight.
Several observational studies and short-term experiments have suggested an association
between meal skipping and poor health. The researchers found that skipping meals during
the day and eating one large meal in the evening resulted in potentially risky metabolic
changes where the meal skippers had elevated fasting glucose levels and delayed insulin
responses which are conditions that if persisted long term, could lead to diabetes.
The significant deterioration on health has caused a string of concerns and awareness
should be instilled especially in the life of young University students and diligent
University staffs. We RM1 Shop offers busy students and staffs to Grab N Go their
snacks at an affordable price of RM1. By doing so, they will try to avoid skipping meals
as much as they can and improving their health and wellbeing.
2.3 Growth Rate
As the awareness of health is increased, we believe our affordable and ready snacks can
significantly improve the health of both University students and staffs even though they
are engulfed with heavy workloads, hectic test and assignments. Hence, our market size
can be expanded as time passes.
2.4 Company Location and Facilities
RM1 Shop is located at Infrastructure University Kuala Lumpur (IUKL)s Foyer - Booth
no.32. In the future RM1 Shop will provide more variety of sandwich snacks and offering
snack delivery services around the University.
3.0 Products
The range of snacks RM1 Shop offers are:
protein and potassium that lowers the risk of high blood pressure, stroke and heart
diseases in the choice of spread. This simple snack is the ultimate comfort food for those
with a sweet tooth, offering the right mix of crunch and sugar rush.
Curry fishball is actually a famous street food in Hong Kong which is commonly served
on wooden skewers. Our fragrance mild and yellow curry matches wonderfully with our
high quality fishballs. Curry reduces inflammation and aids in digestion while fishball
brings about nutritional benefits such as significant sources of vitamin D and vitamin B12
which is good for body metabolism. To offer customers a varied choice of snacks, we
have included curry sausages which contains beneficial protein, iron and vitamin B-12
and curry seafood tofu that contains Iron, Manganese, Calcium, as well as Omega 3 in the
choice of skewers.
3.2 Competitive Comparison
Our competitor in the snack industry is Booth no. (Nixons group). They are a wellknown snack stall selling their signature sweet corn cups and curry fishball. Their stall is
situated in a strategic place facing the main corridor of block 2 that has many passersby.
Even so, our fishball is the competitive edge against them even though both stalls are
selling it at RM1. The difference is that we are selling 4 fishballs in a skewer while they
are selling three fishballs in a skewer; attracting more customers towards our stall.
3.3 Sourcing
RM1 Shop purchases its fishball, sausages, seafood tofu and butter from Tesco the
multinational grocery and general merchandise retailer. On the other hand, our signature
kaya, butter and bread were bought from local bakeries.
3.4 Future Products
In the future, RM1 Shop will offer a more interesting and varied delectable snacks such
as egg and mayo sandwiches, bagel, muffins, cookies and fresh salad. We will be
expanding our business with selling beverages such as healthy milkshakes and freshly
squeezed juices.
I.
A. Industry Analysis
i) Industry background and overview
The bread industry in Malaysia is flourishing very quickly and bread products are gaining
much popularity. In fact, bread has been labelled as the most popular substitute of rice,
the staple diet of Malaysians. Packaged foods like sausages and fish ball are also
Malaysians favourite dining ingredients nowadays. The industry is pulverized with many
manufacturers, suppliers and retailers. Large companies are controlling the market. In an
open industry growing at such a strong rate, the RM1 Shop is in position to capitalize on
the customers needs for quality product and exceptional service.
B. Stage of Growth
Start-up
At the introduction stage, we expect that our sales are low as people are not well aware
of our products. Thus, advertising should be focused in this stage in order to increase
people awareness.
Growth
At the growth stage, consumers begin to accept our product. Therefore, we will
experience an increase in profits.
Maturity
We expect maturity stage happen on the second day of our event as the people in IUKL
already aware and tried our products. The rate of sales growth slows down as the product
has been widely sold. Thus, we must focus on offering promotion or modify the product
such as improving the taste of the curry soup base to boost sales.
There are one stall selling curry fish balls at the main corridor of block 2. There
are also some stalls selling bread but with different ingredients in it.
Stall
Stall 11
Strength
Weakness
-Selling curry fish balls and also -More expensive
Stall 40
corn
-Better location
-Ingredients in bread are fresher -More expensive
-No flyer to tell information
such as tomato and lettuce
Stall 51
-Has
stall 55
Stall 60
better
equipment
sausages and seafood tofu also suits all Malaysians as well as the foreign students. We
also baked our bread on the spot and it can be served to customers within 5 minutes of
time.
B. Company Goals and Objectives
Establish good business relationships with suppliers who share our commitment
to customer service, quality and competitive pricing.
Provide customers with a more convenient method for obtaining their desired
products
Provide quality food at sensible costs.
C. SWOT Analysis
i.
Strengths:
ii.
profit.
Opportunities:
IUKL has a lot of students who are willing to spend their money on the meal in
iii.
this event.
Great support from friends who to buy the products.
Advertisement can be done easily in zero cost by using online promotion.
Threats:
Have competitors in the area of business. People can sell same thing with burger
iv.
Cost leadership
RM1 Shop uses strategy of low prices to attract customers. We offer products at a
cheaper rate than competitors on a consistent basis. The ingredients are bought
with low prices. This allows us to sell products at low prices and to profit off thin
ii.
RM1 Shop provides several of curry products which other booths dont have such
as large and small size of fish balls, sausages and seafood tofu. If that is not
enough, toast with kaya or peanut butter can also be freshly baked to satisfy
iii.
Most of the customers are staffs, lecturers and students. The market size is based on the
populations of IUKL. Our business is growing because our sales are increasing during the
second day of the entrepreneurship event.
G. Distribution Strategy
A direct marketing selling method is used to do our business. The customers purchases at
our booth and they will receive their food from us.
3) Focus groups
We focus on consumers who have busy schedules and a desire for quality. As they hurried
through their busy lives, they still want to have a nice meal to maintain health. Thus, our
Grab N Go snacks is indeed a perfect option for them.
Tong Lip Yat: v has experience from his part time job in night market stall. He can find
the supply of the products with better quality and cheaper price. He is an undergraduate
student of Bachelor of Civil Engineering. Operation and Product Manager. Focus on
demand for each kind of curry fish ball and roti to know how much to supply.
Director
(Edmund Tiew
Siew Jun)
Secretary
(Chan Yue
Ni)
Marketing
Manager
(Chong Ee
Beng)
Financial
Manager
(Tay Mun Wei)
Operation
Manager
(Tong Lip
Yat)
7.1 Assumption:
The key assumptions to be used in our financial projections are the sales volumes, selling
price, fixed cost and variable cost. We use all the amounts to calculate out the income
statements and cash flow statement.
Financial Statements
Income Statement:
9th &10th January. 2017
Sales
Less: Sales Return
Net Sales
Less: Cost Of Goods Sold
Opening stock
Add: purchase
Less: purchase return
Less: closing stock
Gross Profit
Less: Expenses
Rent Expense
RM
RM
318.00
(0)
318.00
0
260.85
(0)
(0)
(260.85)
57.15
(100.00)
(100.00)
(42.85)
Net Profit
Day 1
(RM)
Day 2
(RM)
Total
(RM)
Cash inflow:
equity cash flow
cash sales
Total Cash inflow
Cash Outflow:
Operation Expenditure:
Materials
Business Registration
Total Cash Outflow
Cash Surplus/Deficit
Beginning Cash Balance
Ending Cash Balance
200.00
183.00
383.00
383.00
135.00
518.00
159.35
50.00
209.35
173.35
200.00
(23.65)
101.50
50.00
151.50
366.50
383.00
(16.50)
318.00
260.85
100.00
360.85
(42.85)
= RM 0.62
418
Break-Even Volume (unit) =
Total
Cost
RM 100
RM 1.00 RM 0.62
RM 50.00
RM 1RM 0.001
= 263.15units 264 units
RM 260.85
=
RM 360.85
Variable Cost
Expected Net Sales
= 0.72
So, the Best Nya company uses RM 0.72 out of every sales to cover variable
cost, leaving (RM 1.00 RM 0.72), RM 0.28 for contribution margin to cover
fixed cost and make a profit,
Total
Cost
Contribution Margin
RM 100.00
0.28
50.00
0.43
= RM 357.14 RM 357.20
Fixed Expense
Sales
300
Variable Cost
200
100
0
0 100200300400500600
Sale Volume