Professional Documents
Culture Documents
Over the last 16 years I've generated more than thirty million
dollars in sales from people who mostly told me "no".
Here are six ways I've learned to turn "no's" into sales online.
Heres an example.
I recently created a 55 minute video designed to attract clients
who were interested in having my company create their
marketing campaigns for them.
The video walked people through exactly how to create a
winning campaign, and o ered them the ability to apply to
speak with my o ce at the end.
Here were the initial response indicators for the campaign:
1. To begin the video.
2. To nish the video. (So they would therefore see my o er).
3. Apply to speak with us about becoming a client.
Two Minutes.
Go longer than two minutes and it gets even worse.
I dont think they even have research on videos as long as mine
because they are so uncommon.
Anyway, getting people to watch that entire 55 minute video was
a huge challenge.
But it had to be done because I didnt make an o er until the
very end of the video.
(This was strategically deliberate, by the way. I wanted to
provide massive value up front before asking them to do
anything. This has always worked well for me.)