High Level Internal Assessment Business and

Managements

In which way mobile devices of the Sony brand facilitates the

daily life of working people?

By Carlos Carrera & Bryan Tutiven

In which way mobile devices of the Sony brand facilitates the daily life of
working people?

Theorical Framework
Sony Corporation was founded on May 7, 1946, under the
name of Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo
Telecommunications Engineering Corporation). Its founders,
engineers Masaru Ibuka and Akio Morita, had the mission to
create innovative products that help fulfill the dreams of its
customers and it was.
Tokyo Tsushin Kogyo in 1958 had been established in Japan as
a leading manufacturer of burners, one of its first products.
That same year, the founders changed the company name to
Sony Corporation - an easier name to pronounce than help the
company in its global expansion. More than 50 years after its
start, Sony is an undisputed world leader in entertainment,
beginning with its electronics division consisting of products of
Audio, Video, Televisions, Information and communication,
electronics and other equipment. Extend its business divisions
Games, Music (Sony Music Entertainment, Inc.), Film (Sony
Pictures Entertainment), Insurance (Sony Life Insurance Co.,
Ltd.), and various other businesses.

Methodology
We will use a SWOT analysis to find the advantages and
disadvantages of this type of companies also used to analyze
the positive and negative points for an entrepreneur with
different types of electronic devices today devices.

Primary research
Surveys of employers who use this product in order to meet the
acceptance and opinion about better development in working through
these electronic devices
Interview with the Coordinator of Sales and Marketing of Sony Ecuador

Secondary Research
Investigate how these electronic devices have improved the framerate of
workers and the production methods
Investigate the cost of investment in Sony's electronic devices business
Possible Problems

Solution

Difficulty getting any

companies willing to use
the Sony electronic
devices on the same
company
Difficulty in obtaining
accurate information
about companies willing
to use the Sony electronic
devices on them to
perform better

Make surveys in companies

where the economic situation
is profitable

consult with managers of

companies to get a better
idea of what the company
seeks to improve

Table 1 Problems encounted and possible solutions

Dates
May 8
May 14
May 24
May 29

Activities
Modifications
Make the theorical
framework
Find Problems and
solutions
Do a sample rough of
my surveys
Have an interview with
the
coordinator
of
sales and marketing

June 16

Investigate how
these electronic
devices have
improved the
framerate workers

July 17
July 20
August 3
August 15

Final Draft completed

Final Draft is done
Completed Research
Finals revision of my
internal
Thesis presentation

August 21

Table 2 Action Plan for my research proposal

Business and management

Higher level
Research Project

In which way mobile devices of the Sony

brand facilitates the daily life of working
people?

By
Carlos Carrera and Bryan
Tutivn

Acknowledgements
This project is dedicated to Isabel for being always with us in good times
and bad

Contents Page
Executive summary.7
Introduction..8
Methodology..9
Main results and findings10-13
Analysis and discussion14-15
Conclusion and recommendation16
Appendix17
Bibliography18

Executive Summary
The aim of this study is to determine how the Sony electronic
devices improve the performance of the company and having
a higher rate of productivity

Analyze possible outcomes of projects, listening to the ideas

and seeking to improve the employees of companies using the
Sony electronic devices, to get a better idea of the project to
be carried out, it is a very idea since you want to find a better
performance in companies small or big

Introduction
The Sony company is formed and eventually grow into a more
than $60 billion global organization. Sony has the ability to
achieve the needed of the people and improve the technology
around our environment. The Sony company has been at the
cutting edge of technology for more than 50 years and they
have impact the environment around us positively. Further,
few companies are as well positioned to drive the digital age
into homes and businesses around the world for the next 50
years and beyond.
Today, Sony continues to fuel industry growth with the sales of
innovative and unique Sony products, as well as with the
companys convergence strategy. For example, VAIO
notebooks that raise the bar in both form and function, digital
cameras that capture pictures on a floppy disk, CD-R or
Memory Stick, MiniDisc recorders with a digital PC Link to
marry high quality digital audio with downloadable music,
DVD/CD multi-disc changers that playback both audio and
video, and Hi-Scan flat screen TVs that deliver near HDTV
picture quality through Digital Reality Creation (DRC) circuitry.
Besides, there is also some major product which
recommended by Sony such as 3D televisions, digital
cameras, home audio, VAIO notebooks and others.

Sonys future brand success will be determined by how the

company meets the challenges of change. Sony has always
led the market in terms of innovation. But in a digital
networked world, products will no longer be developed with
just hardware in mind. Sony will improve the quality of their
product and keep their innovation although they have many
competitors and they will not affected by their competitors
also.

In which way mobile devices of the Sony brand facilitates the

daily life of working people?

Methodology
We want to improve the performance of companies using
electronic devices such as a large company is Sony, with
different types of devices have been developed to a larger
progress in the company
Sony Corporation is an international electronics and media
company with headquarters in Tokyo, Japan. Employing
167,900 people worldwide the company produces audio and
video products, televisions, information and communications
products, semiconductors and a wide range of other electronic
components (Sony Corp, 2010).
The main business strategy Sony pursues is product
differentiation. Sony has always distinguished itself from
competitors by claiming to give better products worldwide
thus Sony is able to charge a premium price in its market
(Vashisht, 2005, p.99).

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The main parameters of product differentiation are specified

by Vashisht as features, technological advancements, and
quality. Accordingly, Sony enjoys a high level of customer
loyalty among some people who use and appreciate advanced
technology products and devices due to the fact that products
offered by Sony always stand out because of their quality,
extra features and design.

Main Results and findings

Gender

Male

38%

Female
62%

Graphic 1: Gender
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Elaborated by Carlos Carrera and Bryan Tutivn

This graphic shows the percentage of male surveyed in comparison to

females ones, being the males the majority with a highly considerable
amount.

Age

15%

20-25
30%

26-35
36-45
46-56

22%

33%

Graphic 2: Age
Elaborated by Carlos Carrera and Bryan Tutivn
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This graphic show that the more percentage of surveyed that

are frequent customers are people in the range of 26-35 years
old

What the monthly income of workers in companies where the project is implemented

22%

1000-1500

11%

1500-2000
16%

2000-2500
2500-3000
more than 3000

33%

18%

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Cost of purchase

Cost of maintenance

20000-70000$
Table 1 Cost

of the devices electronic Sony

5000-16000$

Strengths
What do you do well?
What unique resources can
you draw on? What do others
see as your strengths?

Weaknesses
What could you improve?
Where do you have fewer
resources than others?
What are others likely to see as
weaknesses?

Sony provides a performance

improvement
in
companies
using their electronic devices The difficulty of supplying all
with excellent results, fast and workers with Sony electronic
innovative
devices
The cost of the devices and
provide the worker with Sony
necessary element
Opportunities
What opportunities are open to
you?
as the Sony devices is used as
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threats
Could this have bad results in the
company?
Are workers properly Sony would

a fortress for the company?

use the electronic device?

You could be a great degree of
dissatisfaction with the project by
the employee?

Table 1 SWOT analysis

This analysis gives us a glimpse into the future of the results

that would be obtained of the proposed Sony electronic
devices with the best choice and be aware of possible errors

Analysis and discussion

The objective of this project is to see in improving the use of
electronic devices on the Sony brand in the productivity of a
company and also as improve and make easier the job of the
employer, too this project shows the high level that has the
products of The Sony enterprise.
Today it is almost impossible to be without any device or
electronic device that streamline work or are extremely
necessary tools for office work to perform for that reason we
have made a very innovative project, according to the survey
and research cell phones, laptops, projectors and etc faith
or'm tools and offices or are indispensable.

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The SONY electronic devices according to studies done in

large companies in Ecuador are the most useful and bought
because it is more expediter and multipurpose they are
usually in a workplace because the devices come with more
applications offices and with more memory for storing files
word, power point, etc .., the company not only buy large
working tools also buy televisions, etc especially the Sony
brand because they are the most innovative and most
welcome in the market of Ecuador.
We get it an interview with Carlos Zavala the coordinator of
sales and marketing in Sony Inter American Ecuador and he
located in the office of Sony in Guayaquil - Av. Juan Tanca
Marengo y Av. Joaquin Orranta , Tower B floor 5 , We talk
about the new host of the Sony brand devices in several
companies of the country and we assure you that not only are
growing in offices and companies but even in family homes is
spreading brand TVs, DVDs, and video game consoles (PS4),
etc .., He told us that the Ecuadorian market has become very
profitable and may even be more foreign investment.

He also said that this year was going to do a little lower than
last year because the country Ecuador is going through a
recession year and safeguards or taxes have gone up and it
happens that the price rise a little but just with this changes
the Sony brand Enterprise remains one of the largest of
Ecuador.
The project has launched Sony is innovative and was widely
accepted in the market, sometimes risk can bring beneficial
results for the company where you work, workers where
companies apply this project have shown great improvement
and following further productivity, in short if you want to
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continue to maintain competitive in any market must always

be innovating and proposing project where marketing and
teaches us how to grow a business can help in the production
of another company.

Conclusions and recommendations

The implementation of this project to use electronic devices
from Sony is a great improvement for the company and its
workers, as this allows better so easy access to transport, this
is a project that requires an investment this is not done but it
is an investment that Workers with these elements will be able
to maximize their production methods, it is that it is the

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objective of this proposal with the help of electronic devices if

Sony improve the quality of a company.
Therefore the data, records and work history is kept safe and
secure. Taking control the use of these devices, as they are
part of a business system that we set in our proposal, this
helps us look better performance to maintain order and
control.
As Project Implementation finding Sony electronic devices in a
company is a good idea, because it improves the speed
performance of the company as a product of the same brand
"Sony" can be connected to each other and this gives us a
better order and control is a good idea as workers and
customers feel safer with a controlled and secured work with
different types such as computers, cell phones, panels or
tablets, etc. This proposal Sony ensures a better business
development for product quality and service increase more
rapidly this is for you, your comfort and performance.

Appendix
Interview Manager Carlos Zavala coordinator Sales and
marketing SONY Inter - American
Date: Friday August 21 2015 17:00

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When you start with this proposal better performance with

Sony electronic devices, how well it was received by the
public?
Gradually using these devices can quickly see improvements
in information gathering and service from our staff
As workers feel this proposal help to a better company?
When implemented this project with some devices they felt
more gratified with the effectiveness of having a tool to help
What advantages can you named yours on competition?
The quality of service and speed on the expectations that we
wanted us as customers of the type of company you used
How well the percentage of sales are?
It has improvements to elapse of time preference for a better
job on competences
Something that can change the company?
A better order in its policies and finances to implement this
proposal and it is difficult to access

Bibliography and references

http://www.sony.com.ec/

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