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DDB Worldwide, part of Omnicom Group (NYSE: OMC), today announced the launch of
The Phyllis Project, a new global creative initiative that is committed to increasing the
number of female creative leaders in every region of the network in 2017. The project is
named after the legendary Phyllis Robinson, DDB Worldwides first copywriter and the
first female copy chief in U.S. history. Spearheaded by Amir Kassaei, Chief Creative
Officer of DDB Worldwide, The Phyllis Project recognizes the significant role women
played in igniting the creative revolution and the need for gender equality in our
creative leadership today.
Kassaei commented, Phyllis broke every rule and opened doors for many women (and
men) who followed. She promoted an atmosphere of creative freedom, where people
had the opportunity to take chances and make bold moves, where people listened to
the opinions of others even when they were nothing like their own, and every idea was
welcome and considered.
In its inaugural year, The Phyllis Project has selected 12 rising female stars at DDB who
are poised to be among the industrys next generation of creative leaders for
professional development; the project consists of the following four key components:
DDB Worldwides Global Creative Council has selected women from 12 different offices
in nine countries across the network, including: DDB Brazil, DDB Mudra Mumbai, DDB
New Zealand, DDB Paris, DDB Dsseldorf, DDB Berlin, DDB South Africa, Alma DDB
Miami, DDB Spain, Tribal Toronto, DDB New York and DDB Chicago.
Kassaei continued, We take development of our next-generation talent rather seriously
and have committed to ensuring that our top creative women around the world are