Professional Documents
Culture Documents
INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
INTRODUCTION
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER
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INTRODUCTION
Scope
Disclaimer
Reduce
Re-use
Recycle
Euromonitor International
Appliances and
electronics
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
KEY FINDINGS
Key findings
From linear to circular
As the world consumes more resources than it can produce, there is an impetus
to push away from a linear economy based on a make/use/dispose model, and
towards a circular economy based on a reduce/re-use/recycle model that
focuses on minimising waste and recycling or re-using all end products.
The need to control costs For manufacturers, there are significant benefits to this approach beyond saving
the planet. Resource volatility leads to an unpredictable raw materials flow,
volatile costs and changes in regulation. Reducing dependence on these raw
materials helps manufacturers control their costs and operations.
Circular strategies as key However, reducing risk is not the only reason to pursue a more sustainable
differentiator
approach. Looking at a circular strategy allows for the generation of innovative
ideas that serve as strong differentiating points and marketing tools.
Consumers keen to
support sustainability
Fashion is a key area, due to the very rapid turnover of items, and due to the
interest in re-use and repair as a fashion statement.
Electricals shift to lease or Appliances and electronics are also key due to heavy use of insecure resources
repair models
and short lifecycles, with leasing schemes and repair/resale coming to the fore.
Tackling food and drink
waste
Euromonitor International
Food waste and food packaging waste are also key areas, with many
companies in Europe particularly active in working to reduce food waste.
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
Linear Economy
Make
Use
Circular Economy
Reduce
Re-use
Recycle
Euromonitor International
Dispose
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER
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000 tonnes
Mining and
quarrying
2010
Water,
sewerage,
waste
Construction
Services
Households
2015
000 tonnes
500,000
400,000
300,000
200,000
100,000
0
Agriculture,
forestry, fishing
Mining and
quarrying
Manufacturing
Electricity, gas,
Water,
steam, a/c
sewerage, waste
2012
Euromonitor International
Construction
Services
Households
2015
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Priority areas
Food, drink, and the broader bioeconomy: the beer, whisky and fish
industries could reduce costs by
GBP500-800 million a year by taking
a more circular approach.
Remanufacture: contributes
GBP1.1 billion a year to Scottish
GDP and could contribute GBP1.7
billion a year by 2020.
Construction and the built
environment: generates around half
of all waste produced in Scotland, so
has a significant opportunity to
increase resource efficiency.
Energy infrastructure: significant
potential to re-use equipment from
decommissioned oil, gas and
renewables infrastructure (GBP30-35
billion is expected to be spent on oil
and gas decommissioning by 2040).
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 10
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Supply risks: Resource scarcity is a risk and a potential cost for all manufacturing businesses.
Managing this risk with efficient use of resources is critical.
Cost savings: The reduction of raw material costs, at a time where many resource
costs are spiralling, is a key motivator for businesses.
Innovation: USPs such as lease formats, re-using, upcycling and incentives for recycling
can serve well to differentiate a business.
Euromonitor International
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100
Billion tonnes
Global Domestic
Extraction of Natural
Resources 2010-2015
80
60
40
20
0
2010 2011 2012 2013 2014 2015
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 12
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THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 13
MARKETS
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 14
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
CONSUMER ATTITUDES
30
45-59
30-44
% strongly agreeing
25
15-29
0
20
10
20
% strongly agreeing
2015
15
10
2016
Male
14
16
18
20
% strongly agreeing
2015
Euromonitor International
30
22
2016
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 16
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CONSUMER ATTITUDES
Non-GMO
Supports a charity or a charitable cause
Fair trade
Halal/kosher
0%
10%
20%
Trustworthy
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30%
Neutral
40%
50%
60%
70%
80%
90%
100%
Not trustworthy
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 17
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CONSUMER ATTITUDES
70
% considering it trustworthy
60
50
40
30
20
10
Euromonitor International
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CONSUMER ATTITUDES
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 19
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
Euromonitor International
60
50
40
30
20
10
2015
2020
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 21
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% answering sustainability
Organic
Natural
Fair trade
Locally sourced/manufactured
Euromonitor International
20
40
% respondents
60
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 22
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Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 23
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Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 24
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
Euromonitor International
100
200
Units per 1,000 households
2016
2021
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Brazil
Indonesia
Thailand
Mexico
Spain
France
Russia
US
Germany
Australia
UK
Japan
0%
10%
20%
Most important
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Very important
30%
40%
Important
50%
% respondents
Somewhat important
60%
70%
Little important
80%
90%
100%
No impact on purchase
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THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 28
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THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 29
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Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 30
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
The food and drink industry is important for proponents of the circular
economy, due to the key issues of food waste and packaging
disposal. Circular food systems that provide food security while
causing minimal environmental damage are a hot topic, and reducing
food waste is a key facet of this that is rising up the agenda in many
developed markets. According to the World Food Programme, the
world wastes between 30% and 50% of the food it produces. At the
same time, large numbers of people still live without access to good
nutrition.
Europe leads the way in food waste reduction initiatives, with France
working to pass a law banning supermarkets from wasting food, the
UK working via food waste reduction voluntary codes from retailers
such as Tesco and Marks & Spencer, and Germany notable for
initiatives by private individuals rather than companies, such as
foodsharing.de, an internet platform that gives individuals, traders and
manufacturers the opportunity to offer or collect excess food.
Consumers are encouraged to meet and cook together in order to
share food and reduce wastage.
In Denmark, food waste is reported to have been reduced by 25%
between 2010 and 2015, and the country is a pioneer in re-using
waste streams and by products through cascading bio refineries.
.
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 32
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% answering sustainability
Organic
Sustainably produced
70
60
50
40
30
20
10
0
Free range
Fair trade
Locally sourced/manufactured
Euromonitor International
20
40
60
% respondents
80
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 33
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We are continuously
looking for ways to be
better, and take a
holistic approach to
ecological and social
issues.
Benjamin Bramich,
Founder of Cirkle
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THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 35
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INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 37
MARKETS
INTRODUCTION
KEY FINDINGS
WHAT IS THE CIRCULAR ECONOMY?
CONSUMER ATTITUDES
KEY INDUSTRIES: FASHION
KEY INDUSTRIES: APPLIANCES AND
ELECTRONICS
KEY INDUSTRIES: FOOD AND DRINK
CONCLUSIONS AND RECOMMENDATIONS
METHODOLOGY AND DEFINITIONS
Data parameters
Euromonitor International Market Data
All forecast retail value data cited in this report are expressed in constant terms; inflationary effects are
discounted. All historical data, country-specific, regional and global, through to 2020 are also expressed in
constant value terms, with any inflationary effects completely discounted.
All US dollar data cited in this report historical and forecast, at national, regional and global level are
shown at fixed 2015 exchange rates. As such, any impact from currency volatility is discounted.
Only selected markets are shown in order to provide direct comparison with survey data.
Euromonitor International
THE GLOBAL CIRCULAR ECONOMY: THE IMPACT OF REDUCE, RE-USE, RECYCLE ON CONSUMER PASSPORT 39
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Further Insight
RELATED ANALYSIS
The New Consumerism
Lifestyles Strategy Briefing: Changemakers, November 2016
Natural Resources Strategy Briefing: Global water risk building a resilient
business, September 2016
Eco worriers: Global green behaviour and market impact, May 2015
Euromonitor International
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