Instructional Design Project

Revised August 2015

Instructional Design Project

Name:

Joe Gupton

WKU ID#: ______800731064___________

Date: 07/09/2016

Lesson Grade Level: 3rd Grade

Subject:

Authentic Topic: _ Design a Commercial for a Business _________

Music

Lesson Title:

Presenting a Commercial for a Business

Objectives/Standards:
Objective
Content Objective:
After forming an idea for an original product, students will
create a musical composition or jingle to be used in a
commercial for their product, scoring at least a score of
proficiency according to the rubric.

Standards
MU:Cr2.1.3aDemonstrateselectedmusicalideasforasimple
improvisationorcompositiontoexpressintent,anddescribe
connectiontoaspecificpurposeandcontext
MU:Cr3.1.3aEvaluate,refine,anddocumentrevisionsto
personalmusicalideas,applyingteacherprovidedand
collaborativelydevelopedcriteriaandfeedback.

Technology Objective:
Students will create a multimedia presentation to present their
commercial using their jingle, video and pictures, scoring at
least a score of proficiency on the rubric.

TheISTENationalEducationalTechnologyStandards
(NETSS)andPerformanceIndicatorsforStudents
1. CreativityandInnovation
Studentsdemonstratecreativethinking,construct
knowledge,anddevelopinnovativeproductsand
processesusingtechnology.Students:
a) applyexistingknowledgetogeneratenewideas,
products,orprocesses.

Connections:
How does your lesson address the following?
A. Revised Blooms Level

B. Cognitive Complexity
C. Real World learning

D. Engaged learning
E. Technology integration
F.

How will you

collaborate with other
professionals in this
lesson?

6.3 Producing (Constructing)

Students are creating an idea for an original product that does not currently exist. Students are then
using music and technology in the process of trying to make a commercial to help sell their
product.
C Level: 3: Investigating
Justification:
Students are creating original products and function
R Level: 4: Integrating
Justification:
Learning is across subject areas (Consumerism, practical living, music, technology). Learning
emphasizes an original product that could have an impact on the community.
E Level: 4: Integrating
Justification:
Technology is naturally embedded in the assignment and is essential in completing the assignment.
T Level: 4: Integrating
Justification:
Students partner with their teacher to come up with their original products.
I will make a video recording of each presentation on the schools video camera. Then the Library
Media Specialist and I will co-assess the presentations according to our interpretations of the
rubric.

Resources:

Revised August 2015

Instructional Design Project

Computer
o Students will make their presentations using the computer.
Projector
o The projector will be used for students presentations to show what is on the computer on the
projector screen.
Projector Screen
o The projector will project onto this to make the presentation visible to the rest of the class.
Internet connection
o Students may need to be able to access websites to present their commercials
Prezi
o Students may use this site to help with their presentations. This resource was used in the
example student work.
Animoto
o Students may use this site to help with their presentations. This resource was used in the
example student work.
Video Camera
o This will be used to record student presentations so that I may share with the LMS when we
co-assess students work.
Rubric
o Students will use this when making considerations for their presentations. The LMS and I will
also use this rubric to assess students presentations.

Revised August 2015

Instructional Design Project

Presenting a Commercial for a Business

Scenario:
Come up with an original idea for a product that does not currently exist. Using technology, create a Musical Composition or jingle
to be used in a commercial for a business. Then, Create a multimedia presentation of your completed commercial to show to the
class.
Student Directions:
Today is the day for you to present your commercials! I am so excited to finally get to see your results and for you to get to
share with your classmates. In previous lessons you were arranged in groups. Your groups have come up with an idea for an original
product to sell. You have researched to ensure that this product does not currently exist. You have created a commercial using a
multimedia program to present to the class. You have also come up with a jingle to go along with your presentations and this is
either embedded into the presentation digitally or you will be performing it for the class during your oral presentations. You have
already done the work, now it is time to present! I will be recording your presentations and Mrs. Doutaz (our LMS) and I will be
scoring your presentations according to the rubric that you have received.
Rubric:

Revised August 2015

Instructional Design Project

1 = Needs Much
Improvement; Novice

2 = Needs Some
Improvement; Apprentice

3 = Good or Acceptable;
Proficient

4 = Excellent; Distinguished

Scoring
Rubric:

Content Objective: After forming an idea for an original product, students will create a musical composition or jingle to be used in a
commercial for their product, scoring at least a score of proficiency according to the rubric.
Presentation

Existing product used

No mention of community
impact.

Product is very similar to

something that currently
exists.
A few engaging components
to the presentation.

Smooth and engaging

presentation of product.
Product is original and
unlike anything that
currently exists.

No jingle

Provides a short,
unenthusiastic response
with many elements
missing.

Commercial is less than 30

seconds

Disjointed presentation.

Jingle is not in a normal

meter and lacks
musicality.
Little or no mention of
community impact

Jingle shows elements of

musicality.

Some mention of
Community impact.

Commercial is appropriate
length and gets the point
across clearly

Commercial lasts between

30 seconds and 1 minute

Smooth and highly engaging

presentation of product.
Product is completely
original and could have a
significant impact on the
community.
Jingle is catchy with high
levels of musicality.
Community impact is a well
thought out and a natural
result of the product.
Commercial is appropriate
length and gets the point
across clearly and
effectively.

Technology Objective: Students will create a multimedia presentation to present their commercial using their
jingle, video and pictures, scoring at least a score of proficiency on the rubric.

Scoring Rubric
for Multimedia
Projects:

1 = Needs Much
Improvement

2 = Needs Some
Improvement

3 = Good or Acceptable

4 = Excellent

Clear Message

Message or point of product

is unclear. Presentation does
not include a clear message.

Presentation has a message,

but it seems disconnected to
the product.

Presentation has a clear

message that aligns with the
product.

Presentation has a clear and

effective message that aligns
with the product and
connects to the community.

Variety of
technology

One form of technology

used for presentation. Text
only. No Videos, pictures,
graphics, or audio used in
the technology presentation.

Only 2-3 forms of

technology are used to
enhance presentation:
video, pictures, graphics, or
audio, text effects, web site
usage, charts.

4-5 forms of technology are

used to enhance the
presentation.

More than 5 different ways

that technology is used to
enhance the presentation:
video, pictures, graphics,
audio, text effects, web site
usage, charts.

Engaging

Presentation is read. No
pictures, videos or graphics
are used. Presenters are
unenthusiastic.

Presentation has limited

engaging features. The
presenters read text from
the screen and only pictures
are used to enhance the
presentation.

Presentation has many

engaging elements to it. A
variety of technology
features enhance the
product presentation.
Students use the
presentation to enhance
their talking points, not to
read from.

Presentation is highly
engaging and flows
smoothly using a variety of
technological components to
captivate the audience.

Presentation has more than

Technical
5 technological issues,
Issues
Revised August 2015

Presentation has 3-5

noticeable errors. 1 major
technological error. Project
is at least partially viewable.

Presentation has fewer than

3 technological issues. No
major issues. Project runs
smoothly and is easy to

Presentation has no
technological issues. Project
works withoutInstructional
fail and is Design Project
easily accessible.

making it very difficult or

impossible to view.

Sample Student Work

Link to Mr. Guptons Animoto Commercial for Firewallkers (Double-click below)

Lyrics that Mr. Guptons group would sing in presenting their commercial to the class:
(A Parody of Pitbulls song Fireball)
I was born with wifi,
And I stay connected to it all the time.
I like being online, but I need a safe connection for my mind
So I wear Firewallkers
I wear Firewallkers
I wear Firewallkers
Firewallkers
Baby, Baby, Baby, Baby, Baby, Baby, Baby, Baby, Baby
I wear Firewallkers
Link to Prezi example for students:
Sample Scored Rubric:

Revised August 2015

Instructional Design Project

Revised August 2015

Instructional Design Project

1 = Needs Much
Improvement; Novice

2 = Needs Some
Improvement; Apprentice

3 = Good or Acceptable;
Proficient

4 = Excellent; Distinguished

Scoring
Rubric:

Content Objective: After forming an idea for an original product, students will create a musical composition or jingle to be used in a
commercial for their product, scoring at least a score of proficiency according to the rubric.
Presentation

Existing product used

No mention of community
impact.

Product is very similar to

something that currently
exists.
A few engaging components
to the presentation.

Smooth and engaging

presentation of product.
Product is original and
unlike anything that
currently exists.

No jingle

Provides a short,
unenthusiastic response
with many elements
missing.

Commercial is less than 30

seconds

Disjointed presentation.

Jingle is not in a normal

meter and lacks
musicality.
Little or no mention of
community impact

Jingle shows elements of

musicality.

Some mention of
Community impact.

1:00 to 1:30 length for

Commercial

Smooth and highly engaging

presentation of product.
Product is completely
original and could have a
significant impact on the
community.
Jingle is catchy with high
levels of musicality.
Community impact is a well
thought out and a natural
result of the product.
> 2:00 length for
commercial.

Commercial lasts between

30 seconds and 1 minute

Technology Objective: Students will create a multimedia presentation to present their commercial using their
jingle, video and pictures, scoring at least a score of proficiency on the rubric.

Scoring Rubric
for Multimedia
Projects:

1 = Needs Much
Improvement

2 = Needs Some
Improvement

3 = Good or Acceptable

4 = Excellent

Clear Message

Message or point of product

is unclear. Presentation does
not include a clear message.

Presentation has a message,

but it seems disconnected to
the product.

Presentation has a clear

message that aligns with the
product.

Presentation has a clear and

effective message that aligns
with the product and
connects to the community.

Variety of
technology

One form of technology

used for presentation. Text
only. No Videos, pictures,
graphics, or audio used in
the technology presentation.

Only 2-3 forms of

technology are used to
enhance presentation:
video, pictures, graphics, or
audio, text effects, web site
usage, charts.

4-5 forms of technology are

used to enhance the
presentation.

More than 5 different ways

that technology is used to
enhance the presentation:
video, pictures, graphics,
audio, text effects, web site
usage, charts.

Engaging

Presentation is read. No
pictures, videos or graphics
are used. Presenters are
unenthusiastic.

Presentation has limited

engaging features. The
presenters read text from
the screen and only pictures
are used to enhance the
presentation.

Presentation has many

engaging elements to it. A
variety of technology
features enhance the
product presentation.
Students use the
presentation to enhance
their talking points, not to
read from.

Presentation is highly
engaging and flows
smoothly using a variety of
technological components to
captivate the audience.

Presentation has more than

Technical
5 technological issues,
Issues
Revised August 2015

Presentation has 3-5

noticeable errors. 1 major
technological error. Project
is at least partially viewable.

Presentation has fewer than

3 technological issues. No
major issues. Project runs
smoothly and is easy to

Presentation has no
technological issues. Project
works withoutInstructional
fail and is Design Project
easily accessible.

making it very difficult or

impossible to view.

References
Children 2-5 Computer Skills. (2015). Retrieved from http://onehope.net/wp-content/uploads/2015/05/3.Digital-Graphic-1024x587.png
This graphic was useful in enforcing the point that our children are digital natives.
Image of Sneakers. (2016). Retrieved from
http://static3.businessinsider.com/image/5628eb2369bedd001dd4f442/the-self-lacing-nike-sneakersfrom-back-to-the-future-are-real.jpg
This image of sneakers was used as a pretend example of my created product, "Firewallkers". The
visual enhanced the presentation of my Animoto presentation.
ISTE Standards for Students. (2016). Retrieved from http://www.iste.org/standards/standards/standards-forstudents
These are the technology standard for which my project is aligned.
Kindergarten Wifi Image. (2014). Retrieved from https://larrycuban.files.wordpress.com/2014/05/kindwifi.gif
I used this comical image for my Animoto presentation.
National Standards for Music Education P-8 General Music. (2014). Retrieved from
http://www.nafme.org/wp-content/files/2014/11/2014-Music-Standards-PK-8-Strand.pdf
These are the content standards for music for which my project is aligned.
P. (2014). Globilization [MP3]. Polo Grounds.
This was the original song that I used as an example of a parody that students could create for their
jingle.
Presenting a better way to present. (2016). Retrieved from https://prezi.com/

Revised August 2015

Instructional Design Project

This website is a great tool to help with making an engaging presentation. Students could use this site
in a variety of creative ways to enhance their projects. I can use this site to provide my students with
an example of what they could do with their presentations.
SurveyMonkey. (2016). Retrieved from https://www.surveymonkey.com/home/
This website was a useful survey tool that provides reflective data. Students could use the data
provided from a survey from this site in self reflections concerning their projects.
Video Maker & Photo Slideshow Maker | Animoto. (2016). Retrieved from https://animoto.com/
This website provides a variety of interesting and engaging tools and techniques
to make a video presentation. This site will be useful to show my students an
example of what is expected with their projects.

Revised August 2015

Instructional Design Project