Technical Writing

CHAPTER I
INTRODUCTION
As Vigan is known for its prominent ancestral houses that portrays a blend of
architecture from Spanish colonial times with Asian influence, its people also exert effort to
preserve the tradition of making jar. This much sought-after jar is called burnay. Burnay is
unglazed earthen jar, an industry that dates back to pre-colonial time when immigrants from
China came and settled in Vigan. It has small opening and its earlier use were for tea
drinking, storage for water and rice grain, container for salt, brown sugar, water, local wine
(basi) and bagoong (fermented fish). It is even said that basi and bagoong taste much better
when stored inside the burnay. Burnay jars also serves as a display for houses, gardens and
offices. Miniature versions of the jar are also used as pen holders.
Aside from its uses, burnay has improved the lifestyle of the local folks and still the
main source of income. It has reached the markets abroad especially in Europe. Local and
foreign traders have made contacts with factory owners to order from their current offerings
for burnay products to be done according to new buyers or market specification. Most of the
local and foreign traders are from Manila, Bulacan, Great Britain and Belgium. Through
these continuous demands of earthen jars, it has sustained the livelihood of many Chinese
and Fil-Chinese generations who own burnay factories or camarin, and most importantly the
preservation of the craft. The art of making burnay stood the test of time and continues to
showcase Filipinos artistry and craftsmanship. However, at present, this industry is one of the
most neglected industries.
RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION
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One of the burnay factories or camarin inVigan is Ruby Pottery otherwise known as
Rubys Jar Factory. Rubys Jar Factory is one of the remaining factories of jar throughout the
country that produces export quality products, however, lack of skilled workers, market
information, bad weather and financial capability to purchase need equipment are the main
constraints in the growth.
In as much as this type of business preserves traditional craft and promotes
entrepreneurship which speeds up economic environment, it is vital then to look into its
operation to promote local skills and employment, efficient utilization of indigenous
materials, introduce creativity and increase local and national productivity
In view of the foregoing, this study will benefits the researchers and users to become
more aware about the history of pottery and stone wares and to widen their knowledge about
the production of jars, their types, uses and marketing of such products.

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CHAPTER II
DISCUSSION
A.BUSINESS PROFILE
HISTORICAL BACKGROUND
There is no definite way of knowing when burnay has started. Most likely, it began
with the discovery of fire by prehistoric man. According to historical records, the Chinese
produced clay products like pottery as early as 3000 B.C. Even at that early date pottery was
already an art among the Chinese. History also records that the best pottery was produced by
the Chinese during the Tang, Sung and Ming dynasties. This articles made during these
periods had perfect shape, color and glaze.
Long before the Spanish conquest of the Philippines, there were already who were
engaged in this kind of activity. They were the Chinese businessmen who came from China.
The family Go known as Kwi-Saw came from Chinkang, a district of Chuan-Chua, province
of Fu-kien. This family was the most skilled and artistic in making jars, plates (porcelain),
vases and other breakable articles. This family and other Chinese immigrated in Vigan
sometime in 1400 to 1500. During their stay, they observed that the soil can be used in
making burnay. Since some of them married natives of Vigan, these groups of Chinese built
camarin for their burnay making in a barrio where it is near to the source of clay, the main
material used in making burnay. They have called the place as Bantayan or Pagbantayan
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which was changed later to Pagburnayan due to the presence of many jars. At present, the
place is called Barangay VII.
Mr. Fidel A. Go, the third of the seven children of Ong Kay Go and Nazaria
Antiporda is the present owner-manager of a family business, Ruby Pottery. Ruby Pottery as
derived from a birthstone. Ruby Pottery is a famous and one of the biggest jar-making
factories in Vigans Pagburnayan district. Mr. Go has learned his craft from his father who
started the firing business in 1922. His father arrived at the Philippines in 1920. He was
taught to create one whenever their class was dismissed during his elementary years. He
worked so hard until he had perfected the process and began to help in the industry during
1961.When his father died in 1970; he took over the business at the age of 19. He had to
forego his college career to give in to his interest in jar making. During this time, the
business had only a cash of seven hundred and forty five pesos (Php 745.00) with four (4)
laborers and an output of fifty (50) jars in two days time.
OBJECTIVE AND PHILOSOPHY OF THE BUSINESS

Rubys Pottery is continuing its operation as the main source of income to the Go
family and to the employees.
Expanding the owners inherent artistry and utilizing the available indigenous
craftsmanship, the owner aims to preserve Filipino culture by continuing a traditional art
passed on to him by his Chinese forefathers. In addition, the owner also gives more value to
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his employees than to any profit he can receive. The success of the business depends on the
attitude of the one who manages it, thus, provides employment to the people in the locality
and gains loyalty to the customers. As the owner says, It is necessary to respect your
customers and to give consideration to your employees. Most of all become humble in every
aspect in order to attain success towards your business.
BUSINESS TYPE AND BUSINESS MODEL

Rubys Pottery is a manufacturing-retail type of business owned and managed by its
sole proprietor, Sir Fidel Go. In the normal course of business, the sale of creative products
generate profit which can be reinvested in the cycle, paid out to the owner as a return on his
investment and spent on operating costs such as salaries to the employees.
BUSINESS ORGANIZATION
Owner/
Manager
Bookkeepe
r
Workers
(jar
making)
Workers
(all around)
Workers
(all around)

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B. PRODUCTS AND SERVICES OFFERED

PRODUCT HISTORY
It was in the 1920s when the pottery business of Go family started, it was his fathers
idea which happened to be a Chinese who married a Filipina. They settled here in the
Philippines to have their business in pottery. This business is known as burnay, which is an
Ilokano term for jar. They make this burnays in the traditional way and they are using man
power instead of machineries.
PRODUCT DESCRIPTION AND INFORMATION

Burnay is sometimes called earthen jars- meaning made up
of soil. Rubys Pottery produces and offers common and
decorative jars for consumer and industrial users. They are
available in different sizes and varieties. It has a dark-brown color
and it has the quality that a buyer will look into a product.

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There are decorative jars that are intentionally

made for display purposes and give-away items.
Added to the varieties are the traditional jars
which are utilized for containing water, salt, local
wine, and bagoong. Another is the planters for
planting. And they also offer broken jars for salt bed.
Rubys Pottery also manufactures made-to-orders products depending on the size and
design that the customer will request.
DIFFERENT VARIETIES OF PRODUCTS

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DECORATIVE JARS

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TRADITIONAL JARS
PLANTERS

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BROKEN
JARS
PRODUCTION PROCESS
1. EXTRACTING THE CLAY

With the use of hand tools, such us cow bars and shovel, workers remove the top soil
and get only the clean clay.

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2. MIXING PROCESS
Place the clay in the mixing hole and mix
it with water and sand. Mix well with the use of
carabao.
3. CLAY CUTTING
Workers start to get the clay from the mixing hole with the use of shovels and wheel
barrows.
4. KNEADING THE CLAY

This is done by slapping the clay in a board,
kneading and throwing it against the board again and
again until its texture becomes smooth.

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5. MOLDING
As the wheel continuously turns and the jar
maker's hands are cupped over the clay, the ball of
clay will rise by itself. As soon as the shape of the
cylinder is attained, the article is removed from the
potter's wheel.
6. DRYING
It will be dried up at normal temperature for
several days.
7. FIRING
It will take normally 24 hours to
bake them at a temperature of 1370 to
1400C.

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8. COOL DOWN
It takes another day to cool down the jars
before ready for sale.
C. MARKETING ASPECTS
PEOPLE

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Rubys pottery is managed and owned by Sir

Fidel Go. They currently have ten (10) to fifteen (15),
all residing in Brgy. Pagburnayan, Vigan, Ilocos Sur,
semi-skilled and skilled workers in the production of
high quality pottery. Some of the workers now have a
long term engagement towards business success. Thus,
with their competent and hardwork, the business were
able to attain its goal.
PROMOTION AND DISTRIBUTION

Marketing strategies are necessary in running out a business in order to attract
customers to buy the products and to generate more revenues. Promotion informs the
customers about the product benefits, the distinctions against the competitors, and the
visibility of the product over time. Marketing strategies can use promotional tools like
advertising, sales promotion, publicity or personal selling.
Before Rubys Pottery can be distinguished in the industry, they participate in the
provincial, regional, and national trade fair conducted by the Department of Trade Industry.
During the event, they distribute advertising cards to the people just to make known their
products. But since Rubys Pottery has been established and well known through time,
products promotion mainly focused on public relation- on how to interact with the potential
and existing buyers. With the friendliness and enthusiasm of the owner in accommodating his
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clients inquiries and suggestions, his approach as his sales talk maintains good seller-buyer
relationships which uplift the goodwill of the business.
Heritage of Vigan as one of the New Seven Wonders City of the world helps promote
the burnay industry. It also now became as a tourist attractions. Hence, more people became
aware about the products of Rubys Pottery. Foreigners tend to buy burnays as their
souvenirs because there are also products produced for display purposes.
PRODUCT PLANNING AND DEVELOPMENT

The business continues to develop their
products
through
the
creativeness
and
craftsmanship of the owner, Sir Go. He makes

innovation towards the products by creating new
designs. Example of this is the lamp shades
made out of burnay.
The business also sees to it that the
traditional way of creating such is well-performed to maintain the high quality products
which are serving to the taste and preference of the customers.
PLACEMENT

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Rubys Pottery is located at Brgy.

Pagburnayan, Vigan Ilocos Sur. It is along the
road leading to Mindoro airport. The factory is
also a short distance from the Partas Bus Station
and trucking business, which makes transport
easily when there is a need to deliver customers
orders to nearby provinces. The jar factory is
accessible to the customers because it is near to
the public market.
Rubys pottery uses two types of marketing channels in distributing their products to
the consumers. The first one is direct channel wherein the producer, Rubys Pottery, directly
sell their products to the customers. Correspondingly, employees sell the product to the
people visiting the workplace.
The second type is the indirect channels. The products are being held first by the
marketing intermediaries before reaching the customers.
Direct channel
produce
r
consum
er
Indirect channel
wholesal
er
16
consume
r

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producer
retailer
producer
retailer
consumer
THE TARGET MARKET

The business both targeted the consumer and industrial market. They are the one who
buy jars for personal use and who buy jars for merchandising purposes, respectively. Rubys
Pottery serves their product from Vigan to Ilocos Sur bound and other provinces. Because of
the high quality jars produced, Rubys jars are also widespread throughout the world, hence;
they export their products abroad. They are the main producer in U.S, Belgium, Poland and
Australia before.
PRICES
PRODUCTS
PRICES

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Decorative jars
Ranges from P300P800
Lamp shade out of jars
Ranges from P1, 200P3, 000
Ranges from
Traditional jars
P250 (smallest)P6, 000 (biggest)

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Ranges from
Planters
P1, 600- P2, 200
Broken jars
Ranges from
P1, 200 P3, 000
Per sack
Prices are based on products sizes and varieties. The business uses fixed-pricing
strategy in which the ranges given are the basis of the selling price for a particular product.
The business doesnt sell on retail.
All kinds of their products have been sold out to the customers based on their needs
and wants.

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IMPEDIMENT ON THE PRODUCTION

It is inevitable to any business organizations being test by any circumstances in their
business operations. It would be a natural occurrence or due to customers complaints. Just
like others, Rubys Pottery also undergone with such problems. Here are some:
1. Due to calamities like typhoon, the factory is always experiencing flood whereas the jars
made for drying are destroyed.
2. There are some products not made properly due to firing.
3. Sometimes, customers tend to return the product because of dissatisfaction.
D. ACCOUNTING CONCEPT
FINANCING THE BUSINESS
The starting capital of the business is P745.00 twenty-two years from now. Since Sir
Go inherited the business, some equipment used was bought by his father. They invest the
beginning capital for buying materials used in making the potters wheel, for getting business
permit, and for the fire woods. Rubys Pottery is making the best possible jars out of
indigenous materials, hence; it is not necessary to outflow big amount of money in getting
the materials needed.
CHANGES IN FINANCIAL ASPECT

Cash flows are based on financial performance of the business. Financial performance
is affected by the revenue and expenses of the business. Revenue as an inflow arises from the

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selling of the product. Expenses as an outflow results from bringing about the business such
as in production and other activities related to it.
Cash basis is being used in recognizing revenue and expenses. They recognize
revenue when cash is received from the customers and expenses when related amount is paid
out resulted from business operations. Thus, the measurement of their income statement is on
cash basis.
The financial position of the business is being affected by the financial performance.
Consequently, the results of operations will change the owners equity or net assets of the
business. If there is a net income for a period of time, corresponding increases in the
foregoing otherwise decreases.
The usual preparation of financial performance and financial position is the calendar
year which ends December 31, 2015.
Ruby Jar Factory

Comparative Balance Sheet
December 31, 1998, 1997, 1996, 1995 & 1994
1998
1997
1996
1995
1994
ASSETS
Cash
Inventories
Total Assets
Php240,094.75
Php150,000.00
Php118,497.00
Php 85,000.00
Php100,000.00
370,801.00
215,075.75
250,000.75
252,273.75
193,273.75
Php610,895.75
Php365,075.75
Php368,497.75
Php337,273.75
Php293,273.75
Php 46,025.00
Php 30,000.00
Php 40,000.00
Php 38,000.00
Php 42,000.00
Php535,075.75
Php328,497.75
Php299,273.75
Php251,273.75
Php209,273.75
429,795.00
256,578.00
229,224.00
228,000.00
252,000.00
Php964,870.75
Php585,075.75
Php528,497.75
Php479,273.75
Php461,273.75
400,000.00
250,000.00
200,000.00
180,000.00
210,000.00
LIABILITIES & CAPITAL

Liabilities
Capital
Go, Capital-Beginning
Add: Net Income
Total
Less: Go, Drawing

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Go, Capital-Ending
Total Liabilities &
Capital
Php564,870.75
Php335,075.75
Php328,497.75
Php299,273.75
Php251,273.75
Php610,895.75
Php365,075.75
Php368,497.75
Php337,273.75
Php293,273.75
NET INCOME
Ruby Jar Factory

Comparative Income Statements
For the Years Ended December 31, 1998, 1997, 1996, 1995 & 1994
Gross Sales
Less:
Deductions
Optional
Deductions
Net Income
10
%
1998
1997
1996
1995
1994
Php477,550.00
Php427,630.00
Php382,040.00
Php380,000.00
Php420,000.00
Php 47,755.00
Php429,795.00
40
%
Php171,052.00
Php256,578.00
40
%
Php152,816.00
Php229,224.00
40
%
Php152,000.00
40
%
Php228,000.00
Php168,000.00
Php252,000.00
When the business had boom in the industry during 90s, according to their
comparative income statement, they have gross sale of an estimate of less than P500, 000 per
year less an estimated expenses of P80, 000 to P180, 000 per year. So they have an estimated
net income of P200, 000 to P400, 000 per year. The purchasing power of money before is
much higher than now.
However, Rubys Pottery nowadays generates more or less P20, 000 to P30, 000
revenues per week. Consequently, an estimate of P80, 000 is being earned per month and an
estimate of P960, 000 per year if there is a continuous sale. But the owner said that the
incurrence of revenue is low and deduction of operating expenses such as electric bill,

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telephone bill, renewal of license, wages of the employees and taxes from the government.
Hence, the net income per year is less than on what is estimated.
E. ACHIEVEMENTS OF THE BUSINESS
1990 Recognized by National Commission for Culture and the Arts

2002 RUNNER-UP BEST TLRC (Technology and Livelihood Resource Center) PRODUCT
2009 LIVING TREASURE AWARD
Award given for conscientiously nurturing the Ilocano Artistry and Craftmanship with
a lifelong devotion and commitment to his craft and his faithfulness to the communitys
traditions, sustaining the best of the Ilocano Cultural Heritage towards the future generation
2015 NCCAS National Folk Artist for Burnay Making
Award for exceptional skills and participation in promoting and uplifting local crafts
thru My City, My SM, My Crafts

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CHAPTER III
CONCLUSION
We cannot deny the fact that businesses are established just for one reason the
profit. This perception is quite ambiguous because for a business to become successful, it
should be gauged not solely on the basis of how much they earn but also on the kind of
community it creates and its contributions to the building of the better quality of life among
the people. And as one of the elements of a particular society, it must also constitute in
preserving, maintaining and enriching the culture not only for the benefit of the present
generation but also to those succeeding ones.
Undeniably, Ruby Pottery is one of those ideal business firms that we have to look up
to. They have a not-so-wide workplace, limited resources, and some unskilled workers. They
do not acquire the highest possible net income like any other typical business firms have
nowadays, but still they carry on their job. In as much as they exert a large amount of effort
in earning profit for their daily living, they are also continuously preserving our culture and
traditions and enhancing the artistry and craftsmanship of our fellowmen thus, uplifting our
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economy and the whole of our society. Through the different historical or cultural products of
Vigan, most particularly the burnay products of Rubys Pottery are the reasons why it makes
this city very attractive, distinctive and a-place-to-go for the second, third, and even fourth
time around.
As mentioned earlier that Rubys Pottery is not earning as much as other entities,
however; they still continue its operations because of the compassion of Mr. Go to his
workers. Hes not only focused on the return he could get from running the business but also
on the betterment of his workers. The way he thinks about them and their families is a proof
that a family-and-friend relationship exists in the business world especially when you have a
long term engagement.
It is also a common scenario for a business to experience struggles, challenges and
downfalls but the way you manage to stand up again, stronger, firmer and bolder, despite the
adversities that may hinder you to achieve your goal is the proof that you are able. Somehow,
your business success relies on the attitude and mind-set of those people who operate,
handle, supervise or manage it. Just like the Rubys Pottery, according to Mr. Go, there was
one time wherein their business had undergone a callous issue with a customer who issued a
bouncing check for a sumptuous amount of money. This incident had really brought a great
loss to their business and even threatened their lives. But because of the determination,
perseverance and faith in God of Mr. Fidel Go, they eventually recovered their business, until
now, the industry of burnay-making is still there.

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It was a great help for us to be involved in this kind of activity, it made us

realize that some business is more than for profit purposes but somehow an indicative of
ones passion to his work, to his own culture, to the society and most of all, to his people.
We could also conclude that interacting with different people in the business world will make
us well-equipped individuals and will bring any business to its highest point, not in terms of
money, but rather in terms of moral excellence.
CHAPTER IV
RECOMMENDATION
Burnay industry has been prominent to the society not only towards traditions and
cultures of Filipinos but also to the economy for a long period of time. Therefore, it is
recommended that Rubys Pottery as well as other burnay industries must be improved and
cultivated in order to continue its operation despite of the dying condition of the business.
The provincial government must extend assistance fund to the business for growth
and development. They must also help in promoting the burnay products by including it as
features of Vigan Heritage now that it had been included as Seven Wonders Cities of the
World.
The owner and the workers must always work hand-in-hand to uplift the condition of
the business. It is only Sir Go and his son who are doing the molding process so they need
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helper or sometime, replacement in doing such. Workers must undergo with training in
making the product to maintain the high quality. It will also fasten the production if the
workers are well trained and oriented.
The workplace also needs improvement. Since there were already tourist who visited
there, the working area must be organized well to attract more people. A little donation from
visitors will, perhaps, help the business from expanding and developing their facilities.
As Ilocanos, we should also patronize our own products. Buy some burnay products
the best possible we can as an act of nurturing the crafts we have.
APPENDICES
INTERVIEW QUESTIONAIRE
Business profile and Marketing Aspect
1.
2.
3.
4.
What is your business all about?

Why did you choose this kind of business?
How and when did you get started in the pottery making business?
How did you get the background and the skills necessary to run this type of business?
Did someone influence or motivated you?

5. How long have you been in the business industry?
6. What makes it successful?
7. How did affect your living and your workers?
8. What are those recognitions you receive having this type of business?
9. What made your business distinct from other business?
10. What are your marketing strategies in able to catch peoples interest to buy your
product?
11. What is your edge towards your competitors?
12. In engaging this business, what is your greatest struggle? What did you do to
overcome it?
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13. As the economy increases and people are more engage in technology, what are the
effects in your business? How did you manage it?
Financial Aspect
1. In putting up your business, how much is your capital?
2. What is the average income every year?
DOCUMENTATIONS
During the interview with Mr. Go
Sharing his story on how he achieved the different

awards

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Fearuring the newly-molded burnay

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CURRICULUM VITAE
I.Personal Information
Name:
Age:
Address:
Jane Maricar T. Argallon

18
Naguilian, Caoayan, Ilocos Sur
Birthdate:
January 15, 1998
Birthplace:
Manito, Albay
Position in the Family: 4th child

Father:
Mother:
Mayolito Q. Argallon
Genevie T. Argallon
Zodiac Sign: Capricorn

Motto:
Believe you can, and you are halfway there.
Ambition:
Become a successful Certified Public Accountant, travel
the world with my family and bestfriend, to fulfill my dreams for my family
& self and other people, build a Home for the Aged and Bahay Tirahan for
the homeless people. Be contented with my life.
II. Educational Background
Elementary: Anonang-Naguilian Community School (2004-2010)
Secondary:
Tertiary:
Ilocos Sur National High School (2010-2014)

University of Northern Philippines (2014-present)

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Degree:
Bachelor of Science in Accountancy
Name: Jivyrele B. Cabbab

Age: 18
Address: Casilagan, Narvacan, Ilocos Sur
Birthdate: November 13, 1997
Birthplace: Casilagan, Narvacan, Ilocos Sur
Position in the Family: Elder
Father: Jimmy S. Cabbab
Mother: Romelyn B. Cabbab
Zodiac Sign: Scorpio
Motto: I can do all things through Christ who strengthens me.
Philippians 4:13
Ambition: To become a CPA, to help my family and relatives, to put up
my own business, to assist a church, to travel around the world.

Elementary: Casilagan, Narvacan, Ilocos Sur (2004-2010)
Secondary: Narvacan National Central High School (2010-2014)
Tertiary:

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Degree:
Name:
Jose T. Domalanta Jr
Age:
18
Address:
Cabalanggan, Bantay, Ilocos Sur
Birthdate:
September 10, 1997
Birthplace:
Cabalanggan, Bantay, Ilocos Sur
Position in the Family: Youngest

Father:
Mother:
Jose Fernandez Domalanta Sr.

Aida Tacanay Domalanta
Zodiac Sign: Virgo

Motto:
There are no secrets to success. It is the result of
preparation, hard work, and learning from failure.

Ambition:
To become a CPA
II. Educational Backgrund

Elementary:
Bulag Elementary School (2004-2010)
Secondary:
Bantay National High School (2010-2014)
Tertiary:

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Degree:
Name:
Age:
Marjorie L. Laurente
18
Address:
Quimmarayan, Bantay,
Ilocos Sur
Birthdate:
Birthplace:
January 14, 1998

Quimmarayan, Bantay, Ilocos Sur
Position in the family:
Eldest of the 3 siblings
Fathers Name:
Dionisio Laurente
Mothers Name:
Maria Laurente
Zodiac Sign: Capricorn

Motto:
Ambition:
Everything happens for a reason.

To have a family who will serve the Lord in Gods
perfect time.
To become a CPA.
Elementary:
Cabusligan-Quimmarayan Elementary School (2004-2010)

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Secondary:
Tertiary:
Degree:
Name:
Edison A. Rabena
Age:
18
Address:
St. Marys Village, Pantay Daya,

Vigan City, Ilocos Sur
Birthdate:
March 20, 1997
Birthplace:
Paratong, Sta. Catalina, Ilocos Sur
Position in the Family: Middle child

Father:
Eduardo R. Rabena
Mother:
Felicitas A. Rabena
Zodiac Sign:
Pisces
Motto:
If anything is worth doing, its worth overdoing
Ambition:
To become a Certified Public accountant and Psychologist
Elementary:
Divine Word College of Vigan (2004-2010)

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Secondary:
Tertiary:
Degree:
Name:
Angeline Joyce C. Ramirez
Age:
18
Address:
134 Capangpangan, Vigan City,

Ilocos Sur
Birthdate:
October 19, 1997
Birthplace:
Vigan City
Position in the Family: Second Eldest

Father:
Mr. Fely C. Ramirez, Jr.
Mother:
Mrs. Ruvelyn C. Ramirez
Zodiac Sign: Libra

Motto:
Ambition:
Id rather have a life of oh wells than a life of what ifs.

To become a Certified Public Accountant

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Elementary: Vigan Central School (2004-2010)

Secondary:
Divine Word College of Vigan (2010-2014)
Tertiary:
Degree:
Name:
Janine B. Vidal
Age:
18
Address:
Cabaroan, San Esteban, Ilocos Sur
Birthdate:
November 16, 1997
Birthplace:
San Esteban, Ilocos Sur
Position in the Family: youngest

Father:
Mother:
Pepito L. Vidal Jr
Anabel B. Vidal
Zodiac Sign: Scorpio

Motto:
Life is not about finding yourself, it is about creating
yourself
Ambition:
To become CPA Lawyer

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Elementary: Ansad Elementary School (2004-2010)

Secondary:
San Esteban National High School (2010-2014)
Tertiary:
Degree:
RESEARCHERS VIEW
In todays generation, it would be such a rare activity to visit a place where we

can witness the lifestyle of our ancient people. In pagburnayan, it is just one of the evidences
that Vigan is such a great place to visit with. The culture of making a burnay is still alive at
that place and knowing that it has started when the Chinese came here at the Philippines.
Even though we are being dominated by technology, the way of making the burnays is still
the old one, man-made, and the burnays are really products of hardwork and patience of the
laborers. It is not easy to make a single burnay, they need a lot of processing to make a
perfect one, and every burnay that have been made is already a treasure for them. Mr. Fidel
Go is a living legend for me; he is one of the reasons why we still have the burnays
circulating here, not only in Ilocos Sur but also in some other parts of the country. A big
salute for him.
-Jane Maricar Argallon

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We, Filipinos, are truly gifted with hands which can create something significant in
the society. Rubys Pottery is a proof that we have something to be proud of because of their
contributions towards our culture. The craftsmanship of the owner gives distinction to the
culture we have with other places.
Despite of the dying condition of Rubys Pottery, the determination and passion of Sir
Go in molding jars gives life to the business. It is firmly believe that even the business
sometimes fail in maintaining cash inflows, it never fail to gives credit to our own province.
Lastly, Rubys Pottery is a proof that hardwork and perseverance is needed in dealing
with business success.
-Jivyrele Cabbab
In conducting our research about pottery making, we found out that everything took
into process. Pottery is the ceramic material which makes up potterywares, of which major
types include earthenware, stoneware and porcelain. The place where such wares are made is
also called a pottery (plural "potteries"). Pottery also refers to the art or craft of a potter or
the manufacture of pottery. In making a pottery, I can relate it in life because as long as you
have the patience in forming a pottery until it will be marketable you will attain a successful
career like Mr. Go.
-Jose Domalanta, Jr.
Molding a jar looks so easy but to experience how it is really is hard. Many fail to
create a single jar, many quit right after they started it. The process is like how life is. It is not
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easy but if you pursue and never get tired of learning, surely you will succeed. It is an
achievement to create a single jar because every jar being created is molded by the sweat and
patience of the potter.
-Marjorie Laurente
It is undeniable fact that whenever we talk about Vigan, the Heritage always comes
first on our minds. The cobblestone streets have always escorted us to an exploration into
primordial secrets and mysteries. But this highly desirable area of even-temperedness is a
city in the western coast with rich historical background.
Vigan is what we ought to be. Convivial citizens. Pleasurable products. Colorful
celebrations. Picturesque place. And Spanish houses.
Vigans an area of wide-ranging tranquility, free from usual pandemonium of the
cities. Although it is expected to deal with hustle and bustle, peace and order come amidst at
all times. With enthusiastic residents and natives, surely is anticipated a well-made
hospitability.
Pleasurable products. One of the simple pleasures of travel is discovering the
traditional pottery of Vigan. One of the famous potteries in Vigan is the Ruby Pottery
otherwise known as Ruby Jar Factory owned by Fidel Go. This kind of activity preserves the
Filipino culture and heritage by continuing a traditional art passed by our ancestors. In

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making burnay, you need concentration and determination to shape the burnay properly. In
life, you also need proper discipline, concentration and determination to be a good person.
-
Edison Rabena
Every business has its own story, they say. Some are extremely making money, some
are just fine, some are slowly deteriorating and some continue their business because its
been their passion, it has a sentimental value, or it has already been a part of the culture in
the society where they belong. Because of this technical writing project, I had the chance to
evaluate, explore, experience, learn something and get inspired from the story of how the
Burnay-making of Mr. Fidel Go, a Filipino Folk National artist in Vigan started its journey,
how it had surpassed the different obstacles and challenges that came their way, and how it
continuously remain in the industry despite the different forces that may cause their downfall
and even the unstable status of our economy.
Most of us know that burnay has been regarded as one of the citys pride. That you cannot
achieve the 100% satisfaction of Vigan City tour if you will not experience how to make
burnay. In the duration of this study, I came to see in my own naked eyes what this burnaymaking business really all about. They toured us inside the factory and explained everything
that we had to see as we were walking. I even experienced how to make one. Just merely
looking on the demonstrator, I thought it was just simple and easy. But when I tried to
experience it on my own, it was really hard to mold the clay. It really needs several practices
in order to make one stunning burnay jar. I really enjoyed the making of this study. I felt the
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hospitality of the owner as well as the employees working there. The owner was not that
conceited unlike others who look into themselves as the most superior. He was so very
accommodating. He even has a good sense of humor. One thing I will never forget is when
he told us that in business, or in life, rather, whenever you reached success, or whenever you
are on top, or how high the position you hold, never forget the spirit of humility. We must
remain humble at all times for we never know when well fall. Because life is like a wheel,
sometimes youre on top, sometimes youre down. Nothing in this world is stable, except of
change.
-
Angeline Joyce Ramirez
It is a great privileged to meet such a great business man who gave so much honor to
our province. I've seen how he handles the business and his workers. He is kind, comfortable
to work with, and optimistic. He resembles a true leader. The business of Mr. Fidel Go serves
as a living proof that business' are not just only for profit. Mr. Go not just wants to continue
the business of their family but also to preserve the Filipino culture. They are making high
quality potteries in a traditional way. At first, I thought it was just a piece of cake to make
one, but I was totally wrong. It requires a lot of patience, effort and sacrifices. So, to all the
pottery makers out there, I salute all of you!
-Janine Vidal

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CHAPTER I

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

OBJECTIVE AND PHILOSOPHY OF THE BUSINESS

BUSINESS TYPE AND BUSINESS MODEL

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

B. PRODUCTS AND SERVICES OFFERED

PRODUCT DESCRIPTION AND INFORMATION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

There are decorative jars that are intentionally

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

1. EXTRACTING THE CLAY

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

4. KNEADING THE CLAY

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Rubys pottery is managed and owned by Sir

PROMOTION AND DISTRIBUTION

PRODUCT PLANNING AND DEVELOPMENT

craftsmanship of the owner, Sir Go. He makes

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Rubys Pottery is located at Brgy.

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

THE TARGET MARKET

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Ranges from P300P800

Lamp shade out of jars

Ranges from P1, 200P3, 000

P250 (smallest)P6, 000 (biggest)

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

P1, 600- P2, 200

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

IMPEDIMENT ON THE PRODUCTION

CHANGES IN FINANCIAL ASPECT

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Ruby Jar Factory

LIABILITIES & CAPITAL

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Ruby Jar Factory

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

E. ACHIEVEMENTS OF THE BUSINESS

1990 Recognized by National Commission for Culture and the Arts

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

It was a great help for us to be involved in this kind of activity, it made us

What is your business all about?

Did someone influence or motivated you?

During the interview with Mr. Go

Sharing his story on how he achieved the different

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Fearuring the newly-molded burnay

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Jane Maricar T. Argallon

January 15, 1998

Position in the Family: 4th child

Zodiac Sign: Capricorn

Believe you can, and you are halfway there.

Become a successful Certified Public Accountant, travel

Ilocos Sur National High School (2010-2014)

RUBY JAR FACTORY |TITLE NANTO DITOY JIVY JI KASLA DESCRIPTION

Bachelor of Science in Accountancy